Top fashion influencers in Australia: 28 creators brands should know

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct.

40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions.

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand.

Top 10 fashion influencers in Australia (quick picks)

1. Nicole Warne (@nicolewarne)

Source: Instagram

• Instagram: 2.3M
• TikTok: 70.8K
• YouTube: 5K

Nicole is one of Australia’s original fashion bloggers. She blends elegance and influence by sharing her high-end campaigns and creative direction work.

2. Lily May Mac (@lilymaymac)

Source: Instagram

• Instagram: 3.4M
• Facebook: 491.8K
• TikTok: 216K
• YouTube: 98.5K

With a massive following and aspirational aesthetic, Lily brings global reach and a sharp sense of style to any collab.

3. Maxine Wylde (@maxinewylde)

Source: Instagram

• Instagram: 458K
• TikTok: 212.7K
• YouTube: 5.8K

Known for maximalist styling and striking visuals, Maxine has carved out a signature aesthetic that stands out in any scroll.

4. Antoinette Marie (@sydneyfashionblogger)

Source: Instagram

• Instagram: 1M
• TikTok: 9.4K

One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style.

5. Emily Venz (@emilyvenz)

Source: Instagram

• Instagram: 466.3K
• TikTok: 83.2K
• YouTube: 8K

Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences.

6. Jadé Brycki (@jadetunchy)

Source: Instagram

• Instagram: 547.2K
• TikTok: 507.1K

Jadé’s clean feed and elegant outfit inspo consistently earn high engagement in the lifestyle-fashion crossover niche.

7. Margaret Zhang (@margaretzhang)

Source: Instagram

• Instagram: 2.1M
• Facebook: 96.2K
• YouTube: 7.4K

The former Vogue China editor brings a unique cross-cultural lens and high-fashion edge to every piece of content.

8. Jacquie Alexander (@jacquiealexander)

Source: Instagram

• Instagram: 325.4K
• TikTok: 511.6K
• YouTube: 3.6K

Founder of In My Moods, Jacquie’s confident, curated style has built her a cult following in streetwear and cool-girl circles.

9. Bree Lenehan (@breeelenehan)

Source: Instagram

• Instagram: 1.1M
• YouTube: 549K
• TikTok: 450.3K

Bree is a Queensland-based lifestyle influencer known for her honest, body-positive content. She inspires followers with candid posts about self-love and wellness.

10.  Natalie Roser (@natalie_roser)

Source: Instagram

• Instagram: 1.5M
• TikTok: 54.2K
• Facebook: 136.2K

With a foot in both fashion and swimwear, Natalie mixes commercial appeal with a classic Aussie beach-girl vibe.

These influencers represent a diverse range of styles, audiences and platforms.

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market.

The Aussie fashion influencer landscape

Over 20 million Australians use social media, with Instagram and TikTok the top platforms for fashion content. Instagram’s visual style works well for showcasing outfits, while TikTok’s short videos help trends spread fast.

Smaller influencers, like micro and nano, are becoming more popular. They have loyal audiences and often higher engagement—brands find them valuable for targeted, authentic campaigns.

Social shopping is also growing, where influencers share shoppable posts and affiliate links to drive sales directly. More live shopping experiences fuelled by VR and AI are also on the horizon.

Regarding trends, sustainability, inclusivity and realness are big. Aussie shoppers want real content from brands that share their values, so teaming up with influencers who know your audience is a smart way to boost engagement and loyalty.

APAC recommends that Australian marketers are careful to discern fads from lasting trends.

Tools like Sprout Social’s Influencer Marketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencer marketing strategy.

How to find the right Australian fashion influencers

Finding the right influencer starts with clear goals and data. Here’s what to focus on:

Audience fit

Use tools like Sprout Social’s fashion influencer insights to match influencers with your target audience. Knowing your followers’ age, location and interests helps ensure your message lands where it matters.

Engagement rate

Fashion influencers with engagement rates between 3% and 6% typically see stronger community connections. Data shows engagement is more important than follower numbers alone when measuring influence and campaign success.

Content style and quality

Look for influencers whose content style fits your brand voice. Consistent posting and high-quality visuals matter.

Brand safety and reputation

Check influencer history carefully. Sprout Social’s Influencer Management tool allows users to vet influencers for brand safety to avoid risks. Negative associations hurt your brand and campaign ROI.

Platform presence

Instagram and TikTok dominate fashion content, with over 70% of Australian fashion conversations happening there.

However, depending on your campaign goals, YouTube’s longer format boosts deeper storytelling. YouTube is projected to reach a new peak of 15.8 million Australian users by 2029.

Authenticity and values

Audiences want real voices. A Sprout Social’s Influencer Marketing report shows that authentic influencers generate three times more conversions than those with fewer genuine connections.

Sprout Social’s influencer marketing platform considers all these factors, making finding and managing the right fashion partnerships for your brand easier than ever.

Australian fashion influencers to watch in 2025

Following the above 10 quick picks, here are 18 more Australian fashion influencers to keep on your radar this year.

Mature Australian women’s fashion influencers

11. Violeta Zuvela (@violeta.zuvela)

Source: Instagram

• Instagram: 195K

Violeta Zuvela brings timeless style to the over-50 fashion scene. Based in Melbourne, she’s built a loyal following by spotlighting wearable looks and Aussie brands with warmth and polish. For marketers chasing age-diverse campaigns that don’t feel tokenistic, Violeta offers style credibility and influence that actually sticks.

