Thursday, 30 November 2017
Vine creator wants to bring our favorite app back from the dead
After Vine was unceremoniously ripped from our hands earlier this year, the internet has since become a black hole. I’m not saying these things are related, but after killing Vine: Trump was sworn in as the 45th President “The Emoji Movie” came out Fidget spinners became a thing — and then not a thing Taylor Swift released “Look What You Made Me Do” And California caught on fire Again, I’m not saying they’re related, but they probably are. Today though, we get a glimmer of hope. Vine’s founder Dom Hoffman took to Twitter and detailed his desire to work on…
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Wednesday, 29 November 2017
5 New Holiday Email Templates Your Readers Will Love to Open
Holiday email templates
Rooftop Retro Holiday Christmas Sweater Holiday Garland ShineReady to start sending these holiday email templates? Log into your AWeber account now.
Also, check out our FREE 2017 holiday GIF guide! Adding GIFs to an email is a clever way to catch your reader’s attention or break up sections of text — both of which can lead to higher rates of engagement and conversion. And did we mention they’re free for everyone?
The post 5 New Holiday Email Templates Your Readers Will Love to Open appeared first on Email Marketing Tips.
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Tuesday, 28 November 2017
Instagram’s secretly testing a handful of new features. We found them.
TNW today obtained information on a range of new features Instagram is currently testing. As with all tests, this means some of you may have already seen one or two of the new features. Some of you, however, have not. Instagram and Facebook tend to roll out new features for testing to small segments of the audience, not all at once — and some may never been seen again after these tests. As such, TNW makes no guarantee that any of these are coming to Instagram anytime soon. That said, we’re fairly confident at least a few of them will…
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Why You Should Delete a Bunch of Your Email Subscribers Right Now
But wait! Before you delete, do this . . .
Try a re-engagement campaign to win back inactive subscribers before you clean your email list. It’s a lot less work to reach out to a current subscriber than it is to add a new one. Fourteen percent of subscribers who receive win-back emails open them, according to a survey conducted by ReturnPath, an email deliverability company. That number jumps up to 45 percent for subsequent messages. (Check out examples of successful re-engagement campaigns here.) The great news: AWeber just launched an Open Automations tool. You can tag subscribers who don’t open your messages, and then automatically trigger a re-engagement campaign. Get a full rundown on how to use Open Automations in this video from AWeber’s Product Marketing Manager, Tom Tate:How to clean your email list
If your inactive subscribers still aren’t biting after a re-engagement campaign, it’s time to say goodbye. Here's a step-by-step tutorial on how to delete inactive subscribers for all AWeber customers. (Not an AWeber customer yet? Create your FREE account today!) 1. Hover over the Subscribers tab and click Manage Subscribers. 2. Click the Select Field drop-down menu. 3. Click No Opens from the select field options. 4. Now, click the blank field to the right of No Opens and choose the date you'd like to search by. This will allow you to find all your subscribers who have not opened a message since that date. For instance, if you want to see who hasn't opened your message in the last 30 days, choose a date 30 days ago. Be sure to include another search term by clicking the + button. Choose Date Added, and date is before. Then pick the same date. This will ensure that newer subscribers who may not have gotten to your messages yet won't be lumped together with the rest of the long-time inactives. 5. Click the Search button, then scroll down to see the list of subscribers who haven't opened your messages since the date you chose. 6. To delete these subscribers, check the Erase box in the upper left of the list of subscribers to mark them all to be deleted, then click Delete to remove them from your list permanently. 7. If you have multiple pages of subscribers, you can repeat this process to remove them all. Make a mistake? Don’t worry: AWeber’s customer service can restore deleted addresses within 30 days. But you should always download your original list into a CSV ahead of time just to keep a record. Start cleaning out your email list today. Log into your AWeber account now.The post Why You Should Delete a Bunch of Your Email Subscribers Right Now appeared first on Email Marketing Tips.
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Empowering Women in Tech Through Mentorship
When I started college, my goal was to become a doctor. Of course, it’s probably clear that was not the path I ultimately chose to take. I am currently a Senior Software Engineer here at Sprout Social, a position I landed in after nearly 16 years in the technology space.
