5 outdated social media tactics that are no longer effective (and what to do instead)

There are few greater joys in a marketer’s life than experimenting with a new technique — and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it? Well, it’s become pretty old-fashioned. Even, dare I say, obsolete. With this in…

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