37 free social media strategy templates that will elevate your workflows

There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch.

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that matters.

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort.

What is a social media strategy template?

A social media strategy template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. These can range from everyday content creation, to long-term strategic media planning and reporting, to frameworks for collaborating with other teams and partners.

According to the 2024 Social Media Productivity Report, nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

When you’re already spread thin, every minute counts. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time.

Social media strategy templates

A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence.

1. Social media strategy deck

You know the ins and outs of your strategy, but does your leadership team? If your answer is anything other than “yes”, you need this social media strategy deck.

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts.

Download the template

2. Social media audit template

A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking.

This spreadsheet template provides a framework for your audit strategy, making the process much more approachable. If you fill out one tab per day, you can complete the process in less than two business weeks.

Download the template

3. Social media campaign brief

A well-orchestrated social media campaign requires more than just brand consistency. To truly get the most value out of your efforts, it needs to be aligned to business goals from the initial planning stages, all the way through execution.

This social media campaign brief template encourages you to incorporate insights from across your organization. It also helps set up a reporting infrastructure to simplify performance measurement at the end of your campaign.

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4. Facebook marketing strategy template

Facebook is synonymous with social media. It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month.

This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan.

Download the template

5. LinkedIn marketing strategy template

LinkedIn is more than just a hub for individual networking. A thoughtful presence on the platform can help businesses attract leads, build authority and enhance their employer brand.

This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly.

Download the template

6. YouTube marketing strategy template

A lot goes into video marketing on YouTube. There’s talent sourcing, production needs, branding considerations—the list goes on.

Success on the world’s second largest search engine starts with a commitment to organization. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Once you fill it out, you’re left with a resource that will keep internal stakeholders aligned and on task.

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7. AI social media strategy workbook

Artificial intelligence (AI) capabilities extend far beyond text or image generation. When implemented strategically, it can help you synthesize data, automate processes and scale your operations.

This AI social media strategy workbook will set you up with a framework to think through your team’s unique AI opportunities. Use it to outline goals, draft usage policies and vet AI technology vendors so you can continue to innovate with your strategy.

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8. The social media manager’s AI implementation checklist

AI is transforming how brands connect with their audiences—but making the most of it takes a thoughtful approach. This checklist helps you assess where AI can best support your strategy today, and where it can fuel future growth.

Built as part of our AI marketing resources toolkit, it highlights practical ways to use AI for content creation, customer engagement, campaign planning and more. Use it to align your efforts with your organization’s evolving needs and move forward with confidence.

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9. Customer experience audit template

Consistency is a key characteristic of a robust brand strategy. However, as the customer experience expands across numerous touchpoints, maintaining that consistency becomes more challenging than before.

Use this social-specific customer journey map to analyze your social customer experience performance from the awareness stage through post purchase. This process will highlight gaps and opportunities to refine your strategy, so you can create more stellar brand experiences for new and existing fans.

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10. Social media customer service training deck

The Sprout Social Index™ found that 36% of marketing and customer service teams planned to share social customer care responsibilities in 2024. If you’re also looking for that level of collaboration this year, you need to clearly define roles and responsibilities for the channel.

This social media customer service training deck will help you document guidelines for customer service and marketing teams, in a format that serves as a visual aid during training presentations. Use it to set marketers and agents up for social customer care success.

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11. Product launch checklist

Social media is the new mall. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches.

This checklist offers a step-by-step guide to making the most out of your company’s next big launch. It provides actionable guidance on setting goals, managing timelines and reporting on the performance of your efforts, so you can better understand the promotional tactics that work with your audience.

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12. Employee advocacy program launch checklist

Employee advocacy can increase brand awareness, drive lead generation, build employer brand and position your employees as experts in your industry—but it’s not a set-it-and-forget-it endeavor.

Use this launch checklist as a step-by-step guide to set up an employee advocacy program designed to encourage maximum participation. By following this checklist, you can implement and sustain a program set up for long-term success.

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13. Executive social media strategy cheat sheet

An executive’s social media presence is more than a collection of posts—it’s a powerful extension of your brand, your business and your leadership.

This resource offers a blueprint for building a collaborative, thoughtful strategy that amplifies your executives’ voices and supports broader business goals. Whether you’re getting started or leveling up your approach, this cheat sheet will help you position your leadership team as authentic, influential thought leaders in a competitive landscape.

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Social media calendar templates

All of your social media strategies—content, engagement, influencer marketing, brand, etc.—come to life in your social media calendar. It’s the one place where you can see how everything works together at a glance.

These templates will help you create a comprehensive social media calendar that supports alignment, visibility and creative execution.

14. Social media calendar template

Social media calendars are like snowflakes—no two organizations share the exact same approach. Any template claiming to be universally ready for immediate use is probably overstating its value.

That’s why this social media calendar template is designed to prioritize customization. The spreadsheet format can be tailored to the unique needs of your strategy, from campaign association to content approval requirements.

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15. Social media time tracker spreadsheet

Social media management takes time. In fact, it can take more time than is available during the week, depending on your marketing tech stack.

If you want to make the case for workflow upgrades, you need this time tracking calendar template. Use it to document just how much work goes into executing a high-impact social strategy. It can also put a spotlight on opportunities left on the table due to a lack of bandwidth.

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Social media post templates

Social media post templates are the ultimate time-saver. Use these to jumpstart your creative process and avoid starting from scratch.

16. Instagram post templates

If you’re tired of spending hours tinkering around in design software trying to create the perfect IG post, these Instagram post templates are for you.

This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. Plus, we included guidance for tweaking colors, typography and images so you can ensure your content stays on brand all the time.

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17. Employee spotlight series workbook

Employee spotlights and “meet the team” series are timeless social media strategy staples, and for good reason. They give brands a more human appeal, creating new opportunities for audience engagement and connection.

This workbook will help you take your teammates from behind-the-scenes to center stage. It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series.

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18. Social media video content workbook

Video content can take time, collaboration and resources to get across the finish line. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI.

This video content planning workbook will help you make the most of your next video shoot. Use the pre-production checklist to plan extended use cases for all of your video content, so you get what you need before it’s time to call “cut”.

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19. B2B social media content plan template

B2B social media content doesn’t have to be boring. Procurement teams are made up of people like you and me, and people want entertaining, visually interesting, valuable content.

This worksheet will help you create B2B social media content that resonates. Use it to align individual posts to an overarching strategy, so you can create an online presence that separates your brand from the rest.

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Influencer marketing templates

Influencer marketing can scale to fit a variety of budgets, making it an effective tool for brands of every size and industry. If you thought it was just for retail or ecommerce brands, you thought wrong.

Use these influencer marketing templates to begin, budget and build a strategy optimized for ROI.

20. Influencer marketing brief template

The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners.

Doing so means defining your expectations upfront, while establishing clear partnership guidelines that set both parties up for success. This brief template will help you document both, creating a valuable resource influencers can return to as they work to craft content that resonates with your audience.

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21. Influencer marketing budget template

Influencers offer brands something rare: Authentic connections that build trust and inspire action.

