22 Brilliant Lead Magnets to Grow Your Email List Right Now

If you want to maximize your email list growth, you need a lead magnet.

A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it's something your subscribers want.

The only problem?

Sometimes, it can be really difficult to come up with an idea for your lead magnet.

You may struggle to figure out what your audience would want. You may worry that it'll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.

So what can you do about it?

Check out these 22 brilliant lead magnets. Not only will you get proven ideas from 22 different businesses across multiple industries, you'll also be inspired by how fun and simple creating your own lead magnet can be.

Let's dive in.

Food blogger lead magnet ideas

Do you have a blog with recipes, cooking, or baking tips or anything culinary? These lead magnet examples are for you:

Minimalist Baker: Recipe E-book

Minimalist Baker gives their subscribers a free e-book with their fan favorite recipes for joining their email list.

This lead magnet pops up when someone visits their website. This is a great way to provide instant value, since visitors are coming to them in search of delicious, healthy recipes. And since lead magnets should be aligned with an audience's needs and interests, this makes it a great lead magnet.

Skinnytaste: exclusive content and recipes

You don't always need to create something big to give your audience a valuable lead magnet.

Skinnytaste, a site filled with beautiful food images and healthy recipes, offers exclusive content as their lead magnet. This works because of FOMO (fear of missing out). If blog followers don't subscribe, they'll miss out on exclusive content and recipes.

High Carb Hannah: A free weight-loss cheat sheet

Who wouldn't give up their email address for a 76-page ebook that teaches them something they've been dying to learn?

That's exactly what Hannah of High Carb Hannah delivers to subscribers for free once they subscribe to her email list. And it's an awesome lead magnet because it's incredibly comprehensive and packaged in one, easy-to-follow cheat sheet.

The Full Helping: Plant-Based Starter Kit

If you've decided to start eating vegan, you probably want some expert advice on where to begin. That's why The Full Helping's free Plant-Based Starter Kit is something site visitors would gladly exchange their email address for.

The image on the form helps people visualize what they'll receive when they join, which makes this lead magnet even more effective.

Plus, this form content explains additional reasons to subscribe, like getting accessible recipes and links to helpful articles.

Lead magnets for fitness experts

Are you a personal trainer, coach, or fitness expert? Try a lead magnet similar to one of these four examples:

Athlean-X: "24 Second Fix" video

Have you ever done serious weight lifting? If so, you know that good form is crucial, especially when you're just getting started.

Fitness Expert Jeff Cavaliere of ATHLEAN-X created a lead magnet video to help his audience correct and avoid a common weight lifting mistake.

By not directly stating what the mistake is, Jeff builds curiosity, making people wonder what it might be. He also emphasizes that subscribers can easily fix the mistake with his "24-Second Fix." By building curiosity and assuring people they can easily fix this mistake, Jeff makes his lead magnet video even more appealing to his audience.

Nerd Fitness: NF Rebellion Starter Kit and free tools!

Geared towards nerds who want to get fit, Nerd Fitness is one of the coolest and most unique fitness sites I've ever seen.

In their email sign up form, they promise a free NF Rebellion Starter Kit as well as free tools, downloadable guides and tactical articles for anyone who signs up. Wow! That's a lot of stuff.

By offering so much to their new subscribers, they make joining their email list a simple decision.

Tony Gentilcore: deadlift quick-tip guide

Beyond promising weekly fresh content, Personal Trainer Tony Gentilcore gives subscribers a deadlift quick-tip guide.

Properly executing a deadlift is tough, and very technical, so this guide is a great resource for resolving a common lifting problem. And lead magnets that help solve your audience's common problems are the most successful.

Tony's site has a unique writing tone, which he incorporates in his sign up form and lead magnet. This helps display his personality, and may increase email sign ups, because people love personality.

Betty Rocker: 30-Day Challenge video workout series

High value lead magnets get the most subscribers. And Betty Rocker's 30-day workout video series is definitely very valuable.

