Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]

Last Updated: August 28, 2025

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

To simplify marketers’ efforts, we created a complete guide of every single social media video spec and advertising video dimension.

Before we start, here are some additional resources that keep the information in one place:

• Easily reference our social media video specs in our always up-to-date Google Doc.
• Check out our social media image sizes guide for help on static images.
• Want to get better results with video? Download our social media video content workbook.
• Find more information about Sprout-supported files and sizes in our Help Center.

Social Media Video Specs & Ad Sizes By Network

We’ve gathered data on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network:

• Facebook
• Instagram
• TikTok
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Snapchat

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Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.

There are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts.

Facebook Videos Specs

The most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook Feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video.

Note that in June 2025, the Videos tab on Facebook was renamed to Reels. This decision makes it easier to post video content on Facebook. However, there may still be discrepancies between video posts and Facebook Reels. Please test this during your publishing workflow.

Facebook Video Guidelines

• Recommended resolution: 1280×720
• Aspect ratio: 9:16
• Max file size: 10GB
• Recommended video formats: MP4, MOV
• Video length: 1 second to 240 minutes
• Bitrate: 256kbps
• Frame rate: 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 3GB max in Sprout
• Video length: 45 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, AVI

Facebook Reels

The convenience of cross-posting your Instagram Reels to Facebook expands the reach of your videos. This format appears organically in feeds but often gets priority on Facebook feeds.

Facebook Reels Guidelines

• Recommended resolution: 1080×1920 pixels
• Aspect ratio: 9:16
• Max file size: No file size limit
• Recommended video formats: MP4
• Video length: 3 seconds to 90 seconds
• Frame rate: 24fps – 60fps

Sprout Guidelines

• Same as above, except:
• Video length: 60 seconds max
• Supported file types: MP4
• Frame rate: 30fps recommended in Sprout

Facebook Stories

Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. Users who may not follow you on Instagram will be able to view and interact with your Stories.

Facebook Stories Video Guidelines

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Max file size: 4GB
• Video length: 1 second to 60 seconds
• Recommended video formats: MP4, MOV
• Frame rate: 30fps

Facebook Video Ad Specs

There are more than 10 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce.

Facebook In-Feed Video Ads

These Facebook video ads are the sponsored equivalent of in-feed posts, and they follow similar guidelines to in-feed video posts.

Facebook Feed video ad specs

• Recommended ratio: 4:5
• Minimum resolution: 1080×1080 pixels
• Minimum height: 120 pixels
• Minimum width: 120 pixels
• Maximum file size: 4GB
• Video length: 1 second to 241 minutes
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

Feed ad character limits

• Primary text: 80 characters
• Headline: 25 characters
• Description: 25 characters

Facebook Carousel Video Ads

Facebook Carousel video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking. In fact, Digiday estimated Carousel Ads to be 10x more effective than standard social media ads.

Facebook Carousel ad specs

• Number of Carousel cards: 2 to 10
• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 or 4:5

Facebook Carousel video ad specs

• Maximum file size (video carousel): 4GB
• Recommended video formats: MP4, MOV or GIF
• Vide length: 1 second to 240 minutes

Facebook Carousel character limits (image and video)

• Primary text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing page URL required

Facebook Collection Video Ads

The Facebook Collection ads showcase multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) plus a video. The ad type has been popular so far with retailers and clothing companies as an instant storefront or lookbook.

Using a collection ad created an Instant Experience, which is a full-screen landing page that will drive engagement and nurture interests to your content. Instant Experiences can use the Storefront, Lookbook or Customer Acquisition templates. Alternatively, you can build your own!

Facebook collections ads video Guidelines

Note that the first media asset in your Instant Experience is used as the cover image or video.

• Minimum resolution: 1080×1080 pixels
• Aspect ratio: 1:1 or 9:16
• Maximum file size: 4GB (Video);30MB (Images)
• Recommended video formats: MP4, MOV or GIF
• Instant Experience required

Character Limits

• Primary text: 125 characters
• Headline max: 40 characters
• Landing Page URL: Required

Facebook Stories Ads

Facebook added the Stories feature – photo or short video posts that are only available for 24 hours. In addition to user-generated organic posts, Stories ads are available to run between sets of posted Stories. While most users will be sharing immediate and organic updates from their phone’s camera, the guidelines for this format are similar for both paid and organic ad posts.

Facebook Stories video ad specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Max file size: 4GB
• Video length: 1 second to 2 minutes
• Recommended video formats: MP4, MPV and GIF
• Frame rate: 30fps

Facebook Stories character limits (image and video)

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. Needless to say, Instagram videos are absolutely worth the investment.

Instagram Carousel Video

Since 2015, Instagram crafted its video formats to allow three different styles: landscape, square and vertical. However, like the app, Instagram and how video is presented has evolve. Gone are the days of IGTV and Instagram Video. Video can be natively included as a post or carousel post, or they can be uploaded as Reels, but more on Reels later.

Instagram carousel video Guidelines

• Resolution: 1080×1080, 1080×1350
• Aspect ratio: 9:16
• Max file size: 4GB
• Recommended video formats: MP4, MOV
• Video length: 3 seconds to 60 minutes
• Frame rate: 23-60 fps

Sprout Guidelines

• Sprout does not support Instagram carousel videos, only carousel images.

Instagram Reels

Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 4:5–center your subjects and plan to avoid undesirable vertical cropping.

Instagram Reels video specs

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Minimum width: 250 pixels
• Video length: Either 3 minutes or 15 minutes
  • In-app recording can be up to 3 minutes maximum.
  • Uploading standard Reels can be up to 15 minutes maximum.
• Recommended video formats: MP4, MOV
• Video captions is optional but are recommended
• Video sound is optional but is strongly recommended
• Frame rate: 23-60 fps

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB in Sprout
• Max bitrate: 5 Mbps
• Video length: 60 seconds max

Instagram Reel cover photo size:

• Recommended image size: 1080×1920 pixels
  • Grid view: 1080×1440 pixels
• Recommended aspect ratio: 9:16
  • Note: Grid view will always be 3:4
  • Images will be cropped to fit a supported ratio
• Note: You cannot edit your cover photo after you’ve uploaded it.

