TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest?
In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers, views and likes. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.
- Where is the bio in TikTok?
- Best practices for TikTok bios
- TikTok bio ideas to inspire you
- TikTok bio examples from brands
- Creating the best TikTok bio for your brand
Where is the bio in TikTok?
Your TikTok bio is under your profile picture on mobile and desktop view.
Here’s what it looks like on mobile:
And here’s what it looks like on desktop:
You can edit your bio by clicking on the Edit Profile button beneath your profile photo.
The maximum length for a TikTok bio is 80 characters, including spaces. They can stretch across five lines, and each line break counts as one character. You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok).
If you have more than 1,000 followers on TikTok, you can add a link to your bio as well. This is a great way to drive traffic to your website or blog.
How to add a link to TikTok bio
If you have a TikTok Business Account with over 1,000 followers, you can add a link to your bio. This strategy is useful if you have a website or campaign landing page you’re looking to promote.
- Open the TikTok mobile app.
- Go directly to your profile page by selecting your profile icon.
- Click on Edit Profile.
- You should see the option to add a Website. Add either your homepage, campaign landing page or third-party linking app here.
At this moment, links can only be added to your TikTok bio via mobile app and not on desktop.
Best practices for TikTok bios
Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique.
Here are some tips for crafting good bios for TikTok.
Be brief
When writing bios for TikTok, you need to be brief and to the point. TikTok users are scrolling through hundreds of profiles, so you want yours to be easy to read and digest.
Be descriptive
Use your TikTok bio to describe who you are and what you do. This is your chance to tell your followers a little bit about your brand and what they can expect from your profile.
Show off your personality
When TikTok users come to your profile, you want them to know what makes you special. Are you funny? Creative? A great dancer? Think about what sets you apart from other TikTok users and make that a part of your bio.
Link to your other social platforms
If you have more than 1,000 followers, TikTok allows you to add a link to your bio. You can link to your website, YouTube channel or other social media platforms. This helps drive traffic to your other channels and grow your following across the web.
Include a call-to-action
While your TikTok bio should be brief, you can use it to encourage visitors to take action. For example, if you’re promoting a product or service, include a link to your online store. Or, use your TikTok bio as a way to encourage people to sign up for your email list.
Add emojis
Adding emojis to your TikTok bio adds personality and flair. But remember that each emoji counts as two characters. Keep in mind, using emojis can make your bio harder to read for screen readers, so use them in moderation for increased accessibility.
Stay on-brand
Remember, your TikTok bio and profile photo are the first thing TikTok users will see when they come across your account. Make sure both are on-brand and give TikTok users a good idea of what they can expect from your content.
TikTok bio ideas to inspire you
TikTok is all about creativity, so don’t be afraid to experiment with your bio. Here are a few TikTok bio ideas to get you started:
Use memorable phrases like this:
- Stressed, blessed and always well dressed
- Do it with passion or don’t do it at all
Be funny or witty:
- I like big … choreographed dance numbers and I cannot lie 💃🍑🎵
- Show more…
Use pop culture references:
- ☁️It’s just a sweet, sweet fantasy, baby…
- Who run the world?
- “There is no substitute for hard work. Always be humble and hungry.” Dwayne Johnson
- Stay classy, San Francisco [or your city]
Be relatable:
- Is this thing on?
- I don’t play games, I win them
Be yourself:
- I 💙 travel, food + culture
Follow me around the world
✈️
TikTok bio examples from brands
Check out these TikTok bios from some of our favorite TikTok accounts.
1. Use humor like Vessi
@vessi is a Canadian footwear brand that specializes in making waterproof sneakers. This specialization is clear when you read their TikTok bio, which uses raindrop emojis to emphasize their waterproofing technology. “CEO of Dry Socks” also emphasizes their waterproof specialization.
This TikTok bio idea for business is short, sweet and to the point. It tells TikTok users exactly what they can expect from the Vessi account: waterproof sneakers. And, it does so in a way that is creative, unique and humorous.
2. Showcase your values like Anián
@anianmfg is a circular fashion company that creates clothing from recycled natural fibers. Anián’s TikTok bio is short, but it packs a punch. In just a few words, they communicate their brand values of environmentalism and sustainability: “Waste isn’t waste until we waste it.”
This is a great example of how you can use your TikTok business bio to communicate your brand values. By including information about their recycled materials and commitment to environmentalism, Anián is able to show users who they are and what they stand for.
3. Promote yourself like Addison
@addisonre is a TikTok influencer, TV personality, beauty guru and actress. Addison’s TikTok bio is all about promoting her content, whether that be her music, makeup line or upcoming performances.
This TikTok bio example shows how to promote yourself if you’re an influencer with multiple platforms or projects: her bio promotes her music and the link in her TikTok bio promotes her beauty line. By including links to her various endeavors, Addison is able to show users all the different content she creates.
4. Be clear and concise like Kristina Cors
@kristinacors is a digital nomad who creates TikTok videos about her travels, work and life as a “solopreneur.” Her TikTok bio is the perfect example of how to be clear and concise.
With just a few words, Cors tells users exactly who she is and what she does: “Digital nomad w/remote work tips. Travel hacks and bucketlist experiences. Latina.” This is important for TikTokers who want to build a following around a specific niche or topic.
5. Plug your events like the NBA
If your brand has regular events, TikTok is a great way to promote them. For example, @nba uses its TikTok bio to promote its live games and events: “#KiaTipOff22 begins October 18th on TNT.”
This helps get people excited about upcoming events and encourages them to buy tickets or tune in. The NBA also includes a bio link in its TikTok bio, which takes users to a landing page where they can download the NBA app, preview rookies and check the upcoming season schedule. Talk about a one-stop shop!
Creating the best TikTok bio for your brand
Your TikTok bio is an opportunity to show off your brand’s personality and give users a taste of what they can expect from your account. It’s also an easy way to promote your products, events, website and apps.
Whether you’re into funny TikTok bios, serious TikTok bios or TikTok bios that are more on the creative side, we hope this guide has given you some inspiration.
If you’re just starting with TikTok, use our complete guide to TikTok marketing to guide your strategy.
The post Craft creative and unique TikTok bios with these 7 tips appeared first on Sprout Social.
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