Anyone who fills out this form, receives 30 emails containing 30 video workouts over 30 days. For those fighting to get fit, this is valuable. And she's giving it away for free!

Plus, she's able to demonstrate her expertise and teaching abilities throughout the 30 videos, which will make people more likely to purchase one of her paid video courses in the future.

Lead magnet ideas for consultants

Do you offer advice on growing or marketing a business? Check out these examples from other people just like you:

Enchanting Marketing: writing course

If you don't want to create a guide or ebook, there's another simple way to deliver written content to your subscribers: an email course.

Copywriter and Marketing Consultant Henneke Duistermaat of Enchanting Marketing offers a 16-part copywriting email course as her lead magnet. She delivers each lesson in a short, snackable email, and subscribers get all of the lessons in under a month.

An email course is a great way to deliver a valuable lead magnet to your subscribers while establishing a relationship with them in the inbox.

Smart Business Revolution: 72-word email template

Everybody loves something that saves them time and gets big results. And that's what John Corcoran of Smart Business Revolution promises people who subscribe to his list.

His lead magnet is a "magic email template" that helps people connect with influencers and VIPs. Templates are great lead magnets, because they're easy for your audience to quickly use and get value from.

Your lead magnet could be an email, blog post or video script template – or even something as simple as a Facebook ad template!

Melyssa Griffin: Quizzes and free workshops

If you have a collection of exclusive, educational resources, they could be the perfect incentive to convince people to subscribe to your email list. Plus, you can use more than one — different lead magnets could appeal to different people.

Melyssa Griffin, a business consultant and online course creator, promotes a quiz to website visitors — just sign up to get access to a customized path based on your quiz results.

She also promotes free trainings on a range of topics. In order to access the free training, all you have to do is enter your email address.

This works well because her audience of entrepreneurs are often business newbies looking for advice on a wide range of business topics. And that's exactly what she offers – for free!

 Jeff Bullas: The Ultimate Guide to Website Traffic for Small Business

Great lead magnets seek to help your audience solve a problem. Jeff Bullas delivers an ultimate guide to help his audience get more website traffic.

Ultimate guides are valuable lead magnets because they promise a ton of value to readers. The words "ultimate guide" alone it's the only information you need to accomplish whatever your goal is. In this case, Bullas wants to help small businesses get more website traffic.

Bonus tip: On the sign up form for your own lead magnet, mention the good results that people can get from your lead magnet. This will increase your sign up form conversion rates.

Amy Porterfield: choose between 3 different cheat sheets

So this is cool.

Business Consultant and Marketing Expert Amy Porterfield has options on her website. Visitors can choose between three different lead magnets with three different topics (or download them all!).

With three options, people will be more likely to find a lead magnet that aligns with their interests, which means they'll be more likely to subscribe to her email list.

And because cheat sheets are short and easy to create, you could easily write three of your own cheatsheets and give people options on your site as well.

Authors

Have you written a book and you're wondering how to promote it? Try email marketing. You just need to grow your email audience first. Here are a few lead magnets that help other authors grow their lists:

Candace Payne: wookie coloring sheet

This one's unique.

Ever seen the viral Chewbacca mom video? After the crazy success of this video, Candace Payne continues to delight her audience with great content. She even wrote a book called Laugh It Up.

To grow her email audience and promote her book, she uses a creative lead magnet: a wookie coloring sheet. Her subscribers can join her list and color in her wookie lead magnet. This fun lead magnet aligns well with the tone and purpose of her website, to bring  joy to people's lives.

Your lead magnet doesn't need to be an ebook, guide or video. It can be something as creative and simple as a coloring sheet!

Self-Publishing School: 20+ free resources

Chandler Bolt, a best-selling author and online course creator, presents a free, online workshop to anyone who subscribes to his list.

During the workshop, he shows people how to become successful authors themselves. This helps him build an email audience for Self-Publishing School, where he sells access to his online courses and his books.

