Thursday, 31 May 2018
Our favorite talks from TNW Conference 2018, listed
TNW Conference 2018 has come and gone and only the glorious memories of brilliant speakers and inspiring talks remain – unless you weren’t there. In that case, we’ve got you too. Those glorious memories and inspiring talks have been immortalized in video and text for perusal at your (b)leisure. There were over 150 speakers, which might be somewhat overwhelming, so we went ahead and picked some of our favorites: Danielle Woods: Space tech enabling sustainable development Professor Danielle Woods stepped on the main stage of this year’s conference to talk about how space tech contributes to sustainable future development. This talk…
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Wednesday, 30 May 2018
Tuesday, 29 May 2018
Monday, 28 May 2018
Kenyans will soon need a license to post videos online
A new law is set to come into effect from May 28th, 2018 in Kenya regarding the publishing and broadcasting of any videos for public consumption. Specifically, the Kenya Film and Classification Board (KFCB) states that, according to the law, anyone in Kenya broadcasting any videos for public viewing (including on social media and the Internet) will be required to have a filming license. Those who fail to register for a filming license with the KFCB face imprisonment or a fine. “It has come to our attention that there are some filmmakers, both local and international, operating in the country without filming licenses. In…
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Friday, 25 May 2018
Disinformation campaigns are undermining our democracy, but the battle is not lost
“Let’s try and have a conversation about fake news and disinformation campaigns without mentioning Donald Trump,” Camille Francois, director of research and analysis at Graphika, told the audience of her talk at TNW Conference today. Although it might be tempting to bring up the Twitter-loving President, there’s plenty to dive into when discussing the wave of fake news, alternative facts, and disinformation campaigns that are rippling across the world. “Disinformation campaigns, or fake news,” Francois explains, “is a concept we’ve known about for years, but few people realize how varied the concept can be and how many forms it comes…
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Thursday, 24 May 2018
Wednesday, 23 May 2018
12 Exceptional Newsletters That Will Change Your Approach to Email Forever
1. Total Annarchy by Ann Handley
In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of "Everybody Writes," shares writing tips, links to useful content, and, as she says,“some high-spirited shenanigans.”“The tone is unique, bold and confident, which I think many email newsletters lack these days. Ann is a true authority in content marketing and this newsletter isn't afraid to make that known. I'd say it's 'long,' but that might imply that it's verbose and boring. It's not. It's thick, but in a good way— more like a hearty bowl of soup. Full of useful content, both original and curated. Can't recommend this newsletter enough.” - Tom Tate, Product Marketing Manager at AWeber
2. InVision Weekly Digest
A weekly email about the latest design trends, InVision packs their email newsletter with their most recent content, as well as curated articles from other brands. We absolutely love their creative call-to-action button content. Plus, the simple design and concise content make this newsletter one you can skim in seconds.“I really like the InVision newsletter because it contains content that is specific to my interests. The article titles and images are eye catching and easy to digest, making it easier for me to navigate the email quickly and efficiently.” - Nicole Mascola, Brand Designer at AWeber
3. FoundersGrid
With more than 10,000 subscribers, FoundersGrid is a weekly email newsletter focused on delivering the best tech and startup news. It's packed with valuable content in a digestible format.“I like that it’s easy to digest. It’s a 'Goldilocks' type email — just enough content that can be quickly skimmed and consumed.” - Erik Harbison, Chief Marketing Officer at AWeber
4. The Daily
Entrepreneur and business expert Jay Clouse reflects on his latest learnings from building his own business in his newsletter The Daily. His down-to-earth and human tone builds a relationship with subscribers that keeps them reading and coming back."Jay always brings his real self in his emails, but maybe my favorite part is very minor towards the bottom. He always adds his feelings on the day before, wins he had, and what he's focused on. I love the way this adds a level of commitment and progress." - Mike Smith, Art Director at AWeber
5. Product Thoughts
For anyone who wants to learn about product management and business leadership, Product Thoughts is a must-subscribe. In a weekly email, the newsletter helps more than 1,500 product leaders stay on top of the latest strategies and tips."He includes a thought, something he's working on, and a trend at the beginning — almost a short blog post — and then includes a curated section of good posts from around the web. It saves me a lot of time because I don't have to search for this content myself." -Meghan Nesta, Product Manager at AWeber
6. Early to Rise by Craig Ballantyne
Week after week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – which provides his own thoughts on health, wealth, and life. The secret to his success? His deliberate, consistent, and unusual writing schedule. Ballantyne wakes up at 4 a.m. every day. For two hours straight, he writes. And writes. And writes. He calls this window his 'magic time,' when he's most productive."The early wakeup call works. Craig churns out content. He's always in my inbox — offering original wisdom about fitness, health, business, and self-improvement. His advice is typically wrapped in interesting and relevant anecdotes, so it's creative and never boring. His consistency and unique delivery makes his newsletter a must-open." - Jill Fanslau, Content Marketing Manager at AWeber