Instagram Stories

Instagram Stories are short-form videos that display for 24-hours on your profile. Followers and users can access your Stories directly from your profile; followers have the luxury of accessing your Stories directly from their feed, where Stories for accounts they follow display directly at the top of their screen.

Instagram Stories video specs

• Minimum resolution: 1440×1800 pixels
• Recommended ratio: 4:5
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are recommended.
• Video sound is recommended.

Instagram Stories video character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Video Ad Specs

Instagram’s advertising revenue has significantly increased over the last year. In fact, Instagram reportedly earned $43.2 billion in ad revenue in 2022. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos.

Instagram feed video ads

Instagram feed video ads appear in users’ main feeds and look like standard Instagram posts. They’re a great way to reach new audiences who are already scrolling through video content.

Instagram Feed video ad specs

• Minimum resolution: 1440×1880 pixels
• Recommended ratio: 4:5
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are optional but recommended
• Video sound is optional but recommended

Instagram Feed video ads character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Carousel Video Ad

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad.

Instagram carousel feed ad dimensions and guidelines (images and videos)

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 or 4:5
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Video length recommendation: 1 second to 2 minutes
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Number of carousel cards: 2 to 10 cards
• Frame rate: 23-60 fps

Instagram carousel ads character limits

• Primary text: 125 characters
• Number of hashtags: 30
• Landing page URL required

Instagram Stories Ads

It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users’ Stories.

Instagram Stories video ad specs

• Minimum resolution: 1440×1800 pixels
• Recommended ratio: 4:5
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are recommended.
• Video sound is recommended.

Instagram Stories video ads character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Reels video ads

The Instagram Reels ad placement is designed to be immersive. It fits seamlessly into the user’s content discovery experience in a sound-on environment. For brands, this presents a powerful opportunity to reach engaged audiences who are looking for new and entertaining content.

Instagram Reels video specs

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Minimum width: 250 pixels
• Video length: 0 seconds to 15 minutes
• Recommended video formats: MP4, MOV
• Video captions is optional but are recommended
• Video sound is optional but is strongly recommended

Instagram Reels video ads should not contain:

• Licensed music
• Media that contains a face or camera effect
• Media with a GIF
• Media with product tags
• View more Reels video ads guidelines on Meta for Business

Instagram Reels video ads character limits

• Primary text: 72 characters

Pro Tip:

Leave 14% (250 pixels) at the top and 20% (340 pixels) of the bottom of your creative free of text and logos. This “safe zone” ensures your key elements aren’t covered by the profile icon or call-to-action prompts.

 

If you’re looking for further information including images, check out our complete guide to all the Instagram ad sizes.

For more information on the video specs for Instagram, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

TikTok Video Specs

TikTok has quickly gained attention in the social space. Fortunately, TikTok’s focus on easy to create and share videos means it’s not hard to start producing video content for the platform, and there are plenty of trends to inspire TikTok content creation.

TikTok In-Feed Videos

TikTok videos are all about the ease of creation, editing and sharing, so it makes sense that specs are more or less oriented around typical mobile phone dimensions. One key trait to keep in mind if you’re trying to repurpose video content across platforms is that videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 72MB (Android users) and 278.6MB (iOS users)
• Recommended video formats: MP4 or MOV
• Video length: Up to 3 minutes recorded in-app or 10 minutes when uploaded from another source
• Frame rate: 23-60fps

Sprout Guidelines

• Same as above, except:
• Max file size: 1GB max in Sprout
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV, WEBM

TikTok Feed Ads

TikTok ads are a rapidly evolving opportunity for brands. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. To fine-tune paid content for the best performance, be sure to consult TikTok’s business center for the latest tips.

Video Guidelines

• Resolution: 540×960, 640×640 or 960×540
• Aspect ratio: 9:16, 1:1 or 16:9
• Max file size: Up to 500MB
• Recommended video formats: MP4, MOV, MPEG, 3PG or AVI
• Video length: 5 seconds to 60 seconds
• Bitrate: 516 kbps minimum
• Frame rate: 23-60fps

Character Limits

• Ad description: 1-100 Latin alphabet letters and 1-50 Asian characters

Twitter Video Specs

X (formerly Twitter) is a popular space to share and interact with different social media videos. For marketers, it’s all about keeping a user’s attention with enthralling and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content, so it’s critical to learn the correct Twitter video specs.

Twitter Landscape & Portrait Videos

Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or other links.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB*
• Video length: 0.5 seconds to 140 seconds*
• Frame rate: 30fps or 60fps

*Twitter Pro Media users can upload files up to 1GB and videos up to 10 minutes.

Sprout Guidelines

• Same as above, except:
• Max file size: 512MB max in Sprout
• Video length: 140 seconds max, if uploading in Sprout
• Supported file types: MP4, MOV

Character Limits

• Maximum count: 280 characters.

Twitter Videos Ad Specs

Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.

Video Guidelines

• Resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
• Max file size: 512MB
• Video length: 0.5 seconds to 140 seconds
• Frame rate: 30fps or 60fps

Character Limits

• Maximum count: 280 characters.

For more information on the video specs for Twitter, visit the Twitter Help Center.

YouTube Video Specs

As the second-largest search engine behind Google, YouTube is an essential network for video content. For marketers, YouTube is a great space to promote, educate and share video content around your brand.

As YouTube continues to grow as a destination for video content, it hosts everything from short-form promotional videos to full-length movies and TV. This means users are streaming content on all sorts of devices, which could have different levels of zoom or overscan.

While there’s no hard and fast rules from the platform on how to approach the video editing concept of “title safe” areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Read on for more specifics on each format available on YouTube.

Video Player (Standard YouTube Video)

While YouTube allows users to upload various types of media formats and use plenty of different dimensions, organically, there’s truly only one format for the video player. Organic videos should all follow a 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still make it fit in the player.

YouTube has seven recommended dimensions and ratios for standard YouTube videos:

Video Guidelines for Non-Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 5GB max in Sprout
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 15 minutes
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout
• Video length: 15 minutes max, if uploading in Sprout
• Supported file types: MP4, MOV

Video Guidelines for Verified Accounts

• Resolution:
  • 4320p (8k): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2k): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 256GB or 12 hours, whichever is less
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 12 hours, dependent on file size
• Frame rate: 24, 25 or 30fps

Sprout Guidelines

• Same as above, except:
• Max file size: 128GB max in Sprout
• Video length: 12 hours max, if uploading in Sprout
• Supported file types: MP4, MOV

YouTube Shorts

Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create and discover short-form content. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain or educate.