If you're a good public speaker, workshops might be the perfect lead magnet.

The Art of Non-Conformity: top blog posts

Here's a simple, yet effective, lead magnet example:

Send your subscribers a curated list of your best blog posts in your welcome email. You won't need to create any new content for this lead magnet, and you'll introduce your subscribers to your blog.

Chris Guillebeau, author and founder of The Art of Non-Conformity, does this on his website sign up form. Notice the bottom of his form where he writes, "Subscribe now and you'll get the best posts of all time."

eCommerce businesses

Honestly, eCommerce lead magnets are probably the easiest to set up and create, because they're often product discounts. Check out these real-life examples to get ideas for your own eCommerce lead magnet:

Magnolia Market: 15% off

Chip and Joanna Gaines' online store Magnolia Market sells home goods. They offer 15% off one purchase to anyone who visits their site and subscribes to their email list.

On top of that, their email subscribers will also receive exclusive updates, flash sale emails and inspiration.

Levi: 20% off and free shipping on first order

Beyond a product discount, you can also offer free shipping to people who subscribe to your email list.

Levi offers both to their site visitors. Check out their simple form and lead magnet below:

Sierra Trading Post: free shipping and a chance to win a $1,000 gift card

You don't need to limit your eCommerce lead magnets to free shipping and discounts. You can also offer things like gift cards or free products.

Sierra Trading Post gives their subscribers free shipping on their first order, plus a chance to win $1,000.

Travel bloggers

Love to travel and blog about your trips? Here are some lead magnet ideas you could use to grow your list, too!

Nomadic Matt: your best content

Believe it or not, emails can be your lead magnet. For example, you could send a weekly educational newsletter or educational automated email series.

Nomadic Matt sends his subscribers his best blog content through email automation and one-time emails. This serves as his lead magnet.  

Be creative! As long as it's something free and valuable to your audience, it's a lead magnet.

The Blonde Abroad: Exclusive tips and giveaways

Similar to Nomadic Matt, The Blonde Abroad gives subscribers exclusive travel content, plus access to top blog posts, when they subscribe.

Pro tip: Notice how this sign up form mentions that 200,000 other people read The Blonde Abroad's content? This is called social proof, and it's a great way to increase sign up form conversions.

Go and create your own lead magnet!

I hope these 22 examples from other businesses inspired you to create your own lead magnet!

Don't forget to check out our 16 proven sign up form ideas to grow your email list.

Ready to grow your email list with your own lead magnet? Get started with AWeber Free and have all the tools you need to build a loyal audience.

Sign up for AWeber Free

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The 6 Most Common Subject Line Mistakes to Avoid

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. 

Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

Here are six of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

1. Using ALL CAPS 

Imagine receiving an email with a subject line like this in your inbox: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

Before pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION CAN SCARE AWAY SUBSCRIBERS AND KILL YOUR OPEN RATES. It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use caps in subject lines very carefully.

Do this instead:

Using caps in an email can be effective if you use it on a single word in a subject line. But it also needs to be the right word.

Dick’s Sporting Goods does a good job subtly calling out “MORE”, “BIG” and “NOW” in the subject line examples below.

Related: Your Guide to Writing the World’s Best Email Subject Lines

2. Using too much punctuation!!!!

Taking the example we used earlier, imagine we added punctuations - a lot of them: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well. 

Do this instead:

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters lead to more open rates.

The answer? Question marks, exclamation points and periods. 

According to Touchstone, 2-4% of email subject lines end with a full stop or a period. They also found that subject lines with exclamation points can expect an open rate 1-20% higher than average – just as long as they’re not used in every message.

While this can vary depending on your industry, your audience, and the content of your messages, test multiple subject lines to see which forms of punctuation your subscribers respond to.

Here’s an example of a subject line from Enchanting Marketing:

By using simple language, asking a question, and using proper punctuation in her subject line, founder Henneke Duistermaat piques the reader’s interest and entices them to read the message.