7. Jocelyn K. Glei's Newsletter
Providing value in your newsletter doesn't always translate to a long-form blog post or video. Your audience might appreciate other forms of content as well — like beautiful art. Jocelyn K. Glei's newsletter mixes a bit of art and content in her emails."Jocelyn always features various artists work in her newsletter, giving credit where credit is due. But beyond that her links and articles are always the best curated from around the web." - Mike Smith, Art Director at AWeber
8. Smashing Newsletter
Some email newsletters stand out because they're unique. Others rise above the rest with an unwavering dedication to quality. Smashing Newsletter manages to do both in their bi-monthly letter to subscribers."I LOVE Smashing Newsletter because every edition is jam packed with synopses that clearly communicate which articles from the bunch might captivate me, instead of just teasing me into clicking. I also love the fact that there's a table of contents at the beginning of each newsletter." - Chris Vasquez, Director of Product at AWeber
9. Doctor of Credit
While many successful newsletters utilize a designed template and beautiful imagery, this isn't a necessity. When you provide huge value and make your subscribers' lives easier, you can keep it simple. And that's just what Doctor of Credit does in their daily email newsletter focused on helping people improve their credit and save money."It's super simple but has lots of great info if you are a credit card rewards and points geek like me." - Andy Shal, Affiliate Marketing Manager at AWeber
10. Sidebar
Every morning, the Sidebar newsletter sends an email with the top 5 design articles of the day. It contains educational content to help designers master their craft. It's simplistic, yet crazy useful."I like how quick and short this newsletter is. I receive the email every morning, and it's easy for me to read it as I'm starting my work day. And since I'm a designer, the content is very relevant and helpful." -Kelsey Paone, UI Designer at AWeber
11. theSkimm
theSkimm is a daily email geared towards women and delivered at approximately 6:30 a.m."Every morning, without fail, I open and read it. The tone of the newsletter is fun and 90's pop culture references are abundant, which perfectly suits their predominately millennial audience. The newsletter helps me stay on top of political and cultural news without spending hours searching the internet myself. Plus, theSkimm peppers in humor throughout each email." - Liz Willits, Senior Content Marketing Specialist at AWeber
12. The AWeber Newsletter
If you want to stay on top of the latest email marketing trends, see more success with email, and get strategy tips from the experts, the AWeber blog newsletter is a necessity. Our weekly newsletter is packed with valuable email marketing content in an easy-to-skim format. We're email marketing addicts and proud of it. When you subscribe, you'll learn from email experts who spend hours testing new email marketing strategies. (so you don't need to!)The post 12 Exceptional Newsletters That Will Change Your Approach to Email Forever appeared first on Email Marketing Tips.
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Wanna ditch your smartphone addiction? Put a patch on it
If you’re like the average smartphone owner, you touch your phone approximately 2,617 times a day. And, like most smartphone owners, you’re probably not picking it up for something super important every time — probably not even half the time. This can be annoying. Some would even go as far as to call this addiction. Many people wish they could use their phones less, but can’t figure out how. I’m one of them myself. I’ve Googled: “how to use your smartphone less.” I’ve tried the Moment app, which tracks my usage and feeds me the harsh truth. Something I had not tried,…
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Tuesday, 22 May 2018
Monday, 21 May 2018
Facebook is killing Snapchat with the format it created
After introducing Stories in 2013, Snapchat’s most prominent feature has really come into its own in the past two years. In 2016, Facebook poked the proverbial bear by making off with Snapchat’s signature feature. Drawing the ire of the internet in the process, it didn’t take long to expand into other Facebook-owned properties, like Instagram and Whatsapp. Now, some 14 months later, Stories has really become a force in the ever-shifting social media landscape. Unfortunately for Snapchat, this didn’t happen on its platform. According to TechCrunch, Facebook now boasts 150 million daily Stories users. Snapchat, on the other hand, has…
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Saturday, 19 May 2018
3 reasons why a ‘live personality’ can take your brand from drab to fab
The concept of “going live” in the business world has been steadily picking up steam for a few years now. The implementation of Facebook Live back in 2016 thrust this practice into the spotlight. Nowadays, creating a live presence, whether it is through things like behind-the-scenes videos, podcasts, Q&A sessions is more than just advisable; it’s practically a requirement to rise above the noise in any given industry. By 2021, the livestreaming market is predicted to exceed $70 billion. The key to gaining traction with livestreams is a memorable host personality. The significance behind this goes much deeper than many people initially…
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Friday, 18 May 2018
Monday, 14 May 2018
Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip
Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox.
But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).
So how do they do it? To find out, we reached out to some of the most successful email marketers in the world to get their greatest tips.
(Join hundreds of other entrepreneurs inside 24/7 Email Marketing Master Class. It’s the complete course for creating a powerful, profitable email strategy that gets results around-the-clock.)
