Friday, 22 April 2016

#EmailChat with Grammarly: Writing Better Email Content

Who wants to improve their email content? 🙋

From subject lines to calls-to-action, there’s a lot of content that goes into an email. So how do you know if you’re doing it right?

To answer that question, we’ve teamed up with Grammarly to bring you seven ways to improve your email content. For those that couldn’t join us, we’ve curated the best of the chat:

It all starts with the concept.

The jury is still out on whether you should start with content or design. But when it comes to your emails, concept trumps them all. As Grammarly illustrated, having a workflow can really help streamline the content creation process. (We also love their emphasis on the importance of proofreading.) By starting with the goal in mind, you’ll be able to find the perfect marriage of content and design to support your campaign.

Always put your audience first.

Knowing your audience is the key to email marketing success. Insights into their likes, dislikes, buying behavior and more will help you send more relevant and focused content. Try sending your subscribers a survey or poll, ask them a questions, or inquire for feedback. Once you get a feel for their interests, you’ll be able to send more relevant, targeted content.

Bookmark these copywriting best practices.

We couldn’t host an #EmailChat with Grammarly without mentioning proofreading. It’s always best to get a second set of eyes before you hit ‘send.’ It’s also good to keep your emails on the shorter side. Keeping your content brief usually lends to better engagement. (Hey, it’s worth testing!)

Boost your open rate with these subject line tactics.

There’s no magic formula for writing the perfect subject line. Using data to drive your decision-making will help keep things in perspective. (Data doesn’t lie!) Also, be sure to keep things relevant and fresh. We like emojis for those writer’s block moments.

And the ideal email length is…

It depends. Are we talking subject lines? Make sure they’re short enough to be read on limited mobile real estate. When it comes to body copy, most people seem to agree: the shorter, the better.

Avoid these copywriting don’ts.

  • Don’t be too friendly. Avoid using slang language – unless that’s what your audience wants.
  • Don’t bury your CTA in your messaging.
  • Don’t send an email just for the sake of sending an email. Take the time to draft your concept and proofread.

Looking for content ideas? Check out these brands.

#ComingUp

The education doesn’t stop here! Join our free, 7-day email course to learn how to write welcome emails, autoresponder series and more. Plus, you’ll get 20+ fill-in-the-blank email templates to make sending emails even easier.

Stay tuned for our next #EmailChat on Thursday, May 5 at 12pm ET. Details TBD.

The post #EmailChat with Grammarly: Writing Better Email Content appeared first on Email Marketing Tips.



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