12.  Ginger and Carman (@gingerandcarman)

Source: Instagram

• Instagram: 106K
• TikTok: 408.8K

Melbourne’s Ginger and Carman are redefining style, blending fearless fashion choices with rebellious joy. Their offbeat humour and rule-breaking style speak directly to women over 40. For brands wanting creative, age-inclusive content that genuinely connects, this duo is anything but business-as-usual.

13.  Fifi Milne (@shopwithfifi)

Source: Instagram

• Instagram: 41.1K

FiFi Milne is a former fashion editor turned personal shopper with a luxe-to-less approach that resonates with stylish women over 40. Based in Melbourne, her curated picks and shopping expertise make her a wise choice for campaigns targeting polished, fashion-literate Australian audiences.

Gen-Z Australian fashion influencers

14.  AJ Clementine (@ajclementine)

Source: Instagram

• Instagram: 446.6K
• TikTok: 2.1M
• YouTube: 54.7K

A model, author and creator, AJ is known for dreamy styling and storytelling that champions LGBT individuality and visibility.

15.  Sophia Begg (@sophadophaa_)

Source: Instagram

• Instagram: 649.3K
• TikTok: 1.4M
• YouTube: 109K

Australian fashion influencer and content creator, Sophia is particularly popular on TikTok. She has a large following and is recognised for her style and creative content.

16.  Isabelle Petzl (@isabellepetzl)

Source: Instagram

• Instagram: 73.2K
• TikTok: 466.5K

Isabelle, a model, is an up-and-coming content creator mixing Scandi cool with clean-girl glam and beachy neutrals.

Body-positive Australian fashion influencers

17.  Riley Hemson (@rileyj)

Source: Instagram

• Instagram: 651.6K
• TikTok: 569.7K
• YouTube: 92.1K

Riley Hemson combines fashion, fitness and lifestyle content and founded a size-inclusive label, Remmie. With a loyal Aussie and NZ following, she frequently partners with local and international brands, making her a top choice for marketers targeting diverse, engaged audiences who value genuine connection, realness and down-to-earth creators.

18.  Suzanne Stevens (@suzie_stevens)

Source: Instagram

• Instagram: 37.6K
• TikTok: 55.5K

Suzie champions bold, body-positive fashion with a vibrant, authentic voice. Based in Melbourne, she partners with Aussie brands that inspire confidence and inclusivity, often on a budget. For marketers aiming to engage diverse, empowered audiences, Suzie offers genuine influence rooted in self-love and fearless style.

High-fashion Australian fashion influencers

19.  Joshua Paine (@joshuapaine)

Source: Instagram

• Instagram: 135K
• TikTok: 685.1K
• YouTube: 19.5K

Joshua Paine is a Sydney-based model and content creator. With a strong presence on TikTok, Instagram and YouTube, he shares his journey as a full-time model and influencer, offering insights into his daily life and fashion.

20.  Izi Angus (@iziangus)

Source: Instagram

• Instagram: 346.3K
• TikTok: 31.7K

Izi’s a Gold Coast model and content creator with a bold, glam aesthetic, standout outfit reels and several luxe brand collabs.

21. Shaun Birley (@shaunbirley)

Source: Instagram

• Instagram: 120.1K
• TikTok: 42.7K
• YouTube: 1.05K

Shaun Birley is a menswear creator known for his international fashion week appearances and smart-casual styling. His content blends fashion and travel.

22. Donny Galella (@donnygalella)

Source: Instagram

• Instagram: 91K
• TikTok: 51.1K
• Facebook: 5.4K

A Sydney-based fashion stylist, Donny shares styling tips and tricks, uplifting home-grown labels and providing everyday fashion advice that appeals to men of many demographics.

23. Marvin Osifo (@marvinosifo)

Source: Instagram

• Instagram: 83.4K
• TikTok: 440
• Facebook: 16.8K

Melbourne-based Marvin is a fashion and celebrity men’s stylist known for his tailored looks and high-fashion detail. His content showcases his work with various clients in the fashion industry.

Everyday Australian fashion influencers

24. Sammy Robinson (@sammmyrobinson)

Source: Instagram

• Instagram: 614.5K
• TikTok: 318.6K
• YouTube: 683K

OG beauty and fashion creator turned founder, Sammy’s known for glowing looks and elevated capsule wardrobes.

25.  Martha Kalifatidis (@marthaa__k)

Source: Instagram

• Instagram: 713.5K
• TikTok: 268.3K
• YouTube: 36.2K

A reality TV alum turned fashion personality, Martha mixes luxe beauty, fashion hauls and influencer mum content.

26.  Sasha Morpeth (@sashamorpeth)

Source: Instagram

• Instagram: 935.8K
• TikTok: 5M
• YouTube: 15.1K

Sasha shares her going-out looks, travels and luxury lifestyle through polished content with major global appeal. She also founded the label Sasha Therese.

27.  Nathan McCallum (@nathan)

Source: Instagram

• Instagram: 784.6K
• YouTube: 73.4K
• TikTok: 85.4K

Longtime streetwear influencer and co-founder of fashion label Uncle Rose, Nathan has it all—tattoos, fits and edge.

28.  Andrew Davie (@andydavie)

Source: Instagram

• Instagram: 79.8K
• TikTok: 83.5K

Hailing from Melbourne, Andy embodies coastal cool with a laid-back approach to fashion. He built his following by sharing men’s fashion advice and globetrotting adventures.

