How to schedule LinkedIn posts for Profiles and Pages

LinkedIn is a leading social network for brands looking to gain authority, build their network and connect with potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing.

With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication and effort. To stand out, you need to post consistently and at the right times. That’s where social media scheduling tools come in.

In this guide, we’ll show you how to schedule posts on LinkedIn two ways. You’ll also find helpful scheduling tips for maximizing the reach and engagement of your posts.

Can you schedule posts on LinkedIn?

Yes, you can schedule posts on LinkedIn in two ways. The first is through LinkedIn’s native scheduling tool, which is available to all users and lets you schedule posts directly within the platform while you’re creating drafts.

Alternatively, you can use a social media management tool like Sprout Social to schedule your posts. This way, you can also benefit from Sprout’s other capabilities, like automation, analytics and AI writing assistance, to amplify your LinkedIn marketing strategy.

How to schedule LinkedIn posts natively

LinkedIn’s native scheduling tool is a convenient, built-in feature that lets you plan and schedule your posts ahead of time without leaving the platform or relying on third-party LinkedIn tools.

Follow these steps whether you’re scheduling on your own LinkedIn personal profile or a LinkedIn Company Page.

Here’s how to do it:

1. Log in to your LinkedIn account and click the Start a post box at the top of your feed.
   
2. When Create a post pops up, enter the body text of your post and attach any images, videos or documents. You can also create a poll if you want. If you’re posting a video, you can add subtitles by enabling auto-captions (English-language videos only) or uploading an SRT file.
   
3. Click the Clock icon in the lower right corner to open the schedule dialog.
4. In the scheduling dialog, select a date and time to schedule your post. If your audience is in a different time zone, consider scheduling in their time zone.
   
5. Select Next to save your schedule settings and return to your post preview.
6. When you’re all done, review your post for spelling errors, formatting issues and make sure it matches your brand’s guidelines and tone. Also, review your image and hashtags so they’re accurate for your post.
   
7. Click the Schedule button, and you’re done.

That’s it. You’ve scheduled your first post on LinkedIn.

Limitations with the native LinkedIn scheduler

While it seems straightforward to schedule content with LinkedIn’s native scheduler, there are several limitations that social media managers should be aware of. These limitations may hinder your ability to schedule posts effectively, especially if you’re using LinkedIn for business.

• Limited scheduling options: LinkedIn’s native scheduler provides fewer options for scheduling posts. For instance, it only allows scheduling for up to three months in advance. Also, LinkedIn doesn’t allow bulk scheduling, which means that each post must be scheduled individually.
• Limited analytics features: LinkedIn’s analytics only provide a basic insight into your LinkedIn content performance and audience behavior. It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth or engagement rates.
• No support for managing multiple LI accounts at once: With the native LinkedIn scheduler, you can only schedule posts for one account at a time. This is a drawback, especially for social media managers who manage multiple accounts.
• Limited posting options: You can’t schedule events, jobs or services with the LinkedIn scheduler. This has to be done manually.
• Limitations on approval collaboration: The LinkedIn scheduler discourages the collaboration of teams in real-time. Posts can only be made and seen by one person, so every review, approval or collaboration must be done outside the tool.

How to view, edit and reschedule scheduled posts on LinkedIn

LinkedIn allows you to view your scheduled posts so you can delete, edit or reschedule them.

Yes, that’s right. LinkedIn posts can be edited after uploading. If you’re wondering how to edit scheduled posts on LinkedIn, you can do so using the native scheduler.

Follow the steps below to view and edit your scheduled posts.

1. Click the Start a post box at the top of your LinkedIn feed.

2. Navigate to the Clock icon at the bottom-right of the Create a box pop-up.

3. Click View all scheduled posts to see all your scheduled posts and their publish dates.

4. Now you can edit, delete or reschedule. Select the three dots next to the post you wish you modify:

• To delete a post, simply click on the delete icon.
• To reschedule a post, click on Modify schedule to edit the scheduled publishing time.
• To edit, select Edit post and make any changes or corrections to your scheduled LinkedIn post.
• To publish immediately, select Post now.

How to schedule posts on LinkedIn using Sprout Social

LinkedIn’s native scheduling tool is great, but if your business is active on multiple platforms, you might need a more robust solution to handle your social media strategy, like Sprout Social.

Sprout’s powerful social media publishing tool makes it easy to cross-post on different platforms, collaborate with your team, set permissions and access in-depth analytics—all from one central hub.

You can schedule posts on LinkedIn using Sprout from both desktop and mobile. Just upload your content, add images, links and videos, and then schedule your post when it’s ready to go.

Here’s how to do it:

1. Create your LinkedIn post

The first step is to create your post. Before writing, be clear on the goal of the post and how it’ll benefit your audience. A good LinkedIn post starts with an attention-grabbing hook, which could be a question, a story, a compelling statement or a relevant statistic.

On the Sprout dashboard, click the Compose icon to draft a new post. Input your post in the text box provided and format it for a better reading experience. You can also add emojis, links and relevant LinkedIn hashtags to your post.

On the right side, you can preview changes to your posts to see the outcome on LinkedIn in real-time.

2. Add media to your post

Upload approved media content to your post to make it stand out. This could be a single image, multiple images or a video to enhance your post and make it stand out.

If you’re publishing an image or a video, you can add alt tags for your images, upload an SRT file for video subtitles and even add a custom video thumbnail.

After uploading, you can edit your images on Sprout with the integrated image editor tool or resize them using our social media resizer.

Here, you can crop the image size and add filters, frames, new texts, overlays or stickers. Once you’re done, export the image to save your changes.

3. Preview and optimize your post

After editing your post, click the profile picker to select the LinkedIn profile for your post. Sprout Social allows you to manage multiple LinkedIn (and other social media) accounts at once and lets you post to a LinkedIn company or personal page.

If you’re posting from a company page, you can also tweak the audience targeting settings to ensure your posts show up in front of the right people.

Set up approval permissions for collaboration and approval of each post. This is useful for social media teams and marketers who need their clients’ or managers’ feedback on posts before they go live.

4. Finalize your post

After your content is optimized, you can submit your post for approval and save it as a draft. Posts that need approval can be saved as drafts until all reviews are complete.

On Sprout’s calendar, you can view, share and collaborate on your monthly scheduled content in a calendar view. You can add notes to each comment from another team member. And if you’re bulk scheduling your posts, you can view all your scheduled posts at once and correct them accordingly.

5. Schedule your post for publishing

Once you’re all set, select when you want the post to go out. You can publish your post immediately, auto-schedule with Sprout Queue or schedule it for later.

Pick a specific date and time to schedule your posts. Better yet, take advantage of Sprout’s tool, ViralPost, to pick optimal times when your audience is most active on LinkedIn.

You can also auto-schedule your posts with Sprout Queue to fill engagement gaps and publish posts automatically throughout the day. You don’t need to input a time or day when the post will go live; Sprout Queue takes care of that for you.

