Friday, 30 June 2017

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand.

See a topic that interests you? Use the “add to calendar” button for a calendar reminder.

Wednesday, July 5: How to Use Bots for Social Customer Service

Bots and customer service can go hand in hand these days. Automation is on the rise and consumers are expecting social customer service to always be on. This week we’ll be joined by Sprout All Star, Taylor Hall of GVC Mortgage to discuss bots and how to effectively set them up for your brand.

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Wednesday, July 12: Branding Your Business on Social Media

Launching a business is a huge undertaking. Now that you’re over that hurdle, how do you brand your business on social media? CMO of Post Planner and Sprout All Star Elite, Rebekah Radice, joins us in this week’s chat to share her insights on social branding.

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Wednesday, July 19: How Digital Conferences Can Boost Your Career

Social media is a constantly and rapidly evolving practice, so what’s the best way to stay on top of new trends? How can you take advantage of these trends on a small budget? Learn about how digital conferences help you toward learning more, networking more and boosting your career.

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Wednesday, July 26: Creating Content to Impress Your Clients and Drive Results

When you’re working in an agency, it’s not just the clients that you’re dealing with. Content creation means collaborating across multiple teams to deliver the best results. This week we’ll be chatting about best practices for cross-functional collaboration and developing content.

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This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.



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#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do you identify an influencer? Determining who the best advocates are for your organization and mapping out a plan that ensures all involved will benefit can be a challenge.

In this week’s #SproutChat we were joined by Sprout All Star, Adam Buchanan of Experticity to discuss the ins and outs of launching an influencer program. We touched on how to identify influencers, how gauge if a program is successful and if compensation should be involved.

An Engaged Audience is Best

Shape your influencer marketing program around engaged followers with established communities. Tap into subject matter experts who bring your brand into conversation.

Focus on the Relationship Before Payment

Compensation for influencers doesn’t necessarily mean cash payment. Rewards can look like VIP access to events or advanced insight into product launches and features. Since you’re already working with an engaged brand advocate and taking the steps to foster that relationship they may be more likely to spread the word about your brand without payment.

Tap Into People who are Already Showing Your Brand Love

Identify audience members that are constantly engaging with your social presence, these are your brand advocates. Monitor mentions and take advantage of reports in the Sprout platform to discover your most interactive customers.

Align Business Goals to Influencer Program Goals

When launching your influencer program make sure that your building something that aligns with overall business goals. Goals can vary from boosting engagement to conversion to sales. Either way, be sure to use the program to track progress and inform strategy throughout.

We’ll be back next week with Sprout All Star, Taylor Hall of GVC Mortgage to discuss social customer service and bots. Until then join our Facebook community to connect with other folks in the industry.

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.



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The One Email You Should Always Send – No Matter What

More opens. More clicks. Better email deliverability. Less spam complaints. One email can help you accomplish all of this. It’s the welcome email! Although it’s the first email subscribers receive (after the confirmation email if you use confirmed opt-in), it may be the most important email you send. And there’s no reason not to send it. Between the awesome results you can get and the ease of setting it up, the welcome email is the one email you should always be sending – no matter what. If you’re wondering why it’s so important and how you can write an amazing welcome email yourself, read this article. And then set up your welcome email.

Why welcome emails

Welcome emails get amazing results. In fact, they get open rates that are 4 times higher and click-through rates that are 5 times higher than other emails. Here at AWeber, we often see welcome emails with open rates above 90 percent and click-through rates above 50 percent. That’s amazing! Welcome emails get such great results because they arrive in your subscriber’s inbox at the peak of their interest – when they’ve just signed up for your email list. And often times, welcome emails contain the incentives businesses promise on their sign up forms. So subscribers are eagerly awaiting those emails and their freebies. At other times, subscribers are excited about signing up for a newsletter, and the welcome email gives them a sneak peek into what they’ll be receiving. Whatever the scenario is, welcome emails consistently perform well and can do a lot towards improving your email marketing strategy. For example, a great welcome email will:
  • Help to improve your email deliverability
  • Get more emails to subscribers’ primary inboxes
  • Boost open rates and click-through rates for future emails
  • Decrease spam complaints and unsubscribes
  • Help you sell your product or service
And more. But there are a few key things you should do in your welcome email to earn these kinds of results. In fact, there are five things every welcome email should include. Keep reading to learn about them.