My choice to switch directions from doctor to engineer is one that has been extremely rewarding, but certainly not without its difficulties. Similar to most women in the industry, or really women in general, I would love to say the experiences that led me here were challenging in all the right ways, but as most of us know that isn’t the truth.
Being a woman in technology can be overwhelming and intimidating, especially when you are new to the workforce or starting a new position. While this is understandable considering only 18% of undergraduate computer science degrees and 26% of computing jobs are held by women, it should not be acceptable.
More often than not, I have found myself being the only woman in a class, meeting or even on a team, which has led me to look for opportunities that provide supporting and engaging environments for women. This is one of the reasons I feel so fortunate to work at Sprout. Everyday I am reminded of the commitment Sprout has to beat the industry standards and create a workplace where women, and people from all backgrounds, feel welcome.
One way I have seen this come to light is through an opportunity I had this past summer to mentor a young woman, Gwyn, who joined Sprout’s engineering team as an intern. Having experienced first hand the benefits of having a female mentor during my summer internship in college, I was thrilled to serve as a mentor for Gwyn and proud of my company for seeing the benefits of providing this type of resource to her.
My goal for the mentorship was to help relieve the uneasiness of being on a primarily male team, support Gwyn in her career journey and be a role model. Throughout the summer we got together weekly to discuss any questions or concerns, share a glimpse into what we were each working on and talk about life outside the office. After every meeting I was reminded about the power mentorship can have on encouraging and keeping women in technology. I still reflect on and appreciate the wealth of knowledge I gained during my mentorship in college. Not to mention, having a strong mentor was a large factor in my decision to accept a full time offer from that company.
In both of my mentorships I have been lucky enough to build professional relationships, as well as friendships and I look forward to seeing how increased access to mentorships like these will impact the industry in the future.
This post Empowering Women in Tech Through Mentorship originally appeared on Sprout Social.
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Snap’s new filters could be the start of an advertising revolution
Snapchat is playing with object recognition filters, which will automatically recognize things in your images and create filters tailored to them. Needless to say, this looks like something advertisers could make the best use of. The filters were first spotted by Mashable this week, and began rolling out to users shortly before that. So far, they contain some of the most enjoyable puns I’ve seen in filters. For example, if you take a picture of your dog, you might get a filter that says “It’s a Pawty!” The image recognition appears to be a little shaky, at present — an…
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Monday, 27 November 2017
Thursday, 23 November 2017
Facebook may be working on a new shortcut to tag friends in comments
A hidden feature in Facebook suggests the social networking site is experimenting with a new way to tag friends in comments. Let’s recap: currently, to mention someone, you just need to type ‘@’ and then the person’s name. But a new feature, which is buried deeply within the site, takes a different tack and introduces a new “Mention a friend” button to comments. Clicking this brings up your friends list, which you can scroll through. Tags appear wherever your cursor is, or at the end of the post. I can imagine this being handy if you need to tag someone…
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Wednesday, 22 November 2017
Tuesday, 21 November 2017
We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.
How a little widget worked wonders
The sentiment widget is a tiny, two-question survey we include at the bottom nearly every email we send. To make giving feedback easy, fast and fun, we built it to resemble the reaction bars on Facebook or in chat apps. With one click, subscribers can give us instant feedback. To make our subscriber’s choice simple, we focused on only two options – unhappy or happy. We illustrated these choices with two icons – a smiling emoji and a frowning emoji. When a subscriber clicks one of the icons, we direct them to a one-question SurveyGizmo survey. In this survey, they can offer additional information about why they either liked or disliked the email. But here’s the key to that additional question: They don’t have to answer it to share feedback! They can simply click one of the icons and be done. Or, they can provide more detail. It all depends on the person's preference.Use case 1: Gather email-specific feedback.