1. John Corcoran, Rise25
John Corcoran, of Rise25, calls email his “number one priority” for communicating with and capturing prospects to his email list. His business helps conference organizers, coaches, consultants, and software companies increase engagement and add new revenue streams by holding small group events for their high-value attendees.
“Use webinars to grow your list. We’ve done over 300+ webinars in our business, and it’s the most effective tool I know of to capture leads and build a list of prospects. We’ve done webinars which have helped us to add as many as 3,000 new leads just from one webinar. It’s far more effective than nearly anything else I know.” – John Corcoran
2. Shane and Jocelyn Sams, Flipped Lifestyle
After years of job losses, bad bosses, and daycare problems, former school teachers Shane and Jocelyn Sams finally started their own online business, which allowed the husband and wife to replace their income and quit their full-time jobs.
Now, they help other people do the same at FlippedLifestyle.com. The Flip Your Life Blueprint helps other families become self-sufficient, and spend less time worrying about money and more time together. For six years, email has been the driving force behind their online business.
“The best thing you can do to make more money is email your list every day. Completely lose the fear of how often you email your list. Your goal is to find the red hot center of your email list, the people who want to open every email, who want to click every link — because those are the exact people who will buy everything you sell! When we started emailing our lists every single day, our open rates actually increased and we doubled monthly revenue in 60 days.” – Shane Sams
3. Steve Chou, My Wife Quit Her Job LLC
For nine years, Steve Chou has been using email to turn prospects into paying customers, both for digital products at MyWifeQuitHerJob.com and physical products at BumbleBee Linens.
Visitors aren’t always ready to purchase the first time they hit the site, Chou learned, so it’s vital to give them ample opportunities to visit again and again. That means deliverability must be one of your main priorities.
“Run all of your emails through a tool like mail-tester or GlockApps to test your email for deliverability. Sometimes innocuous trigger words or incorrect email formatting can adversely affect the number of inboxes you can reach.” – Steve Chou
4. Henneke Duistermaat, Enchanting Marketing
In 2012, Henneke Duistermaat founded Enchanting Marketing. Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience.
Since then, Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. She is constantly providing value to her readers so they keep coming back for more.
“The best thing I’ve done is turn my downloadable e-book into a “snackable” writing course. This course is a welcome series for new subscribers. Each email features one writing tip that readers can implement straightway. As I send the emails at a high frequency—initially daily; after the first week, every other day—I can build a relationship with new subscribers. The open rates are between 30 to 50 percent, and even higher for the first couple of emails.” – Henneke Duistermaat
5. Philip Taylor “PT,” FinCon
While FinCon — a business dedicated to helping financial influencers and brands produce better content and expand their reach — is active on all the major social media channels, PT believes that email remains the single best way to connect with his community. It allows him to communicate relevant information — like in-person meetups and annual conference updates — at the right time to interested segments of his audience.
“Test everything. When we first started sending out emails, we had no idea what the right strategy was — how many emails to send out and when, etc. We also had no clue which specific topics surrounding our business our subscribers were interested in. Just within the past two months, we’ve begun utilizing AWeber’s broadcast automations, and we’re starting to organize our tags and segments even more by tracking who is clicking which links.” – PT
6. Steve Gordon, The Unstoppable CEO
Since 2006, Steve Gordon has been using email to power The Unstoppable CEO, which helps business owners “sell” their brand by building marketing systems that position them as experts and trusted authorities.
While advertising, direct mail, podcasts, and other strategies are beneficial as introductions to potential new clients, it’s email that helps him develop a deeper relationship with his potential customers and ultimately advance the sales process.
“For four years, I wrote a daily email to our audience, about 1,000 emails in total. I learned that to quickly write an effective email, you need to write to one person. So, I printed a picture of one of our clients — the one I most wanted to clone. And every day, I looked at that picture and wrote an email to him. It forced me to think about what I could write that would impact this real person that I knew and cared about. Then, I’d remove his name from the top and send it to our list. When I did that, our emails got a lot more effective.” – Steve Gordon
7. Robert C. Brown, Robert C. Brown Online / Oakland Piermont Ltd
For over a decade, Robert C. Brown has used email as a way to share great content on a consistent basis with his audience at Robert C. Brown Online, where he helps clients transform and grow their coaching or consulting businesses.
“I tend to apply the 80/20 Pareto rule to my email: only one in every five emails will contain an outright sales pitch. The rest of the time, I am committed to providing value for free. That’s the way to build long-term trust with your audience and ultimately log repeat customers and clients.” – Robert C. Brown
8. Ella Glasgow, Your Voice Success
Ella Glasgow founded Your Voice Success as a way to help women in business speak with confidence in front of any audience from any stage. For the last five years, Ella’s been using email as a direct communication tool to provide a “personal touch” when a phone call just isn’t possible. So she makes sure those emails are authentic. She wants her clients to know there’s an actual human being behind her messages, helping them find solutions, grow, and learn.
