The concept of “going live” in the business world has been steadily picking up steam for a few years now. The implementation of Facebook Live back in 2016 thrust this practice into the spotlight. Nowadays, creating a live presence, whether it is through things like behind-the-scenes videos, podcasts, Q&A sessions is more than just advisable; it’s practically a requirement to rise above the noise in any given industry. By 2021, the livestreaming market is predicted to exceed $70 billion. The key to gaining traction with livestreams is a memorable host personality. The significance behind this goes much deeper than many people initially…
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