Facebook’s crackdown on “engagement bait” is long overdue

Facebook is cracking down on “engagement bait.” Even if you’re unfamiliar with the term (it’s nowhere near as ubiquitous as the now-meaningless “clickbait”), you’ve probably seen an “engagement bait-y” post in your timeline. They use phrases like: “Like this if…” “Share if you…” “Vote to…” “Tag a friend who…” Moving forward, Facebook will downrank these posts in the News Feed, meaning fewer people will see them. The Facebook News Feed doesn’t list posts in a chronological order. Rather, it’s curated by an algorithm, which Facebook says filters out content it perceives as “low quality.” The move creates consequences for pages…

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