Video Guidelines

• Resolution:
  • 4320p (8k): 4320×7680
  • 2160p (4K): 2160×3840
  • 1440p (2k): 1440×2560
  • 1080p (HD): 1080×1920
  • 720p (HD): 720×1280
  • 480p (SD): 480×854
  • 360p (SD): 360×640
  • 240p (SD): 240×426
• Aspect ratio: 9:16 or 1:1
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 60 seconds

For more information on the video specs for YouTube, visit the Google Help Center.

YouTube Video Ad Specs

Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, brands advertising on YouTube with Discovery ads see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Display Ads

We’ve put these five YouTube video ads specs together because in the end, they all play through the standard YouTube video player. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. Let’s look at each ad type:

• Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. This ad format is the only one allowing advertisers to monetize views from any viewing device.
• Non-Skippable Video Ad: This YouTube ad type is played before the content and users must watch the full 15 seconds maximum ad (can also be added during or after video).
• Mid-roll Video Ad: This YouTube ad type is played mid-view (like TV commercials) and is only available for videos 8 minutes or longer. Ads are added either manually or automatically. Mid-rolls can be skippable, but users must watch 30 seconds or the entire ad (whichever is shorter).
• Bumper Video Ads: This YouTube ad type is played before the content. This short 6-second max video cannot be skipped and is usually optimized for mobile views.
• Display Ads: These ads are shown in users’ search queries and sometimes appear in the right video column when watching a video. These ads are static, which means they don’t automatically play. However, once the video is clicked, the type of content displayed can simply follow the standard video player guidelines.

Video Guidelines

• Resolution: 1920 x 1080 (horizontal), 1080 x 1920 (vertical), 1080 x 1080 (square)
• Aspect ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (square)
• Max file size: 256GB
• Recommended video formats: MPG
• Video length:
  • Skippable Video Ad: No maximum, but recommended 15 – 20 seconds for awareness, 2 – 3 minutes for consideration, and 15 – 20 seconds for action.
  • Non-Skippable Video Ad: 15 or 20 seconds, depending on marketing
  • Mid-roll Video Ad: 30 seconds minimum
  • Bumper Video Ad: 6 seconds maximum
  • In-Feed (Display) Video Ad: 15-20 seconds for awareness, 2-3 minutes for consideration

For more information on the video specs for YouTube, visit the Google Help Center.

LinkedIn Video Specs

With the percentage of video content increasing across core social networks (i.e., Instagram, Facebook and TikTok), LinkedIn adopted the use of video on the platform. If you’re looking to incorporate video into your LinkedIn marketing strategy, then it’s important to do it with the right specs. While some technical requirements may match other networks, there are some specs that are specific to LinkedIn. As video, particularly engaging short-form content, becomes increasingly pivotal for standing out, understanding these platform-specific technical details is crucial for producing professional and compelling videos that capture attention. Ensuring your content is optimized for the busy LinkedIn feed by adhering to the correct LinkedIn video formats is therefore essential for maximizing discoverability, delivering a high-quality viewing experience, and ultimately driving engagement. For a deeper dive into crafting an overall engaging LinkedIn video strategy, exploring best practices for content creation and repurposing is highly recommended.

LinkedIn In-Feed Video

While before the only video format you were able to upload was a shared video, LinkedIn has expanded its capabilities to upload your own videos into the platform.

LinkedIn video sizes

• Resolution: 256×144 (min) and 4096×2304 (max)
• Aspect ratio: 1:2.4, 2.4:1
• Max file size: 5GB
• Recommended video formats: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
• Video length: Up to 10 minutes
• Frame rate: 60fps
• Bitrate: Up to 30mbps

Sprout Guidelines

• Same as above, except:
• Max file size: 5GB max in Sprout for Company and Personal Pages
• Video length: 10 minutes max, if uploading in Sprout
• Supported file types: ASF, AVI, MP4, FLV, MKV, WEBM, Quicktime

For more information on the video specs for LinkedIn, visit the LinkedIn Help Center.

LinkedIn Video Ads

As of 2018, LinkedIn now offers video ads. The requirements are a little bit different than in-feed video, so be sure to consider them when developing ads for your paid campaign.

Video Guidelines

• Recommended dimensions and resolutions:
  • Vertical (4:5): Min 360 x 450 pixels, Max 1536 x 1920 pixels
  • Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
  • Landscape (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
  • Square (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
• Aspect ratio:
  • Vertical: 4:5, 9:16
  • Landscape: 16:9
  • Square: 1:1
• Max file size: 200MB
• Recommended video formats: MP4
• Video length: 3 seconds to 30 minutes
• Frame rate: 30fps

Character Limits

• Ad name: 255 characters
• Headline: 70 characters recommended; 200 characters maximum
• Introductory text: 150 characters recommended; 600 characters maximum

For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

Pinterest Promoted Video Specs

Pinterest allows video upload for business accounts only, so they have specs designed for brands to get the most out of the highly visual and inspirational lifestyle content frequently shared on the platform.

Shared Video Pins and Standard Width Video Ads

In addition to ads, Pinterest Business Accounts can upload organic video content. There are two formats: standard and max width video. Below are the dimensions for standard width video ads and standard Pins.

Video Guidelines

• Aspect ratio: 1:1, 2:3, 4:5, 9:16
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

Max Width Video Ads

Pinterest allows you to publish standard width and maximum width video ads. Maximum width videos expand across mobile users’ entire screens. These specs apply only to maximum width video ads; standard video ad specs can be found above. Note that maximum width video ads are only paid ads.

Video Guidelines

• Aspect ratio: 1:1
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character Limits

• Title: Up to 100 characters
• Description: Up to 500 characters

For more information on the video specs for Pinterest ads, visit Pinterest Business Help.

Snapchat Video Specs

Snapchat is still an active network for younger generations to share video content. Whether it’s through FOMO-inducing filters, Snapchat is a hotbed for video sharing.

Single Videos and Single Video Ad

This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

Long-Form Story Video Ad

Snapchat currently offers one main video format for ads, which is known as the Story Ad. However, the Snapchat Story Video Ad is what users see in between viewing users’ Stories.