To maximize the impact of your influencer partnerships, you need a clear, organized view of your investment. That’s where this budget template comes in.

It helps you maintain a birds-eye view of your spend, so you can allocate resources strategically, prioritize high-value partnerships and stretch your marketing budget further—all while strengthening your brand’s credibility and reach.

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22. Influencer marketing contract template

Clear expectations are the foundation of strong, successful influencer partnerships.

Available as part of our influencer marketing toolkit, this customizable contract template covers the essentials, from deliverables and payment terms to usage rights and compliance. Customize it in partnership with your legal team to protect your brand, set your partners up for success and create the kind of clarity that helps campaigns run smoothly and scale with confidence.

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Social media reporting templates

Data aggregation takes enough time as it is, without having to build an entirely new performance dashboard to go along with it. Use these templates to take your time back, so you can focus on conducting analysis and delivering recommendations.

23. ROI strategy deck template

Social media’s true value isn’t just in engagement—it’s in driving real business results.

This customizable deck template, part of our social media ROI toolkit, helps you connect your social strategy directly to revenue, growth and broader business outcomes. Use it to clearly communicate impact, strengthen cross-functional alignment and empower your teams to invest in social with greater confidence and purpose.

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24. Social media metrics map

There are hundreds of social media metrics you can report on. How do you figure out which ones best reflect the performance and impact of your strategy with so many options?

You use this social media KPI template, of course.

This resource reviews the social media funnel, mapping critical key performance indicators to each stage. Use it to set goals, define objectives and determine the right approach for measurement.

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25. Social media analytics spreadsheet

Paid and organic social media strategies go hand in hand, but more strategies mean more metrics to track.

Keep your reporting to-dos in order using this social media analytics spreadsheet template. Use it to track and compare your monthly paid and organic social performance and to surface key insights and opportunities to the rest of your team.

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26. Social media scorecard template

There’s an abundance of social media data available to report on, and leadership teams are increasingly keen to use it to inform business decisions. However, raw data and long, statistic-heavy reports alone often fail to convey a compelling narrative to executives.

That’s where this scorecard comes in. It provides an at-a-glance method of sharing key insights with C-suite leadership on a regular basis. Use it to keep your leadership team up-to-date on your strategy’s impact.

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27. Creative testing worksheet

A/B testing on social media can help you better understand what messages, topics and creative assets resonate most with your target audience.

The right social media management tool can automate reports on A/B tests, saving time you’d otherwise spend building reports and aggregating data—but that’s not the only way to get answers to your burning questions. This worksheet template will help you design and record the outcomes of social media tests so you can make more informed decisions about your strategy.

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28. Social media market research worksheet

We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group. With the right tools in place, brands can tap into readily available conversations to extract unbiased feedback quickly and efficiently.

Market research on social media starts with a question—something you want to know about your audience, your competition or your industry. This worksheet will help you get clear on the questions that will make the biggest impact for your business, while also providing actionable steps for gathering intel.

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29. Social listening insights deck template

You understand the rich audience insights that can be mined from social data. People who aren’t as close to the channel—like your leadership team—might not.

This deck template will help you share social listening insights in a way that’s both digestible and engaging. It’s designed to help you tie insights to their potential impact, so stakeholders beyond marketing can get a feel for your strategy’s full potential.

Get the template

Social media management templates

Social media management is more than just what’s published on your brand’s profiles. It’s everything from people management to internal merchandising to policy development and more.

These social media templates are designed to help you scale your team and social’s impact throughout your organization.

30. Social media annual budget template

Maintaining a birds eye view of your budget ensures spend is pacing on target with expectations, while preventing any valuable resources from going to waste. This social media budget template will give you a monthly, quarterly and annual breakdown of your team’s spend and remaining resources.

Get the template

31. Social media manager meeting template collection

If you want meetings to be meaningful for all parties involved, preparation is key. Coming to the table—or video chat—with detailed notes and agenda items can keep discussions on task and action oriented.

This social media template pack contains meeting agenda samples for brainstorms, skip-level meetings, career development talks, pre-PTO hand-offs and creator introductions. We thought of everything you might need to cover during those talks, so you don’t have to.

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32. Social media management job description templates

You’ve probably thought about what your social media team could accomplish with more headcount. That doesn’t mean all those ideas are ready to spring forward once it’s time to build out a new role.

Craft detailed job descriptions that position your brand as a career destination with help from these social media manager job description templates. The collection includes descriptions for generalist roles by experience level, along with the emerging and support-focused titles you’ll need to build out your team.

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33. Social media policy template

A social media policy is a crucial, organization-wide resource. It sets the expectations for how your employees should and shouldn’t represent themselves and your brand on social media, playing a key role in brand security, privacy and legal interests.

Setting your business up with one is a great way to solidify your reputation as a forward-thinking, proactive social media marketer. Start with this template, then review your final draft with your legal and human resources teams.

Get the template

34. Brand safety checklist for social media managers

Brand safety is crucial for protecting your reputation online—but in an increasingly complex digital world, staying ahead of risks can feel overwhelming. From AI-generated threats to influencer partnerships, managing brand safety requires proactive strategies and the right tools.

This comprehensive brand safety checklist gives you the key steps and best practices to assess and strengthen your brand’s protection across social media.

Get the template

35. Social media crisis plan template

A social media crisis is the stuff of work nightmares, especially if you don’t have any internal procedures in place to address and diffuse a crisis once it starts.

This social media crisis plan workbook will help you form and prepare your crisis management team so everyone knows how to respond quickly and efficiently. It will take you through the key considerations to mitigate risk so your organization can navigate crises with grace and resilience.

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36. Social media management tool scorecard

After three or four social media software demos, it can be difficult to keep track of which vendor said what.

If you’re tired of comparing software providers by combing through your meeting notes and pulling whatever feels relevant, use this social media management tool scorecard instead. This comprehensive rubric will help you vet vendors by comparing their performance across critical categories, so you can make the best possible investment for your team.

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37. Social media software RFP template

A social media software request for proposal (RFP) is a formal questionnaire used to assess whether or not a software vendor can meet the needs of your organization. They typically focus on software capabilities, data governance, product roadmaps and vendor information.

If you’re about to embark on the vendor selection process, this template provides a thorough question list that covers all priority RFP sections. Plus, we also included tips to hold better stakeholder requirement interviews, along with sample questions to support your team’s evaluation process.

Get the template

The only thing better than a social media template…

…is a social media management tool that consolidates efforts into one centralized location. With the right tool, you won’t need countless documents and decks to tell the story of your social media performance. Work that once took hours can be done in minutes.

Of course, it all starts with picking a platform that prioritizes ROI and efficiency (like Sprout Social). If you want to make the best choice for your brand, check out our social media management buyer’s guide. It will guide you through everything you need to know about the vendor selection process—from why it matters to what to ask during demos.

The post 37 free social media strategy templates that will elevate your workflows appeared first on Sprout Social.