Spotlight your brand with help from Aussie fashion influencers

The right fashion influencer doesn’t just boost reach. They shape trends, build trust and help brands stay relevant. That’s why influencer marketing is critical for fashion brands in Australia to tap into.

Sprout Social’s Influencer Marketing tool helps you find creators who align with your audience and drive tangible results with worthwhile ROI.

With AI-powered search, detailed audience insights and built-in brand safety checks, building partnerships that drive real impact is easier.

Ready to get more out of your influencer campaigns? Take the product tour.

The post Top fashion influencers in Australia: 28 creators brands should know appeared first on Sprout Social.

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How to boost your TikTok engagement rate and calculate it

Part of growing your TikTok profile is increasing the amount of engagement you receive. TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares.

Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience. If your videos are getting people to leave comments or share them with their audience, that’s a good sign they are finding your content relevant and engaging.

Throughout this article, you’ll learn more about what exactly TikTok engagement entails, how to calculate your TikTok engagement rate and how to improve your TikTok engagement.

What is TikTok engagement?

TikTok engagement is defined as any action that a viewer takes on your TikTok video. These include:

• Liking your video
• Leaving a comment
• Sharing your video
• Bookmarking your video
• Clicking on your TikTok shop link
• Watching more of your videos
• Following your account

Even a video view can count as engagement, though the previously mentioned actions indicate a deeper level of engagement from the viewer.

What is a TikTok engagement rate?

Your TikTok engagement rate is a social media metric that helps you to understand what percentage of your video viewers interact more with your video. This metric provides helpful insight into how effectively your content engages your viewers.

If you have a low engagement rate, you may need to explore different content ideas to see how you can better resonate with your audience and entice them to leave comments or share your videos. It’s important to track metrics like this, especially when running TikTok campaigns or influencer partnerships.

Having a clear understanding of how people are engaging with a specific influencer lets you know whether you want a partnership with a TikTok influencer or not. Moreover, your engagement rate metric for your own brand will likely be a big part of your social media reporting to illustrate that your social media team is producing quality content that resonates with your brand’s audience.

How to calculate your TikTok engagement rate

While you can access data surrounding specific TikTok engagements within your TikTok analytics—or other analytics tool of choice—you’ll have to calculate your engagement rate yourself.

The formula for TikTok engagement rate is:

TikTok Engagement Rate = [(Total Likes + Comments + Shares)/Total Number of Views] x 100

You can calculate your engagement rate per video or for all videos published over a specified time range.

Let’s go over an example.

If you use TikTok’s built-in analytics, the Overview section provides you with a detailed look into your engagements over a specified time period (either 7 days, 28 days, 60 days or a custom time frame you can select):

Head over to the Reach tab, to find your total video views for a specific time period as well.

You can also use a tool like Sprout Social’s analytics to easily calculate your engagement rate. Log into your account and head to your TikTok Profiles dashboard to get a clear look at your report.

Sprout Social’s data makes calculating engagement rate easy, as it already combines all of your engagements. Rather than having to add those up as part of the formula, you can simply plug in the engagements and video views numbers.

Using the data from Sprout Coffee Co., if we enter those numbers into our TikTok engagement rate formula, we get these results:

[190,024/1,112,731] x 100 = 17.1%

Multiplying your engagement right by 100 at the end helps the final result come out in percentage form, a typical format for your social media reports. Give it a try by signing up with Sprout Social for a free trial.

How to track your TikTok engagement

Tracking your TikTok engagement is one way to know if your content strategy on the app is working. By monitoring your metrics, you can identify trends, understand your audience on a deeper level and make data-driven decisions to fuel your brand account growth.

While TikTok offers native analytics, using a comprehensive social media management tool like Spout Social provides more insight into your content performance in the context of your overall social strategy.

How to track your TikTok engagements with Sprout Social

Connecting your TikTok profile to Sprout Social consolidates your analytics and engagement data into a single, powerful platform. Connect all your social accounts to Sprout and compare your performance data across networks.

Step 1. If you’re not yet a customer, you can get started with a free 30-day trial using your business email. This gives you full access to reporting data.

Step 2. Navigate to Settings and then click Groups & Social Profiles.

Step 3. Click Add a Social Profile and select TikTok from the menu.

Step 4. Authorize the connection by logging into your TikTok account. Once connected, Sprout will begin pulling in your profile data and post performance.

Step 5. Once your profile is connected, Sprout backfills 60 days of TikTok metrics. Sprout’s TikTok Profiles Report provides a comprehensive view of the metrics that matter most, including:

• Video Views
• Audience Growth
• Engagement Rates (Likes, Comments, Shares)
• Top Performing Posts

Sprout Social centralizes your TikTok performance data with insights from all your other social networks. This unified reporting offers a single source of truth, eliminating the need to jump between native networks and analyze data. For social media marketers, this means you can easily compare cross-channel performance and present the full impact of your social strategies to stakeholders.

Ready to quantify your social media presence with Sprout? Sign up for a free trial today.

10 valuable ways to boost your TikTok engagement rate

While 17.1% from our above example is a pretty fantastic engagement rate, that may not be the case for your business. And that’s okay!

But you’re probably looking for a few tips to increase those numbers. Implement some of these tips into your TikTok strategy to help boost your engagement.