Video Guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV
• Video length: 3 seconds to 180 seconds

Character Limits

• Brand: 25 characters
• Headline: 34 characters

For more information on the video specs for Snapchat, visit the Snapchat Ads Help Center.

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12 top influencer analytics tools to boost your campaign ROI

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts.

Influencer marketing helps brands tap into niche audiences, more so than traditional media and advertising. Plus, they can reach highly segmented markets based on influencer demographics and interests. It’s also ideal for brands who can’t afford celebrities to endorse their products but can partner with micro-influencers with a close-knit audience that trusts them.

Successful influencer campaigns need intensive planning and strategy. Influencer analytics tools help you do this by giving you insightful data, and the means, to execute your influencer marketing efforts to get the best results. These tools help you refine your strategy for better results by discovering the right influencers and monitoring and managing campaign performance.

What is an influencer analytics tool?

Influencer analytics tools measure campaign performance and ROI across social media platforms. These [influencer marketing tool](https://sproutsocial.com/insights/influencer-marketing-tools/)s track metrics like engagement rates, audience demographics, conversion rates, and attribution data to help brands identify high-performing creators and optimize campaign strategies.

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives.

Which influencer metrics matter most

Stop chasing vanity metrics. Follower counts and likes feel good, but they don’t prove business impact. The metrics that matter depend entirely on your campaign goals.

• Brand awareness campaigns: Focus on reach, impressions, and share of voice to measure how many people see your brand and how often you appear in relevant conversations.
• Conversion campaigns: Track click-through rates, conversion rates from unique links, and attributed sales to measure direct impact on your bottom line.
• Engagement campaigns: Monitor comments, shares, saves, and brand mention sentiment to gauge authentic audience connection.

A powerful influencer analytics tool tracks all of these. A winning strategy prioritizes the ones that align directly with your business objectives.

How to align analytics tools with your marketing goals

An analytics tool without a strategy is just a dashboard of disconnected numbers. To drive real results, you must align your tool’s capabilities with your marketing goals from day one.

The process is straightforward. Start with your business objective. Define your campaign goal. Then, select the key performance indicators (KPIs) that measure success for that specific goal.

For example, if your objective is to increase revenue, your campaign goal might be to drive sales for a new product. You’ll use your analytics tool to track conversions from unique influencer discount codes and click-through rates on product links. This alignment transforms data into decisions and proves your team’s value.

What to look for in influencer analytics tools

Influencer data analytics isn’t just about a creator’s engagement rate. To find the right influencers and optimize future campaigns, you need comprehensive platform capabilities.

Essential features to evaluate:

• Influencer discovery: Vetted databases with audience demographic filters
• Campaign tracking: Real-time performance monitoring and attribution
• Trend analysis: Social listening and competitive intelligence
• ROI measurement: Conversion tracking and business impact metrics
• Integration capabilities: Connections to your existing marketing stack

Influencer discovery

The influencer you choose can make or break your campaign. Big audiences and high engagement rates don’t guarantee success—it’s all about finding an engaging audience that fits your ideal customer profile (ICP). That’s why influencer discovery features are so important.

Your influencer analytics tool should have a database of vetted influencers you can filter and search through. It should also have analytics profiles with historic content performance and audience demographics for each influencer.

With Sprout, [find the best influencers](https://sproutsocial.com/insights/how-to-find-the-right-influencers/) for your campaign with our social intelligence engine, Signals. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.

Campaign tracking and monitoring

Reviewing influencer campaign performance can be a headache, especially when you have to request performance data directly from each influencer and hope you get accurate results. Influencer analytics tools should get rid of that burden and streamline the campaign performance reporting process.

Look for a tool that consolidates accurate, relevant analytics for all your [influencer marketing campaigns](https://sproutsocial.com/insights/influencer-marketing-examples/) into a single dashboard, so you can dissect campaign performance on a per-influencer and per-post basis. You’ll need access to advanced metrics like reach, impressions, engagement, clicks, conversions and audience insights. Plus, TikTok-specific metrics like average watch time and views for each influencer’s sponsored and organic content.

Another essential: enhanced link tracking. This is how you’ll measure the concrete impact of your influencer campaigns. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.

Influencer marketing trend analysis

Social media users expect brands to read the room. Industry conversations, [social media trends](https://sproutsocial.com/insights/social-media-trends/), current events and even brand sentiment can impact the success of your campaign.

Your influencer analytics tool should help you stay in-the-know so you can make informed decisions about your campaign messaging and brand positioning.

For example, Sprout’s Social Listening tools provide insight into critical use cases, including industry trends, product share of voice and event discovery.

Competitor analysis

Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. You learn to do what they did, but better. You also learn what to avoid at all costs. The best influencer analytics tools recognize the value of [social media competitive analysis](https://sproutsocial.com/insights/social-media-competitive-analysis/).

Look for a tool with competitor metrics so you can study your competitors’ influencer marketing strategy and optimize your campaigns accordingly.

Maximizing influencer ROI

Influencer marketing delivers measurable ROI when executed strategically. The brands seeing the highest returns use data to make informed decisions rather than relying on guesswork.

Influencer analytics tools help you strategically maximize influencer ROI. They use precise audience targeting, influencer insights and performance metrics to help you pick influencers that align with your brand and campaign objective.

They also provide creative content insights that show what type of content will perform best for your target audience. When you know what creative direction will work best, you set your influencers up for success.

Top 12 influencer analytics tools to boost your influencer marketing

1. Sprout Social

Sprout Social is an all-in-one social media management platform with powerful influencer analysis capabilities. Sprout Social Influencer Marketing (formerly Tagger) helps you discover niche influencers, analyze content performance and create influencer campaigns that resonate with your audience (and inspire conversions).

With Sprout, streamline end-to-end campaign management and deliver fast, tangible business impact. You can:

• Simplify creator vetting with a Brand Fit Score to help you confidently choose creators who resonate with your brand and drive authentic engagement.
• Use Brand Safety Reports to partner with creators you feel confident align with your brand values.
• Connect with millions of brand and influencer profiles based on their topical alignment with your brand.
• Build data-driven influencer marketing campaigns and improve your social strategy with tailored insights into your target audience’s behavior across social media networks.
• Maximize influencer marketing ROI by monitoring real-time campaign performance and identifying optimization opportunities. Integrate with your favorite tools, from Google Analytics to Facebook Ads Manager, to further measure campaign performance.
• Manage influencer payments in one place with our payment dashboard. See payments made directly to influencers or through integrations like PayPal.