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How to Write a Good Subject Line: What Really Works

Ever found yourself staring at a blank field, struggling to craft the perfect email subject line—only to settle on something forgettable? If you've ever wondered why your emails go unopened, you’re not alone. Studies consistently show that over 47% of people decide whether to open an email based solely on the subject line. That makes learning how to write a good subject line crucial for anyone who hits 'send'—whether for business, a newsletter, or personal outreach. So, what makes a good email subject line? At its core, a great subject line is clear, relevant, and sparks enough curiosity or value to make the reader want more. In the next few minutes, you’ll discover actionable tips and proven strategies for writing subject lines that actually get your emails opened. Let’s dive in.

What Makes a Good Email Subject Line?

The secret sauce to a great subject line isn’t complicated—but it does require focus. Good subject lines are:

• Clear and specific – The reader should instantly understand what your email is about.
• Personalized – Using the recipient's name or tailored content increases open rates.
• Relevant and timely – Addressing something the reader cares about, right when it matters most.
• Concise – Most inboxes will cut off subject lines after about 50 characters.
• Action-oriented or curiosity-provoking – Give them a reason to click, whether it’s answering a question, offering a benefit, or teasing something valuable.

For example, “Here's your April Newsletter” is generic and skippable. By contrast, a subject line like “Your April Checklist: 5 Ways to Save Time” is specific, relevant, and promises a clear benefit—making it more likely to be opened.

Start with Clarity: Be Direct and Honest

Wondering how to write a good email subject line every time? Start by being as straightforward as possible. Avoid vague phrases or misleading clickbait. If your email contains a webinar invite, say so: “Join Our Webinar: Grow Your Audience in This Year.” This honesty builds trust and sets the right expectation. Why it works: People are busy and skeptical of digital noise. Clear subject lines respect their time and make the email feel less like spam. When to use: Every time you need your message to come across as credible—especially with business updates, newsletters, or transactional emails.

Personalize for Relevance

Personalization isn’t just about using someone’s name (though that helps). It means referencing something unique to the recipient, like recent actions or interests. For example: “Welcome back, Jamie – see what’s new this week!” Why it works: Emails that feel personally relevant are more likely to be opened. According to recent data, emails with personalized subject lines see a 26% higher open rate. How to do it: Use your email tool's merge tags for first names, past purchases, or location. In platforms like AWeber, this is easily automated, letting you scale relevant, customized messages for every subscriber.

Use Numbers, Lists, or Formulas

Numbers are eye-catching and promise value right up front. Try list-style or formula-based subject lines, such as:

• “3 Quick Tips to Improve Your Open Rates”
• “Launch Your 1st Email Campaign”
• “Save 20% on Your Next Event – Ends Friday”

Numbers provide a concrete preview of what’s inside, making the message feel scannable and practical. When to apply: If your content delivers a step-by-step process, list, or offer, include the most compelling number right in the subject.

Inspire Curiosity, but Don’t Mislead

Curiosity is a powerful motivator—but be careful not to overdo it or make false promises. Instead of vague teasers like “Don’t miss this!” try a curiosity-based but informative approach: “One Strategy Most Marketers Miss in Email.” This hints at a benefit, sparking the reader’s desire to learn more without resorting to deception. Example: “What 98% of Senders Forget When Hitting ‘Send’” This type of subject line works best with educational content, tips, or case studies—especially when you can surprise the audience with something new.

Keep It Short and Mobile-Friendly

More than 60% of emails are opened on mobile. Aim for 6–10 words or about 50 characters. Test how your subject line displays on your own devices, especially if your audience is on the go. Shorter subject lines cut through the clutter and are less likely to be truncated. Try to frontload meaningful words (put the most important details first): “Free Template: 2026 Content Calendar” reads better than “Here’s a free template you’ll love for 2026.”

Bonus Strategies: A/B Testing and Emojis

A/B Test Your Subject Lines

The truth is, there isn’t a single approach that works every time. A/B testing your subject lines—sending two variations to a small percentage of your list—helps you learn what your unique audience responds to. For step-by-step guidance on this, check out AWeber’s detailed guide on how to A/B test your email subject lines.

Use Emojis Thoughtfully

Emojis can make your subject lines stand out, but only use them if they fit your brand and audience. One well-placed emoji can increase open rates, but overuse can make your message appear spammy. Example: “🎉 New Features Just for You!” Always preview your emails on multiple devices to check how emojis display.

Real-World Examples of Good and Bad Subject Lines

Good Subject Line	Why It’s Effective
“Unlock Your Free SEO Checklist”	Offers value, clear benefit
“Reminder: Webinar Starts in 1 Hour”	Specific & time-sensitive
“[Guide] Fix Your Open Rates Today”	Problem-solving & targeted
“Jamie, See Your August Updates”	Personalized, timely

Compare those with less effective examples like “Newsletter #15”, “Check this out!”, or “Hey!”—which lack relevancy, clarity, or a compelling reason to open.

3 Quick Formulas for Better Subject Lines

• The Benefit Formula: “Get [Result] in [Timeframe]” (“Get More Leads in 7 Days”)
• The Curiosity Formula: “What You Don’t Know About [Topic]” (“What You Don’t Know About List Building”)
• The How-To Formula: “How to [Achieve Result] Without [Pain]” (“How to Write Great Subject Lines Without Guesswork”)

Try these templates and see which resonates most by testing on your next campaign.

Helpful Tools for Crafting Better Subject Lines

Many modern email marketing platforms offer subject line preview tools that show what your line will look like across devices. Use these tools to check length, clarity, and even preview how personalization will appear for recipients. For more subject line inspiration, browse AWeber’s curated list of winning email subject line examples.

Use a Subject Line Generator for Fresh Ideas

Even the best email marketers hit a creative wall now and then. That’s where subject line generators come in handy—they’re great for brainstorming new angles and speeding up your writing process. If you ever find yourself stuck, try AWeber’s Subject Line Assistant. Just enter a few details about your email, and it instantly gives you subject line ideas tailored to your content. It’s a quick way to spark inspiration—and even test out options you might not have thought of on your own.

Keep Improving: Learn What Works for Your Audience

Mastering how to write a good email subject line is an ongoing process. Review your open rates and pay attention to patterns—are personalized subject lines performing best, or are short, benefit-driven lines winning out? Use that information, along with regular A/B tests, to evolve your approach. To recap: always lead with clarity, make subject lines relevant and personal, keep them brief for mobile readers, and don’t be afraid to test and iterate. With these tools, you’ll get more eyes—and more engagement—on your next email!

The post How to Write a Good Subject Line: What Really Works appeared first on AWeber.

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Australian TikTok statistics to inform your strategy in 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index™, 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunity—but only if they know exactly how and why Australians are using the app.

In this guide, we cover some of the most important TikTok statistics in Australia. With these insights, you can guide your social strategy, spark campaign ideas and create content that truly resonates with Australian audiences.

Key TikTok statistics in Australia

TikTok is a major player in Australia’s social media landscape. Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians:

• As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok.
• In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. This made TikTok the social app with the highest average time spent, surpassing YouTube by more than 20 hours per week.
• Per a 2024 report, Australian TikTok users spend most of their time on the app watching videos, browsing feeds and messaging with friends.
• According to Sprout’s 2024 Social Media Content Strategy Report, short-form videos (15–60 seconds long) perform best on TikTok. Users are most interested in entertaining content, influencer partnerships, contests and giveaways.