One of the biggest benefits of the sentiment widget is the ability to measure and respond to reactions from specific emails and specific parts of those emails. My favorite illustration of this point was the email that I mentioned above, where we sent a message to our customers about our Customer Solutions team winning gold at the Stevie Awards. The email we sent included a headline, supporting copy, a link to a corresponding blog post and an image of our team. We decided to split test the email to see whether an animated GIF version of the team photo would perform better than a static image. What we found was incredibly interesting. Without the sentiment widget, we wouldn’t have easily been able to discover it. The version with the GIF saw significantly increased clicks. Big surprise, right? What was surprising was that the increase in clicks was completely driven by more users clicking on the happy face in the sentiment widget.Static Image | GIF | |
---|---|---|
Total Clicks (% of opens) | 3.9% (544) | 4.55% (625) |
CTA/image Clicks (% of clicks) | 39.15% (213) | 36.16% (226) |
Happy Icon Clicks (%of clicks) | 51.47% (280) | 60.48% (378) |
- Adding category labels to our blog digest to help users better scan the content.
- Fixing mobile rendering issues in obscure email clients.
- Removing customers from prospect lists they were still on because of one off issues.
Use case 2: Build audiences of fans and detractors.
When we released Click Automations at AWeber, it unlocked a new universe of possibilities for the sentiment widget. We could now automatically create segments based on interactions with the sentiment widget. This allows us to even further tailor our email communication to subscribers based on how we know they feel about us. If subscribers are happy with us, we can send them one message. If they’re unhappy, we can send a different one. Here’s an example about how we’re taking advantage of this functionality: In our Email List Growth Blueprint course, subscribers are delivered an email a day for six days, each focused on a specific lesson in the course. Every email includes the sentiment widget in the footer. When a user clicks on the positive sentiment widget icon, they are tagged "happy." When they click on the negative icon, they are tagged "unhappy." With that one simple click automation, we now have the ability to speak to our audience (both directly and through automation) in a more relevant and powerful way. Here’s a couple things we could do with those two tags: For Happy users- Add them to a campaign that sends a free additional resource (Think a checklist or template.) to surprise and delight the subscriber. This is also a great opportunity to ask the happy subscriber to share the course, offer a review or try out an additional course or resource.
- Send broadcasts directly to your cohort of happy subscribers when you launch new products asking them to act as beta users or advocates, or just to give early access and make them feel extra special.
- Add them to a campaign that sends additional resources (This could be anything from a downloadable to FAQs.) and offers them an opportunity to get in contact with you directly.
- Send broadcasts directly to your cohort of unhappy subscribers giving them opportunities to contact you or offer more feedback. Or, if you think you know why they might be unhappy, present them with a solution.
- If you have captured additional information about why a user was unhappy (through a survey), reach out directly to show care and find solutions.
Step-by-step instructions for using the Sentiment Widget in your own emails
As mentioned above, the sentiment widget can be used in just about any email, and is ultra-simple to create and add. It just takes five steps.1. Go to the Sentiment Widget builder.
Step one, check!2. Decide what web page you want users to land on when they click an icon.
Because of how the variety of email clients (eg. Gmail, Outlook, etc) differ, we’ve found the most success in tracking each sentiment option as a link. This gives you a ton of freedom to do creative things to guide the experience of a user who engages with the sentiment widget, such as:- Give them the opportunity to offer additional feedback by sending them to a survey. This is what we do with our sentiment widget. When a user clicks, they’re directed to a single question that asks them for more context on why they either liked or disliked the email.
- Direct users to custom landing pages based on whether they liked or disliked the content. This is a great opportunity to tailor how you talk to your users. If a user just let you know that they liked your content, thank them and ask if they’d be willing to share the email. Or, if they disliked it, why not give them an opportunity to reach out to you directly to work through any issues they might be having.
- For emails about blog content, link to to the comments section for that post in the widget.
Pro Tip: Add UTM parameters to help differentiate your sentiment links.
To easily distinguish between positive and negative reactions, we always append UTM parameters to the end of the links we will be using for our sentiment icons. We use “sentiment=positive” and “sentiment=negative”, so our links look like: http://ift.tt/2zcZYvb?sentiment=positive3. Pick the "sticker" set you want to use.