1. Quality content beats quantity

Above all else, quality content is the way to go. While you may have seen stats about how TikTok recommends posting 1-4 videos per day, but if those videos aren’t high quality, no one is going to want to watch them.

Instead, aim for a consistency that is realistic for your team but doesn’t sacrifice quality. Plus, RivalIQ’s TikTok benchmark report found that most brands are posting around 1.75 videos per week—a rather sustainable frequency as opposed to multiple videos per day.

Take sustainable candle shop, Mala the Brand, as an example. The brand posts one video per business day, so up to five days per week (or fewer if there is a national holiday).

The brand’s strategy is simple but solid. The social media manager creates a number of posts sharing behind-the-scenes content, new scent updates, tips, business information and answers to customer questions. It’s good content that doesn’t feel rushed just to push content out.

Keep this in mind as you build out your own TikTok content strategy.

2. Post at the right times

Even if you’re consistently sharing quality content, posting at the wrong times means your audience might not even have a chance to see and interact with it.

But you need to know more than just the best times to post on TikTok. You need to know the best times to post for your specific audience. A TikTok scheduling tool like Sprout Social can help.

When you get ready to publish or schedule your TikTok videos through Sprout Social, you can access our Optimal Send Times feature, powered by our patented ViralPost(r) technology. This AI-powered technology analyzes your audience’s engagement patterns to suggest the best times to post. Remove the guesswork from publishing and maximize your TikTok video reach.

3. Inviting viewers to share what they think in the comments

Invite engagement on your video by asking viewers to leave TikTok comments. This is a great way to be able to hold conversations with your audience by reading and responding to their comments.

But more than that, TikTok allows users to respond to a comment with a video, helping you to further engage with your audience. Let’s take a look at this example from Gushers. The brand posted a video with a number of random food combinations, and someone replied with a comment that says, “Pretzel gushers.”

In response, Gushers created a video response trying out the new food combo:

This video generated almost 1,000 views and a number of new comments. Try to engage your audience by asking for comments and responding to them when you receive them. This will help you increase your organic views on TikTok.

4. Post consistently

Yes, quality over quantity. But, consistency is also key.

When you’re creating a TikTok content strategy, you need to have a plan for how you can regularly pump videos out. Quality might be the most important factor in your videos, but having a consistent schedule so your videos are regularly showing up in feeds is a close second.

Consider batch-recording your video content to make it easier to post more consistently. This way, you can create a week or so worth of videos at one time, rather than having to pull out your recording equipment every single day.

5. Define your niche and stick to it

Find your niche. Sure, you might sell candles. Or cookies. Or burrito bowls. But what specifically will dictate the type of content you share?

As a candle company, you might focus on behind-the-scenes content that showcases how you make each of your products. As a cookie bakery, you might focus on showing off your different best selling cookies. And if you sell burrito bowls, you might, like Chipotle, make memes a big part of your strategy.

The bottom line is this—you want to choose a specific niche and focus for your content. This way, your audience comes to know what to expect from your brand and they can enjoy each video or post you put out.

Let’s take a look at Gymshark, a fitness apparel store. This brand’s TikTok strategy doesn’t even center around video content. Every single one of Gymshark’s posts is an image carousel with motivational text overlaying each image.

This simple and consistent strategy garners the brand hundreds of thousands if not millions of views on each video. Find your own niche and use it to grow your audience.

If you’re not sure where to start, consider browsing the For You page to see what other brands and creators are doing. This can be a great way to gather inspiration for your own TikTok marketing campaigns.

6. Make the most of user-generated content

User-generated content is another great strategy for increasing engagement. Consumers trust user-generated content, with 86% saying they trust UGC over influencer content and are more likely to buy from a brand sharing UGC.

UGC is a type of content—in this case, a TikTok video—that someone has created that mentions your brand or showcases your product or service somehow. You can then reshare this content on your own feed as a form of social proof, letting your audience know that you have happy customers and that they could be one, too.

Here’s a great example from Dunkin’. One of Dunkin’s customers shared a video of them enjoying a Valentine’s Day-themed donut. Dunkin’s team found it and commented asking if they could repost it on their own feed—the perfect step to take before sharing UGC with your audience:

Monitor your brand across different social media platforms to see if anyone is posting videos mentioning you or your product. If you’re not finding any organic UGC, consider putting out an ask for your customers to share photo or video content you can use. Or, you might even look into hiring a UGC creator to help you compile some great content.

7. TikTok ads can increase engagement

Running TikTok ads is also a great way to reach a wider audience, grow your audience and subsequently increase your overall engagement. There are a number of different types of ads, ranging from brand takeovers to sponsored hashtags. But one of the best types of ads to increase engagement is the in-feed ad.

This is just like a TikTok video that you pay to promote. Viewers can head to your profile, leave likes, add a comment and more.

Take a look at this in-feed ad run by integration software Zapier. It draws people in by showcasing something useful that can be done with its tool. It includes all of the components of a regular post—video, caption and hashtags.

People can even swipe over to view the profile. A website will pop up first as the CTA for viewers to learn more. They can take action on your website, but then they can also head to your profile afterwards, potentially watching more of your videos or following your account.

Put together your own TikTok ads strategy so you can reach a wider audience and increase your engagement.

8. Hook the viewer

It’s incredibly easy for viewers to continue scrolling through their feed if your video doesn’t immediately interest them, hook them or draw them in. There are many different ways to do this, and we’re going to walk you through a few different examples to give you a better idea of how to create your own attention-grabbing video content.