Why should you schedule posts on LinkedIn?

Scheduling your LinkedIn posts allows you to optimize the execution of your LinkedIn strategy, which provides an efficient means to distribute your content on the platform effortlessly.

1. Saves time and reduces unnecessary workload

Establishing a LinkedIn presence requires much time, effort, and dedication, which is time-consuming. By scheduling posts, you spend less time on manual publishing on LinkedIn, freeing you up to focus on higher-level tasks such as content creation, analysis, and engagement.

2. Helps you stay consistent

Following a social media posting schedule allows you to plan content in advance and set them to post at the right times. This way, you maintain a consistent LinkedIn presence without staying on the platform or worrying about posting daily.

3. Grow your profile engagement faster

Scheduling your LinkedIn posts will help you reach your audience at the best times when they’re most active on LinkedIn. Our research has shown that LinkedIn Company Pages see higher engagement on weekdays, generally Tuesdays through Thursdays between 10 a.m. to noon. Use this data as a starting point and test when you’re audience is most engaged with your content.

4. Keeps you organized

Keeping track of your LinkedIn account can be stressful, especially if you manage multiple accounts simultaneously. Scheduling your posts takes the burden off of that. All you need to do is create your posts and schedule a publishing time.

5. Helps you scale your LinkedIn efforts

Growing your audience on LinkedIn comes with much dedication and time. Scheduling makes it easier. When you schedule your posts, it gives you the advantage of posting consistently and growing your account.

5 tips for scheduling your LinkedIn posts

Ready to start scheduling your LinkedIn posts? Consider these five tips to help you effectively set your posts up for maximum success.

1. Know your audience

Before posting on LinkedIn, define who your ideal audience is. You need to know: who are you talking to? What do they do? What do they like? A generic response like “CEOs” or “marketers” won’t do. You must dive deeper and answer specific questions like:

• Location: Get clear on your audience’s location so you can customize posting times to when they’re most active.
• Professional details: Find out what they do and their position.
• Buying power: Find out their role in the buying process. For example, content heads often suggest project management software for their team.
• Industry: What industry are they currently in? Do they use familiar lingo?
• Online behavior: Pay attention to the type of content they engage with. Find out what content gets the most shares, likes, comments and reposts. This will give you an idea of what topics and content types resonate with your audience.

With Sprout Social’s AI listening tool, you can collect in-depth data about your audience. Dig into demographics and preferences, track conversations, analyze sentiment around specific topics, and even keep an eye on your competition to truly understand your target audience.

2. Post at the right time

The best time to post on LinkedIn is during optimal hours, when your audience is most active and likely to engage with your post. Our research at Sprout Social found that the best time to post on LinkedIn, on average, is Tuesdays through Thursdays starting at 10 a.m.

However, use this data to guide your posting strategies. Scheduling posts on LinkedIn and engagement can vary depending on industry and demographics.

Keep a close eye on your LinkedIn analytics to determine which posts perform well and adjust your posting schedule accordingly.

3. Experiment with different content types

The best post types on LinkedIn can differ depending on your industry. We studied 3,000 LinkedIn posts and found that long-form “how-tos” perform 31.5% better than every other content type. This is unsurprising, as LinkedIn is a community of professionals who share ideas and learn from one another.

However, we also found that posts with a single image perform 2x better than text-based posts and have a 98% higher comment rate, whereas posts with videos get 5x more engagement on LinkedIn. This means uploading video content from webinars or tutorials would perform well on LinkedIn.

In our 2024 Content Benchmarks Report, we also dug into content formats consumers want brands to share more of on social media, not just LinkedIn.

Experiment with different post formats to find your audience’s sweet spot for engagement. Depending on the vibe, you could choose to alternate content types for each posting day.

For example, posting a meme gives off a relaxed feeling, which fits into a weekend mood. Meanwhile, text-based posts, videos or slides would fit well for other days.

But if you’re still clueless about what to post on your company’s page, check out this post on LinkedIn’s best practices for marketing professionals.

4. Take time to engage with your audience

Scheduling a post is one part of a successful LinkedIn strategy; the other is engaging with your audience. Engaging with your audience humanizes your brand and fosters a positive customer relationship. This helps you gain credibility, build authority and increase brand loyalty.

More importantly, engagement is what your customers really want from you. According to Sprout’s research, 37% of consumers think the most memorable brands prioritize direct audience engagement over publishing lots of posts.

Also, engaging with your audience increases your account’s visibility on the channel. Think of it this way: the more you show up in the comment section, the more people engage with you, which gets more eyeballs on your profile.

You can engage with your audience by:

• Leaving meaningful comments on people’s posts
• Reposting content that’s meaningful and true to your brand
• Replying to comments on your posts
• Responding to questions, comments and messages

5. Optimize your LinkedIn marketing strategy with data

At intervals, study your LinkedIn analytics to measure what’s working and what’s not, so that you can adjust your content accordingly. Sprout Social provides in-depth social media analytics and reporting capabilities to help you measure your content performance, track your brand mentions and monitor your competition.

Don’t just create multiple posts in advance without looking at past results. Leverage data to:

• Analyze your best-performing posts and how you can re-create them for more success.
• Break down your least-performing posts and list possible mistakes.
• Optimize your LinkedIn strategy to suit the audience’s needs.

Optimize your LinkedIn strategy with scheduled posts

Scheduling your LinkedIn posts is a great way to plan your content in advance and boost engagement on the platform. Without it, you’ll have to manually post your content on LinkedIn, which can be time-consuming and make it harder to stay consistent.

Regardless of how good you think your LinkedIn content strategy is, it’s always best to schedule posts in advance, especially if you’re planning to scale your business or simply want to dedicate more time to strategic tasks like creating and analyzing content.

Sprout Social’s LinkedIn scheduler makes it easy to schedule posts on LinkedIn. Plus, you get additional features like in-depth analytics, social listening, automation and more. Sign up for a free 30-day trial today!

The post How to schedule LinkedIn posts for Profiles and Pages appeared first on Sprout Social.

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The ultimate playbook to build a Snapchat influencer marketing strategy

If you know teens, you know they’re not texting to communicate—they’re sending Snapchats.

With 453 million daily active users globally, Snapchat reaches more than 75% of 13–34 year olds in over 25 countries, with approximately 80% of Snapchatters over the age of 18. Younger audiences use the platform to stay connected with friends, family and their favorite creators.

But what’s the best way for brands like yours to use the app?

Snapchat’s distinctive features and authentic vibe make it an excellent avenue for influencer marketing. This playbook will help you harness the power of Snapchat influencer marketing with guidance on forging partnerships, creating engaging content and tracking business results.

Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnerships—all in one place.