Key features:

• Vetted influencer database across multiple platforms including Instagram, TikTok, YouTube and X (formerly Twitter), with audience demographics and smart filters.
• A data-driven interface designed with clarity in mind, so you easily see the most important data points, like their Brand Fit Score and topics the influencers discuss, when researching creators and influencers.
• AI-powered platform that uses machine learning and audience psychographics to suggest influencers based on interests, audience demographics and more.
• Continuous, always-on safety checks identify and flag potential risks to your brand’s image.
• Centralized platform to manage content approvals, schedule posts and track campaign progress.
• Real-time content and campaign performance metrics including conversion rate and ROI.
• Historical data tracking to analyze an influencer’s past content history, quality and brand alignment. Also, see Follower verification and engagement rate analysis.
• Benchmarking tools offer comparative insights to identify creators with the strongest likelihood of success.

Most importantly, our influencer analytics tool is part of our larger suite of social media solutions. We integrate influencer marketing with social media management, aligning all the components of your larger social media strategy.

Sprout Social’s influencer analytics integrate seamlessly with our broader social media management platform:

• Smart Inbox integration: Manage influencer communications alongside your regular social media messages
• Publishing coordination: Schedule influencer content alongside your organic posts in one calendar
• Listening insights: Use social listening data to identify trending topics for influencer partnerships
• Unified reporting: Compare influencer performance against your organic content in consolidated dashboards

Get a personalized demo

2. Upfluence

Upfluence is an influencer analytics tool that helps you find creators and measure campaign performance. It’s influencer database uses machine learning to choose the best influencers for your brand. You can find influencers, measure engagement rates and content performance and integrate influencer marketing into your broader marketing strategy.

Key features:

• Search and filter influencers based on industry, demographics, engagement metrics and other criteria.
• Access a large database of influencers across multiple platforms.
• Analyze follower authenticity, engagement rates and reach to make informed decisions.
• Manage communications, contracts and collaborations in a unified dashboard.
• Connect with influencers directly via your e-commerce platform.
• Find relevant insights in a custom campaign results dashboard.

3. HypeAuditor

HypeAuditor helps with influencer discovery, audience analysis and campaign tracking. It uses AI to track audience demographics, engagement rates and follower authenticity. The tool’s influencer database is 81 million strong and uses more than 35 metrics for vetting and fraud detection.

Key features:

• Get detailed reports on influencer performance, audience demographics and follower authenticity.
• Find influencers across Instagram, YouTube, TikTok and X.
• Assess audience quality score to check the legitimacy of an influencer’s audience to avoid fake followers.
• Benchmark influencer performance against competitors through competitive analysis.
• Identify suspicious activity or fraudulent engagement in influencer profiles.

4. Emplifi

Emplifi helps users boost reach, engagement and conversions. AI-powered content grades take the guesswork out of understanding individual influencer performance, engagement and brand health. Use this tool to discover top influencers and measure campaign performance.


Key features:

• Combine social media management with influencer marketing.
• Find and evaluate influencers across various platforms through in-built discovery and vetting.
• Monitor campaigns in real-time and get reports on influencer performance.
• Get insights into audience demographics and behaviors.
• Track social conversations and trends through social listening.

Still considering Emplifi? Check out our full list of Emplifi alternatives for more information.

5. Grin

Grin has a free Influencer analytics tool designed to help you identify potential influencers for your next campaign. Paste an influencer’s URL in the search bar or use the Chrome extension to check critical performance metrics, including engagement rates, likes, comments, shares and views.

While some platforms like GRIN offer analytics tools, if you’re evaluating the entire GRIN suite or similar platforms, it’s also wise to explore these GRIN alternatives for a complete picture.


Key features:

• Streamline end-to-end campaign management, including discovery, execution and reporting.
• Connect with e-commerce platforms like Shopify to track sales and conversions directly tied to influencer campaigns.
• Use the built-in influencer relationship management (IRM) tool to manage influencer communications and collaborations.
• Get centralized content creation and approval processes.
• Access detailed insights into campaign ROI and performance, including an engagement rate calculator.

6. Creator.co

Creator.co is dedicated to challenger brands and micro-influencers. Find influencers that align with your target audience using this influencer analytics tool’s detailed demographic data and database of 200M+ profiles. Analyze performance with comprehensive reporting for campaign reach, engagement and ROI.


Key features:

• Access numerous creators, categorized by niche and audience.
• Automate influencer outreach, negotiations and content approvals.
• Manage campaigns with micro-influencers for more authentic engagement.
• Manage gifting or product sampling campaigns.
• Monitor and track influencer campaign success with real-time analytics.

7. Promoty

Promoty is an influencer analytics tool that helps you discover influencers with strong brand affinity and analyze campaign performance. Use it to get a detailed profile report for influencers worldwide with data on their follower count, engagement rate, credibility scores, audience demographics, most-used hashtags, brand affinity and interests.

Key features:

• Search influencers by content, location, interests and audience demographics.
• Manage influencer relationships through the in-built tool.
• Organize influencer collaborations, including content approvals and communication.
• Get insights into influencer audience demographics and engagement quality, including credibility scores.
• Get a custom-branded marketplace for influencers to connect with your brand.

8. Keyhole

Keyhole is an influencer analysis tool that helps users measure and improve influencer campaigns with trustworthy analytics data. Use this influencer analytics tool to track influencer activities and campaign performance, and aggregate this data into a comprehensive report.

Key features:

• Monitor influencer engagement and region, including audience demographics.
• Track campaigns, branded hashtags and keywords in real time.
• Get detailed influencer reports on engagement, reach, audience insights and other metrics.
• Measure your brand’s performance against competitors in real time.
• Track the overall sentiment of conversations around your brand and influencers.

9. Traackr

Traackr helps brands find, manage and measure influencer relationships. It offers advanced analytics and insights to optimize campaign performance and build long-term partnerships. You can also collaborate with partner agencies with transparent workflows.