First, take advantage of popular TikTok sounds in your content. When different sounds are used often—especially in a way that’s recognizable and enjoyable—it makes people stop scrolling to see the sound used in a fun new way.

Take a look at Capri Sun using the popular TikTok sound from The Kardashians of Kris Jenner showing off her china collection to a friend. Many brands and creators use this sound when showcasing something cool—and Capri Sun did just that when showing off its new straws.

Another way to grab attention is to hook the viewer with a great story. Dive right in with a strong story hook in order to get them to stop scrolling—or use a text overlay to explain more about your story so people want to hear the full thing.

While not a brand, you could also take a page out of creator Alana Fineman’s book. She shares different restaurant skits and starts every video with the same line—”Time for another restaurant story.” And it pulls in her audience and gets them ready for story time every time.

Also, keep an eye out for various TikTok trends that your brand can jump on. These are more likely to pop up in the For You page if they’re timely enough and they’re also more likely to catch a viewer’s eye.

Finally, consider hopping on a TikTok challenge as long as it’s still relevant to your business. Or, create your own challenge and challenge your audience to give it a try.

Here’s an example of a video that isn’t a challenge, but easily could be turned into one. Essie created a fun and nostalgic ’90s nail art TikTok post. The team easily could’ve turned this into a challenge by asking followers and nail influencers to create their own ’90s looks.

While there doesn’t necessarily have to be an incentive, one great way to increase engagement and participation is by offering a prize to the best (a more subjective choice) or the video that gets the most likes (a more straightforward option).

9. TikTok SEO will increase your visibility

SEO stands for search engine optimization, and TikTok is a search engine. In fact, 40% of Americans are using TikTok as a search engine—so you need to pay attention to TikTok SEO as a part of your marketing strategy.

Some tips include:

• Using TikTok’s predictive search to help you come up with video ideas based on what people are looking for
• Incorporating your video’s focus keyword(s) naturally into your video caption
• Adding hashtags that use your video’s focus keyword(s)
• Having a good understanding of the TikTok algorithm and key ranking factors

Make sure you’re including SEO within your content strategy to increase chances of your video reaching your audience and increasing engagement.

10. Hashtag campaigns

Finally, consider running a hashtag campaign to help spread the word about your business and its products or services even more. A hashtag campaign creates a branded hashtag, then asks viewers to use that hashtag in their own video content to spread the word.

Here’s a great example that’s pretty popular—#CanvaTok. This is a hashtag that graphic design tool Canva uses within its own TikTok captions. But many other designers and small businesses on the app also use it to show off their different creations.

Creating a hashtag campaign can take some time to build up. You need to use it enough within your own videos for it to start to catch on, while also using CTAs to get your audience to use that TikTok hashtag within their video captions as well.

Boost your TikTok engagement rate

Ready to boost your TikTok engagement rate? Start implementing these 10 engagement strategies and learn how to keep track of your overall engagement rate.

To learn even more about TikTok marketing, head over to check out our ultimate guide to creating a TikTok marketing strategy that will work for your business.

The post How to boost your TikTok engagement rate and calculate it appeared first on Sprout Social.

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How to get more views on Etsy: 6 proven ways to increase traffic and sales

Etsy is home to over 80 million active buyers searching for unique, handmade, and creative products. For sellers, that means massive opportunity—but also serious competition.

If you’ve launched your Etsy shop but aren’t getting the visibility you hoped for, don’t worry. There are proven ways to increase your product views and drive more sales, many of which are backed by Etsy’s own recommendations.

In this guide, you’ll learn 6 effective strategies to boost your Etsy traffic—covering search optimization, product photography, off-platform promotion, and email marketing.

Let’s dive in.

Show up in Etsy search results

Like Google or Amazon, Etsy runs on search visibility. If your products don’t appear when someone types in “boho earrings” or “pet memorial gifts,” you’re invisible. Etsy provides a Search Optimization Guide in its Seller Handbook, and here’s how to apply it:

Optimize for query matching

Etsy recommends targeting highly specific keywords—the exact phrases people use in search.

Example: Instead of targeting “jewelry,” use “sterling silver birthstone necklace.” Etsy will still categorize your listing under broader tags (like Accessories > Jewelry), but specific queries help you rise to the top.

🧠 Tip: Etsy search favors listings that match long-tail, niche keywords over generic ones.

Understand Etsy's ranking algorithm

Etsy ranks listings based on purchase likelihood. Factors that affect this include:

• Relevancy: Match search terms in your title, tags, categories, and attributes.
• Listing quality score: Etsy tracks how often your listing leads to a sale. High-converting listings rank higher.
• Recency boost: New listings get a temporary visibility bump. But Etsy warns: constantly renewing listings isn’t an effective SEO strategy.
• Customer & market experience: Etsy rewards sellers with strong reviews, quick shipping, and completed shop policies.

Avoid search penalties

Etsy penalizes listings that include false, deceptive, or misleading content. Don’t stuff unrelated keywords or miscategorize your products. Honest, accurate listings help with trust and conversion.

Use high-converting listing strategies

Here’s how to turn Etsy’s algorithm into an advantage:

• Be ultra-specific: The more precise your titles, tags, and descriptions, the more relevant your traffic will be—and the better your conversion rate.
• Mind your pricing: Etsy emphasizes that price is “one of the most important factors customers consider before purchasing.” Find a sweet spot where your price reflects your value and still encourages clicks.
• Keep it honest: Align your photos, descriptions, and titles with what buyers actually get. Misleading listings lead to low reviews—and Etsy may demote you in search.