The rise of TikTok in Australia: TikTok stats on growth in the Australian market

Although it’s been a major player in Australia’s social media landscape for years, TikTok is constantly evolving. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

• In Q4 2024 alone, TikTok generated 186 million downloads from users globally.
• TikTok is expected to reach 35 billion users by 2029.
• Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.
• According to a 2024 report from Oxford Economics, 19% of Australian users have donated to a charity or cause they saw on TikTok, and 18% have committed their time to volunteer.

TikTok Australia user and demographic statistics

TikTok appeals strongly to younger audiences; over 30% of its global audience is aged 18–24. Given that young people are Australia’s most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. From gender to income, here’s a more in-depth look at Australian TikTokers:

• As of February 2025, 38% of Australians aged 18 and over use TikTok.
• According to Statista, TikTok is more popular with Gen Z than other social networks.
• More than half (53%) of Australian TikTok users are female.
• Roughly 39% of TikTok users in Australia are classified as high-income consumers.
• Per Deloitte, 57% of Gen Z social media users list TikTok as one of their favourite social media platforms.
• Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.
• A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).
• Statista reports that, while Millennials favour Facebook for social shopping, Instagram and TikTok attract more Zoomers.

Due to Australia’s impending social media ban for children under 16, TikTok’s popularity with young people may decline beyond 2025.

Stats on TikTok’s impact on business in Australia

TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services. With the help of TikTok, Australian brands have been able to access previously unreachable audiences, increase revenue and grow their teams.

• The 2024 Oxford Economics report showed TikTok generated $1 billion in direct revenue for Australian businesses, contributed $1.1 billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.
• Per the same report, over three-quarters (78%) of business respondents said that TikTok had a positive impact on broadening their brand’s reach.
• Another 38% of Australian users (roughly 3.2 million people), per the report, said that they had bought a product or service recommended on TikTok at least once a month during FY23.
• Around 41% of Australian users (3.5 million people) visited a TikTok-recommended restaurant or shop at least once, the report said.
• In 2024, TikTok’s total potential ad reach in Australia was 73 million (representing over 36% of the total population).

TikTok stats for travel and tourism

With its breathtaking beaches and unique wildlife, Australia is a haven for travel content, much of which lives on TikTok. Thanks to its visually stunning short-form video format, TikTok can offer an immersive window into nearly any destination.

• Nearly two-thirds (61%) of Australians under the age of 25 use TikTok as their first choice of platform for finding travel inspiration.
• According to Sprout’s 2024 Influencer Marketing Benchmarks Report, TikTok influencers in the travel space have an average engagement rate of 3.36%.
• Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel.

With nearly 800K followers, the official Australia TikTok account is dedicated to showing the best that Australia has to offer. On its profile, it shares shots of everything from native animals to iconic landmarks to upcoming events. With content covering locations across the nation, the brand is helping locals and tourists alike experience Australia’s beauty and diversity.

TikTok stats in Australia for financial services

From salary transparency to paycheque budgeting to normalising debt, financial content has become a popular niche on TikTok. Financial influencers and businesses are capitalising on this interest and marketing to TikTok users in unique ways.

• Financial TikTok (FinTok) influencers have an average engagement rate of 1.75% (higher than the average of 0.89% across all social media platforms).
• Sixty-six per cent of Australian TikTokers who use at least one financial service or product say content by finance creators on TikTok is useful.
• Eighty-four per cent of Australian TikTokers who use at least one financial service or product feel that long-term financial planning is important.

Ubank, an Australian direct bank, uses the platform to connect with its young user base. While most of its videos are cheeky and playful, the brand also does street-style interviews with young people on topics like fashion investments and financial goals.

TikTok stats in Australia for literature

With over 36 million posts worldwide, #BookTok is a popular content category with users in Australia and around the world. Authors, bookworms and companies use the hashtag to review their latest reads and connect with fellow literature enthusiasts.

• #BookTok has grown significantly over the years. In 2019, it had fewer than 1,000 views; by 2023, it received 8 billion views worldwide.
• In October 2024, the hashtag #BookTok had over 309 billion views. That’s the equivalent of every person on the planet viewing it 38 times.
• One of #BookTok’s biggest success stories is author Colleen Hoover. In 2020, her book sales shot from 12,000 to over 1 million in Australia alone, thanks to #BookTok recommendations.

One of Australia’s largest book retailers, Dymocks, has capitalised on the success of #BookTok in its TikTok marketing. In addition to frequently using the hashtag, the brand uses its account to announce upcoming releases and to showcase book recommendations from staff and #BookTok creators.

TikTok stats in Australia for technology

Technology is another industry that has boomed on TikTok. Popular forms of content in this niche include product announcements, reviews and news on emerging technologies.

• Half of global TikTok tech shoppers are open to buying directly through TikTok.
• In January 2025, TikTok rolled out a new STEM feed, featuring 500 STEM creators from Australia and over 7,000 from across the globe.
• The STEM feed was previously introduced in markets in the US, Canada and Europe. Following the launch in these regions, STEM content grew by 35%, and approximately one-third of young people began visiting the STEM feed each week.
• Eighty per cent of Australian TikTok users buy new tech or electronic products during the Christmas season.

TikTok statistics in Australia for retail

TikTok has transformed the way people discover brands, purchase products and navigate the eCommerce landscape.

• As of January 2024, approximately 55% of Australians engage in social shopping, with TikTok being one of the most preferred social commerce platforms.
• Per Sprout’s 2024 Social Media Content Strategy Report, over three-quarters (77%) of Gen Z TikTok users seek out products or product updates on the platform.
• Sixty-seven per cent of TikTok users say the platform inspires them to shop even when they weren’t planning to.
• According to TikTok, retail businesses should focus on engaging, educating and providing utility in their content.

 

TikTok statistics in Australia for food and beverage

From whipped coffee to mukbangs, TikTok is no stranger to food and drink-based trends. Users, influencers and brands alike take to the app to share recipes, do taste tests and promote products.

• Eighty-one per cent of Australian users see snack brands that create native TikTok Ads as credible, and 88% see them as likable.
• Forty-one per cent of Australian users say that TikTok’s food and beverage community encourages them to try new things.
• Nearly half (49%) of TikTok users in Australia said that they became interested in a product or brand after watching food and drink content.
• According to data from Sprout Social’s Influencer Marketing platform, nano-influencers (1,000-10,000 followers) in the food and drink space have the highest engagement rates on TikTok (18.36%).

One Australian food business embracing the power of TikTok is Brooki Bakehouse. Based in Brisbane, Brooki Bakehouse was founded by Brooke Bellamy, who took to TikTok to share behind-the-scenes snippets of her business. Posted in 2022, her second-ever TikTok, ‘A day in my life as a bakery owner’, has been viewed over 3.3 million times. Since then, Brooke has amassed 2 million followers and turned her brand into a global sensation.