Key features:

• Use advanced search and filtering options to find the right influencers.
• Manage and nurture long-term relationships with influencers through their relationship management tool.
• Manage campaigns seamlessly for streamlined workflows.
• Get insights from performance metrics and ROI tracking.
• Use influencer audience insights to ensure relevance.

10. Aspire

Aspire is an influencer analytics tool that helps you find influencers, manage campaigns and track performance. Brands can collaborate with influencers and measure the impact of their campaigns to optimize them accordingly.


Key features:

• Apply AI-powered search to identify relevant influencers.
• Use the campaign management tool for brief creation and communication.
• Get performance analytics reports to monitor campaign success.
• Use the centralized content library for all campaign content.
• Facilitate teamwork between brands and influencers with collaboration tools.

11. Meltwater

Meltwater provides data-driven influencer insights through advanced analytics. It helps brands spot the right influencers, keep tabs on their campaign performance and make informed decisions based on real-time data.


Key features:

• Find influencers based on various criteria.
• Get insights into influencer audience demographics.
• Track campaigns to monitor performance and engagement.
• Obtain competitor analysis insights into competitors’ influencer strategies.
• Use customizable reports to analyze campaign effectiveness.

12. Influencity

Influencity is an influencer analytics tool that provides detailed influencer analytics and insights. It helps brands discover and analyze influencers, manage campaigns and track the effectiveness of their influencer marketing efforts.


Key features:

• Use the Influencer database with influencers across different social platforms to find the right partner.
• Get insights into influencer audiences.
• Plan, operate and track influencer campaigns.
• Assess performance metrics to measure campaign success.
• Monitor competitor’s influencer marketing activities with deep insights.

Pricing considerations for influencer analytics tools

The price tag on an influencer analytics tool is never the full story. To understand the true cost, you have to look beyond the monthly subscription fee.

Consider these total investment factors:

• Per-user licensing: Monthly fees multiply quickly as your team grows
• Premium features: Advanced analytics, API access, and white-label reporting often cost extra
• Implementation costs: Setup, training, and data migration require time and resources
• Integration expenses: Connecting with your existing CRM, analytics, and e-commerce platforms

Think about scalability. The right tool grows with you. Choosing a platform that supports your future needs prevents the costly process of migrating to a new system when you outgrow a basic one.

Create winning campaigns with the right influencer analytics tools

Using data through influencer analytics tools is key to maximizing the impact of your campaigns. These tools offer valuable insights that help you identify the right influencers for your brand, and use data to make informed decisions and achieve sustainable growth.

As influencer marketing evolves, having advanced tools like Sprout helps you stay ahead of trends, connect with your target audience and get measurable outcomes. You can source niche influencers, create engaging content and seamlessly integrate influencer marketing into your overall social strategy. Plus, you’re able to prove your social ROI and the impact on your brand to leadership teams for greater executive buy-in.

Ready to take your influencer strategy to the next level? Schedule a demo to see how Sprout Social Influencer Marketing can help you.

The post 12 top influencer analytics tools to boost your campaign ROI appeared first on Sprout Social.

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Always up-to-date guide to social media image sizes

Last Updated: August 27, 2025

In social media, visual “content isn’t just king—it’s the whole kingdom.”

Whether you’re sharing a behind-the-scenes video, a stunning product shot, or a relatable meme, the power of your brand’s story is often told through images and videos. Your visual identity is frequently the first interaction a potential customer has with your brand, and a strong visual strategy is what makes that first impression memorable.

Creating compelling visual content is only half the battle. Each social network has its own unique set of image and video specifications, and it can be challenging to get your content to look its best everywhere.

That’s where having the right tools and knowledge comes in. A free social media image resizing tool like Landscape can help resize a single image for all social networks.

Along with our resizing tool, we’ve created this comprehensive guide to Instagram ad sizes and specs.

Before we get into it, here are some additional resources:

• Easily reference this social media image sizes list in our always up-to-date Google Doc.
• Bookmark our social media video specs and ad guide!
• Download free social media images that are already optimized!
• Find more information about Sprout-supported files and sizes in our Help Center.

Easily manage your multimedia content with Sprout

With Sprout’s Asset Library, you can streamline your publishing and asset management by storing all your images, videos and text in one centralized location. This makes it easy to create, organize, edit and publish on-brand, visually engaging posts for any connected social network.

Start Your Free Trial

Social Media Image Sizes by Network

Use these links to navigate to the specific social media image sizes for each network:

• Facebook image sizes
• Instagram image sizes
• LinkedIn image sizes
• Pinterest image sizes
• TikTok image sizes
• Twitter image sizes
• YouTube image sizes
• Google My Business image sizes

Facebook Organic Image Sizes

With 3.06 billion monthly active users, Facebook is the world’s largest social network. For that reason alone, it’s important to have attractive and engaging images that are optimized for the platform.

Remember that different devices, whether it’s mobile or desktop, render differently. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Learn more about Facebook image sizes

Get specs and tips for implementing the best visual content on Facebook with these guides:

• Always up-to-date list of Facebook ad sizes & specs
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Profile Picture

Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.

Facebook profile picture image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
• Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Business Page Profile Picture

Facebook changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages follow a similar appearance as personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.

Facebook Business Page profile image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
  • Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Profile and Business Page Cover Photo

Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Facebook profile and Business Page cover photo image guidelines

• Aspect ratio: 16:9
• Minimum required size: 400×150 pixels
• Recommended image size: 851×315 pixels
• Mobile display size: 640×360 pixels
• Max file size: 100kb
• Recommended file type: JPG, PNG
• Notes:
  • The left side of your cover photo will be covered by your profile picture. On mobile, it could be 75% of your profile picture will overlap into the cover photo.
  • Images with a logo or text may be best as a PNG file
  • Business Page dimensions are exactly the same as personal accounts.