Attract clicks with better product photos

Think of your Etsy storefront like a virtual pop-up shop. Your photos are your curb appeal. Etsy shoppers often skim listings visually before they ever read a word.

📸 Tip: Etsy sellers who use clean, high-resolution photos from multiple angles tend to earn more clicks and conversions.

Etsy’s visual best practices

• Shoot from different angles: Mimic the in-person shopping experience.
• Don’t zoom in: Zooming can reduce image clarity. Instead, get closer to the product with your camera.
• Use natural light: Avoid flash when possible. Photos near a window feel more professional and inviting.

Promote your Etsy store beyond Etsy

A well-optimized Etsy listing is great—but relying solely on Etsy traffic can limit your growth. Smart sellers supplement it with off-platform promotion to drive more views.

Use social media to drive Etsy views

Etsy shoppers love discovery. Platforms like Instagram and Pinterest are perfect for showcasing your products in action.

• Post lifestyle photos or videos of your products
• Use hashtags like #EtsySeller, #HandmadeBusiness, or niche-specific tags (e.g., #BohoHomeDecor)
• Add your Etsy link in your Instagram bio or Linktree
• Use Pinterest to share product pins that lead directly to your Etsy store

📊 Instagram posts with product tags see a 1,416% increase in traffic to shops.

Leverage YouTube or TikTok for product demos

If you’re comfortable on camera, try short-form content. Unboxings, “how it’s made” reels, or customer testimonials help build trust and drive sales. Include your Etsy link in the video description or profile.

Use email marketing to increase views and sale

Even if Etsy owns your storefront, your email list is something you own. It’s your direct line to loyal customers and people who already like your work.

Why email works for Etsy sellers

• You can send subscribers updates when you launch new products
• You can promote seasonal collections or sales
• Higher conversion rates from your email list boost your listing quality score on Etsy

💡 Email marketing creates a loop—more conversions mean better Etsy rankings, which brings more organic traffic.

Automate emails with AWeber + Etsy

Use AWeber’s email automation built specifically for Etsy sellers. It connects directly to your shop and pulls in product listings, so you can:

• Automatically email subscribers when new products go live
• Create a recurring newsletter with fresh items
• Save time with pre-built ecommerce templates

Here’s an example from Etsy seller ART-Tributes who uses automation to send out new product announcements:

Make Etsy part of a bigger ecosystem

Your Etsy store is your front door, but it doesn’t have to be your whole business.

Etsy is great for visibility and sales—but owning your audience, branding, and marketing channels (like email or a standalone website) gives you room to grow.

🧭 Treat Etsy as a traffic generator—not your final destination. Integrate tools like AWeber, Canva, or a personal website to build long-term business success.

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Frequently asked questions

How do I increase visibility for my Etsy listings?

Use specific keywords in your titles, tags, and descriptions. Match buyer intent with long-tail phrases like “custom pet portrait in watercolor” instead of just “pet art.”

Does renewing Etsy listings improve views?

Not significantly. Etsy gives new listings a short-term boost, but renewing an old listing won’t increase visibility long-term. Focus on improving listing quality and relevancy instead.

What are the best ways to drive off-platform traffic to my Etsy store?

Use Instagram, Pinterest, YouTube, and email marketing. These channels help attract customers who wouldn’t otherwise discover you on Etsy.

How does Etsy decide what to rank first in search results?

Etsy looks at relevancy, listing quality score (conversion rate), customer satisfaction, and shop policies. Listings that lead to more sales are ranked higher.

Can email marketing really help my Etsy sales?

Yes. Email helps you reach customers who already trust your brand. And when those customers buy, it improves your Etsy search rankings due to better conversion rates.

Turn Etsy into a storefront

A storefront is great. But it’s called the front for a reason.

Done right, your Etsy store can be an invaluable part of your online presence. But it doesn’t have to be your entire presence, either. 

Integrate with AWeber to turn your Etsy storefront into something more—a way to attract foot traffic.

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25 Aussie TikTok creators brands should know in 2025

Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally. Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

10 must-know Aussie TikTok influencers in 2025 (quick picks)

To kick things off, below are 10 of Australia’s most prominent TikTokers across varying niches.

1. Anna Paul (@anna.paull)

Source: TikTok

• Followers: 6M
• Niche: Lifestyle, beauty, vlogs

Anna Paul is a prominent Australian influencer and model known for engaging daily vlogs and lifestyle content featuring her family members and pets. She has amassed a significant following across platforms like Instagram, YouTube and TikTok and owns her own skincare line, Paullie. 

2. Bridey Drake (@brideydrake)

Source: TikTok

• Followers: 3.5M
• Niche: Comedy, lifestyle, rural life

Bridey Drake is an Australian TikTok star loved for her humorous and relatable content on girlhood, mental health and rural living. She gained popularity during the pandemic and was named TikTok Creator of the Year in 2024.

3. Latisha Clark (@latishaclarkk)

Source: TikTok

• Followers: 3.4M
• Niche: Vlogs, fashion, cosmetics

Latisha Clark is a TikTok star from Australia known for her vlogs, style, cosmetics, lip sync and day-to-day content. In many of her videos, she includes her family members who have become well-known to her audience.