Get the toolkit

Why Snapchat should be a part of your influencer marketing mix

In a crowded social media landscape, marketers need to be strategic about where they invest their influencer marketing budgets. While platforms like Instagram and TikTok often dominate conversations about influencer strategy, Snapchat offers distinct advantages that many brands overlook—particularly when trying to connect authentically with all ages.

Snapchat’s unique position as a network built on real, unfiltered communication between close friends creates an environment where creator partnerships feel less like traditional advertising and more like trusted recommendations.

But don’t just take our word for it. In a recent webinar on Snapchat influencer marketing, we sat down with Fintan Gillespie, Snap Inc.’s Director of U.S. Revenue Partnerships, who shared compelling stats that highlight why brands should be paying attention:

• The number of creators actively posting content on Snapchat grew approximately 40% year-over-year in Q4 2024, offering brands an expanding pool of potential partnerships.
• 85% of Snapchatters who made a purchase based on content they saw on the platform were influenced by creator content.
• 91% of Snapchatters report feeling happy when using the app, creating an ideal emotional context for brand partnerships that traditional advertising channels can’t match.

When integrated with your broader social media marketing strategy, Snapchat influencer collaborations can significantly extend your reach and impact with younger audiences.

How to define your Snapchat strategy

Before partnering with influencers, you need a clear Snapchat marketing strategy that aligns with your business objectives. Here’s how to build a solid foundation:

Identify your audience segments

Understanding who you’re trying to reach on Snapchat is crucial. The network has distinct user demographics and behaviors that can inform your influencer strategy. In fact, per Snap’s 2024 How We Snap Report:

• Women are more likely to watch stories from friends and family, while men watch stories from content creators.
• 64% of students have made a purchase influenced by Snapchat.
• Child-free adults on Snapchat have unique interests in travel compared to users at other life stages.

Use Snapchat’s Audience Insights or social listening tools to research your specific target audience’s preferences, content consumption habits and engagement patterns. Understanding these behaviors allows you to select creators who genuinely resonate with the segments most valuable to your brand.

Set clear campaign objectives

Define what you want to achieve with your Snapchat influencer campaign. That might be:

• Brand awareness and reach
• Driving website traffic or app downloads
• Generating leads or conversions
• Building community and engagement

Each objective requires different content approaches and measurement frameworks. For example, awareness campaigns might focus on creative Snapchat Lenses that generate many impressions, while conversion campaigns might use swipe-up links within Stories.

Establish campaign parameters

Determine the practical elements of your campaign:

• Budget allocation: How much will you invest in creator partnerships vs. paid amplification?
• Campaign duration: Will this be a one-time activation or ongoing partnership?
• Content guidelines: What key messages should be included? What’s your brand voice?
• Approval processes: How will content be reviewed before publishing?
• Performance metrics: What KPIs will determine success?

Having these parameters defined upfront makes influencer selection and management more straightforward.

Partner with the right Snapchat influencers

To optimize your influencer marketing strategy on Snapchat, it’s crucial to collaborate with the right influencers. Conduct thorough research to identify influencers whose values align with your brand, who resonate with your target audience and who can help you achieve your campaign objectives.

Here are four factors to keep in mind when searching for Snapchat influencers:

1. Relevance matters

The most important factor in influencer selection isn’t follower count—it’s relevance. Look for creators whose content and audience align with your brand values and target demographic.

A beauty brand targeting Gen Z would benefit more from partnering with a mid-tier beauty creator with highly engaged Snapchat followers than a celebrity with broader appeal but less relevance.

Use Sprout Social Influencer Marketing (formerly Tagger) to find Snapchat influencers who speak regularly about the topics most relevant to your brand. You can check out their content—including saved Stories, Spotlight posts and Public Stories—from directly within the platform.

2. Prioritize engagement, not just follower count

On Snapchat, engagement metrics like story completion rates and screenshot counts often provide better insight into an influencer’s impact than follower numbers alone.

While a large follower count is appealing, high engagement rates are a truer measure of an influencer’s impact. Focus on influencers who receive substantial interaction on their posts, such as comments, shares‌ and views.

3. Build long-term relationships

Develop long-term relationships with key influencers. Consistent partnerships lead to more authentic and impactful collaborations.

Consider turning successful influencers into brand ambassadors. Ambassadors can provide a steady stream of content and maintain a continuous connection with their audience.

Harness Snapchat’s unique features

Like any social platform, unique features are what keep audiences coming back. Build your campaigns around Snapchat’s functionality to create content that resonates.

Stories

Stories remain Snapchat’s core content format, allowing influencers to create sequences of photos and videos that disappear after 24 hours. Snap Stars (Snapchat’s verified creators) have two primary ways to engage with their communities:

• Public Stories: Best for brands wanting to gain organic traction with the Snap Star’s followers
• Spotlight: Best for brands wanting to engage with a wider audience than just the Snap Star’s followers (Spotlight now reaches more than 500 million monthly active users)

Snapchat Stories are ideal for sharing temporary, engaging content that creates urgency. Use Stories for behind-the-scenes glimpses, product launches‌ and exclusive previews. Collaborate with influencers for Snapchat takeovers to give their followers direct access to your brand.

Geofilters

The future of influencer marketing will extend beyond the screen. According to Sprout Social’s 2024 Influencer Marketing Report, most consumers agree they’re more likely to buy from brands who partner with influencers on more than just social content—like IRL events.

To capture this intent, use influencers and geofilters to bring event activations to life. Design branded geofilters for specific events or locations, and have your influencers apply them. Anyone in the area can use these filters, boosting brand visibility and encouraging user interaction.

Lenses

Snapchat’s AR lenses offer some of the most engaging options for influencer collaborations:

• Branded face lenses: Create fun transformations that incorporate your products or brand elements
• World lenses: Develop AR experiences that interact with the user’s environment
• Shoppable lenses: Allow users to virtually try products before purchasing

Incorporate Snapchat Ads

Creator Ads drive performance across the funnel, with recent research showing that Creator Ads on Snap lead to higher lifts in product detail page visitation rates and purchases.

In fact, Snapchat beat both TikTok and Instagram in creator-driven shopping, with 85% of social shoppers who made a purchase due to Snapchat content saying they were influenced by creator content.

The most effective approach often combines organic influencer content with paid amplification, using the creator’s authentic voice while extending reach through Snapchat’s targeting capabilities.

Craft authentic and engaging content

Sprout’s 2024 Influencer Marketing Report also found that the best brand and influencer collaborations are honest and unbiased, entertaining or educational.

Keep those factors in mind while building your content strategy, and use the tips below to craft engaging content.

Stay authentic

Allow influencers the freedom to present your brand in their unique style. Authenticity resonates strongly with their audience, making the content more impactful. Collaborate closely with influencers to co-create content that’s both creative and aligned with your brand messaging, but let them guide the approach to foster innovation and engagement.