5 things every welcome email should do

1. Deliver your incentive

If you promise a freebie or incentive on your sign up form, your welcome email should deliver it. You should design and structure your email in such a way that the incentive is prominent when subscribers open the email. Making sure that subscribers see your incentive is important, because it builds trust by delivering on your sign-up-form promise. Additionally, a good incentive can get people excited about receiving more content from you – which can lead to higher open rates and click-through rates down the road. For example, on the sign up form for our course and guide “What to Write in Your Emails” we promise a guide and email course in exchange for subscribing: To make sure we’re delivering on that promise right away, we give subscribers the guide in the second line of our welcome email, which subscribers receive seconds after they join the list: When you deliver your incentive in your welcome email, you can use hyperlinked text like we did above, or an eye-catching button. Either way, your incentive should be easy to find in your welcome email. If you don’t promise an incentive on your sign up form, then you don’t need to worry about this step. Instead, try sharing a popular blog post or another piece of content that provides value to your audience. 2. Ask subscribers to whitelist you Earlier in this post, I mentioned that welcome emails can increase deliverability and help more of your emails reach the primary inbox. To make this happen, ask subscribers to whitelist you in the copy of your welcome email. Whitelisting is when a subscriber adds your sender name to their email contacts. When an email provider such as Gmail recognizes that you’re in the subscriber’s contacts, they’ll be sure to deliver your email. You can ask someone to whitelist you by providing instructions for how to do so. For example, Further provides subscribers instructions on how to whitelist in this welcome email below: Another even simpler way to have subscribers whitelist you is to ask them to reply to your email. By replying to your email, your subscriber will automatically add you to their email contacts. John Corcoran does this very effectively in his welcome email to subscribers. He asks subscribers to reply to let him know they received his email by asking them to answer a question:

3. Set expectations

Setting expectations in your welcome email is a great way to decrease spam complaints and discourage unsubscribes. You can set expectations by explaining how frequently subscribers will receive emails from you and by walking them through the kind of content they’ll receive. If you tell subscribers up front that you’ll be emailing them daily, for example, they’ll be less likely to mark your emails as spam, because they’ll be expecting daily emails. Additionally, when you inform subscribers of the kind of content they’ll get from you and you stick to those guidelines, subscribers may be less likely to mark your emails as spam or unsubscribe, because they’re aware of the kind of content you send. Take a look at how Farnam Street does this in the welcome email below by explaining that subscribers will receive an email each Sunday with the best brain food from the week:

4. Introduce yourself

Typically, you should not try to sell anything in your welcome email. Doing so is like getting a cold call from a salesperson. While that can work on occasion, many times it just annoys the person receiving the call, because they don’t have a relationship with the caller. However, the welcome email is a good opportunity to begin establishing a relationship that can lead to sales later on. By introducing your company (or brand) and mission in your welcome email, your subscriber can begin to become familiar with you. This familiarity can carry over to later emails and make your subscriber more likely to purchase since they know who you are. In this welcome email, Melyssa Griffin spends a lot of time introducing herself, her mission and who her ideal audience is. When an entrepreneur reads this email, they know that Melyssa is specifically trying to help people like them, because she says so in the email. That can go a long way in encouraging people to trust and purchase from her later on.