4. Michael Finch (@michaelfinch)

Source: TikTok

• Followers: 2.6M
• Niche: Food, lifestyle, beauty

Michael Finch is an Australian content creator who shares everything from food recipes to lifestyle videos, men’s beauty and comedy. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024.

5. Fonzie Gomez (@fonziegomez)

Source: TikTok

• Followers: 2M
• Niche: Street interviews, lifestyle, pop culture

Fonzie Gomez shares engaging street interviews with random individuals, from everyday people to celebrities. His content spans various industries, including sports, music and fashion.

6. Indy Clinton (@indyclinton)

Source: TikTok

• Followers: 2.1M
• Niche: Motherhood, lifestyle, fashion

Indy Clinton is a mother of three who shares candid insights into her family life, fashion and personal experiences. At the 2023 TikTok Awards, she was named TikTok Creator of the Year.

7. Sarah Magusara (@sarahmagusara)

Source: TikTok

• Followers: Over 18M
• Niche: Lifestyle, family, dance

Sarah Magusara is one of Australia’s most followed social media influencers, known for her fun lip-syncing videos, family lifestyle content and bubbly personality. She quickly rose to internet fame through TikTok, inspiring millions with her energy and creativity.

8. Havea 676 (@havea_676)

Source: TikTok

• Followers: 2.2M
• Niche: Comedy, dance, family life

Havea Matangi, known as Havea 676, is an Australian TikTok star celebrated for his comedic skits, dance clips and family-oriented content. His videos often highlight his Polynesian heritage.

9. Millie Ford (@millie)

Source: TikTok

• Followers: 1.5M
• Niche: Comedy, character impersonations

Millie Ford is an Australian comedian known for her satirical videos that impersonate iconic Australian personas, such as primary school teachers, tuckshop ladies and PCYC mums. Her relatable content gained her a massive following during the pandemic.

10. Tilly Oddy-Black (@tillyoddyblack)

Source: TikTok

• Followers: 1M
• Niche: Mental health, wellness, relationships

Tilly Oddy-Black is a Brisbane-born, Sydney-based actress, writer and comedian known for her sharp, character-driven comedy on TikTok. With over 117 million likes, she has established herself as a prominent figure in Australian online comedy.

The Australian TikTok influencer landscape

TikTok continues to grow rapidly in Australia, with around 8.5 million active users and over half of Aussies aged 18 to 34 spending time on TikTok monthly. Those impressive numbers make TikTok one of the most engaging local social networks. Short-form video dominates user attention—you’ll see measurable results when tapping into this content.

Over 60% of Australian marketers say TikTok influencer campaigns deliver stronger engagement than other networks. With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. 60% of Aussies prefer seeing real people in ads, especially those aged 25-44. Overall, TikTok’s vast user base and highly visible algorithm can create significant opportunities for brands to connect and build community through short, shareable videos. Knowing how to navigate this fast-moving space is essential for successful influencer partnerships.

How to find the right Australian TikTok influencers for your brand

Choosing the right TikTok influencers can make or break your campaign. Here are key factors to consider:

1. Audience alignment

Ensure the influencer’s followers match your target market in age, location, interests and values. With 70% of Australians aged 16-64 using social media daily, understanding your audience’s social media habits and preferences is crucial for effective targeting.

2. Engagement over follower count

High follower numbers don’t always mean high engagement. Look for influencers whose content gets real interaction—likes, comments and shares. These show an active and interested audience. Meaningful engagement is becoming more critical than sheer reach. 58% of Australian marketers use engagement rates as the top metric to measure influencer success, highlighting why engagement matters more than follower count.

3. Content style and authenticity

Review their videos to ensure their tone and style fit your brand personality. Authentic creators who connect with their audience drive better trust and campaign results. Users crave genuine, relatable content over polished ads.

4. Previous brand collaborations

Check their past sponsored posts to see how they handle partnerships. Transparent, well-executed collaborations usually indicate a professional influencer.

5. Brand safety and reputation

Assess any past controversies or content that might clash with your brand values. Protecting your brand’s reputation is critical. Sprout Social’s Influencer Marketing tool allows users to easily check and compare influencer brand safety scores.

6. Platform and campaign fit

Consider if TikTok’s short-form video format suits your campaign goals and whether the influencer regularly produces content that performs well on the platform. Short-form video continues to grow rapidly, with TikTok and Instagram Reels leading engagement trends in Australia.

15 more standout TikTok personalities in Australia

To complete the list of 25, here are 15 more Aussie TikTok influencers to watch this year.

Female Australian TikTok influencers

11. Mikaela Testa (@mikaelatestacle)

Source: TikTok

• Followers: 2.6M
• Niche: Lifestyle, beauty, OnlyFans, commentary

Mikaela Testa is an Australian influencer known for her candid lifestyle content, beauty tutorials and commentary on social issues. She has garnered a substantial following on TikTok, where she shares her experiences and engages with her audience on various topics such as creator drama and the adult industry.

12. Sopha Dopha (@sophadophaa)

Source: TikTok

• Followers: 1.3M
• Niche: Fashion, lifestyle, beauty

Sophia Begg, or Sopha Dopha, is a fashion and lifestyle influencer who rose to fame by sharing outfit inspirations and shopping hauls on her TikTok account. She has collaborated with brands like Princess Polly, Gymshark and White Fox Boutique. Sophia also founded a fashion line, All For Mimi.