“It is the most exciting thing for me when people come in from overseas to say, ‘Hi I follow you from Sweden or from Finland, I’m from the UK.’ It’s really cool,” she said in 2024.

Brooke’s TikTok success has propelled the brand’s growth. She has started shipping her treats internationally, hosted a pop-up shop in Abu Dhabi and released a best-selling cookbook.

TikTok statistics in Australia for fashion and beauty

Whether you’re looking for style tips, makeup tutorials or fashion inspiration, TikTok is where trends are set. Due to its popularity, TikTok is turning once-obscure products and practices—like bronzing drops or thrifting—into mainstream trends.

• Users on fashion journeys are 2x more likely than users of other social networks to immediately buy something they found on TikTok.
• Forty-one per cent of Gen Z TikTokers on a fashion journey have bought a product they saw on the platform in the last year.
• One in three TikTok users on a beauty journey has purchased a product they saw on the platform in the last year.
• TikTok influencers in the fashion space have an engagement rate of 2.26%.
• TikTok influencers in the beauty space have a slightly higher engagement rate (2.46%).
• Australian TikTok users are 6x more open to spending on fashion items and 2x more open to spending on beauty items during the Christmas season.

Founded and headquartered in Australia, White Fox Boutique is a young women’s fashion brand thriving on TikTok. The brand often collaborates with influencers to showcase its styles to its 1 million TikTok followers.

With the help of its savvy TikTok marketing, the brand has become a cult favourite worldwide, including in the US. The brand’s international influence was recently strengthened through its Coachella campaign. White Fox sent a group of influencers to the first weekend of the highly publicised music festival, with all of them wearing the brand’s clothes.

Strategise smarter with TikTok Australia statistics

When it comes to crafting a winning marketing strategy, knowledge is power. And with the insights provided in this article, you’ll have the power to create a smarter, more effective TikTok strategy that gets you the results you need.

For more TikTok statistics in Australia, download The 2025 Sprout Social Index™ and gain access to our Australia-specific report. Explore the insights of over 1,000 Australian consumers and 200 marketers on the future of TikTok and social media in general.

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How to Promote a Newsletter: Proven Strategies for Growing Your Audience

If you’ve poured hours into crafting the perfect newsletter but your subscriber list isn’t growing, you’re not alone. Many creators and businesses hit this wall after launch—your content is ready, but it’s tough to get it in front of the right people. The good news? With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Whether you’re new to email marketing or looking to reach the next milestone in your subscriber count, these actionable tips will help you not only attract more readers but build a loyal following. The key to successful newsletter promotion is meeting your audience where they already are—on your website, social channels, or even their inboxes. By combining clear calls to action, value-driven messaging, and smart promotion tactics, you can quickly boost awareness and widen your reach. Let’s dive into the step-by-step strategies for growing your newsletter in a way that feels authentic and rewarding.

Optimize Your Sign-Up Form Placement

Your first priority should be making it incredibly easy for people to find and subscribe to your newsletter. Review your website and landing pages—are sign-up forms visible without scrolling? Top-performing brands often place forms:

• Above the fold on the homepage
• In the site header or sticky navigation bar
• Within blog posts, especially after delivering key value
• As an exit-intent popup or slide-in on key pages

Tools like AWeber’s sign-up forms make setup quick and can be customized for your brand. For example, an online cooking instructor saw a 30% lift in newsletter sign-ups simply by moving her form from the footer to a featured banner at the top of her homepage—visibility made all the difference.

Offer an Irresistible Incentive

People are more likely to subscribe if they receive immediate value. Consider offering a free resource, such as a downloadable guide, template, or discount code, in exchange for their email. Known as a “lead magnet,” this approach boosts opt-in rates because your audience receives something they need now. Let’s say you run a small business advice blog. Offer a free “30-Day Business Growth Checklist” for new subscribers. Not only does this provide instant value, but it also gives readers a clear reason to stay connected with your newsletter updates.

Leverage Social Media Channels to Promote Your Newsletter

Social media remains one of the most effective channels for newsletter promotion. Share snippets of your best content on platforms like X, LinkedIn, and Instagram, and direct followers to your sign-up link.

• Pin your newsletter sign-up tweet or post so it’s the first thing visitors see.
• Add call-to-action buttons to your social profiles (like “Sign Up” on Facebook).
• Go live or use Stories/Reels to talk about what’s inside your newsletter.

Sharing real previews of newsletter content can intrigue your audience and showcase the unique value you deliver. For example, you might post “Subscriber-only tips” as a carousel post or short video, then direct followers to sign up for more.

Harness the Power of Content Upgrades and Embedded Forms

Content upgrades work by offering readers something extra—such as a checklist, worksheet, or bonus guide—related directly to the topic of a particular blog post. This approach is highly targeted and shows the reader you value their needs. For instance, if you write a post on "how to start a podcast," embed a form offering a downloadable "Podcast Launch Toolkit" in the article. Subscription rates are often higher because the offer is tightly connected to the reader’s current interest.

Collaborate with Partners and Cross-Promote

Partnering with others in your niche is a powerful way to reach new subscribers who value similar topics. You can:

• Swap newsletter mentions—offer to share a partner’s signup link in your edition if they do the same for yours.
• Host a joint webinar or podcast and promote both email lists.
• Write guest posts for reputable blogs and include your newsletter link in your bio.

Collaboration not only expands your reach but also bolsters credibility when a trusted figure recommends your newsletter. For example: Two marketing consultants exchanged newsletter mentions, each gaining over 200 new subscribers in a week.

Use Clear, Compelling Calls-to-Action (CTAs)

Your call-to-action should leave no doubt what step you want the reader to take. Instead of vague phrasing like “Sign up here,” try “Get weekly marketing tips straight to your inbox” or “Join 5,000+ creative entrepreneurs.” Test different CTA wording, colors, and placement to find what resonates best with your audience. According to HubSpot, personalized and benefit-focused CTAs can increase conversion rates by up to 202%.

Tap Into Existing Communities and Groups

Join online communities where your target audience spends time—think relevant subreddits, Facebook Groups, or forums. Answer questions and share useful insights, and when appropriate, mention your newsletter as a resource (provided it fits the group’s guidelines). For example, a personal finance coach engaged in a Reddit thread about budgeting. In her response, she offered a free email course for deeper learning, leading to dozens of new subscribers that day.

Add Your Newsletter to Your Email Signature and All Online Profiles

This subtle, always-on technique ensures every digital interaction becomes a chance to grow your audience. Add a short line and sign-up link to your everyday email signature: “Want more insights like this? Subscribe to my free newsletter.” Update your social bios and even your profiles on job boards or directories with a sign-up link as well.

Measure Your Success—and Double Down on What Works

Once you’ve rolled out several tactics, keep an eye on your analytics. Which channels bring in the most subscribers? Where do people drop off? Use your newsletter service’s reporting dashboards to refine your strategy. For example, if you see higher conversion rates from embedded blog forms, experiment further with different placements or content upgrade offers. Review performance monthly and don’t hesitate to pause tactics that underperform—focus on what drives real engagement and steady list growth.