Take audiences behind-the-scenes

Humanize your brand with behind-the-scenes content. This approach makes your brand more relatable and accessible. Encourage influencers to tell a story through their snaps and give audiences a sneak peek at what it’s like to work with your brand. Storytelling makes the content more engaging and memorable for the audience.

Share user-generated content

Encourage influencers to share user-generated content (UGC). This strategy helps boost engagement while building credibility and trust in your brand. It fosters a sense of community, making followers feel valued and part of a larger group.

Beauty brand Clarins used UGC in combination with a variety of Snapchat ad formats, and it led to a 114% increase in qualified actions taken on their website.

Run contests and giveaways

Contests and giveaways are powerful tools for driving engagement. Partner with influencers to run these campaigns, offering followers chances to win exclusive products or experiences. Provide special deals or discounts to the influencer’s followers. This creates a sense of exclusivity and urgency, driving immediate action.

Stay updated with trends

Keep up with new Snapchat features and trends. Early adoption of new tools can give your brand a competitive edge and keep your content fresh. Be aware of cultural and social trends that resonate with your target audience, and incorporate these trends into your content to make it more relevant and engaging.

Take CeraVe, for example. The brand leaned into Snapchat’s AR trends and partnered with Snapchat creators for a campaign to raise product awareness.

Creators used AR to “apply” CeraVe products on screen while explaining the product’s benefits to viewers in real time.

Use analytics to understand performance

Dig into your native Snapchat analytics to see how your influencer campaign impacts real business results. Then, based on what you learn, iterate and improve your campaign strategy. Here’s what to do:

Track performance

Use Snapchat’s analytics tools to monitor the performance of your influencer campaigns. Key metrics include:

• Engagement metrics: Track interactions like views, shares‌ and screenshots to gauge user interest.
• Reach and impressions: Measure the number of unique users who have seen your content and the total views.
• Story views and completion rates: Understand how many users view your stories and complete them.
• Swipe-ups: Monitor the number of times users swipe up for more information or links.
• Demographic data: Gain insights into the age, gender and location of your audience.
• Time spent: Measure how long users spend viewing your content.
• Conversion tracking: Track actions taken by users after viewing your content, such as website visits or purchases.

If you need deeper insights, like ROI metrics, consider a third-party influencer marketing tool. For example, Sprout Social Influencer Marketing can track earned media volume, cost per click and more.

For a full list of all the Snapchat influencer marketing metrics available through Sprout Social Influencer Marketing, check out this resource.

Refine your strategy

By analyzing audience behavior and preferences, you can tailor your campaigns to better meet the needs of your target audience. The data you collect can tell you the strength of specific influencer partnerships, the campaign content that resonates the most and what other opportunities exist to differentiate your brand. Turn your data into impact by finding insights and creating new ideas to refine your strategies.

Maximize Snapchat influencer marketing ROI

Using Snapchat in your influencer marketing strategy involves a blend of creativity, strategic planning‌ and a deep understanding of the platform’s unique experience. By selecting the right influencers, crafting authentic content‌ and effectively using Snapchat’s tools, brands can create impactful campaigns that resonate with their audience.

Use this playbook to build an influencer strategy that works, and learn how Sprout Social’s influencer marketing platform can help you execute Snapchat influencer marketing campaigns from start to finish.

The post The ultimate playbook to build a Snapchat influencer marketing strategy appeared first on Sprout Social.

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Best times to post on YouTube in 2025

Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things.

From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.

Video is a key marketing tool because it grabs users’ attention in a fast-moving world. It offers a dynamic format that allows brands to convey complex messages, showcase products and build emotional connections with audiences. In fact, our 2024 Social Media Content Strategy Report revealed that consumers are turning to YouTube to engage with entertaining brand content first and foremost, followed by educational product information.

So how do brands capitalize on getting more eyes on their video? To truly achieve maximum results, it’s important to understand when your audiences are online and when the best time to post on the platform is.

By strategically scheduling your uploads, you can boost views, increase watch time and build a loyal subscriber base.

We worked closely with Sprout’s Data Science team to uncover how users have been engaging with social media. We reviewed data from Sprout Social’s over 30,000 customers to understand when their content was most and least frequently engaged with, broken out by platform and industry.

Disclaimer

• Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time).We recommend testing with your own accounts to find the most optimal send times.

 

Use the data from this article to help inform your publishing calendar. The best way to identify your brand’s best times to post on YouTube is to start a free trial of Sprout Social and test our ViralPost® technology yourself. It eliminates the guesswork and calculates the best time for you to post based on your own engagement data.

Start a free Sprout Social trial

When is the best time to post on YouTube?

The best times to post on YouTube are:

• Mondays: 1 p.m.
• Tuesdays: 1 p.m.
• Wednesdays: 10 a.m., 1 p.m.
• Thursdays: 1 p.m.
• Fridays: 1 p.m.
• Saturdays: 1 p.m.
• Sundays: 1 p.m.
• Best days to post on YouTube: Monday through Thursday
• Worst days to post on YouTube: Saturday

 

For marketers using YouTube, consistent scheduling is key to maximizing audience reach and engagement. Understanding optimal posting times can significantly impact video performance.

Our data suggests that the best time to post on YouTube is consistently 1 p.m. on any given day of the week. Thursdays on YouTube have two high-engagement hours at 10 a.m. and 1 p.m., which suggests more flexibility.

While consistency is valued throughout the week, it’s worth noting that engagement tends to be strongest from Mondays through Fridays. Saturdays and Sundays tend to see lower engagement periods than the rest of the week, due to shifts in viewer behavior and weekend activities. Maintaining a regular YouTube posting schedule, particularly during high-engagement hours, can help you build a loyal audience and maximize video reach.

What are the best days and times to post on YouTube?

We outlined the overall analysis of when to post on YouTube, but what about really breaking it down for each day of the week?

If you’re wondering when the best day and time to post on YouTube is, read our analysis below.

Best times to post on YouTube on Mondays

The best time to post on YouTube on Mondays is 1 p.m.

Even though there’s above-average engagement on Monday mornings for YouTube channels, the most optimal send time is during the 1 p.m. hour.

Best times to post on YouTube on Tuesdays

The best time to post on YouTube on Tuesdays is 1 p.m.

Similar to Mondays, YouTube channels see higher engagements in the late mornings, but the hour with the most engagement is again 1 p.m.

Best times to post on YouTube on Wednesdays

The best hours to post on YouTube on Wednesdays are 10 a.m. and 1 p.m.

Wednesdays on YouTube look similar to Mondays, except with two peak hours of engagement: 10 a.m. and 1 p.m. If you’re looking for multiple hours to post where you’d likely see the best engagement, consider Wednesdays.

Best times to post on YouTube on Thursdays

The best time to post on YouTube on Thursdays is 1 p.m.

Compared to the rest of the week, Thursdays see longer above-average engagement hours. For YouTube channels looking to increase their hours of engagement, Thursdays are a strong contender, but 1 p.m. is still the optimal time to post on the network.

