7 Ways To Make Your Automated Emails Feel More Human

Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let's you focus on the important aspects of running your business. I think it's safe to say that automation is awesome. But that's not to say that automation isn't flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot. However, it doesn't have to be this way. We teamed up with our friends at Zapier to talk about bringing some life back to your automated emails.

First things first: What does automation even mean?

It can be hard to do automation the right way if you aren't fully aware of what it means and the opportunities it allows for. To put it simply, automation allows you to automate the apps and tasks you do every day to improve your workflow and give you more time to focus on the things that machines can't do—like creating content or building your next product. https://twitter.com/AWeber/status/850017175347892225 https://twitter.com/zapier/status/850017821761314816 https://twitter.com/lizwillits/status/850017925817937921 https://twitter.com/Jake__Wallace/status/850018456837771264 https://twitter.com/tnrt/status/850018810983829505

Automation does have it's critics...

Zapier explained it best: Bad automation can come off as the internet's version of telemarketing. (The worst, right?) Don't waste your subscribers time by sending impersonal, spammy content. At the other side of the inbox is a real, live human after all. Try weaving in a personal note or making simple tweaks to your design and content to give it a a much needed human touch. https://twitter.com/AWeber/status/850018771183992832 https://twitter.com/oliviadello/status/850019021030391810 https://twitter.com/zapier/status/850019594278326272 https://twitter.com/r_kimberlyc/status/850019600200867841 https://twitter.com/tnrt/status/850019752655409152

But when done right, you can reap the benefits

https://twitter.com/AWeber/status/850020211176734722 https://twitter.com/oliviadello/status/850020491192672256 https://twitter.com/r_kimberlyc/status/850020575695319040 https://twitter.com/zapier/status/850020831165947904 https://twitter.com/lizwillits/status/850021027400830976

Automation is a must for a well-rounded email strategy

https://twitter.com/AWeber/status/850021815984545793 https://twitter.com/lizwillits/status/850023021440053248 https://twitter.com/zapier/status/850023116214370304 https://twitter.com/zapier/status/850023249391919104 https://twitter.com/ClickPop/status/850023409576796160

Just don't forget that human touch

The easiest way to make your automated messages feel like they were sent from a real person is to ensure that they're being sent at the right time. Personalization is key for getting relevant content in front of the right audience. Another pro tip? Use your data! Look at where your subscribers are clicking and scrolling the most and take advantage of those opportunities to highly target your content. https://twitter.com/AWeber/status/850023567211319299 https://twitter.com/oliviadello/status/850023713030508544 https://twitter.com/r_kimberlyc/status/850024079843360769 https://twitter.com/tnrt/status/850024295443173376 https://twitter.com/zapier/status/850024719906553856

And definitely don't use it in these situations

There's nothing worse than reaching out to get help and receiving an automated, impersonal message in response. Take advantage of the opportunities to have real, live conversations with your subscribers. Automation also shouldn't be used when there's timely content involved, like a newsletter or promotion. https://twitter.com/AWeber/status/850024611156766720 https://twitter.com/tnrt/status/850025091450769408 https://twitter.com/r_kimberlyc/status/850025317041397761 https://twitter.com/oliviadello/status/850025471546970113 https://twitter.com/zapier/status/850025481298599937

Keep these best practices in mind before you hit "Schedule"

Automation doesn't mean "set it and forget it". You need to remember to go back and fine tune your messages to ensure they stay fresh and make sense as your business grows. https://twitter.com/AWeber/status/850025808135692288 https://twitter.com/oliviadello/status/850026046246326273 https://twitter.com/r_kimberlyc/status/850026490225971205 https://twitter.com/zapier/status/850026832606842881 https://twitter.com/KristenWritesIt/status/850027609958359041

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