“Speak in your own voice in your emails. Your audience is there because of you — not the person you think you need to pretend to be. Sometimes it can seem that we need to change up the way we ‘speak’ in emails to sound more professional. I find that this takes away from you, and has the potential make you look like a fraud.” – Ella Glasgow
9. Maryn Boess, GrantsMagic U
Back in 1998, Maryn Boess built her first email list to power her nonprofit training business. Then, in 2015, she created GrantsMagic U, an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world.
Since then, email marketing has taken on an even more vital role in her business, allowing her to stay in touch with her vast community of almost 4,800 members in 49 states and 18 countries outside the U.S.
“The best tip — and it’s one I’m still working on for sure — is to communicate one-to-one, not one-to-many. I tend to naturally ‘shout’ in my emails, kind of like me standing up in front of a large group and talking to everyone all at the same time. It’s personal, but not really. I know that my best open rates — and the emails that I get feedback on for being the most engaging — are those that come straight from my heart and are written as if to a dear friend.” – Maryn Boess
10. Melanie Rembrandt, Rembrandt Communications, LLC
Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications, which helps businesses boost sales and awareness through content marketing, SEO copywriting, and public relations. Whether serving as an introduction to a new contact or a complete drip campaign, email has helped build her client base by getting out the right message at the right time.
“Keep your customers top-of-mind and provide them with valuable information. Think about what keeps them up at night, and then, provide a solution. This can be an easy tip sheet, a link to a valuable article, the name of a good referral, and much more. Once you know what your customers want, you can create a blog relative to that issue. Then, send out a link to the blog via email. By giving your customers current and valuable information they will want to share with others, you will create a positive, long-lasting relationship that leads to sales now and in the future.” – Melanie Rembrandt
11. Brian Basilico, B2b Interactive Marketing, Inc.
An award-winning author, speaker, and coach with more than 40 years of marketing experience, Brian Basilico has used email to help drive his business, B2b Interactive Marketing, for over 12 years.
During that time, he’s learned a ton about email as a content distribution platform for his own business. In fact, effective use of email is one way he trains his clients to systematize their marketing efforts online.
“Experiment with different techniques for different audiences and messages. I find plain text works best for general communications since it mimics most email in the inbox. Graphics are effective with content marketing, but keep it simple. Content is king, but consistency is queen — and the queen rules.” – Brian Basilico
12. Karon Thackston, Marketing Words
Karon Thackston considers email an essential part of the Marketing Words promotional plan, giving them a greater ROI than organic search media or paid ads or posts.
One reason? Email allows the company — which develops digital products to train website owners, Amazon sellers, copywriters, and marketing teams on how to create conversion-driven copy — to reach all their followers on one platform on a consistent basis.
“Take advantage of AWeber’s automation features for campaigns. We’ve been gradually merging our lists and inserting tags so we can target messaging to our subscribers with a greater degree of accuracy. When the content of emails is laser focused, readers take notice and respond. This allows us to instantly move customers, insert additional tags based on their interests, and track what works and what doesn’t.” – Karon Thackston
13. Jeremy Ryan Slate, Command Your Brand Media
Jeremy Ryan Slate uses email as a relationship-building tool to drive interest to his business, Command Your Brand Media, which helps entrepreneurs get booked on top-rated podcasts. Using email to foster a connection helps build his credibility as a “teacher” and expert, which makes the audience more receptive to engaging further.
“Share more compelling ‘hero’s journey’ related material [a storytelling structure used in novels and movies that can be applied to your customer case studies]. It helps the reader develop a connection with you. This accomplishes a few things: First, it gives your permission to teach them, and second it allows them to feel like they have been in your shoes.” – Jeremy Ryan Slate
14. Ann Handley, Ann Handley
Author and speaker Ann Handley believes email remains the best vehicle for building a business. That holds true for both her digital marketing company Ann Handley, and at MarketingProfs.com, a marketing training and education company where she is a partner.
Since 2010, Ann has used email as the backbone of her digital marketing strategy, helping her audience gain better understanding of who she is as a person and fostering a deeper connection.
“Email is a two-way street, not a one-way highway. Never ‘blast’ an email. ‘Blast’ is an ugly word that implies aggression. Love your list—don’t antagonize it by ‘blasting’ it. Have fun and be useful. Invite subscribers to reach out. Seek feedback, and ask them questions. Build a community of like-minded people by seeking their input and then—this is the important part — responding.” –Ann Handley
15. Todd Durkin, Fitness Quest 10 and Todd Durkin Enterprises
Email is personal trainer Todd Durkin’s primary way to communicate and connect with his clients at his brick and mortar gym, Fitness Quest 10, when they’re not in session. But it also serves another role as well—to provide the engaging health, workout, and wellness-related content to encourage potential clients to begin their own fitness journey.
Since 2008, email has also been vital to expanding the reach of his company Todd Durkin Enterprises, where he uses public speaking, books, live events, and online coaching to help millions of people find the motivation they need in their own lives.