Best times to post on YouTube on Fridays

The best times to post on YouTube on Fridays are 10 a.m. and 1 p.m.

As we approach the weekend, engagement isn’t as high on Fridays as on other days, but there’s still moderate engagement. Consistent with the rest of the week, the best times to post on YouTube on Fridays are 10 a.m. and 1 p.m.

Best times to post on YouTube on Saturdays

The best times to post on YouTube on Saturdays are 10 a.m. and 1 p.m.

In relation to the rest of the day, optimal times to post on YouTube on Saturday are 10 a.m. and 1 p.m. Generally speaking, we noticed that Saturdays and Sundays see less engagement compared with the rest of the week across most social networks.

Best times to post on YouTube on Sundays

The best time to post on YouTube on Sundays is 1 p.m.

In relation to the day itself, the best time to post on YouTube on Sundays is at 1 p.m., which is consistent with the rest of the week. Sundays have less engagement throughout the day across most, if not all, social platforms.

When is the best time to post on YouTube by industry?

The data above provides a global outlook on when to post videos on YouTube, but there are a few factors that determine when your peak hours of engagement. Industry is just one factor that plays into the success of your social posts. Content type, video SEO, audience demographics and business location are just a few other factors to consider if you’re looking to get more views and engagement.

Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments.

• Schools and Education
• Food and Beverage Industry
• Government
• Hospitals and Healthcare
• Nonprofit
• Retail
• Travel and Hospitality

Best times to post on YouTube for education and schools

The best times to post on YouTube for education and schools are:

• Wednesdays: 10 a.m.
• Thursdays: 11 a.m. and 1 p.m.
• Best days to post on YouTube for schools and education: Wednesdays, Thursdays
• Worst days to post on YouTube for schools and education: Sundays

 

From video tours of campuses, showcasing facilities and student life to prospective students, YouTube offers a unique opportunity for schools and other education institutes to engage with students past, present and future. Whether it’s to broadcast live events, such as commencement speakers or guest lecturers, or share student testimonials, YouTube is a channel to build brand awareness, enhance their reputation and engage with their community.

From K12 to higher education institutions, schools saw more concentrated engagement times on YouTube midweek, on Tuesdays and Wednesdays at midday. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet their goals and effectively target distinct audiences at the right time.

Schools and education social media resources

• Higher education social media strategy: How Gettysburg College makes the grade
• Post Performance Report: Higher ed institutions raising the bar on social
• 15 ways to use social media for education
• All aboard: How Purdue University increased their social media engagement by 24%

Best times to post on YouTube for food and beverage industry

The best times to post on YouTube for food and beverage industry are:

• Mondays: Noon–1 p.m.
• Wednesdays: 10–11 a.m.
• Thursdays: 11 a.m., 1 p.m. and 3 p.m.
• Best days to post on YouTube for food and beverage industry: Mondays, Wednesdays, Fridays
• Worst days to post on YouTube for food and beverage industry: Saturdays, Sundays

 

The food and beverage industry, which includes restaurants, has evolved over the last several years. Online orders, apps, delivery services—all of these play into how these brands engage with customers. Every social network has different benefits when interacting with customers, and the food and beverage industry is no different. YouTube provides food and beverage brands the opportunity to create longer-form content with recipe demonstrations or behind-the-scenes glimpses. Use YouTube Shorts to tease viewers to the full video or to give bite-size content, pun intended.

Food and beverage industry social media resources

• 5 tips from the man behind #Sprinklegate
• Papa Johns cuts customer service response time in half with Sprout Social
• How Sprout helps GRDC increase engagement with multiple generations of Australia’s grain farmers

Best times to post on YouTube for government

The best times to post on YouTube for government are:

• Wednesdays: 9 a.m.
• Best days to post on YouTube for government: Wednesdays
• Worst days to post on YouTube for government: Saturdays, Sundays

 

In today’s digital landscape, a strong social media presence is vital for government agencies, as citizens increasingly turn to these platforms for information and engagement. Agencies can use social media for crisis communication, public education, enhance dialogue and to manage public perception. This improves transparency, strengthens community relations and builds public trust. On YouTube, government entities’ channels saw the highest engagement, mainly on Wednesdays and at 9 a.m. This is proof that while overall 1 p.m. on Wednesdays may be the peak time to post content, that industry plays a factor into data.

Government social media resources

• What government agencies need to know about social media archiving
• Social media tools for government: What your team needs for success
• Social media and government: how to keep citizens engaged
• How Lake Metroparks stays a step ahead on social media using Sprout Social

Best times to post on YouTube for hospitals and healthcare

The best times to post on YouTube for hospitals and healthcare are:

• Fridays: 9 a.m.
• Best days to post on YouTube for hospitals and healthcare: Tuesdays, Fridays
• Worst days to post on YouTube for hospitals and healthcare: Saturdays, Sundays

 

Hospitals, clinics and healthcare providers use social media to educate the public, help patients feel prepared for their upcoming appointments, promote their programs for aspiring physicians, build trust and connect with their communities. Having an active social media presence allows hospitals and healthcare centers to engage directly with patients and answer questions. YouTube videos allow a more unique perspective for prospective students, faculty and even patients to understand the culture of the healthcare facility.

Hospital and healthcare social media resources

• Social media for healthcare: How to keep patients engaged in the digital age
• The pros and cons of social media in healthcare
• How to realize the ROI of social media in healthcare
• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations

Best times to post on YouTube for nonprofit organizations

The best times to post on YouTube for nonprofit organizations are:

• Tuesdays: 5 a.m.
• Thursdays: 5 p.m.
• Best days to post on YouTube for nonprofit organizations: Tuesdays, Wednesdays
• Worst days to post on YouTube for nonprofit organizations: Saturdays, Sundays

 

Civic, nonprofit and membership organizations use social media to amplify their missions and connect with their communities. Whether it’s to raise awareness about their causes, gain the support of volunteers and donors or foster a community, social media enables them to create those connections.

On YouTube, civic and nonprofit organizations’ peak hours to post are Tuesdays at 5 a.m. and Thursdays at 5 p.m. These industry channels will still see engagement throughout the day and the week, but those two hours will generally see the highest, according to our data.

Nonprofit organizations social media resources

• 2 nonprofit social marketers share how they build & measure their social media strategies
• How the Royal National Institute of Blind People found a dedicated accessibility partner in Sprout
• Mission critical: How to find the right social media management tools for nonprofits

Best times to post on YouTube for retail

The best times to post on YouTube for retail are:

• Mondays:1 p.m.
• Thursdays: 9 p.m.
• Best days to post on YouTube for retail: Mondays, Wednesdays
• Worst days to post on YouTube for retail: Saturdays, Sundays

 

It’s not a surprise that nearly every stage of the customer journey happens on social media. Retailers and brands must use social media algorithms to their advantage. Consumers engage with brand channels on YouTube on most weekdays, from midmorning to midafternoon. While we don’t have data on whether purchases are being made, we can assume product discovery, brand awareness and social shopping purchases are factored in these posts.

