Monday, 10 April 2017
McDonalds wants ‘fellow kids’ to apply for McJobs over Snapchat
McDonalds (also known as that place that you eat when you’re totally shitfaced and nowhere else is open) wants you to think that it’s relevant. To that aim, its Australian subsidiary has launched Snapchat job applications, because that’s what the kids are into today, right? The world’s second-worst fast food chain — Burger King takes first place, obviously — wants potential candidates to send the company a 10-second video using a filter that shows them wearing a McDonald’s uniform. The irony isn’t lost on me. The ephemeral quality of a Snapchat video is the perfect metaphor for the here-today-gone-tomorrow fast food…
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