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

3. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

To prevent this from happening, avoid certain words, phrases, and symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash.” Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

Do this instead:

To ensure your readers take your emails seriously, choose the language in your subject line carefully by avoiding some of the trigger words and symbols listed above.

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. What works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

I also recommend focusing on specific words that tie back to the content in your email. Check out this example from our friends at Social Media Examiner:

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

Bonus Tips: Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact.

4. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

Do this instead:

Aim to get your message across as quickly as possible and cut any unnecessary terms or phrases. Our AWeber team of email experts analyzed the top marketers’ emails and found their email subject line averaged slightly under 44 characters.

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

Professional photography blogger Courtney Slazinik conveys her message concisely with the following subject line:

By building a message around a numbered list and including the word “secrets,” Courtney offers value and creates a sense of mystery around her content. As a result, this subject line is easily skimmable and irresistibly clickable.

Related: Get Higher Open Rates with 22 of the Best Email Subject Lines

5. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run. If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

This also applies to emails that include RE: or FW:. These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

Related: The Secret to Writing Addictive Email Content

6. Including spelling or grammar errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

Do this instead:

To optimize your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

Related: 3 Ways to Test Your Emails before Hitting ‘Send’

Crafting subject lines that sweep subscribers off their feet

The subject line is one of email’s most important components, so it’s essential to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

Related: Email Authentication: A Powerful Way to Help Get your Emails into the Inbox

Ready to use these tips to write better subject lines? Sign up for AWeber Free today to start writing amazing subject lines.

Get started with AWeber Free

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21 Creative Email Ideas for People Who Don’t Like to Write

Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all.

Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with these powerful email content ideas.

Try one of these 21 creative ideas for email. They’re simple, easy, and proven to work — the pros use them all the time!

1. Videos

Adding video to your emails can increase click rates by 300%, according to one study from MarTech Advisor. To put that in perspective, if you average 1,000 clicks each email, adding a video would increase that to 4,000.

Photographer Jared Polin shares his videos on email and social media — in fact, we spoke with Jared to hear the strategy that helped him grow his YouTube following to 1.27 million and his email list to 260 thousand subscribers.

Related: Your Guide to Brainstorming Creative Video Ideas

2. Podcast episodes

Have a podcast? Add it to your next email newsletter to increase downloads. Notice how Productivity Expert Michael Hyatt uses a captivating story to introduce his latest podcast episode in the email below.

Did you know that subscribers can actually play and listen to your podcast episode directly from an email? With AWeber’s Curate app, you can simply add your new episode to a newsletter, and the app will automatically generate the code for you.

(And, if you use AWeber Landing Pages, you can use the Smart Content element to embed rich media like podcast episode right on your page!)

You can see this feature in action below with the Would You Rather Newsletter, a weekly message that presents “Would you rather… ?” scenarios.

Related: 4 Easy Ways Podcasters Can Use Email to Grow Their Audiences

3. Quotes

Quotes are a great email idea. People love inspiring or motivating quotes. We know, because we include a quote in many of our FWD: Thinking newsletters, and our readers love it. And many of the most successful newsletters mix quotes into their content as well, like financial newsletter Finimize with this quote from Pearl S. Buck.

Want to get some extra reach with your quotes? Make them shareable with a fun design and let your readers know they’re welcome to share the images on their social media.

Need quote inspiration? Check out BrainyQuote. It's like an encyclopedia of quotes.

4. Webinars, tutorials, and workshops

What's the #1 way to get people to register for your webinars? For us, it's email. A single email can contribute hundreds, even thousands, of registrants.

Email is what other experts rely on too. Below, Joanna Wiebe, Founder of Copy Hackers, promotes her workshop with an email that explains the key takeaways subscribers will get.