Retail social media resources

• How Patagonia Leads from a Foundation of Authenticity and Community [Webinar]
• What is social commerce? Stats, trends and tips marketers should know
• How to master social media for retail in the UK
• The best gifts for social media managers

Best times to post on YouTube for travel and hospitality

The best times to post on YouTube for travel and hospitality are:

• Mondays: 11 a.m.
• Tuesdays: 11 a.m.
• Wednesdays: 1–2 p.m.
• Sundays: Noon
• Best days to post on YouTube for for travel and hospitality: Wednesdays
• Worst days to post on YouTube for for travel and hospitality: Saturdays

 

The travel and hospitality industry use video for destination showcases, hotel tours, travel tips and customer testimonials. The peak hours for engagement to post on YouTube for the travel industry is concentrated midmorning to midafternoon on weekdays, suggesting this industry targets viewers during work breaks. This pattern suggests that people are actively seeking travel inspiration or information during these hours, making it the best time to post engaging content on YouTube to capture their attention.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• International hotel chain Minor Hotels uses Sprout to boost its online presence
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on YouTube

Social marketers can plan content more effectively when they’re armed with data. As social media continues to evolve, brands and consumers will need to evolve with it. Staying aware of new content formats and trends might help you reach your audience in unexpected ways and build more authentic connections.

How to find your best time to post on YouTube with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

Sprout’s ViralPost® technology uses the same data we used to look at all our customer accounts to find the best time to post, based on your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in Professional and Advanced plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With features like post tagging and cross-network reporting, you can separate different elements like post author or types of content, as well as how your posting time influenced your social success.

Step 1. Start your free Sprout Social trial: Sign up for a free trial of Sprout Social with your business email and connect to your social media profiles. This will allow the platform to gather data from your accounts and personalize the Optimal Send Times feature to your specific audience engagement patterns.

Make sure you are logged in to YouTube as an account manager when connecting with Sprout.

Step 2. Select networks. Open the Compose window in Sprout to begin uploading your YouTube video. Select the YouTube channel(s) where you want to publish.

Step 3. Add your video details: Complete your post by adding video details, such as video title, description, tags, the desired privacy settings and playlist. Select a custom thumbnail or allow YouTube to choose one. with a compelling message, visuals and relevant hashtags.

Step 4. Schedule with Optimal Send Times: Next to “When to post,” choose “Specific Days and Times” to reveal the Optimal Send Times feature. Select one of the suggested times, calculated based on when your audience is likely to engage. The stars suggest a time that’s likely for more engagement.

Step 5. Schedule and publish: After you’ve added your additional details, schedule your YouTube video to publish at your chosen Optimal Send Time.

The specific times offered through Optimal Send Times are based on when your audience engages the most using your publishing history.

ViralPost® also continuously refines these suggestions, saving you time and effort from repeated analysis and allowing you more time to craft great content.

Start a free Sprout Social trial

How to find your best time to post on YouTube with Analytics

You may be ready to post content at these provided best engagement times as part of your strategy. But consider pairing this data with your own YouTube analytics. You may discover that your specific target audience is active at different times or at slightly different hours.

To find your best times to post with native YouTube analytics via desktop, follow these steps:

1. Access YouTube Studio at studio.youtube.com on your desktop.
2. In the left-hand menu, click on Analytics.
3. At the top of the Analytics page, select the Audience tab.
4. Scroll down the page until you see the section labeled “When your viewers are on YouTube.”
   • There, you’ll find a heatmap showing when your viewers are most active.
   • Darker shaded areas represent periods when your viewers are most active on YouTube.
   • Remember that the times shown are based on your local time zone. If your audience is spread across different time zones, factor that in when scheduling.
5. Use this information to schedule your video uploads, premieres and live streams for times when your audience is most likely to be online.

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2025
• Best times to post on Facebook 2025
• Best times to post on Instagram 2025
• Best times to post on LinkedIn 2025
• Best times to post on Twitter 2025
• Best times to post on TikTok 2025

How Sprout gathered the data

We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

Sprout Social’s Data Science team gathers this information by analyzing nearly 2.5 billion engagements across 600,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube over a 4-month period. We synthesize this information in collaboration with our Data Science team to provide you with the article you read above.

Unfortunately, we don’t have engagement data for Threads, yet.

Disclaimer

• Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). This means you should be able to publish with the times provided in any time zone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

What is the best time to post on YouTube for maximum exposure?

To optimize your YouTube posting schedule, consider posting on weekdays around the 10 a.m. or 1 p.m. hours. These times may vary based on your industry, but engagement is generally high during midday and afternoons.

Sprout’s ViralPost® technology synthesizes your audience’s unique peak engagement times and helps tailor your scheduling strategy for maximum impact. Remember to factor in variables that may affect your posting strategies, such as target audience and demographics, campaign goals, content type and the content itself.

The data we provide is directional to put you on the right track. To find the best times to post on TikTok for your brand, start a free 30-day trial of Sprout Social and see ViralPost® in action. You can also request a personalized demo and try Sprout for yourself.

The post Best times to post on YouTube in 2025 appeared first on Sprout Social.

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Best times to post on LinkedIn in 2025

In the realm of professional networking, LinkedIn stands as the undisputed champion. As the premier professional social network, it’s where you establish yourself as a thought leader in your industry. The platform offers marketers a unique opportunity to reach a targeted, professional audience, which makes it an essential tool for any B2B strategy. But sharing company updates isn’t enough to cut through the noise.

Understanding the best time to post allows you to maximize visibility, drive engagement and build connections, whether they’re with clients, customers, employees or prospects, or all of the above.

With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. By scheduling your content and using the right LinkedIn marketing strategy, you can position your brand as a thought leader and generate valuable leads.

Disclaimer

• Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). We recommend testing with your own accounts to find the most optimal send times.

Learn how to identify your best times to post globally on LinkedIn with a free trial of Sprout Social and test our ViralPost® feature.

Start a free Sprout Social trial

When is the best time to post on LinkedIn?

The best times to post on LinkedIn are:

• Mondays: 10 a.m.–1 p.m.
• Tuesdays: 10 a.m.
• Wednesdays: 10–11 a.m.
• Thursdays: 9 a.m.–1 p.m.
• Fridays: 10 a.m.
• Saturday: 9 a.m.
• Sundays: 7 a.m.–5 p.m.
• Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
• Worst days to post on LinkedIn Company Pages: Sundays

 

Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated to midday on weekdays. Businesses are more likely to succeed in their LinkedIn marketing during these times when users are more active on the platform.