“Be consistent with your content delivery. Whether it’s once a day, once a week, or once a month, just be consistent. And one thing I always ask myself is, ‘Will this email potentially change someone’s life?’ If so, then it’s a great email and worthy to be sent. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.” –Todd Durkin
16. Mark Asquith, Podcast Websites
As a SaaS business, Podcast Websites — a software platform that helps podcasters create their own content and brand hub — uses email to make sure its members have the best and most personal experience possible, explains Mark Asquith. For the last three years, he’s been gaining vital insights through email campaigns on what his members respond to, and how they interact directly with the business.
“When we first started Podcast Websites, we didn’t realize how much of a pivotal role email marketing plays within a SaaS business. We were simply trying to ‘sell’ the product. The second that we switched our focus to building relationships via email, we noticed a sharp increase in everything from return engagement to physical sales. Email is a very personal medium, and my number one tip is to treat it as such. Build that relationship, be the trusted guide, and build friendships through valuable, engaging content — oh, and ask people to reply to you directly — they so appreciate it!” –Mark Asquith
Looking for an easy-to-use Email Service Provider with world-class deliverability? Then start your free 30-day trial with AWeber today.
The post Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip appeared first on Email Marketing Tips.
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Sunday, 13 May 2018
Spotify is expanding in the Middle East, with its UAE launch this year
Spotify, the world’s leading music streaming service is expanding to MENA with its UAE launch planned for Q4 this year, a source close to the development told MENAbytes. The Swedish company that recently went public on the New York Stock Exchange in a direct listing, which is different from the traditional initial public offering. Our source has told us the company has already leased an office space in Dubai. Spotify’s recent filing with SEC (when it went public) confirms this. The source has also told us that the company is currently looking to fill at least four positions to build its regional…
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Wednesday, 9 May 2018
How to Get Your First 50 Email Subscribers in Less Than 30 Days
The Super Simple Way to Acquire Your First 50 Subscribers
Many new email marketers struggle with list growth. Where do you even start? How can you get people to willingly subscribe to your list? First thing's first: Ask your current connections to join your list. That’s right. Reach out to everybody you know. Tell them you’re starting an email list. Explain the benefits. And ask them to subscribe. Send them a link to your hosted sign up form. Bonus: Not sure how to create a sign up form? This free course will walk you through it. You might argue, “My connections aren’t my target audience.” That might be true, but they probably know someone who is in your target audience. And it’s surprising how many people will be eager to help you. Just clearly articulate your purpose and the benefits. Let’s say your a marathon runner who wants to teach other people how to run marathons. Here’s an example of what you could send your connections:
If you’re not a marathon runner, you can use similar copy for your own outreach. Here is a copy template you can fill in:
Hi [first name],
I hope your doing well! I have some big news –– I just started an email newsletter! [Insert how you feel about starting this newsletter.]
[Insert what the newsletter is about and who it is for.] [Insert what subscribers will learn.] [Insert why you’re an expert on this topic.]
[Insert why you decided to create this newsletter. What problem did you want to solve?]
[Insert a request for the reader to subscribe.]
[Insert a request for the reader to share this info with a friend who’d be interested.]
Here is a link to sign up for the newsletter: [insert sign up form link].
Thanks for any support you can give! I’m excited to [Insert why you’re excited about this newsletter].
[Insert your name]
Once you have copy, it’s time to start reaching out to everybody you know. Here’s how ...Who should I message?
There are so many options!- Message people on your social channels –– like Twitter, Facebook, and LinkedIn.
- Check your Gmail or Yahoo address book and email people you know.
- Text your contacts.
- Talk to your close family and friends in person and invite them to join.
Hold up! Follow these best practices
Before you reach out to people, there’s a few best practices you should keep in mind:- Message people you have a relationship with. That random Facebook dude you don’t remember meeting probably isn’t the right person.
- Use WIIFM. WIIFM stands for “What’s in it for me?” Every time you message someone, make sure to tell them how your newsletter will benefit them or their friend.
- Be yourself. I shared outreach copy for you to use. Make sure to customize this to fit your own personality. Tell your story. Share your feelings. Be vulnerable and real. People will subscribe and share your sign up form because they want to help YOU.
- Be brave. This is intimidating. It’s difficult to put yourself out there and ask people to help you. But this works! And remember: The information in your newsletter will help people. It’d be selfish not to share it with the world. :)
Don’t put this off. Start reaching out TODAY
If you have less than 10 subscribers, now is the time to act. Start reaching out to your connections today. You could have 50 subscribers in less than a month. Or, even a week! Dare I say it? Perhaps you could even get 50 subscribers today. Don’t have a hosted sign up form? Get a 30-day free trial of AWeber and build one today. Already an AWeber customer? Here are step-by-step instructions for launching your form.The post How to Get Your First 50 Email Subscribers in Less Than 30 Days appeared first on Email Marketing Tips.
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The Top 8 Social Media Conferences to Book in 2018
We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve?
While reading up on the latest articles and news releases is always recommended, social media conferences could be the ultimate way to supplement your knowledge. Where else can you learn from some of the best minds in your field, network with fellow marketers and geek-out over digital strategies?
