TikTok, the viral video sharing platform, has been one of the biggest hits of lockdown. Content that originated on the app, like nurses dancing in UK hospitals, has jumped to mainstream TV coverage. TikTok even put its first ad on UK television, made in isolation. TikTok’s user base has grown rapidly over the lockdown period, with 315 million downloads in the first quarter of 2020. It is not difficult to see why it has found its lockdown niche: the infinite scroll of content there is addictive and less stressful than news-driven platforms. TikTok videos are usually made at home, and…
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