Because LinkedIn’s content is centered around professional thought leadership and growing your network, it makes sense that most people use the app during the week. By midday, there’s buzz on the platform, and the best times to post on LinkedIn for Company Pages are Tuesdays, Wednesdays and Thursdays starting at 10 a.m. and extending for one to three hours, respectively. Weekends see light engagement, which is why we encourage new content to be posted during the week.

While LinkedIn may have started as a job board and networking platform, it’s evolved into a global professional networking hub. It’s a space for professional storytelling and employee advocacy. Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent, so it makes sense that posting and engagement match with the business hours.

Understanding how to reach a wider audience through thoughtful content planning, scheduling and advocacy differentiates your LinkedIn strategy from the next business.

What is the best day and time to post on LinkedIn?

We know the best time to post on LinkedIn overall, but what about for each day of the week?

Best time to post on LinkedIn on Monday

The best time to post on LinkedIn on Mondays is between 10 a.m. and 1 p.m.

Note that every weekday sees above-average engagement on LinkedIn on what matches the typical business workday. Mondays see high optimal send times engagement but not the highest.

Best time to post on LinkedIn on Tuesday

The best times to post on LinkedIn on Tuesdays are between 10 and 11 a.m.

As the week progresses, more hours become concentrated with engagement on LinkedIn. LinkedIn Company Pages see greater engagement in the late morning hours on Tuesdays.

Best time to post on LinkedIn on Wednesday

The best times to post on LinkedIn on Wednesdays are 10 a.m. to noon.

As we approach midweek, the number of concentrated hours of engagement with LinkedIn Company Pages’ content, generally around the late morning and lunch hours.

Best time to post on LinkedIn on Thursday

The best times to post on LinkedIn on Thursdays are 9 a.m. to 1 p.m.

Thursdays see the heaviest concentration of optimal post time engagement compared to any other day of the week. Thursday midmornings to early afternoons are peak times to publish on LinkedIn Company Pages.

Best time to post on LinkedIn on Friday

The best time to post on LinkedIn on Fridays is at 10 a.m.

LinkedIn Company Pages still see post engagement throughout the day, but the best optimal send time is at that one specific hour.

Best time to post on LinkedIn on Saturday

The best time to post on LinkedIn on Saturdays is 9 a.m.

Overall, the weekends see light engagement between 6 a.m. and 5 p.m., but LinkedIn Company Pages see a single hour of optimal send times engagement at 9 a.m., specifically.

Best time to post on LinkedIn on Sunday

The best time to post on LinkedIn on Sundays is between 7 a.m. and 5 p.m.

Again, weekends overall see some post engagement on LinkedIn for Company Pages. Due to the professional nature of the network, the engagement analyzed is moderate.

When is the best time to post on LinkedIn by industry?

The data above provides a global outlook on when the best times to post on LinkedIn are. Keep in mind there are a few factors, such as industry, that play into the success of your social posts. Content type, audience demographics and business location are just a few other factors to consider.

Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments.

• Education & Schools
• Financial Services Industry
• Food & Beverage Industry
• Government
• Hospitals & Healthcare
• Nonprofit
• Travel & Hospitality

Best times to post on LinkedIn for education and school

The best times to post on LinkedIn for schools & education are:

• Mondays: 11 a.m. and 1 p.m.
• Tuesdays: 11 a.m.–noon and 2 p.m.
• Wednesdays: 10 a.m.–2 p.m.
• Thursdays: 10 a.m.–noon and 3 p.m.
• Best days to post on LinkedIn for schools and education: Wednesdays, Thursdays
• Worst days to post on LinkedIn for schools and education: Sundays

 

A good social media strategy on LinkedIn helps universities and schools connect with alumni, recruit faculty and promote research. Due to the platform’s unique opportunities, schools can showcase institutional achievements, share thought leadership and build partnerships with industry professionals.

From K12 to higher education institutions, schools saw higher engagement times throughout the weekday on LinkedIn compared to last year. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet their goals and effectively target distinct audiences at the right time.

Schools and education social media resources

• Higher education social media strategy: How Gettysburg College makes the grade
• Post Performance Report: Higher ed institutions raising the bar on social
• 15 ways to use social media for education
• All aboard: How Purdue University increased their social media engagement by 24%

Best times to post on LinkedIn for financial services industry

The best times to post on LinkedIn for financial industry are:

• Wednesdays: 10 a.m.–noon
• Thursdays: 11 a.m. and 1 p.m.
• Best days to post on LinkedIn for financial services industry: Wednesdays, Thursdays
• Worst days to post on LinkedIn for financial services industry: Weekends

 

Having a social media presence, even for regulated industries, is crucial, especially with many users flocking to social media for customer care. The financial services industry is no different. Financial firms use LinkedIn to share industry insights, promote thought leadership and connect with potential clients and investors, in addition to networking, lead generation and talent acquisition.

On LinkedIn, the financial services industry sees high optimal send-time engagement during weekdays, but especially Wednesdays and Thursdays, both in the mornings through midafternoons.

Financial services industry social media resources

• Social media for financial services: 5 tips to ace your marketing strategy
• For financial services brands, social media is a risk mitigation friend—not foe
• Navigating social media compliance across regulated industries

Best times to post on LinkedIn for food and beverage industry

The best times to post on LinkedIn for food and beverage industry are:

• Tuesdays: 10–11 a.m.
• Wednesdays: 10 a.m.–noon
• Thursdays: 11 a.m. and 1 p.m.
• Best days to post on LinkedIn for food and beverage industry: Tuesdays, Wednesdays, Fridays
• Worst days to post on LinkedIn for food and beverage industry: Sundays

 

The food and beverage industry, which includes restaurants, has evolved over the last several years. Online orders, apps, delivery services—all of these play into how these brands engage with customers. Every social network has different benefits when interacting with customers, and the food and beverage industry is no different. These brands use LinkedIn for B2B networking, supply chain management and talent recruitment. Many also share industry trends, promote corporate responsibility, and connect with distributors and retailers.

Food and beverage industry social media resources

• 5 tips from the man behind #Sprinklegate
• Papa Johns cuts customer service response time in half with Sprout Social
• How Sprout helps GRDC increase engagement with multiple generations of Australia’s grain farmers

Best times to post on LinkedIn for government

The best times to post on LinkedIn for government are:

• Mondays: 10 a.m. and Noon–1 p.m.
• Tuesdays: 10 a.m. and 2 p.m.
• Wednesdays: 10–11 a.m., 1–2 p.m. and 4 p.m.
• Thursdays: 10 a.m.– 2p.m.
• Fridays: 10 a.m.
• Best days to post on LinkedIn for government: Weekdays
• Worst days to post on LinkedIn for government: Weekends

 

In today’s digital landscape, a strong social media presence is vital for government agencies, as citizens increasingly turn to these platforms for information and engagement. Agencies can leverage LinkedIn to recruit talent, share policy updates and highlight agency initiatives. This improves transparency, strengthens community relations and builds public trust. On LinkedIn, government entities see the highest engagement on Company Pages during peak business hours on weekdays, especially around midday.