Primary Keyword: How to Promote a Newsletter

Promoting a newsletter isn’t simply about visibility. It’s about making the value crystal clear, reducing friction to sign up, and nurturing a genuine connection with readers. Even if you try just two or three of these proven tactics, you’ll likely see positive movement in your subscriber numbers—and more importantly, start building an email audience that’s genuinely excited to hear from you. Ready to grow? Pick one strategy from this guide on how to promote a newsletter and start today. Small consistent efforts add up over time.

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Cost of Email Marketing: What to Expect & How to Budget

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? The truth is, understanding the real cost of email marketing can be tricky—but with a little clarity, you’ll feel confident about where your budget goes and how to get the most out of every dollar you spend. If you’re here because you’re asking, how much does it cost for email marketing?—great news. You’ll find clear answers below. We'll break down typical costs, explain which factors affect your total, and offer strategies to make your investment go further. By the end, you’ll know exactly what to expect when budgeting for your next campaign.

What Is the Average Cost of Email Marketing?

For most businesses, the average cost of email marketing falls between $9 and $1,000+ per month, depending on your business size, list size, email volume, and the tools you choose. Some smaller businesses spend just $15—$40 monthly, while large organizations may spend several thousand for advanced features or high-volume sends. Here's a quick breakdown:

• DIY Platforms: Most do-it-yourself platforms charge based on the number of subscribers on your list. For example, sending to up to 500 contacts with AWeber can start as low as $20/month. As your list grows, you’ll typically pay more.
• Templates & Design: You might spend $0 (using built-in templates) or up to $500+ if you hire a professional designer.
• Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. However, if you use AWeber for your email marketing, there is a built it AI Email Writer that can write content that actually sounds like you wrote it.
• Automation Features: Basic automation is included in most plans; advanced workflows may increase costs.
• List Cleaning/Management: Cleaning your list regularly can cost around $5—$15 per 1,000 contacts (typically done quarterly).
• Agency Management: Working with an agency for strategy and execution? Monthly fees range from $300—$2,000+ depending on scope and frequency.

Cost Email Marketing: Main Factors That Impact Price

The cost for email marketing depends on several variables:

• Subscriber Count: Most platforms bill you by the number of subscribers. If you have a list of 1,500, you'll pay more than someone with 300.
• Email Volume: Some services charge extra if you send a large number of emails each month (e.g., sending daily emails versus a monthly newsletter).
• Design & Copy Needs: Do you create your emails or hire freelancers? Outsourcing design or copywriting increases your total, but can also improve results.
• Support & Compliance: Higher-level plans may include priority support, dedicated account managers, or GDPR/CCPA tools.

For example: If you have 750 subscribers and want to send two campaigns per month, you might pay around $20. But if you have 10,000 subscribers, the monthly fee for the sending platform alone could approach $70–$140, not including design or copy costs.

How Much Does Email Marketing Cost per Email?

Many email marketing platforms and agencies present a cost per email metric. Here’s how it breaks down:

• Email Marketing Platform: If you pay $30/month for up to 2,500 subscribers and send one broadcast to your full list, the calculated cost per email (not including time/design/copy) is just over a penny ($0.012) per sent email—extremely affordable compared to most digital marketing channels.
• Agency Campaigns: If you pay $500 to run a campaign to 10,000 recipients, your cost/email is $0.05. But this usually includes copywriting, design, testing, and deliverability optimization.

Use this formula to estimate: Total Campaign Cost ÷ Emails Sent = Cost Per Email. It’s rare for the cost to exceed a few cents per message unless you have highly custom needs. This makes email marketing extremely cost-effective, especially when you consider the average ROI of $36 for every $1 spent.

How to Control and Reduce Your Email Marketing Costs

Want the biggest bang for your buck? Here are a few practical tips to lower the cost for email marketing while boosting results:

1. Clean Your List Regularly: Active, engaged subscribers help improve deliverability and reduce cost. Remove inactive or bounced addresses every few months. This keeps your list smaller—and your costs down.
2. Use Built-in Templates: Unless you have a unique need, most built-in email templates look professional and perform well. Save the extra design spend for special campaigns, like launches or end-of-year appeals.
3. Edit In-House: Set up a content review process internally, so you only outsource strategic copy or complex design when truly necessary.
4. Automate Wisely: Automate high-impact sequences, like welcome emails and cart abandonment, instead of custom-building every campaign. Basic automation features are often included in your plan.
5. Consider Prepaid or Annual Plans: Many platforms offer discounts for paying in advance.

Real-World Example: What a Small Business Might Spend

Imagine you’re a yoga studio with about 1,200 subscribers. You send one newsletter and one promotional email per month.

• Email platform: $26/month (using mid-tier plan).
• Occasional professional design: $100 quarterly = ~$34/month.
• Copywriting: In-house (no extra cost).
• List cleaning tool: $8 every three months = ~$3/month.

Total average cost per month: $63. Cost per email (assuming 2,400 sends/month): $63 ÷ 2,400 = ~$0.026/email. Because customer lifetime value is so much higher than your cost per email, even a fairly modest list can drive outstanding ROI. Adjust the numbers based on your own internal work versus what you outsource.

Frequently Asked Questions on the Cost Email Marketing

Does email marketing cost more as my list grows?

Yes. Most platforms use “subscriber-based pricing,” so as you add more contacts, your monthly fee rises. If you regularly prune unengaged contacts, you keep costs lower.

Can I do email marketing for free?

Some tools offer free tiers for small lists (usually under 500 subscribers with basic features). However, growing businesses quickly outgrow these limits and need paid plans for automation, analytics, and more.

Is the cost for email marketing worth it?

Yes—especially when compared to social media ads or paid search. Email marketing typically averages a return on investment of $36–$40 for every $1 spent.

Do extra features (like automation) cost more?

Most basic automation is included in standard plans. Advanced segmentation, transactional emails, or custom integrations may require upgraded packages, but many businesses stay cost-effective on core plans.

Your Next Steps: Start Small, Track, and Optimize

While the average cost of email marketing is dramatically lower than traditional advertising, the real power lies in its flexibility. Start with a plan that matches your current subscriber count, track your results, and gradually add features as you see returns. For extra help maximizing value, check out our tips for email marketing best practices. If you stay focused on engaged subscribers and valuable content, you can keep costs reasonable and drive outstanding results at any budget.

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Best Time to Send a Marketing Email: Optimizing Your Email Campaigns for Maximum Engagement

Ever wonder why your marketing emails don’t always get the traction you hope for? You’re not alone. With inboxes packed and attention spans shorter than ever, even the best-crafted message can be missed if it lands at the wrong time. Studies show that email timing is one of the most important factors in driving opens, clicks, and action. So, when is the best time to send email marketing that actually gets results? In this guide, you’ll discover what the best time to send email marketing really is—backed by data, real-world examples, and practical tips you can use today. Whether you’re running a small business or growing an audience, learning when to send email marketing is a proven way to boost engagement and ROI.