Facebook Shared Image

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the Facebook algorithm determining which content will be served, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

Facebook shared image guidelines

• Recommended image size: 1080×1350 pixels
• Maximum file size: 8MB
• Recommended file type: JPG, PNG, GIF
• Appears in feed at a max width of 470 pixels (will scale to a max of 1:1)
• Appears on page at a max width of 504 pixels (will scale to a max of 1:1)

Sprout Guidelines:

• Same as above, except:
• Max number of images per post: 10 in Sprout

Facebook Shared Link

Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Facebook shared link image guidelines

• Recommended image size: 1080×1350 pixels
• Displays:
  • 479×246 pixels (desktop)
  • 320 pixel width (mobile)
• Minimum size: 200×200 pixels
• Maximum file size: 8MB
• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Event Image

Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Facebook Event image guidelines

• Recommended image size: 1920×1005
• Facebook will scale down to minimum dimensions: 400×150 pixels
• Facebook recommends for best results, choose photos that are 400×150 pixels.

Facebook Fundraiser image

Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400×150. The best experience across many display types will come from a higher resolution image, though.

Facebook Ad Image Sizes

Looking for Facebook ad sizes?

Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size!

 

Facebook Feed ad image size

Facebook Feed ads appear natively alongside posts from a user’s friends, family and followed Pages. This placement is ideal for capturing attention as users scroll through their daily updates.

Facebook Feed ad image specs

• Recommended ratio: 1.91:1 to 4:5
• Recommended resolution:
  • 1:1 ratio: 1440×1440 pixels
  • 4:5 ratio: 1440×1800 pixels
• Minimum height:
  • 1:1 ratio: 600 pixels
  • 4:5 ratio: 750 pixels
• Minimum width: 600 pixels
• Maximum file size: 30MB
• Aspect ratio tolerate: 3%
• Recommended image formats: JPG, PNG

Facebook Story ad image size

Facebook Stories ads are full-screen, vertical ads that appear between organic Stories. This immersive, ephemeral format is perfect for grabbing user attention with visually compelling content.

Facebook Stories ad image specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Learn more information about Sprout-supported files and sizes in our Help Center.

Instagram Organic Image Sizes

Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity, even down to making a compelling grid out of the way your photos’ thumbnails display in sequence.

Instagram Profile Picture

Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.

Instagram profile picture image guidelines

• Recommended image size: 110×110 pixels
• Recommended aspect ratio: 1:1, 4:5

Instagram Feed and Carousel image sizes

Because Instagram is all about sharing visual content – both images and videos – that appear in your followers’ feeds, it’s important to use higher resolution photos. Whether you’re posting natively in the app, via desktop or through a social media management tool, these guidelines below will help you put your best foot forward.

Recently, the network introduced new Instagram post sizes to match native 3:4 aspect ration photos. This size is native for most phones, and now will be presented in the image’s native size rather than being stretched to fit.

Instagram post sizes (feed and carousel images) guidelines

• Recommended image size:
  • Image size: 1080×1080 pixels or 1080×1350 pixels
  • Grid view: 1012×1350 pixels
• Recommended aspect ratio: 1:1 or 4:5
  • Note: Grid view will always be 3:4
  • Images will be cropped to fit a supported ratio
• Maximum file size: 8MB
• Recommended file type: JPG and PNG
• Maximum number of images per post: 20 images

Sprout Guidelines:

• Same as above

Instagram Post Thumbnails

When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.

Instagram post thumbnails for image guidelines

• Thumbnails will appear at 161×201 pixels
• Recommended image width: 1080 pixel
• Feed aspect ratio: 3:4

Instagram Reels image sizes

Instagram Reels are short, entertaining videos that are central to discovery on the platform. The cover image you select is the first thing users will see in the Reels tab and on your profile grid, making it crucial for encouraging views.

Instagram Reel image guidelines

• Recommended image size: 1080×1920 pixels
  • Grid view: 1080×1440 pixels
• Recommended aspect ratio: 9:16
  • Note: Grid view will always be 3:4
  • Images will be cropped to fit a supported ratio
• Note: You cannot edit your cover photo after you’ve uploaded it.

Pro Tip:

Pro tip:

Leave 14% (250 pixels) at the top and 20% (340 pixels) of the bottom of your creative free of text and logos. This “safe zone” ensures your key elements aren’t covered by the profile icon or call-to-action prompts.

 

Instagram Stories image sizes

Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.

Instagram Story image guidelines

• Recommended resolution: 1080×1920 pixels
  • Safe area: 1080×1610 pixels
• Minimum resolution: 150×150
• Aspect ratio: 9:16

Sprout Guidelines:

• Same as above, except:
• Aspect ratio: 4:5 to 1.91:1 for Story Images published through Sprout

Instagram Ad Image Sizes

For those looking for more info on Instagram ad sizes, including video specs, check out this guide!

 

Instagram Feed image ads

Instagram Feed ads are seamlessly integrated into the user’s primary browsing experience, appearing as they scroll through photos and videos from accounts they follow.

Instagram Feed ad image specs

• Minimum resolution: 1440×1440 pixels
• Recommended ratio: 1:1
  • Minimum aspect ratio: 4:5
  • Maximum aspect ratio: 1.91:1
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Instagram Story image ads

Instagram Story ads are full-screen, vertical ads that appear between users’ organic Stories. This highly engaging format is designed for temporary, interactive content that captures immediate attention.

Instagram Stories ad image specs

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

LinkedIn Image Sizes

With more than 1 billion members, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders. We’ve outlined the appropriate LinkedIn image sizes for you to use on your personal profile or Business Page.

LinkedIn Personal Profile Image

LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.

LinkedIn personal profile image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Cover Image

LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

LinkedIn cover image guidelines

• Recommended image size: 1584×396 pixels
• Maximum file size: 8MB
• Recommended file type: JPG or PNG

LinkedIn Company Logo Image

One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

LinkedIn Company logo image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Company Cover Image

Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

LinkedIn Company cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Post Specs with a Shared Image or Link

These sizes work best for LinkedIn post that share a photo or a link with an image to a blog post or article to your company page’s feed. Use these LinkedIn post specs to help guide you as your test different LinkedIn post ideas and test your results.

LinkedIn shared image post spec guidelines

• Recommended image sizes for square images: 1080×1080 pixels
• Recommended image sizes for portrait images: 1920×1080 pixels

LinkedIn shared link image guidelines

• Recommended image size for links: 1200×627 pixels, based on mobile scaling
• Recommended file type: JPG or PNG

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 9
• Maximum image size: 5MB
• Supported file types: JPG, PNG, GIF (250 frame limit)

LinkedIn Life Tab – Main Image & Company Photos

The Life tab on LinkedIn company pages lets you provide a more in-depth look at the day to day experience of your company’s employees. Currently, the two types of images you can upload here are the main image, which serves as a hero and highlight to your page, and the horizontal scrolling gallery of other company photos beneath.

