Friday, 11 March 2016

[#EmailChat Recap] Content Curation

Sharing is caring. At least when it comes to content. That’s why we’re huge fans of curated emails.

Curated emails are a collection of relevant, useful content that you share with your subscribers. We love it because it’s an easy way to keep your readers in the loop without having to spend time creating original content of your own.

Here’s seven more reasons why curated content is a keeper:

1. Content curation is sharing with intent.

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Key Takeaways:

  • Curated content should serve a purpose. What is it you want them to get out of it?
  • It helps foster community among your subscribers.
  • Keep tabs of great content you find online and save it.

2. Got a case of writer’s block? Curation is for you.

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Key Takeaways:

  • Associating yourself with good content is a great way to present yourself as a thought-leader.
  • Ever have those times where you need to get something out but you get hit with a bad case of writer’s block? Save time and energy by using curated content.
  • We’ve all had those moments where we read an amazing article or see an image that inspires us and we want to share it with everyone! Curation lets you do so.

3. Relevancy is key to a successful curated email.

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Key Takeaways:

  • Before you hit ‘send’, be sure that the content feels right.
  • Make sure what you’re sharing is something your audience would expect from you.
  • Your curated emails should have a clear purpose or goal.

4. Start with the 80:20 rule.

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Key Takeaways:

  • Curation is great, but don’t forget that your readers signed up to hear original content from YOU. Start off with shorter servings at first and see how your subscribers respond.
  • In numerical terms, an 80:20 ratio of original to curated content works well.
  • Don’t forget that you can curate from your own original content!

5. Curation comes with it’s own challenges.

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  • You can’t share everything you like. Send with intent.
  • Don’t forget about your own voice – curation is not content dumping.
  • Your emails are still YOUR story.

6. Content creation tools are your friend.

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Key Takeaways:

  • Keep tabs on your favorite content by subscribing to a service like Feedly or creating interest-specific Pinterest boards.
  • Markdown is a great way to add commentary to curated content using a plain text editor.
  • Stay tuned for something big…

7. Need inspiration? Subscribe to these newsletters.

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Key Takeaways:

Subscribe to these great examples of curated content for great content ideas:

Next Week

Stay tuned for more #emailchat! We’re talking incentives next Thursday, March 17 at noon ET.

Follow us on Twitter to make sure you never miss a chat.

 

The post [#EmailChat Recap] Content Curation appeared first on Email Marketing Tips.



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