5. Build excitement

Your welcome email plays an essential role in establishing your relationship with a subscriber and in setting up how they interact with your emails in the time after they subscribe. A well-written welcome email can increase open rates and click-through rates for months after your subscriber receives it. One way it does this is by building excitement for the emails that’ll be arriving later on. You can accomplish this by explaining the benefits of being on your list and teasing the content that subscribers will be getting from you. This is similar to setting expectations, except that the goal is to use language, sentences and words that’ll get your subscribers as excited about receiving your content as a child is excited about opening their birthday presents. Nomadic Matt, a travel blogger, builds excitement in his welcome email by telling subscribers they'll get, "amazing tips, tricks, and deals sent to you so you can travel more on less." He then allows them to choose the type of travel content they want to receive from him by having them select the country they want to travel to next.

Welcome your subscribers with 5-fill-in-the-blank welcome templates

And that’s it! When your welcome email accomplishes these five things, you set yourself up for email marketing success. Ready to write your own welcome email? We’ve made it really easy. Our free “What to Write in Your Emails” course and guide gives you 5 fill-in-the-blank templates (and 40 other templates!), which you can use to write a welcome email in minutes. All you’ll need to do is fill in the blanks in the templates with your own information and then add your content to an email. It’s that simple! Sign up for the “What to Write in Your Emails” guide and course today, and start sending welcome emails.

The post The One Email You Should Always Send – No Matter What appeared first on Email Marketing Tips.



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Thursday, 29 June 2017

Yelp created the hotdog app from Silicon Valley (only better)


Yelp’s Photos Team is developing AI and machine learning algorithms to understand content in user photos. Using neural networks, the systems are able to identify specific attributes that make a photo “beautiful.” The neural network can also identify and categorize based on the type of dish in the photo ー meaning that Silicon Valley’s hotdog-identifying app actually exists. The motivation behind the AI is the rise of photo sharing at restaurants. People love snapping and gramming the trendiest spots, dishes, and menus, but they also love posting on Yelp. Over 100,000 photos are uploaded to Yelp per day, so the…

This story continues at The Next Web

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Testing Your Way to Better Facebook Ads in MailChimp

Wednesday, 28 June 2017

7 Tips to Score More Clicks Without Clickbait Headlines

Our 2017 Scholarship Winner is …

scholarship

Drive is something that is nurtured over time — and that begins with investing in the young individuals who will be the entrepreneurs, business owners and hard-working professionals of the future. The AWeber Developing Futures Scholarship helps to do just that. AWeber grants a $2,500 scholarship to one college student each year to help in that student’s educational and professional goals. This year, we posed these two questions to applicants: 1. How do you think digital communications (social media, email marketing, etc.) have affected the way businesses communicate with customers? 2. How can businesses improve upon their use of digital communications in the future? We are so excited to announce that our 2017 AWeber Developing Futures Scholarship winner is … Simran Parwani!

Meet Simran

Simran attends New York University, and there she heads an Operations team at a student-run startup. She says of the startup, “I’ve loved this experience because it allows me to combine all my various interests and influence the direction of the company, which has been so empowering.” She works on marketing and business intelligence efforts, writes blog posts about inspiring entrepreneurs and is currently redesigning the UX of the startup’s website! Is there anything she can’t do?! In her scholarship submission, she seamlessly weaved in information about her startup responsibilities to answer the essay questions:
“The speed of digital communications have facilitated personalized B2C interactions and have also produced a stronger customer community. The social media team I manage uses various platforms to connect with customers and build a community surrounding our app. We use Instagram to show off the capabilities of the app and email to keep in touch with our customers and showcase members of our community. All of these actions help to strengthen our customer base and reach new customers. By creating a community, businesses are able to establish brand loyalty which is essential for distinguishing their products/services from the competition.”
Simran is seriously inspiring. Her favorite quote is from Hemingway’s “The Snows of Kilimanjaro": “Now he would never write the things that he had saved to write until he knew enough to write them well.” To her, that quote is a lesson that means we need to make the most of the opportunities we have or make our own. “We need to stop getting in our own way and just implement the change we want to see,” Simran wisely suggests. [bctt tweet="“We need to stop getting in our own way and just implement the change we want to see.”"] Simran is always looking for new opportunities, and hopes to have her own company someday. There is no doubt in our minds that she will do exactly that. We are so excited to award this scholarship to Simran, and know that she will continue to do brilliant things in her amazing endeavors.

