Fifteen years ago, Steve Jobs introduced the iPod. Since then, most music fans have understood this has radically changed how they listen to music. Less understood are the ways that raw information – accumulated via downloads, apps and online searches – is influencing not only what songs are marketed and sold, but which songs become hits. Decisions about how to market and sell music, to some extent, still hinge upon subjective assumptions about what sounds good to an executive, or which artists might be easier to market. Increasingly, however, businesses are turning to big data and the analytics that can…
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