Social media conferences are the perfect excuse to get out of the office and learn about your industry. Plus they’re a great way to fill up your social feeds with some interesting snaps!
If you’re hoping to fill your schedule with a few social media events, you’ve come to the right place. We’ve organized some of the biggest and best social media conferences into the must-attend list for 2018. Stick with us all the way to the bottom of the article for some tips on where to visit in 2019 too!
1. Gartner Digital Marketing Conference: May 15-17
If you consider yourself to be on the cutting edge of social media conferences, then the Gartner event is ideal for you. This digital marketing experience is perfect for customer experience professionals, marketing leaders and senior social managers.
The event covers some of the latest tools and trends intended to help you become a better marketer. Speakers include professor of cognitive neuroscience, Tali Sharot, and CEO of Edelman, Richard Edelman.
Ask the Analyst: The Impact of Privacy and the #GDPR on Personalization is just one of several analyst sessions being offered at #GartnerDMC this year. Check out the rest here: https://t.co/otkPDfCSAm pic.twitter.com/SZeFWoS2u1
— Gartner Events (@Gartner_Events) May 1, 2018
2. Social Media Week LA: June 12-14
Set as the three primary pillars for Social Media Week LA, Learn, Experience and Connect will be the main topics of discussion. This major event is one of the biggest for social media marketers and managers to dig in deep into the industry. While Social Media Week New York has already passed, many are getting prepared for the second flagship event this summer in LA.
Some of the main speakers to look for include: Rosa Walker of Hulu, Hillary Levine Power of Super Deluxe and Rosette Pambakian of Tinder.
10 Reasons to Register for Social Media Week LA 2018 https://t.co/pIif89hzXQ #SMWLA pic.twitter.com/RIXPxmPSoJ
— Social Media Week (@socialmediaweek) April 13, 2018
Each year, the Social Media Week event is hosted in its three flagship cities: Los Angeles, New York and London. However, the crew doesn’t stop there. If you’re looking for something a little closer, check out its list of 2018 conferences in satellite cities such as Milan, Rome, Zurich and so many more! New cities are added each year, so see if the next SMW event is happening around you!
3. Frost & Sullivan MindXchange: June 16-18
The Frost & Sullivan MindXchange conference is an excuse to get nerdy with your campaigns. It pursues the “complete reinvention of marketing” and hosts plenty of speakers and industry insight in the three-day event in Nashville, Tennessee. Bringing together marketing leaders from around the world, MindXchange discusses actionable insights and important strategies for the changing nature of the digital world. It’s followed by a “Marketing Impact” report released on July 19th each year.
The sheer number of people taking part in this conference is mind-boggling. It features speakers like Scott Harkins of FedEx, Burges Karkaria of Intel and Andrew Malcolm of Evernote.
@AMANashville we are bringing a great event to town! 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, July 16 – 18, 2018 | Loews Vanderbilt Hotel | Nashville, TN https://t.co/68uBIv1iEK Any B2B Marketers or Agencies interested in learning about it?
— Greg Rossi (@GregRossi_Frost) March 1, 2018
4. ANA Digital & Social Conference: July 25-27
The ANA Conference keeps modern marketers on top of the latest social and digital trends. Covering evolutions from the first half of the year and predictions for the second half, it’s the ideal way to transition into Q3 and Q4 of your business.
This will be the 9th annual ANA conference and will take place in Rancho Palos Verdes, California. Here the ANA Digital & Social Conference will feature top social media leaders covering topics like AI, influencer marketing, virtual reality, content marketing and chatbots.
Good news! Registration for the 2018 ANA Digital & Social Media Conference, being held in Rancho Palo Verdes, Calif., is now open. Check out the agenda here: https://t.co/O0DkNHiyVA#ANADigital
— ANAmarketers (@ANAmarketers) March 16, 2018
5. Inbound: September 4-7
The agenda for Inbound 2018 isn’t set in stone yet. However, we do know it’s taking place in Boston. This exciting marketing event has already hosted speeches from Seth Godin, Michelle Obama and Rand Fishkin. You definitely can look forward to some great keynotes for this conference!
Additionally, one of the great things about Inbound is that it isn’t all business. If you’re hoping to have a little fun while you learn about the state of digital marketing, this is the event for you. Inbound comes with food truck lunches, happy hours and nightly parties too.
We’re ecstatic to announce the first speakers for INBOUND18! Don’t miss Ava DuVernay, Chimamanda Ngozi Adichie, and Mo Gawdat on stage this September. #INBOUND18 pic.twitter.com/LnEBZZ7lpu
— INBOUND (@INBOUND) April 4, 2018
6. Content Marketing World: September 5-8
The ultimate place for companies to learn everything they need to know about content is here. Content Marketing World is a highly-sought after summit based in Cleveland, Ohio. Every year new speakers join the amazing roster to talk all things content. This year, you can expect to hear from Kate Santore of Coca-Cola, Linda Boff of GE and even Joseph Gordon-Levitt.