What Is the Best Time to Send Email Marketing? (Short Answer)

Most research shows that the best time to send out email marketing is typically Tuesday to Thursday mornings between 9 am and 11 am in your recipient's local time. During these hours, readers are settled into their workday and more likely to review emails before meetings and tasks take over. Afternoons, especially just after lunch, are also strong contenders for open rates, depending on your audience. But don’t stop there. The real secret is that your best time may vary, depending on your unique subscribers. Factors like industry, audience habits, time zones, and even the purpose of your marketing email all matter.

Email Marketing Best Time to Send: What the Data Says

Let’s look at industry data to uncover patterns. Multiple studies agree that:

• Tuesday mornings often see the highest engagement rates.
• Wednesday and Thursday mornings are strong alternatives, especially for business-focused audiences.
• Weekends typically see lower open and click rates—but certain audiences, like retail shoppers or hobbyists, may still be active.
• Afternoon sends (especially between 1 pm and 3 pm) work well for audiences who check email after lunch breaks.

Remember, averages are helpful starting points, but real optimization happens when you learn your audience’s routines. For example, a B2B software company might see great success with Tuesday at 10 am, while a parenting newsletter may find Sunday evenings deliver high response.

When Is the Best Time to Send Email Marketing by Industry?

Your audience’s habits play a big role in email performance. Here are common patterns by industry, based on insights from current marketing statistics:

• B2B & Professional Services: Weekday mornings, especially Tuesday–Thursday, 9–11 am.
• Retail & E-commerce: Late mornings and early afternoons (Thursday and Friday, 10 am–2 pm) often work as consumers think about purchases.
• Nonprofit & Community: Mid-week afternoons or Saturday mornings can catch readers with more time to engage.
• Events & Entertainment: Thursday and Friday afternoons, or even Sunday evenings as people plan ahead for the week.

Always consider your subscribers’ local time zones. Tools like AWeber’s email scheduling can help automate delivery to match recipients’ locations.

How to Send Email Marketing at the Optimal Time

Picking the best send time isn’t just about choosing a day and hour. It’s about understanding your unique subscribers. Here’s how to send email marketing at the right moment:

1. Segment Your Audience

Divide your email list by time zone, behavior, or preferences. For example, if you serve both U.S. and European customers, schedule identical emails to arrive mid-morning in each local time.

2. Test & Analyze

A/B test your send times. Try different days and hours, then measure open and click rates. For example, try sending one campaign at 10 am on Tuesday and another at 1 pm on Wednesday, then compare performance in your analytics dashboard.

3. Automate with Scheduling Tools

Email platforms like AWeber allow you to schedule in advance—so you hit inboxes at precisely the right moment, even if you’re asleep. This is especially handy for international audiences.

4. Consider Email Type and Goal

Promotional offers might work best during late morning, when readers are thinking about shopping. Newsletters, on the other hand, may earn higher engagement Sunday evenings as subscribers settle in for the week ahead.

Best Time to Send Email Marketing Campaigns: Real-World Tips and Strategies

If you’re wondering when to send email marketing for specific results, here are practical strategies you can put to work:

• Welcome Emails: Send immediately after signup—don’t wait! These typically have the highest open rates of all email types.
• Weekly Newsletters: Try Tuesdays or Wednesdays by mid-morning. If your content is more reflective or story-driven, Sunday evening can also work well.
• Limited-Time Offers: Send midweek mornings, or experiment with Friday afternoons for last-minute weekend deals.
• Abandoned Cart Emails: Often, results are best 1–2 hours after abandonment, followed by a reminder at the same time the next day.

Case in point: An online clothing retailer used A/B testing to discover that their open rates increased by 15% when they moved their campaign send from Monday mornings (when inboxes were crowded) to Wednesday at 10:30 am.

What the Best Time to Send Email Marketing Really Means for You

Industry benchmarks offer a great starting point, but they’re just that—a start. To genuinely maximize results, build your own data-driven email marketing best time to send standards. Here’s a simple framework to guide you:

1. Start with industry averages (Tuesday–Thursday, 9–11 am)
2. Segment and schedule by time zone and audience type
3. Track key metrics (open, click, conversion rates)
4. Adapt based on what your data shows—keep testing!

For a deeper dive on audience segmentation, check out AWeber’s guide to email list segmentation.

Email Marketing Best Time to Send: Common Myths and Mistakes

Let’s quickly debunk some common misconceptions:

• “There's a single best hour for everyone”: In truth, your audience may have unique routines. Always validate suggestions with your own testing.
• “Weekends are dead zones”: For some niches, weekends can outperform weekdays—especially if your audience checks email for inspiration or deals.
• “Earlier is always better”: Many people triage morning email in bulk, so late morning or early afternoon can be ideal for visibility.

How to Send Email Marketing That Works at Any Time

Beyond timing, focus on delivering value. Even the best time to send email marketing campaigns won’t help if your subject line isn’t compelling, or your message doesn’t resonate. Some tips that hold true no matter when you send:

• Write clear, specific subject lines
• Keep emails concise and visually scannable
• Personalize where possible—use names, locations, or interests
• Always provide a clear action step

Need inspiration? Explore these effective email marketing campaign examples for ideas.

Key Takeaways: Choosing the Best Time to Send Out Email Marketing

The answer to “what is the best time to send email marketing?” is both simple and strategic: start with weekday mornings, but always tailor your strategy to your audience. Track, test, and personalize. Over time, you’ll zero in on the optimal schedule for your unique list. Combine smart timing with engaging content, and your next campaign could be your best yet.

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Mission critical: How to find the right social media management tools for nonprofits

Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals.

But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges. Understaffing. Limited bandwidth. Highly-scrutinized, tight budgets. Trying to understand and reach new generations of donors and volunteers.

By choosing the right social media management software for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Use the questions in this article to help you evaluate nonprofit social media management tools, and, ultimately, deliver a social performance that fuels your mission.

Special Pricing for Nonprofits on Sprout Social: Maximize your impact and expand your community with Sprout’s top-rated software.

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Why nonprofits need a comprehensive social media management tool

At their core, social media management tools allow you to manage your nonprofit’s social media presence in one centralized place rather than switching between native networks—which is key for boosting efficiency and reducing manual labor. As social has evolved, these tools have matured into sophisticated platforms that clarify the donor journey and enable you to lead your organization with a data-driven vision.

With a comprehensive social media management tool, your team can:

• Address workforce shortages and under-resourced teams by automating manual tasks, allowing your staff to prioritize their most important work and make time for innovation, while reducing burnout and turnover.
• Balance global and local strategies, while ensuring all content aligns with your overarching brand and mission.
• Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.
• Effectively reach new donors and volunteers from younger generations who want to engage and donate digitally.

But not all social media management platforms are created equal. The right tools should be powerful enough to handle your unique use cases and intuitive enough for your team to adopt and uncover insights.

For example, watch how Donors Choose uses Sprout Social to efficiently manage their complete social media presence—from publishing and engagement to analytics and reporting.