The post Our 2017 Scholarship Winner is … appeared first on Email Marketing Tips.



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Tuesday, 27 June 2017

5 Types of Social Media Every Marketer Needs to Know

[PODCAST] Strategically Designing your Podcast with Natalie Eckdahl

Ready to launch and grow your podcast? In this episode, you’ll learn how to strategically design and optimize your podcast with Natalie Eckdahl, the founder of BizChix.com and the BizChix podcast. Recognized as one of the top women to listen to, Natalie helps women entrepreneurs build, grow and scale their businesses. She has been featured in Inc., Fast Company, Huffington Post and Entrepreneur. You might remember the massive value Natalie dropped back on episode 36 of the show, and we’re excited she’s back to share even more.

In this episode, we’ll cover:

  • How to strategically choose your show’s format
  • How to avoid “quitting” when you're just getting started
  • How to create processes to help you grow your show
  • The importance of consistency
  • Ways to connect with your audience outside of your podcast
  • Why you need an email marketing strategy and how to develop one
  • How to develop incentives for casual listeners to opt-in to your list
  • And much more…

Key takeaway

One of my key takeaways from our conversation… [bctt tweet="You never know what episode will be the one where someone will find you… - Natalie of @bizchixpodcast"]

Important links

Here are a few links mentioned on the show:

Subscribe to the show

If you enjoyed this episode, please take a moment to subscribe on Apple Podcasts, or your favorite podcast listening app. Also, if you could leave a quick review that would help us continue to improve the show and attract new listeners. Thank you so much for tuning in!

The post [PODCAST] Strategically Designing your Podcast with Natalie Eckdahl appeared first on Email Marketing Tips.



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The 3 Secrets Behind this Record Label’s Impressive Open Rates

Fake news is your fault, this startup is trying to help


One of the horrible gifts that the year 2016 brought us was the rise of fake news, and we’re still dealing with the consequences (cough Trump cough). Fortunately, people all around the world are looking for ways to squash the effectiveness of misinformation. TNW spoke to Dhruv Ghulati, CEO of Factmata, a London-based startup working on developing a new automated fact-checking tool. Who should fix the problem? The first thing that needs to be established is who’s responsible for fake news. Some people like to blame social media and their lack of responding to this new epidemic. Ghulati understands why people…

This story continues at The Next Web

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Monday, 26 June 2017

The clueless parent’s guide to understanding Snapchat


Confused about Snapchat? You’re not the only parent. Snapchat is perhaps the most misunderstood of all social media apps. Is it a social network? A photo platform? A means for frustrated millennial expression? The short answer is yes, to all of those things. The longer answer, well… What is Snapchat and why does my daughter love it? Snapchat is an app that allows users to share pictures and videos with friends or complete strangers. But it’s not your average social media app because everything you share eventually disappears. Your daughter loves Snapchat because all of her friends are on it,…

This story continues at The Next Web

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Introdução ao Bot Builder do Sprout para fluxos de trabalho de conversação automatizados

Presentamos el Creador del bot de Sprout para flujos de trabajo conversacionales automatizados

How to Speed Up Instagram Growth Without Buying Followers

Facebook has a magical Harry Potter easter egg to celebrate the book’s 20th anniversary


The news that the Harry Potter series is twenty years old has left me saddened in the way only Dobby’s untimely death could. Has it really been that long? Apparently so. To celebrate, Facebook has added a bit of magic to the Facebook site and mobile applications. Statuses that contain the phrase ‘Harry Potter, ‘Gryffindor,’ ‘Ravenclaw,’ ‘Hufflepuff,’ or ‘Slytherin’ will display a cool animation of a wand casting a spell when tapped. There is Harry Potter magic on Facebook today!Mention these words in a post to activate the trick…⚡️ Harry Potter, Slytherin, Gryffindor, Ravenclaw, and Hufflepuff change colors – if…

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Friday, 23 June 2017

#SproutChat Recap: Growing Your Audience From the Ground Up

Building up a social audience from scratch can feel daunting. It takes patience, but working through best practices can save you a lot of time and effort.