CMWorld 2018 gives brands all the marketing materials and support they need to take an enhanced content strategy back to their team. That includes an insight into the latest social trends too.
She's known for her roles on SNL and 30 Rock. And this September, we'll learn the secrets behind Tina Fey's prolific comedy creation on- and off-screen. Join us as she headlines Content Marketing World. https://t.co/3ZdgUlkEGO #CMWorld pic.twitter.com/dFAg4Fe5kW
— Content Marketing (@CMIContent) April 24, 2018
7. EVENTtech: November 12-14
More than 1,000 marketers are set to attend EVENTtech in Las Vegas this year. The conference explores how brands use social media to enhance in-person and live experiences. Coming to you from Event Marketer, the summit is the must-see digital marketing conference of the year.
There are over 100 classes and workshops to attend and countless exciting activities. Visitors can even enjoy exploring some of the latest interactive tools and apps in the industry.
That's a wrap! See you next year back at The Paris, November 12-14. Registration is now open for EventTech 2018! Lowest rates on sale now. https://t.co/jFeulq86A4 #EventTechLive #eventprofs pic.twitter.com/xvz9VrQJCB
— Event Marketer (@EventMarketer) November 16, 2017
8. Social Fresh: December 5-7
Easily one of the more exciting social media conferences on this list is the 2018 Social Fresh Conference. Thanks to its exceptional list of speakers, it’s a must-attend event for those budding or well-experienced in the field. Hosted in Winter Park, Florida, you can expect to hear from Duke University, IBM and many other leading companies. The tickets are affordable too so you won’t have to worry about breaking the bank.
This year, the conference will cover all the most up-to-date changes and training in the social sphere. It’s designed to get you ready for 2019 and ensure your marketing efforts are on track.
Reserve your Social Fresh 2018 ticket today. Prices go up tomorrow. Save $600 off the door price.
>> https://t.co/TeydI7KHKM pic.twitter.com/pw31gYH5RD
— Social Fresh (@socialfresh) April 24, 2018
Social Media Conferences to Start Planning Around in 2019
If you’re a little late to the party and missed a few events this year, don’t worry. There are more incredible social media conferences to attend in 2019 too. While we don’t have the dates for these events just yet, they’re worth watching out for when you’re planning next year’s calendar.
Growth Hackers
Usually taking place in San Diego, California, the Growth Hackers Conference is a one-day conference, covering some of the most crucial information on how to build your business in the year ahead. At this summit, you discover unique insights into how to grow your team and brand. The experience is hosted by Sean Ellis, the person who first coined the term “growth hacker” in 2010. You can sign up for their mailing list to get the latest information about Growth Hackers 2019 dates, speakers, location and more.
The Biggest List of Takeaways From #GHConf17: https://t.co/a2ImI6oVYy
— GrowthHackers (@GrowthHackers) May 3, 2018
Social Media Strategies Summit
One of the most popular go-to social media conferences is the the Strategies Summit. This event helps companies build social plans, content creation campaigns and much more. If you want to learn about the impact technology has on branding and social communication, this is the conference for you. Often hosted in San Francisco during the first couple of months of the year, the event is a great place for networking and learning how to take your social strategy to the next level.
That's a wrap! A big thank you to all of our speakers, attendees, and sponsors that joined us in Chicago! We loved seeing our #SMSsummit community! Till the next time, we all see each other. pic.twitter.com/bk3OkY3UbA
— Social Media Strategies Summit (@SMS_summit) April 26, 2018
Social Media Marketing World
Hosted by Social Media Examiner, Social Media Marketing World takes place every year in San Diego. With conference dates usually set in February or March, SMM World offers empowering insights from digital experts around the globe. Some of the attendees for 2018 included Jay Baer, Guy Kawasaki and Mari Smith. Along with incredible keynote speeches, there’s plenty of networking parties and workshops to enjoy here. Register to get up-to-date information on 2019’s conference.
Have you visited our speaker page recently to see all of the amazing speakers that will be at SMMW18? Check it out here: https://t.co/DdrR11q11W Who are you looking forward to the most? #SMMW18
— Social Media Marketing World (@SMMWConference) February 21, 2018
Digital Marketing Innovation Summit: February 27-29
Where better to sink your teeth into digital marketing than the Big Apple? The New York Digital Marketing Innovation Summit brings together marketing leaders from PepsiCo, Google, Nike and other major enterprise businesses in the space. Get a glimpse into current trends and check out the latest technology for marketers at this event.
While you’re here, you’ll discover how you can create an omnichannel experience for your audience. You might even have a chance to boost your popularity with a bit of professional networking. Registration is already live for next year’s summit!