LinkedIn Life tab image guidelines

• Recommended size for main image: 1128×376
• Recommended size for company photos: 900×600
• Recommended file type: JPG or PNG
• The Life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.

Find more information in the LinkedIn Help Center.

LinkedIn Carousel Ads

A LinkedIn carousel is a slideshow-style post that allows readers to “swipe” across slides and read content. This LinkedIn ad type supports images for users to swipe through. Posts can include up to 10 slides and each image can have a link attached.

LinkedIn Carousel ad guidelines

• Recommend file size: 10MB
• Max image size: 4320×4320 pixels
• Recommended individual image size: 1080×1080
• Recommended individual image aspect ratio: 1:1
• Recommended image type: JPG, PNG, GIF (non-animated only)

Pinterest Image Sizes

Pinterest Profile Picture

When setting up your Pinterest account you have the option to do so using Facebook, Google or email. If you choose Facebook or Google, Pinterest will pull in the profile image that you have set there.

If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

Pinterest profile picture image guidelines

• Recommended image size: 165×165 pixels
• Maximum file size: 10MB
• Recommended image type: JPG and PNG

Pinterest Pin Sizes

When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

Pinterest Pin sizes image guidelines

• Recommended image size: 735×1102 pixels
• Recommended ratio: 2:3
• Recommended file size: 20MB max
• Recommended file type: JPG, PNG, GIF
• Note: Larger are resized to display at a width of 238 pixels with scaled height in feeds.

Sprout Guidelines:

• Same as above, except:
• Maximum number of images per post: 1
• Maximum image size: 10MB
• Supported file types: JPG, PNG, GIF

Text Guidelines

• Title character count: 100 characters max
• Textbox character count: 250 characters max

Pinterest Board Display

Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

Pinterest Board display image guidelines

• Final display: 222×150 pixels (large thumbnail)
• Final display: 55×55 pixels (smaller thumbnail)

Find more information in the Pinterest Help Center.

TikTok Image Sizes

With 1 billion monthly active users, TikTok has grown considerably over the last few years. With nearly half its users under the age of 30, TikTok is becoming the social platform for younger target audiences.

TikTok Profile Image

All TikTok users have the option to upload a profile image to their accounts. This is the perfect opportunity for businesses to showcase their personalities through branding or to highlight a specific campaign.

TikTok profile image guidelines

• Minimum image size: 200×200 pixels
• Recommended file type: JPG, GIF or PNG

Looking for more TikTok specs? Our Always-Up-To-Date Video Specs guide can answer those questions.

Twitter Image Sizes

With 436 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.

X (fka Twitter) Profile Photo

Your X profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.

• On your page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
• In-stream: A smaller version of your profile picture appears in a follower’s X stream every time you Post or are Reposted.
• Who to follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your X stream on desktop. Choose a recognizable image here.

X (fka Twitter) profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 5MB
• Image types include: JPG, GIF or PNG

X (fka Twitter) Header Photo

Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

X (fka Twitter) header image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Recommended file type: JPG, GIF or PNG

X (fka Twitter) In-Stream Photos and Shared Links

X users can attach photos to any of their Posts. Depending on whether you’re attaching one or many photos or sharing a link, the way photos crop and display in stream will vary slightly.

Fortunately, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical images that had often become the subject of memes and in-jokes among users of the platform. Extremely wide or tall images with unusual dimensions may still get cropped, but for most images in standard 4:3 or 16:9 dimensions, you won’t have to worry as much about centering subjects around automated cropping.

The following are some best practices to get an optimal result, and you can also preview the end result in Sprout’s Compose window before you publish.

Recommended sizes for images by types of Posts:

• Recommended image sizes:
  • Minimum: 600×335 pixels
  • Landscape: 1024×512 pixels (minimum) and 1600×900 pixels (recommended)
  • Square: 1080×1080 pixels
  • Portrait: 1080×1350 pixels
• Recommended aspect ratio: 16:9
• Maximum file size:
  • 5 MB for JPG, PNG
  • 15 MB for GIFs
• Maximum number of images per post: 4 images

Sprout Guidelines:

• Same as above

Find more information on in-stream photos at the X Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

YouTube Image Sizes

YouTube has more than 2.5 billion unique users every month and is available on hundreds of millions of devices. Millions of brands have already realized that YouTube is a great opportunity to reach their fan-base.

YouTube Channel Profile Image

YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

YouTube Channel profile image guidelines

• Recommended image size: 800×800 pixels
• Minimum image size: 98×98 pixels
• Maximum file size: 4MB
• Recommended image files: PNG or GIF (no animations)

YouTube Channel Cover Photo

Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

YouTube Channel cover photo image guidelines

• Recommended file size: 2560×1440 pixels
• Minimum file size: 2048×1152 pixels
• Safe area for mobile and web (without text and logo cropping): 1546×423 pixels
• Maximum file size: 6MB
• Recommended image files: PNG or GIF

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that you review your creative across devices and confirm that the most important parts of your image, such as text or logos, are displaying legibly in the “safe zone” noted above.

Find more information in the YouTube Help Center.

YouTube Video Uploads

Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

YouTube video guidelines

• Videos must maintain a 16:9 aspect ratio. Smaller videos such as 4:3 will be pillarboxed to fit.
• YouTube Shorts must maintain a 9:16 aspect ratio and 1920×1080 pixels.

For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.

Google My Business Image Sizes

Google My Business has become an essential platform for businesses with local, brick-and-mortar presences to gain visibility and conduct their review management strategy.

Types of Images for Google My Business

• Logo: Your recognizable logo image. May not be available for all types of businesses–see Google guidelines for more detail.
• Cover photo: A photo of your business that will typically be the first one shown. Choose a photo that gives the best overall representation of your place of business for this photo.
• Business photo: You can use your other business photos to highlight different elements of your business or offices and help show off what local visiting customers should look for when they stop by.

For all three types of images, Google’s official guidelines recommend the below specs for the best appearance on the platform.

Google My Business image guidelines

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size maximum: 5 MB
• Image file type: JPG or PNG

The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

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