In this week’s #SproutChat, Sprout All Star and WhiskerCloud CEO, Adam Greenbaum joined to discuss his tips for growing your audience on social from the ground up, the resources you need to get started and the importance of social media etiquette.

Consistency & Engagement are Key

Make sure you’re posting consistent and relevant content. You’ll want to maintain consistency in your engagement strategy and stray away from over-selling yourself. Create genuine dialog with your audience for lasting results.

Follow Social Media Etiquette

Keep the basics of social media etiquette in mind when you’re tying to build your following. Your audience has a keen sense of what’s inauthentic and over-selling your brand or using auto DMs are easy to see through.

Spend Time on Platforms Where your Audience Lives

Before you start expanding your following, take time to think about your business goals. Each channel has unique benefits, so focus on the platforms that your audience spends the most time on and aligns most with your brand.

Tap Into Communities to Broaden Your Audience

Explore relevant groups or communities on LinkedIn and Facebook or specific hashtags on Instagram and Twitter to network with others in your industry. These communities will be a great starting point to grow your audience and you’ll begin to broaden your reach from there.

See you next week, June 28 at 2 p.m. CDT to discuss influencer marketing with Sprout All Star, Adam Buchanan of Experticity. Until then, network in our Facebook community and to let us know of any other social media marketing topics on your mind.

This post #SproutChat Recap: Growing Your Audience From the Ground Up originally appeared on Sprout Social.



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Tweeten 2 updates the best Tweetdeck replacement with filters and better GIF support


I live in Twitter. It’s where I find stories, communicate with my peers, and rant about PRs. That said, I’m not hugely impressed with the default Twitter web interface, which separates messages and the timeline into two disparate areas. Tweetdeck doesn’t do anything for me, either. Tweeten, however, is an intriguing little project. Launched almost eighteen months ago, this is a standalone version of Tweetdeck that comes bundled as an application, but has been skinned and customized within an inch of its life. Today saw the launch of Tweeten 2. This is a pretty significant update. In addition to the…

This story continues at The Next Web

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Thursday, 22 June 2017

Supreme Court rules it’s unlawful to block sex offenders from Facebook


The Supreme Court issued a decision this week in the case of Packingham v North Carolina, which acknowledged the importance of the internet to modern life. It ruled that the internet, and social media in particular, has become so “integral to the fabric of our modern society and culture” that banning someone from engaging there is a violation of First Amendment rights — even if that person has been convicted of a heinous crime. Lester Packingham was convicted of “indecent liberties” with a minor in 2002, and is now a registered sex offender. He was arrested in 2010 when authorities…

This story continues at The Next Web

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5 Tips for Building Effective Automated Emails

Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing – which makes it possible to build relationships with subscribers no matter where you are! You can keep your readers engaged by delivering targeted automated campaigns, like a welcome series, product launch series, customer onboarding sequence, or even an online email course. But how do you get started? Read on for five tips on building an effective and high converting automated email marketing strategy.

