Friday, 20 May 2016

#EmailChat with @KristenWritesIt: Content Crash Course

Not sure what to write in your emails? You’re not alone.

That’s why we asked Kristen Dunleavy, Content Marketing Specialist (and AWeber’s resident content queen 👸🏼),  to give us a 1-hour crash course into all things content.

From what to write in your welcome email to crafting the perfect subject line, here’s the seven things you need to know before you hit ‘send’ on your next email:

You’ve got to start somewhere.

Before you put pen to paper (or fingers to keyboard), you have to define your goal and expected outcome.

But why? Isn’t that just more work?

While defining your expectations and creating a content strategy might take a little more effort upfront, it will actually save you time in the long run.

Check out this guide to creating an email editorial calendar.

Content that delights always wins.

One trend that’s not going away? Personalization. Subscribers want content that’s relevant to them.

Learn more about delighting subscribers with contextual content.

Here’s how to measure the effectiveness of your content.

The #1 sign of an effective email campaign? Your click-thru rate. Great content should drive your subscribers to take action.

Keep an eye on your open rate, too. It’s your email’s first impression – make it a good one.

7 Email Marketing Metrics You Should Track (and What They Mean)

Here’s what to write in your next email.

“There are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t.”

Raise your hand if you identify with the former. 🙋🏽

One of the most common challenges email marketers face is knowing what to write in their emails. That’s why we’ve pulled together some great resources to help you come up with ideas for your next campaign:

Out of Email Ideas? Try Repurposing Your Best Content

Don’t Know What to Write in Your Emails? The Answer is Here

Just say “no” to click bait.

There’s no one-size-fits all approach when it comes to writing subject lines, but there are a few tactics that will get you results. Check out this post for the 6 types of subject lines that will improve your open rate.

Need to send an email, like, now?

So we’ve talked about content planning and maintaining an editorial calendar, but what happens when you’re reaalllly in a pinch and need to get content out the door?

Meet Curate, the app that lets take content aggregated from across the web – or even your own blog – and create a beautiful, responsive email newsletter in minutes. (Did we mention you can do it all from your phone?)

Email inspiration starts here.

The best writers are readers. Take a look at what other’s are sending and make note of what works and what doesn’t. Make it your own!

Check out these resources for more inspiration:

#ComingUp

We’ve teamed up with @SproutSocial to bring you the next #EmailChat, Using Social Media to Build Your Tribe, on Thursday, June 2 at 12pm ET. Save the date!

What do you want to chat about next? Send me a tweet or leave a comment below and you could see it featured in an upcoming #EmailChat.

The post #EmailChat with @KristenWritesIt: Content Crash Course appeared first on Email Marketing Tips.



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