Here are icon options you have with the sentiment widget: Sticker choice is up to you, but I’m partial to the happy faces. If you have ideas for new sticker packs, let me know in the comments below!4. Copy the sentiment widget code snippet.
Looking great so far!5. Paste the code snippet into your email.
If you are using an AWeber drag-and-drop template:- Drag a paragraph element into your email.
- Select the paragraph element.
- Hit the "Source" button in the menu bar.
- Paste in your code snippet.
- Hit the "Ok" button.
- Celebrate!
Can I get your feedback?
You now have a working simple sentiment widget in your email. We would love to hear what interesting things you learn, and how you adapt the sentiment widget for your own specific use cases. If you unearth anything particularly interesting (or just have some fun with this tool) please let us know in the comments below. And don’t hesitate to ask if you have any questions. Did you like this blog post? Get more content just like it delivered to your inbox when you subscribe to AWeber’s free, weekly email marketing newsletter.The post We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us. appeared first on Email Marketing Tips.
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Remember Ello? It didn’t go anywhere.
In March, 2014, the world was gripped by a new, invite-only social networking site called Ello. Ello was markedly different to the competition, as the site emphasized the need for user privacy, and said it would thrive without using the tried-and-tested advertising-supported revenue model. At its peak, it saw between 31,000 to 45,000 sign-ups each hour, and often experienced periods of downtime as its servers struggled to cope. And then the spotlight shifted. Ello ended up on the scrapheap of failed social networks, amid the likes Diaspora, Bebo, and Pownce. Or did it? Ello never really went away. After its…
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This Chrome plugin lets you view your friends’ Instagram Stories anonymously
Instagram’s Stories are a tremendous hit, allowing people to share ephemeral little snippets from their day-to-day lives, adorned with illustrations and stickers. The only downside is that when you watch someone’s story, the person at the other end is informed. Fortunately, this third-party Chrome extension solves that, allowing you view stories with complete anonymity. The tool you need is Chrome IG Story, from Alec Garcia. Unfortunately, this only works on the desktop version of Instagram. Tough luck, Android and iOS users. Once installed, an eye icon appears by your stories. Clicking this enables “Anonymous Viewing” mode. This doesn’t just hide…
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Journalism’s Russian propaganda problem could be a blessing in disguise
Russian intelligence weaponized Twitter in its successful attempt to catapult Donald Trump directly into the oval office. And now, it’s believed it did the same with the Brexit vote. Interestingly, according to research from The Guardian, these accounts were so convincing, they were even quoted in at least eighty articles published in a variety of mainstream print and digital titles. The Guardian pored through the archives of fourteen different publications — including The Telegraph, Buzzfeed, The Daily Mail, and The Independent — and crosschecked every article against a list of 2,752 Twitter profiles believed by the microblogging service to be…
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Monday, 20 November 2017
Friday, 17 November 2017
Brazil’s Delete Institute is a rehab for internet addicts
Internet addicts in Latin America can get a “detox” treatment at Instituto Delete in Brazil, a center focused on treating cellular and internet addictions. For many of us, our cell phone is an extension of our hand. Whether that’s healthy or not remains in how that affects our lives — but for many people, it’s the cause of arguments, conflicts and could even result in losing a job. The addiction is often referred to as nomophobia, joining the words “no,” “mobile,” and “phobia,” to explain an irrational fear when you don’t have access to cellular connection. Instituto Delete was set up…
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#SproutChat Recap: The Relationship Between SEO & Social Media
Social media and SEO have an almost symbiotic relationship. Having a solid understanding of SEO basics certainly helps your brand in the long run, but knowing how social media and SEO can work together is even more beneficial.
In this week’s #SproutChat, we were joined by Sprout All Star, Lexie Kimball of Netvantage Marketing, to discuss how social and SEO efforts work together and best practices for creating SEO-focused content.
Similar but Different
Social media and SEO play each play separate, yet integral roles in any brand and should be utilized to the fullest extent. Both are based on algorithms that help with ranking, but aren’t quite the same style.
