Social media is a constantly fluctuating landscape and it can be difficult to keep a finger on the pulse of it all. It’s important to stay on top of these trends so that you can effectively update your own strategy along the way.
In this week’s #SproutChat, we talked about participants favorite and most often turned to resources when it comes to staying up to date. From Twitter accounts to news outlets to finding inspiration—we covered a few ways to help you from becoming dated in marketing.
Keep Tabs on Social Media Focused News Outlets
This week’s participants chimed in with great resources for social media focused sites and blogs that are fast to release news and can have an impact on your marketing efforts. Be sure to bookmark some of these so you can always know what’s around the corner.
A1: @socialmedia2day and @HubSpot are awesome resources to keep in mind and stay up to date.. #SproutChat
— Maria Marchewka (@_MariaMarchewka) December 13, 2017
A1: We keep an eye on @Hootsuite, @Inc, and of course @SproutSocial to stay in-the-know on #SocialMediaMarketing trends. #SproutChat
— Olive & Company (@oliveandco) December 13, 2017
A1: Depends on the day…usually @mashable , sections of @Adweek , @SMExaminer
and then Twitter lists I've created #sproutchat— Russ Palmer (@RussPalmer) December 13, 2017
A1: I always keep an eye on @ExpWriters they're always on the pulse! I also check up on @Adweek @FastCompany and @BoF to see what's new and trending in social media for our industry. #SproutChat http://pic.twitter.com/SmxvBnE7no
— Independent Retailer (@indretailer) December 13, 2017
A1: #SocialMedia Examiner is a great resource for updates on all platforms and #digitalmarketing #SproutChat
— seoplus+ (@seopluscanada) December 13, 2017
A1: My go-to's were mentioned, so I'll just add this is one of the reasons I love #TwitterChat 's – always learning about new resources and ideas from fellow creatives! #SproutChat
— Jenny S. West (@jennyswest) December 13, 2017
A1: Blogs of @mashable, @SMExaminer, @SproutSocial are my go-to's for keeping up with social media news. But my general Twitter feed is also where I learn the latest too. #sproutchat
— Kathleen Gormley (@KathGorm) December 13, 2017
A1. I pay attention to @SMExaminer @AgoraPulse @RebekahRadice because they are always breaking new stories on social media trends #sproutchat
— Cheval John (@chevd80) December 13, 2017
News on the Go
Email lists and podcasts are great ways to gain insights while on the go. Whether you’re commuting by car or public transportation these resources can step in and help you grow anywhere, anytime.
A4: I love listening to @garyvee's podcast or watching him on YouTube. He always shares great information. #SproutChat
— Express Writers (@ExpWriters) December 13, 2017
https://twitter.com/netvantage/status/941045718051155971 https://twitter.com/LucasVandenberg/status/941045464518070277
A4 Definitely @whyisocial … it's an excellent series of interviews with the people who truly get (who truly get) social media. #sproutchat
— Martin Lieberman (@martinlieberman) December 13, 2017
A4: The @WhyISocial podcast and #FiveFavorites from @CBarrows and @Zonozi is fantastic!
The Pubcast from @jonloomer is always good too, super guests across both of those. #SproutChat— Jeff Higgins Only Wears Banana Republic Boxers (@ItsJeffHiggins) December 13, 2017
A4: I'm currently out of the loop when it comes to podcasts & YouTube channels. Email newsletters? @adweek @SMExaminer & a bunch I'm blanking on right now which I'm going to blame on the single digit temperatures in NY. #sproutchat http://pic.twitter.com/AQzK4h1Yxi
— Russ Palmer (@RussPalmer) December 13, 2017
A4 e-newsletters: Think With Google, Mediapost, Digiday #sproutchat
— Andrew Stewart (@andrewtstewart) December 13, 2017
Inspiration Is Everywhere
It can be easy to fall into a creative rut as a marketer especially when you’re working in a fast-paced field like social media. Try to take some time for yourself and step away from your work to find inspiration. Scroll through your Twitter feed or go for a walk around the block to disconnect from incoming emails and messages.
A5: We find inspiration from our peers in the industry. There are so many creative and thoughtful people out there it's hard not to constantly be motivated! #SproutChat
— Flying Cork (@flyingcorkpgh) December 13, 2017
A5: Everywhere! So many individuals and companies are killing it, it's easy to be inspired by other's work! #SproutChat http://pic.twitter.com/TfRR6OSne5
— Lendio (@Lendio) December 13, 2017
A5 All over the internet! Something I read, or see on the streets, from a movie or TV show, talking with friends.. when it hits me, write it down or do it in that moment 🙂 #SproutChat
— Ivana Ćirković (@i_cirkovic) December 13, 2017
I find creative inspiration for content and social media posts is @facebook's newsfeed and @FutureLearn where I learn lots of courses that get me thinking of great writing ideas…There is no way you can write about something you don't know.Writers are readers… 😀#SproutChat https://t.co/dvVBGXPuCF
— Melissa Omolo (@AyotAdhiambo) December 13, 2017
A5 #SproutChat: cop-out, but #Everywhere! I've literally stopped my car to take a video or shot of a tree, flag blowing in the wind, building, etc. Have to always be ready/open for inspiration- it won't wait around for you! http://pic.twitter.com/yWV3hzX0bF
— Jenny S. West (@jennyswest) December 13, 2017
A5: twitter chats always spark inspiration, questions we receive, checking what's trending #SproutChat
— seoplus+ (@seopluscanada) December 13, 2017
A5b: But ALSO I do a lot of research on what other brands are doing and how I feel they are getting their message across.
Does it really fit their audience? Does it go over their heads or too subtle? what makes it pop?#SproutChat— Jeff Higgins Only Wears Banana Republic Boxers (@ItsJeffHiggins) December 13, 2017
Join us next Wednesday on Twitter to talk about the ins and outs of webinars. Until then be sure to join our Facebook community to connect with others in the industry.
This post #SproutChat Recap: Staying up to Date With Social Trends originally appeared on Sprout Social.
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