1. Keep the subject line short and sweet

Your subject line should be influenced by your email content and the segment of subscribers you’re sending to. The subject line is your chance to grab readers’ attention and get them to read on. It only takes subscribers a few seconds to scan their inbox and decide if your email is worth reading. So, keep the subject line short, sweet and persuasive. It’s also important to note that engagement rates typically decline over the course of an automated email campaign. As a result, you'll want to spend extra time creating eye-catching subject lines to keep subscribers reading. Try adding a sense of urgency by using phrases like “Last Chance” or “Ends Now” to encourage subscribers to take advantage of your offers while they still can. Personalizing the subject line can also boost open rates and engagement. Adding a person’s name and saying things like “You need this” or “You’ve got to check out these deals!” makes for a more personal experience. Also, stay away from misleading subject lines. They can cause your subscribers lose trust in you, and give them a reason to delete your email and unsubscribe from your list.

2. Send valuable content

In case you haven't heard, the email blast is dead. Email marketing isn't just a matter of blasting every email address on your list, in the hope that someone will click a link and purchase immediately. It's about delivering value and helping people. The fastest way to get marked as spam is by sending emails based on whatever ideas pop into your head. Instead, you should strive to send emails your audience cares about. Emails that bring value to their lives in some way. The best way to do this is by focusing on your audience's needs and challenges. How does your business help to solve them? Add it to your email. Whether this takes the form of a new blog post you recently published that addresses a common customer question, a story of someone who uses your product or service, or an email that highlights the benefits of your product, this is the kind of information your subscribers want. Not sure what to send? Try interviewing a “celebrity” in your industry, featuring a customer testimonial or offering targeted bonus content. This is the kind of valuable content that will motivate them to open your emails, click links you've provided and become loyal customers. Want more tips on what to write in your emails? Check out our What to Write in Your Emails guide – which includes over 30 email copy templates – and course!

3. Set up a welcome series

A welcome email is the first message subscribers receive when they sign up for an email list – if you have one set up. And you should! A welcome series is a simple campaign to create, and it's one that everyone who sends email should have. Why? Because it sets the tone for your email list and brand. It's also your opportunity to thank subscribers for joining your list and set expectations as to what they will receive from you in the future. Whether your automated email campaign has one email or six, it should be informative and helpful. To create a welcome series, focus on one email at a time. The most basic email should welcome subscribers, thank them and include other ways to stay connected. Including links to your social media profiles and contact information are just some of the ways you can encourage interaction outside of the inbox. Either in a different paragraph or a different email, try sharing your best content or products. Your new subscribers won’t necessarily be familiar with you, so repurposing older content and giving them guidance is a great way to help them get situated. In the next paragraph or next email in the series, learn more about your audience and start to develop a relationship. Prompt direct engagement with a question like “What’s your biggest challenge?” and ask them to reply to the email. Or, encourage them to participate in another recurring event, such as a pre-scheduled webinar. Be sure to go through this process again with tailored content for your remaining campaigns. Your targeted automated welcome campaigns will be all set up and ready to go in no time.

4. Segment your list

Email segmentation allows you to sort subscribers into different groups, and serve them email content that's most relevant to them. The goal of segmentation is getting a better idea of who your customers are and best serving them with content they want to see. And by sending the right messages to the right people, you can help drive higher open and click-through rates. So, how do you segment your subscribers? Subscribers can be grouped based on demographics like job position or location (by asking subscribers to select an option when they sign up to your list or linking out in your welcome email) or responsiveness, like opens or clicks in previous emails. There are no right or wrong segments, but there are a few that are more effective than others, depending on your business. For example, if you run an online shop, you may want to segment subscribers based on their purchases. This way, you can send them emails highlighting upcoming deals on similar items.

5. Measure and record the results

Check your open rates, your click-through rates, unsubscribes and any other key metrics that are relevant to your strategy. See a drop in engagement? Take a closer look at the email. Many factors affect how subscribers interact with your emails, so test out a few changes to see what’s wrong and what you need to do to fix it. Your email analytics can tell you different stories about subscriber engagement and the kind of content they like most. This can help you understand where you need to make improvements, deliver more value and increase the success of your emails.

Build better automated emails

Creating an effective automated email campaign can be tough, but that’s why we’re here to help! Now you know how to build your emails ― so, what do you write? We can answer that! Download our free What to Write in Your Emails course and guide and get 30+ fill-in-the-blank email templates today.