A1: For SEO and social media marketing, high-quality content is necessary for success. Without high-quality content, you’re not going to capture your audience. But with that being said, social media doesn’t need to be long content 24/7. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A1 In one way, they're both about using the right words (in hashtags, for example) so you make sure you're found. #sproutchat
— Martin Lieberman (@martinlieberman) November 15, 2017
A1: SEO and social media both share the ultimate goal of attracting new visitors. #SproutChat
— SocialXpresso (@socialxpresso) November 15, 2017
A1: Either way, it's important to provide high-quality content for your audience. That's what will grab their attention and keep it in the long run. #SproutChat
— Express Writers (@ExpWriters) November 15, 2017
A1: They both work toward a common goal: Exposure for a business. However, SEO is more about the technical path to finding your website/content, social is about promoting it. #sproutchat
— Breanna Ratering (@breezy__lee) November 15, 2017
A1: Like @HubSpot says: it's all about quality content that pushes your SEO score up and gets you better engagement on social media. On the other hand, social media marketing means you put that nifty pound sign everywhere… #⃣ #SproutChat https://t.co/BokhHORDOM
— Chatterkick (@Chatterkick) November 15, 2017
A1. Both are based on algorithms, so social networks are functioning a lot more like search engines these days. Big difference is social networks are a lot easier to figure out than Google! #sproutchat
— Dominique Jackson (@djthewriter) November 15, 2017
Exposure Is Key
Looking to social media as the platform in which you deliver quality SEO content can help inform your overall strategies. Make sure you are consistently sharing the best content for maximum exposure.
A2: Social media can be a really powerful tool for SEO. If you have great content being shared on social media, it can help you gain exposure. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A2: That exposure can help build brand awareness eventually helping the brand become an industry expert. Being an expert can help build links over time due to status. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A2: Social sharing drives traffic to websites. Posting links to quality content can garner shares, likes and comments. It also encourages social media users to migrate to official business websites. #SproutChat
— Apple Box Studios (@AppleBoxStudios) November 15, 2017
A2: Having an active presence on social media can help increase your search rankings. Social shares that include links to your website could result in increased traffic to your website too. #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A2. Social media profiles rank in #search engines and active posting can drive traffic to your company's website. #SproutChat
— SourceMedia (@SourceMediaCo) November 15, 2017
A2: Your social media profiles and content can show up in search results, which potential customers can see if they're Googling you. #SproutChat
— Express Writers (@ExpWriters) November 15, 2017
A2) SEO is most important when you are working with editorial content. The best way to ensure your customers are seeing your content is amplifying it through social. You want to make sure your SEO keyword is present on both platforms. #SproutChat
— Sway Group (@SwayGroup) November 15, 2017
Tailor Content for the Platform
There isn’t one ideal place to put all SEO efforts, but it is important to make note of where your SEO plays will flourish and where your audience lives. There is no point in putting all of your eggs in one basket if your audience isn’t there.
A3: First of all, there is no right or wrong answer here! What is most important is that your brand uses the platform where your audience is prominent. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Going back to Q2, being where your audience is can help you gain more exposure, then hopefully leading back to links down the road. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Additionally, it’s important to keep in mind that while social media and SEO can work hand-in-hand, this doesn’t mean you should be on every single platform. Don’t spread yourself too thin. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A3: Google+ is the only known social network to have a direct impact on search rankings, but this only applies to local search rankings. #sproutchat
— SocialXpresso (@socialxpresso) November 15, 2017
A3. I'd say YouTube and Twitter, because they're both directly integrated into the search results. But all are important for building your brand, which ultimately helps your SEO. #SproutChat
— Dominique Jackson (@djthewriter) November 15, 2017
A3: @Pinterest is one of my favorite social platforms because it also features its own search engine. Learn how to optimize your Pinterest profile: https://t.co/OtsUL2Agd0 #SproutChat
— Abbey Hadar (@abigailhadar) November 15, 2017
A3: YouTube! Since they are Google-owned, optimizing your content for SEO can reap huge benefits when it comes to search rankings. #SproutChat https://t.co/qMskd3AI5z
— Houndstooth Media Group (@houndstoothmg) November 15, 2017
#SproutChat A3: I've had a lot of success with Pinterest (really) in the past as a means to get content indexed. Google+ has worked too, but unclear if it still helps index now that Google my business has posts.