Government social media resources

• What government agencies need to know about social media archiving
• Social media tools for government: What your team needs for success
• Social media and government: how to keep citizens engaged
• How Lake Metroparks stays a step ahead on social media using Sprout Social

Best times to post on LinkedIn for hospitals and healthcare

The best times to post on LinkedIn for hospitals & healthcare are:

• Mondays: 10 a.m., noon and 2 p.m.
• Tuesdays: 10 a.m.–3 p.m.
• Wednesdays: 10 a.m. and 1–3 p.m.
• Thursdays: 10 a.m. and Noon–4 p.m.
• Fridays: 2 p.m.
• Best days to post on LinkedIn for hospitals and healthcare: Tuesdays, Thursdays
• Worst days to post on LinkedIn for hospitals and healthcare: Weekends

 

Hospitals, clinics and healthcare providers use LinkedIn to educate the public, promote their programs for aspiring physicians, build trust and disseminate research content. On LinkedIn, these organizations promote medical advancements, share thought leadership and research, and engage with healthcare professionals and industry partners.

Hospital and healthcare social media resources

• Social media for healthcare: How to keep patients engaged in the digital age
• The pros and cons of social media in healthcare
• How to realize the ROI of social media in healthcare
• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations

Best times to post on LinkedIn for nonprofit organizations

The best times to post on LinkedIn for nonprofit organizations are:

• Tuesdays: 9 a.m.–noon
• Wednesdays: 9 a.m.–1 p.m.
• Thursdays: 10–11 a.m.
• Best days to post on LinkedIn for nonprofit organizations: Tuesdays, Wednesdays
• Worst days to post on LinkedIn for nonprofit organizations: Sundays

 

Civic, nonprofit and membership organizations use social media to amplify their missions, connect with donors, promote fundraising campaigns and engage with professionals who align with their mission. And LinkedIn enables them to create those connections.

On LinkedIn, nonprofit organizations saw above-average engagement with LinkedIn Company Pages throughout the day on weekdays, especially on Wednesdays. With more professionals online during the week, these organizations can foster those connections necessary to promote their causes.

Nonprofit organizations social media resources

• 2 nonprofit social marketers share how they build & measure their social media strategies
• How the Royal National Institute of Blind People found a dedicated accessibility partner in Sprout
• Mission critical: How to find the right social media management tools for nonprofits

Best times to post on LinkedIn for travel and hospitality

The best times to post on LinkedIn for schools & education are:

• Tuesdays: 11 a.m.
• Thursdays: 9 a.m.–1 p.m.
• Best days to post on LinkedIn for travel and hospitality: Tuesdays and Thursdays
• Worst days to post on LinkedIn for travel and hospitality: Weekends

 

The travel and hospitality industries saw a significant shift in engagement on LinkedIn. Hospitality brands continue to pivot their strategies for B2B networking, talent recruitment and industry thought leadership on the app. They’re seeing moderate engagement with scheduled branded content during the midmorning, but heavily concentrated peak engagement on Thursdays especially.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• International hotel chain Minor Hotels uses Sprout to boost its online presence
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on LinkedIn

Social marketers can plan content more effectively when they’re armed with data. As social media continues to evolve, brands and consumers will need to evolve with it. Staying aware of new content formats and trends might help you reach your audience in unexpected ways and build more authentic connections.

How to find your best time to post on LinkedIn with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

Sprout’s patented ViralPost® technology uses the same data we used to look at all our customer accounts to find the best time to post, based on your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in Professional and Advanced plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With features like post tagging and cross-network reporting, you can separate different elements like post author or types of content, and drill down into how your posting time influenced your social success.

Step 1. Start your free Sprout Social trial: Sign up for a free trial of Sprout Social with your business email and connect to your social media profiles. This will allow the platform to gather data from your accounts and personalize the Optimal Send Times feature to your specific audience engagement patterns.

Select the type of LinkedIn account you want to connect to: an individual Profile, an Organization Page (whether it’s a Company Page, Showcase Page or School Page) or Ad Account. To connect Sprout to either an Organization Page or Ad Account, you must be an admin for the brand’s LinkedIn account(s).

Step 2. Select networks. Open the Compose window in Sprout to craft your social media post. Select the LinkedIn Company Page(s) where you want to publish.

Step 3. Compose your message. Complete your post with a compelling message, visuals and relevant hashtags.

Step 4. Schedule with Optimal Send Times: Next to “When to post,” choose “Specific Days and Times” to reveal the Optimal Send Times feature. Select one of the suggested times, calculated based on when your audience is most likely to engage. The stars suggest a time that’s likely for more engagement.

 

Step 5. Schedule and publish: After you’ve added your additional details, schedule your LinkedIn post to publish at your chosen Optimal Send Time.

The specific times offered through Optimal Send Times are based on when your audience engages the most using your publishing history. ViralPost® also continuously refines these suggestions, saving you time and effort from repeated analysis and allowing you more time to craft great content.

How to find your best time to post on LinkedIn with Analytics

You may be ready to post content at these provided best engagement times as part of your strategy. But consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active at different times or at slightly different hours. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:

1. Login to LinkedIn and go to your LinkedIn Company Page admin view.
2. Click on Analytics.*
3. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads or Competitors.
4. LinkedIn may not give you exact times or hours of user activity. But you can use demographic data, such as location or industry, to infer when users are likely to be online.

* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.

Start a free Sprout Social trial

If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2025
• Best times to post on Facebook 2025
• Best times to post on Instagram 2025
• Best times to post on TikTok 2025
• Best times to post on Twitter 2025
• Best times to post on YouTube 2025

How Sprout gathered the data

We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

Sprout Social’s Data Science team gathers this information by analyzing nearly 2.5 billion engagements across 600,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube across a 4 month period. We synthesize this information in collaboration with our Data Science team to provide you with this article.

Unfortunately, we don’t have engagement data for Threads, yet.

Disclaimer

• Data from Sprout Social include users from various plan types, industries and locations. All times are recorded globally (not by US Central Time). This means you should be able to publish with the times provided in any time zone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

Take the guesswork out of LinkedIn posting times with Sprout

Optimal LinkedIn posting times can significantly impact engagement. Weekdays during business hours, especially Tuesdays through Thursdays, generally see the highest activity. Remember that variables may affect your posting strategy, such as industry, target audience and demographics, campaign goals, content type and the content itself. An AI-powered analytics tool, such as Sprout Social, eliminates the guesswork and identifies personalized best posting times for your unique audience.

The data we provide is directional to put you on the right track. To find the best times to post on LinkedIn Company Pages for your business, start a free 30-day trial of Sprout Social. You can also request a personalized demo and try Sprout for yourself.

The post Best times to post on LinkedIn in 2025 appeared first on Sprout Social.

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