4 questions to ask when evaluating social media management tools for nonprofits

The right social media management tools streamline your workflows, make it easy to engage your community and provide access to key insights that your entire organization can use. Your platform of choice should prioritize innovation and adaptability—empowering you to maximize your mission. Here are the questions you need to ask before making an investment:

1. How will these tools alleviate my team’s workload so they can focus on mission-critical initiatives?

From managing workloads to retaining staff, workforce management issues are some of the top challenges nonprofits face, according to Salesforce’s Nonprofit Trends Report.

According to Navaris Hood, Senior Manager of Social Media at Goodwill of Central and Northern Arizona, “Sprout is an invaluable tool for managing multi-platform social media efforts. It makes the process of scheduling content, engaging followers and creating customized reports simple and more efficient.”

A 2025 commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $1.11 million in social media team time savings (across scheduling, publishing, listening, replying and planning) over three years.

Here are a few Sprout highlights that help nonprofits collaborate more effectively:

• Content planning: Plan your strategy and maintain oversight from a central hub rather than disparate apps or spreadsheets. Organize posts across profiles, networks and campaigns using a visualized calendar to support your overall mission. For example, you can map out your posts for the upcoming week and month to assure your content lines up with seasonal holidays and donor events, like #GivingTuesday.
• Publishing: Boost collaboration between staff and increase productivity with campaign planning tools, automated workflows, and scheduling and monitoring tools. Create caption suggestions and alt-text with AI to break through writer’s block, and automatically publish your content at the times most likely to reach donors and volunteers.
• Message approval workflows: With internal and external approver features, ensure content is always approved and compliant with your brand guidelines—all within the Sprout platform.
• Audience engagement: Nonprofits receive an average of 62 inbound engagements on content per day, according to The 2025 Content Benchmarks Report. Stop manually triaging inbound messages and respond to your community faster with tools like automated message tagging and saved replies. Teams can also take advantage of AI-powered suggestions to refine the tone and length of your responses.

2. Will this tool help us maximize our mission and reach among key audiences?

Increasing awareness of your mission, fundraisers and initiatives is of the utmost importance at your organization. But with limited funds for paid efforts, you need creative, scalable ways to maximize your organic reach to get in front of new volunteers, donors and staff members.

Enter: turning your current employees and volunteers into your greatest advocates.

With a solution like Employee Advocacy by Sprout Social, you can put all your shareable content in one place so your staff and volunteers can quickly and easily post approved content to their social networks—extending your reach far beyond your bandwidth and budget. According to the Forrester Total Economic Impact™ study, the composite organization representative of interviewed customers saw an increase in organic traffic, generating $130,000 in additional profit over three years with the Advocacy platform.

Increasingly though, nonprofits are tapping into the power and reach of influencers to educate audiences about their cause and how to get involved. This can come to life in so many ways, from facility tours to livestreaming donor drive events.

Sprout Social Influencer Marketing helps teams quickly identify the most authentic, brand safe creators for your campaigns. AI-powered discovery capabilities reduce time spent manually searching for the right partners and reviewing their past content. The Forrester study found that organizations experienced 25% time savings using Sprout’s tools.

3. How will this tool help us grow and engage our community more meaningfully?

You want to foster relationships on social media that turn followers into donors, volunteers and advocates. To do so, you need to understand your audience’s journey and be responsive and authentic when they reach out to you. Strengthen your community engagement by using social media tools that provide your team with valuable intelligence about your audience, and empower swift, proactive communication.

The Sprout platform empowers you engage your community on social media better by exceeding your audience’s communication expectations and tracking your donors’ journeys from beginning to end. Here’s how:

• Smart Inbox: Unify your social channels into a single view so you can quickly monitor incoming messages, cultivate conversations and respond to your audience. Tagging and filtering capabilities let you prioritize what’s most important and discover unique engagement opportunities.

• Salesforce integration: Gain a full 360-degree view of your donors—from their first interaction with your nonprofit to their latest donation. Sprout enriches your Salesforce CRM records with social data to provide a comprehensive view, allowing your team to understand your target audience better. Sprout’s Tableau Business Intelligence (BI) Connector takes it a step further by combining social data with other BI sources, giving you a complete perspective of your digital marketing efforts, without requiring time-consuming work.

4. Does it surface the insights we need to adjust our strategy and act on timely issues?

Agile social media analytics tools for nonprofits ensure you can make quick adjustments to your strategy and easily demonstrate social’s value for your organization. This is something many teams struggle with.

Sprout’s Analytics tools help you understand what content resonates with your audience so you can maximize your engagement. According to Becky C. Brynolf, Head of Digital Engagement at the Royal National Institute of Blind People, “So much of our work before Sprout was manual, and the tool we used for monthly reporting was nightmarish. Now, we can just nip into Sprout and ask things like, ‘Show me everything we’ve posted for the last two years arranged by highest engagement.’ It saves us time but also helps us spot themes and trends and be more proactive with our content.”

These Sprout tools are designed to help you fine-tune your content strategy:

• Tag Reports: Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns.
• Post Performance Reports: Analyze cross-channel performance at the post level to understand what messaging and formats resonate with your community and why.
• Profile Performance Reports: Access a high-level overview of performance across all connected profiles to quickly evaluate social growth, and how that growth correlates with key initiatives.

While social data can reveal a lot about your performance, it can also mine audience insights around emerging issues like world events or proposed legislation that can help you craft an informed response. It can even help you get ahead of a crisis. As Sparks says, “One of our big focuses this year is improving how we approach community management and social listening, which Sprout has played a big part in. My team is able to quickly look across platforms and determine trending topics our brand is a part of and act accordingly.”

Using a social media management platform makes it easy to create clear reports that demonstrate how your social strategy translates to your mission, stay on the pulse of social media topics trending with your community and monitor brand health vitals. With Sprout’s tools, you can eliminate the time-consuming manual data collection processes in favor of automated, presentation-ready reports. The Total Economic Impact™ study found that Sprout reduced employee time spent on social media reporting by 80%.

• Social listening: Sprout’s artificial intelligence (AI)-driven technology can help you gain critical intel about emerging areas of need and topics your community cares about. The platform sifts through millions of social media data points in seconds, helping you access and share actionable findings with leadership. The tools gather honest feedback about your performance on social and beyond. Learn what motivates someone to donate or volunteer with your nonprofit. With these insights, you will be empowered to produce more meaningful content and ladder-up your learnings to decision makers.

• Message Spike Alerts: If your message volume spikes, that could be indicative of a looming crisis. These alerts automatically send email or mobile push notifications when incoming messages exceed your hourly average, so your team doesn’t have to manually monitor your inbox 24/7.

Find the right social media tools to connect with people who care about your cause

Compelling social content inspires people to take action, and connects you with the right audience. By using a sophisticated social media management platform like Sprout Social, you can harness social media to drive donations, capture and deepen donor loyalty, and amplify your mission—all while boosting your team’s efficiency.

For a more comprehensive look at the potential value Sprout Social provides, download The Total Economic Impact™ of Sprout Social study, and learn how Sprout delivered a 263% return on investment over three years.

The post Mission critical: How to find the right social media management tools for nonprofits appeared first on Sprout Social.

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