Wednesday, 20 July 2016

How Retail Brands Can Stand Out in the Inbox

It’s a dog-eat-dog world out there.

Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing.

We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and Everlane send better emails too.)

Of everything we discussed, one thing is for sure: Content sells. In order to make significant sales, you have to make significant changes to your content strategy.

Don’t be the underdog. Follow these tips from the pros to start converting subscribers into loyal customers:

Why retailers need email marketing

Question: What’s a better way of sending newsletters and promotional material to subscribers than through their inbox?

Answer: It’s a trick question! There is none. 😎

All kidding aside, email is a great way to capture your audience’s attention in a way that produces a high return on investment (ROI). Eighty-nine percent of marketers claim that email is their primary source for lead generation. They can’t all be wrong!

Creative content is compelling content

Go beyond your comfort zone and typical sales lingo. Thinking outside of the box will give you an advantage in the industry. Don’t be afraid to get creative and be different. That’s what helps your brand stand out!

Data is a powerful tool. Use it.

If you want to know what your audience gravitates towards, sometimes you have to look at metrics. Data doesn’t lie! 

While your gut might tell you one thing, your subscribers may feel differently. Keep checking and making changes to figure out how to get the results you want.

 

How much email is too much?

The truth is, there’s no solid answer to how often you should email your subscribers.

It all comes down to your subscribers preferences, and the expectations you set for them when you first asked them to sign up to your list.

If your subscribers want more emails, then give it to them. If your stats show you’re losing subscribers then you may want to dial it back a bit or rethink your content strategy. What works for one brand might not work for you. Keep testing!

Design hacks for starting your revolution

Content is key but visuals are the bridge to success. It takes interaction with your customers to another level.

To avoid boring your readers, take advantage of some of the innovative and fun advancements in email design to really delight your subscribers.

Get ahead of the competition

“My mom told me I’m a winner.” That mentality can be great for personal motivation, but sometimes it isn’t quite enough in the business world.

It takes work to stand out from your competition. Focus on your own audience, goals and achievements in order to make iterations that improve your current strategy.

Keep your eyes peeled on what’s trending

Staying on top of trends can keep you on top and even spark new ideas of your own. Knowing what works well in the market means money in your pocket.

Keep an eye out at what your competitors are doing (even in other industries) to see what’s popular among consumers.

Thought this chat was cool, huh?

Be sure to follow us on Twitter @AWeber to stay up-to-date with all of the latest news, updates and info.

And of course, join us for next week’s Twitter chat (Thursday, July 28 at 12pm ET) as we partner with Really Good Emails on – you guessed it – ”Really Good Email Campaigns.”

See you then!

The post How Retail Brands Can Stand Out in the Inbox appeared first on Email Marketing Tips.



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