— Daniel Hachey (@daniel_hachey) November 15, 2017
Listen to Your Customers
By understanding the types of conversations your audience is having on across social, you can easily assess what keywords to use in your SEO content. Keeping your finger on the pulse of your customers informs how you might go about tweaking your SEO strategy.
A5: A lot of social media is about here & now, which isn’t always useful for SEO. But some forms of social media content can be altered for SEO. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A5: For example, a popular video on Facebook, Twitter, etc. can be turned into written content for SEO. Everyone receives information differently so something that was popular one way to one person might be popular with a different person when written. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A5: social media is where your target audience lives. Pay attention to what they are talking about and use hat information to create content for SEO. #SproutChat
— Maria Marchewka (@_MariaMarchewka) November 16, 2017
A5: Blogs and landing pages are great ways to accomplish these. Both can easily be shared on social media with keyword-driven social posts, but the content lives on a website (with all the SEO data baked inside). #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A5 Social media can help you identify those keywords or hot topics that people search for on Google, etc. #sproutchat
— Martin Lieberman (@martinlieberman) November 15, 2017
A5: Find out what the trending topics are and what people in your industry are talking (or, ahem, tweeting) about. Use that for optimized content, and promote that content to social. Wash, rinse, repeat. 🚿 #SproutChat https://t.co/bszaxaePvo
— Chatterkick (@Chatterkick) November 15, 2017
Looking Forward
The relationship between social media and SEO will likely become more dependent as time progresses. As paid social becomes a more realistic future for marketers, search rankings and optimizing on social may start to evolve social media strategies. Both SEO and social teams should emphasize working together for optimal marketing programs.
A6: Neither SMM or SEO are going away anytime soon so it’s likely that they will become more dependent on each other as time goes on. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
A6: SMM will continue to help brands create authority and that authority can turn into links. SEO, especially local SEO is already partly reliant on SMM, which will continue to be more prominent in my opinion. #SproutChat
— Netvantage Marketing (@netvantage) November 15, 2017
Definitely going to merge. As more platforms give better exposure to paid ads, brands will be looking to rank up organically. That includes having social show up in search engines. #SproutChat https://t.co/nM41hbob3O
— Keira Dazi (@KeiraDazi) November 15, 2017
A6: We imagine that it will become more dependent. Social media is such a popular paid advertising platform right now (because it's cheap!), so the budget-conscious can really benefit from using SEO to enhance their organic efforts. #SproutChat
— Sortis Marketing (@SortisMarketing) November 15, 2017
A6: Definitely more dependent! People are using social media more and more as a means of finding content (as evidenced by the fact that YouTube is the number 2 search engine, after Google). #SproutChat https://t.co/x4cN7yLk77
— Houndstooth Media Group (@houndstoothmg) November 15, 2017
A6 as it was said before SEO and social media are intertwined together. They were before and will continue to be. #sproutchat http://pic.twitter.com/I8yQqjzrTi
— Tony Stephan 🌮🥓☕️🥃🏊🏾⚾️📝😂 (@SirKingofGifs) November 15, 2017
A6: More. I feel like tech overall is becoming more and more dependent/integrated with each other #SproutChat https://t.co/V8jVx5Urtp
— Shannonigans (@mausi_nana) November 15, 2017
A6. I have to say more. The world is moving toward more interconnectivity and search engines would be silly to miss the opportunity to measure the value of social media, especially in B2B markets #sproutchat https://t.co/E4S4Dc0Aqz
— allison ryder (@allisonryder) November 15, 2017
We’ll be taking a break next Wednesday, November 22, but we’ll see you on November 29 to chat about essential tools for any Community Manager. Until then be sure to join our Facebook community to chat with other folks in the industry.
This post #SproutChat Recap: The Relationship Between SEO & Social Media originally appeared on Sprout Social.
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