Monday, 20 June 2016

#EmailChat: Social Media Lead Generation

You’re already using social media to generate some buzz for your business, but did you know it’s also a great tool for getting new email subscribers?

In this week’s #EmailChat, we talked about the ways you can optimize your social media platforms to generate leads.

Missed it or need a refresher? Here are the top seven takeaways that you can implement now:

Social media + email = digital marketing #PowerCouple

Social media is essential for building brand awareness. Email is essential for generating revenue, sales and creating a deeper connection with your audience. And when you use them together, they can become powerful elements of your digital marketing strategy.

It’s a great place to capture email leads.

By nature, social media tends to be fast-paced and crowded. As a result, your social content should be brief and give your audience a taste of what to expect from you. If they want more, direct them to your email list.

One thing we love about Facebook is the option to have your email sign up form right at the top of the feed. And with other platforms, such as LinkedIn and Twitter, you can pin a post to the top of your page – a great opportunity to link to your signup form.

The most effective platform is the one your audience is already on.

A common mistake that many digital marketers make is trying to be everywhere all of the time. Unfortunately, that’s one of the easiest ways to burn out. Plus, you might even get frustrated if you don’t reap any awesome rewards as a result of all your hard work, too.

The trick to getting new subscribers is to go where they are. If your tribe is big on Facebook, go there! There’s no point in spending time and money on Twitter if all you hear are crickets.

Need help getting started? Try putting out a survey to your current subscriber base to get a feel for their social media usage. You might be surprised at what you learn.

But be sure to integrate some tools into the mix.

When growing your email list on social, you don’t have to go at it alone. Social media integrations can help maximize your social engagement big time. Try a tool like Interact, WooBox or Heyo for your next social campaign. They’re great tools for generating new leads. Plus, they’re fun and shareable. A win-win.

A few tips before launching your social campaign.

Hold up: You can’t just put up a contest and expect the leads to pour in. It’s not that simple.

If you’re hosting a contest, quiz or other promotion, you need to give away something of value. (Especially if you’re asking for their email address.) You’re likely to see more engagement with your campaign if there’s a nice incentive attached.

Incentives, ftw (for the win).

Speaking of incentives, we have a few examples.

High-value prizes (think tablets and vacation getaways) can certainly help with your campaign’s reach, but it might not attract the most relevant audience.

Instead, consider other freebies that would interest your target customer. Exclusive content, for example, is a great incentive to offer – especially when everyone who enters gets to reap the rewards. Try a simple PDF checklist, guide or other freebie. Promo codes and discounts can work wonders, too.

Bookmark these best practices.

There are a few do’s and don’ts when it comes to using social media to generate email leads.

For starters, the experience people have with your brand should be consistent. Your social presence should reflect your email tone, and vice versa. Your subscribers should be able to recognize that a piece of content comes from you, and not a competitor or unrelated brand. Not only does this help establish brand recognition, but trust as well.

And let’s not forget transparency. If you’re using a social giveaway or contest and collecting email addresses, be sure to disclose that by signing up, people are agreeing to receive your emails. Nobody wants to feel like they’re being spammed.

#ComingUp

Join us on Thursday, 6/30 as we chat with Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, about getting “scrappy” with your emails. (Not sure what that means? Tune in to find out.) 👋🏼

Follow us on Twitter to stay up-to-date on all the latest news, updates and events.

The post #EmailChat: Social Media Lead Generation appeared first on Email Marketing Tips.



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