Email is what other experts rely on too. Below, Joanna Wiebe, Founder of Copy Hackers, promotes her workshop with an email that explains the key takeaways subscribers will get.

Related: The Not-So-Secret Tactic to Growing Your Email Audience Really Quickly

5. Curated news or updates

You’re an expert in your industry, whether that’s fitness, writing, nutrition, travel, or business. Subscribers join your list to learn important information about your industry, like the latest news and updates.

For example, if you’re a fitness expert, this might be a brand-new meta-analysis or research study that further proves the science behind high intensity interval training.

The Hustle, a daily business and tech newsletter, includes ‘snippets’ of news from other outlets that they know readers will be interested in.

6. Instagram posts

Creative email writing can actually include writing you did for other channels: like your Instagram. Repurpose your Instagram posts in your next email newsletter. Your post will get more exposure, and you won’t need to hope and pray that Instagram’s algorithm will display it in your followers’ feeds.

Take a look at how Marketing Expert Gary Vaynerchuk links off to one of his popular Instagram posts in the email below.

Pro tip: You can use AWeber's Curate app to drag Instagram posts (or any content!) into your next newsletter in seconds. Plus, embed podcast episodes on your AWeber Landing Page with the Smart Content element.

7. Facebook live videos

If you create Facebook live videos, promote them in your email newsletters.

More people will watch the video. (Facebook loves that.) And you can save time by reusing your social content for your email newsletter. (You love that.)

Fitness and productivity expert Chalene Johnson gets thousands of people to watch her Facebook live videos. Her secret? She promotes her videos on social and in her email newsletters.

8. Tweets

The lifespan of a Tweet is 18 minutes. Which means your carefully-crafted Tweets gather cobwebs after only 18 short minutes. What are the chances your followers will actually be on Twitter during that brief period? I wouldn't bet your business on it.

Increase the lifespan of your great Twitter content by talking about it in your next email newsletter.

You can even include Tweets from other successful companies, like Brass Ring Daily — a newsletter for career, productivity, and writing advice — does below.

Related: 9 Ways to Grow Your Email List with Twitter

9. Social campaigns

Sharing social content isn't the only way to use email to get more social engagement. You can also encourage your subscribers to post about your brand on social. Ask them to share a testimonial on LinkedIn, Twitter, or Facebook. Or, get them to post with a hashtag on a social platform, like travel company Topdeck does in this email.

Running a contest on social media? Be sure to tell your email subscribers about it. While the goal of many social media contests is to drive social followers into your email list, it can work in reverse, too.

10. Subscriber information

People love to see their name in lights. Mention subscribers in your newsletter if it's their birthday or when they take a certain action.

The daily newsletter theSkimm has millions of subscribers. Yet, in every newsletter, they still call out their subscribers' birthdays and highlight people who are doing great things.

Want to celebrate your subscribers' wins? Morning Chalk Up, a newsletter for the CrossFit community, highlights subscribers’ personal bests in the gym in every daily email.

11. Pictures

Have beautiful or funny photos and an audience who would love to see them? Put them in your next newsletter.

Buzzfeed has a weekly newsletter about cats. Readers send Buzzfeed pictures of their cats, and Buzzfeed adds them to the newsletter with a brief description. Talk about a great email idea!

Related: How to Create Amazing Photos for Your Emails on Zero Budget

12.  Book recommendations

If you like to read, this email idea is for you! Recommend the good books you're reading to your subscribers. If the books are relevant to them, they'll appreciate it. Plus, it's an easy newsletter content idea for you.

The Brain Food Weekly Digest is a newsletter dedicated to helping you become a better version of yourself by sharing educational content. Shane Parrish, the creator of the newsletter, often shares what he's currently reading.

13. Questions and answers

Do your subscribers ask you certain questions again and again? Answer one of those common questions in your next newsletter. This will increase engagement by making your newsletter interactive.

See how financial newsletter Finimize adds a question and answer to their email below.