How did your #digitalmarketing tactics perform last year? Did you get the #ROI you expected? It's time to #bebetter and #learn some new skills! Join us at the #DigiMarketing Innovation Summit in New York on Feb 27 & 28: https://t.co/dVAITeN4C5 pic.twitter.com/JqIk5w02Ek
— Innovation Enterprise (@IEGroup) February 1, 2018
Exploring the Best Social Media Conferences
A conference is more than just a room packed full of over-heated marketers. It’s a chance to network, explore new ideas and empower your brand. This year, try adding a few of the events above into your calendar. You’ll be surprised how much you learn and grow when you connect with the peers in your space.
This post The Top 8 Social Media Conferences to Book in 2018 originally appeared on Sprout Social.
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Tuesday, 8 May 2018
28 helpful Slack communities you should join as a UX designer
Tons of companies are using Slack to organize and facilitate how their employees communicate on a daily basis. Slack has now more than 5 million daily active users and more than 60,000 teams around the world. But whether the company you work for use Slack or not, you can still use the tool to connect and stay in touch with other professionals like you. The design and tech communities have been creating a series of groups to chat about references, events, books, links, case studies and best practices in our field. The best part: anyone can join and participate in the discussions.…
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Monday, 7 May 2018
Reddit’s designers and users aren’t seeing eye-to-eye over site’s new look
It’s hard to believe Reddit is over ten years old, but the design does admittedly show its age. So the site’s designers are working to bring it forward with a sleek new look. As you might imagine, not everyone’s onboard. Reddit’s redesign is the most radical change in the site’s history. It takes the site’s one-note post-centric interface and adds bells and whistles like a side panel, a banner image, and several different ways of viewing a subreddit. Here’s an example of a post from r/redesign, the subreddit dedicated to discussing the new look: Along with the updated look, the…
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Thursday, 3 May 2018
Twitter warns users to change passwords after accidentally ‘unmasking’ them in an internal log
Just minutes ago, Twitter’s official support channel posted a tweet stating that users may want to change their passwords as a precautionary measure. We recently found a bug that stored passwords unmasked in an internal log. We fixed the bug and have no indication of a breach or misuse by anyone. As a precaution, consider changing your password on all services where you’ve used this password. https://t.co/RyEDvQOTaZ — Twitter Support (@TwitterSupport) May 3, 2018 The tweet didn’t dive into much detail, but a blog post that accompanied it revealed that developers found a bug that stored passwords “unmasked” in an…
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Wednesday, 2 May 2018
Dogged by Facebook scandal, Cambridge Analytica closes its doors
After becoming the center of a scandal that led to a federal inquiry, Cambridge Analytica and its UK counterpart SCL Elections are closing and filing for bankruptcy. Employees received word today the company was closing, effective immediately. Cambridge Analytica and its UK counterpart called employees and released a statement today confirming the company was “immediately ceasing all operations” after having been “the subject of numerous unfounded accusations.” It wasn’t a crisis of conscience that brought about the company closure, though. According to the Wall Street Journal, the company had been bleeding clients in recent months. The company’s press release implied it…
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#SproutChat Calendar: Upcoming Topics for May
Summer is just around the corner and this month at #SproutChat there is no shortage of useful conversations to be had, even with the sun shining well into the evening. From social team structures, to personal branding to managing social on the go, we’ve got you covered when it comes to thoughtful conversations that touch social media marketing.
May will have plenty of social media expert guests to bring their insights and expertise.
Wednesday, May 2: Social Team Structure
Social team structures and what their days look like can vary across the board, so let’s take the time to hear from our #SproutChat participants to see how their teams operate. We’ll also talk about the important skills that every social media manager needs to have as well as how they prioritize tasks throughout the day.
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Wednesday, May 9: Social Media Management on the Go
We know that as social media managers, the job often requires you to work on the run. This week at #SproutChat participants will share their best practices for utilizing mobile offerings to their fullest extent. We’ll cover hacks for creating content on the go, engaging in the moment and sharing any apps that make life a little easier for social media managers.
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Wednesday, May 16: Social for Regulated Industries
Getting a brand up and running on social can be a long, tiring process, but doing this in an industry that’s highly regulated and requires compliance? Well, that can be tricky. This week at #SproutChat we’ll be chatting with special guest and Sprout All Star, Alex Bimonte of Modernizing Medicine about best practices for social in regulated industries.
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Wednesday, May 23: Ambassador Programs
Social media allows consumers to become brand ambassadors just by sharing their word of mouth recommendation of a brand in a social post. At this #SproutChat we’ll discuss how to best utilize social media for launching a brand ambassador program and also use it to monitor for conversations from your ambassadors. We’ll cover the differences between an ambassador and influencers in this chat as well.
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Wednesday, May 30: Personal Branding
Launching your own brand? Rethinking your brand voice and look? Join Sprout All Star Elite and branding expert, Rebekah Radice at #SproutChat to gain insights on how to build up your personal brand and make sure that you stand out from the noise. Participants should expect to leave the hour with takeaways that can be directly applied to their own brands.
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This post #SproutChat Calendar: Upcoming Topics for May originally appeared on Sprout Social.
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