13. Veruca Salt (@verucasalt444)

Source: TikTok

• Followers: 1.2M
• Niche: Lifestyle, personal experiences

Veruca Salt is an Australian TikTok creator who shares personal content, including her experiences as a mother. She has been open about her journey, including the tragic loss of her son, Cash, which has resonated with many of her followers. Despite her hardships, she remains one of the most authentic and transparent Australian creators.

14. Sofia Ligeros (@sofialigeros)

Source: TikTok

• Followers: 1.2M
• Niche: Travel, lifestyle, comedy

Sofia Ligeros, also known as Aunty Sofia, is an Australian TikTok creator who shares content around travel, lifestyle and comedy. She has built a substantial following by documenting her adventures and sharing humorous takes on various topics.

15. Nariman Dein (@nariman.dein)

Source: TikTok

• Followers: 1M
• Niche: Comedy, fashion, lifestyle

Nariman Dein is an Australian TikTok star known for her comedy and fashion content. She hosts the podcast Psych & the City and shares daily videos that often explore humorous aspects of everyday life.

16. Emma Mac (@0emmamac)

Source: TikTok

• Followers: 893.7K
• Niche: Fashion, lifestyle

Emma Mac is an Australian TikTok creator known for her fashion and lifestyle content. She showcases her style and shares outfit inspirations, gaining a substantial following on the platform.

17. Starr McGowan (@starr)

Source: TikTok

• Followers: 176.8K
• Niche: Comedy, lifestyle, pop culture

Starr McGowan is a Sydney-based content creator who creates sharp comedic skits and nostalgic takes on pop culture. Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Beyond TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus online show, Reality Check.

18. Sam Todd (@samjtodd)

Source: TikTok

• Followers: 251.6K
• Niche: Travel, shopping, lifestyle

Sam is a Brisbane-based creator known for her vintage fashion finds, designer bag hunts and aesthetic travel vlogs. She rose to fame on TikTok after documenting a trip to Japan to find a Coach green apple bag. Her content blends fashion, nostalgia and no-gatekeeping energy.

19. Deja Clark (@deja_clarkk22)

Source: TikTok

• Followers: 150.4K
• Niche: Fashion, lifestyle, entrepreneurship

Deja Clark is a 14-year-old Australian content creator and entrepreneur from the Gold Coast. She gained prominence through her engaging TikTok and Instagram content, where she shares lifestyle vlogs, beauty tutorials, dance videos and family moments. Deja is Latisha Clark’s younger sister.

Male Australian TikTok influencers

20. Liam Dowling (@liam_dowling)

Source: TikTok

• Followers: 1.3M
• Niche: Comedy, lifestyle, entertainment

Liam Dowling is an Australian content creator known for his comedic sketches and lifestyle videos. With a significant following on TikTok, he entertains his audience with humorous takes on everyday situations. Liam also expanded his presence to YouTube, where he shares longer-form content.

21. Chebbo (@chebbo)

Source: TikTok

• Followers: 1.2M
• Niche: Cooking, food content, comedy

Chebbo is a social media personality and YouTuber known for posting cooking videos on his TikTok account and YouTube channel. He has gained popularity for his engaging food content, including unique recipes and cooking challenges. He usually infuses humour and personality into his recipes, making his content entertaining and accessible.

22. Matt Hey (@alright.hey)

Source: TikTok

• Followers: 357.9K
• Niche: Comedy, lifestyle, LGBTQ+ advocacy

Matt Hey, known online as Alright Hey, is a Sydney-based content creator and self-proclaimed “Australia’s Biggest Glamazon.” He gained popularity through his humorous takes on everyday life, influencer culture and LGBTQ+ experiences. Matt’s content ranges from comedic sketches to insightful commentary, and he also hosts the podcast High Scrollers, where he discusses various topics with fellow creator Brittney Saunders.

23. Mitchell Coombs (@mitchell_coombs)

Source: TikTok

• Followers: 432K
• Niche: Comedy, podcasting, lifestyle

Mitchell Coombs is an Australian content creator and podcaster known for his humorous takes on everyday life. He shares comedic content on TikTok and hosts a podcast, engaging his audience with relatable and entertaining discussions around Australian culture, politics and LGBT issues.

Australian couple TikTok influencers

24. Dani and Blake (@daniandblake)

Source: TikTok

• Followers: 703.4K
• Niche: Family, parenting, lifestyle

Dani and Blake are a Sydney-based couple who share their journey through parenthood and family life on TikTok. They are parents to Leo and Mia and have created content series like “Hired or Fired,” engaging their audience with relatable family moments.

25. Georgie and Zac (@georgieandzac)

Source: TikTok

• Followers: 1.6M
• Niche: Family, parenting, lifestyle

Georgie and Zac are a couple who share their journey through parenthood and family life. Their content includes relatable parenting moments, family skits and lifestyle vlogs.

Collaborate with Aussie TikTok influencers

TikTok will continue reshaping influencer marketing with its evolving, short-form video content and highly engaged audiences. If you’re marketing on TikTok, partnering with the right Australian influencers is key to maximising reach and ROI. Sprout Social’s reimagined Influencer Marketing tool uses AI-powered search and vetting to help you find, analyse and collaborate with TikTok creators who truly fit your brand. Ready to boost your TikTok influencer ROI? Take a product tour today and see how the tool can transform your campaigns.

The post 25 Aussie TikTok creators brands should know in 2025 appeared first on Sprout Social.

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