14. Special offers or deals

If you have a limited-time or can't-miss deal, add it your newsletter so subscribers don't miss out.

Liberty Travel always includes vacation deals in their popular email newsletter.

15. Events

Events, whether they're virtual or at a physical location, take a lot of preparation and effort. Make the most of all that work and fill more seats by promoting your next event in an email newsletter.

Nomadic Matt, a successful travel blogger, promotes all of his Travel Meet-ups with email.

16. Stories

Calling all authors! This idea for email is all you. Your subscribers love to read. Share short stories, poems, or chapters from your book in your email newsletter. It’s the perfect email marketing content for your bookworm audience, and can help increase your book sales or downloads.

Publisher Penguin Random House sends a newsletter with one section from a short story inside. You have to read the next email to continue the story, which keeps subscribers coming back for more.

17. Tools

Great newsletters solve their audience’s problems and answer their questions. That’s why subscribers continue to open and read them.

While educational email content is an excellent way to teach your audience, it doesn’t help them actually do the work to resolve their problems. Tools, on the other hand, make it easier for them to accomplish tasks.

For example, we created a tool called Smart Designer to help our audience design custom email templates in a few minutes. They just plug in their webpage URL, and the tool generates email templates.

If you know of a tool that could save your subscribers’ time, whether you created it or someone else did, link off to it in your newsletter.

In a recent TotalAnnarchy newsletter, MarketingProf’s Chief Content Officer Ann Handley dedicates an entire section to useful tools she used that week.

18. Plans or steps

If your subscribers would like to accomplish something and they're not sure how to do it, add a plan or detailed steps to your newsletter to show them how.

Every week, Food blogger and founder of Skinnytaste Gina Homolka sends her subscribers a meal plan filled with healthy recipes. It makes her subscribers' lives easier. Instead of spending hours planning their weekly meals, they can use Gina's simple plan.

19. Quizzes, polls, questions or riddles

Asking questions in your newsletter is a great way to increase engagement. Instead of simply reading your newsletter, your subscribers will interact with it.

In a recent email, we asked our audience about their biggest marketing goal in the New Year. Not only will our readers’ answers help inform the type of email content we create in the New Year, it gives us valuable insights into who is interested in what content.

If you want to get really creative with your email ideas, try AMP for Email. Here’s an example of an interactive quiz we included in our newsletter, FWD: Thinking.

20. Courses

According to Global Market Insights, the COVID-19 pandemic accelerated the growth of the online course market rapidly. In fact, online course creation platform Thinkific reported a 221% surge in new course creation in the earlier part of the pandemic. 

Thinking of dipping your toes in the waters of course creation? Try it out with email — it could help inspire weeks of email content.

Build an automated email series with 1 or 2 days between emails. Then, each email in your series can be 1 lesson of your course. The entire lesson could be within the email or you could link off to a video or landing page that hosts the lesson.

Talia Wolf, conversion expert and Founder of GetUplift, promotes her email course as a lead magnet (a.k.a freebie) on her email sign up form. Once people sign up, she delivers the course lessons through a daily message.

Related: How to Create Your First Email Course or Email Challenge

21. Blog posts or articles

"Wait a minute ... At the beginning, you said I didn't need to write a blog post!"

You don't. Include great blog posts and articles created by other companies in your next newsletter. This is called curation, and it saves people time because they don't need to search the internet to find the content. It's delivered right to their inbox.

Dave Pell writes NextDraft, a successful newsletter with thousands of subscribers. He fills each email with educational blog posts and articles.

The surprising part? The majority of the articles aren't written by Pell. They're written by other people. But they're still valuable to his subscribers, which is why they keep reading.

Related: 4 Email Newsletter Ideas for Bloggers

Put these email ideas to the test

These 21 ideas for email prove that you can add any kind of content to your next newsletter, as long as it’s valuable to your subscribers.

Now that your creative juices are flowing, it's time to try these ideas out! Create a free AWeber account today and get started.

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