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Best Practices for Creating Effective Instagram Ads in MailChimp

Wednesday, 21 June 2017

Cómo preparar un Plan de Social Media

6 Things a Social Media Manager Job Description Should Include

Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017

We’re thrilled to announce that Sprout Social founder and CEO, Justyn Howard, has been named Glassdoor’s No. 1 CEO for U.S. companies with 1,000 employees or less in 2017. This recognition is based entirely on reviews from Sprout employees, who awarded Justyn a 99 percent approval rating.

Since Sprout’s inception in 2010, Justyn has expertly built a company that balances a commitment to both team and customer success. It’s clear to our employees that he embodies the values Sprout shares: open communication, curiosity and accountability.

While he’s quick to emphasize that our culture has developed organically over time, Justyn works tirelessly to ensure that Sprout is the best possible workplace for our team. His efforts, in tandem with those of our leadership team, have ensured that career growth, meaningful challenges and personal fulfillment are all a part of each team member’s experience.

“I am honored to be part of this list and truly grateful to our team for their trust and recognition,” Howard said. “Sprout represents the best of what a company can offer—a talented, dedicated and diverse team—and together we’ve built an exciting and energetic culture and product. I’m humbled every day by the ways that team makes me a better leader, technologist and individual.”

So what are employees saying on Glassdoor about leadership at Sprout?

“The leadership is amazing…It’s rare that a CEO will pull you into his/her office to make sure you’re happy and get your input on organizational changes, but it illustrates Sprout’s focus on culture (and that starts at the top).”
Anonymous Employee, Marketing

“Everyone at the company is nice and supportive of each other with one goal in mind. This is in no small part thanks to our CEO and wonderful executive team. They understand what it takes to motivate, but also keep things fun and light so work is somewhere you want to be each day.”
Customer Success Manager

Glassdoor’s Highest Rated CEOs list is released annually as part of their Employees’ Choice Awards and is unique in that winners are determined based on feedback employees voluntarily and anonymously share in Glassdoor reviews. Among the 700,000 companies reviewed on Glassdoor, the average CEO approval rating is 67 percent.

Justyn was also recently recognized as CEO of the Year in Built In Chicago’s 2017 Moxie Awards and included in the Chicago Techweek 100.

We are grateful to our team members who have taken the time to share their experiences on Glassdoor. More than ever, we’re proud to have a leader whose vision not only drives the growth of our business, but also inspires our employees to do and be better each day.

Want to join Team Sprout? We’re hiring.

This post Sprout Social’s Justyn Howard Tops Glassdoor’s Highest Rated CEOs for 2017 originally appeared on Sprout Social.



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Tuesday, 20 June 2017

Social media poll finds women want to feel connected, men want to make you jealous


We’re all in a love/hate relationship with social media. For all the obvious benefits, studies are now showing Facebook and Twitter could actually be detrimental to our well-being. Yet we push on. But what motivates us to share our lives with friends and strangers on social media? Olapic, a leading visual content solution, released the findings of a recent poll aiming to answer that question. Half of the respondents polled use social media to communicate emotions (how they feel, what they think, or what they’ve been doing). And while most are really awful at social media, the number one poll…

This story continues at The Next Web

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[Podcast] Email Marketing for Podcasters Preview

Check out a preview of our next podcast season on Ask Me About Email Marketing! Join us as we kick off a series of in-depth interviews with podcasters to learn how they grow and engage their audiences with email marketing and more.

Episode synopsis

This episode provides a quick look at all of the podcasters we've interviewed in the past and a sneak preview of the interviews we've lined up for this series. Here are a few links mentioned in this episode: Click here to download this episode directly. (MP3)

Ask us anything!

Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.

The post [Podcast] Email Marketing for Podcasters Preview appeared first on Email Marketing Tips.



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