Valentine Uhovski started his career as an editor and journalist, and has written for the likes of The Wall Street Journal and Interview Russia. He’s now in his eighth year manning the helm of Tumblr‘s Culture and Fashion verticals. Since joining, he’s helped to foster and shape Tumblr‘s community of millions of creators worldwide and has worked with countless big name brands, designers, and artists to build their Tumblr presence. Uhovski wound up on the social platform by accident, he told Ad Age: “I never dreamt that I was going to work at a tech company focused on fashion.” And what…
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You can even survey your audience by simply asking them to reply to your email. In the message below, Ann Handley, the Chief Content Officer at MarketingProfs and an AWeber customer, asks her audience to respond to her email to let her know what they want to learn. 
Pro tip: To encourage more subscribers to complete your survey, keep the survey short. One to five minutes is a good range. In your email, mention that it will only take a few minutes to complete the survey.
Pro tip: In your survey email content, explain how you’ll be using the feedback you receive from subscribers. This can get more people to complete your survey.
Pro tip: Incentivize subscribers to complete your survey by offering a discount on your product or service in exchange for completing it.
Pro tip: If you need to send a longer survey, be sure to give your subscribers a reason to complete it. Offer a large prize to a randomly-selected winner or smaller prizes to everyone who completes the survey!
Pro tip: You can easily add a survey like this to your own emails using AWeber’s 
However, always make sure your subject line accurately reflects the content inside your newsletter or message. If it doesn't, then you'll lose your subscribers' trust. They'll more than likely unsubscribe or mark your email as spam. Check out Etsy's email that went with their subject line, below. Their lead story in the email directly corresponds with the subject line. The reader doesn't have to go searching for the content and they're not left hanging. 
Pro tip: Have subscribers from all over the world? Send a targeted email to only a segment of subscribers 
Below, Sears reminds its subscribers that they should get their riding mowers tuned up before the start of spring. They offer a helpful video, plus repair service and a discount on parts in the actual email content. 
Pro tip: You can offer exclusive promotions to subscribers on your mailing list, and you can use them as incentives to encourage email sign ups. For example, offer a discount to anyone who signs up for your email list during the first week of spring. Don’t forget to share it on social media, too!
Modcloth accentuates their brand with a GIF that draws attention to their new spring apparel. 
Here's how Williams-Sonoma drives sales around their personalized baskets for Easter. 
Have services instead of a product? You can still play up this theme. A nutrition blogger, for example, might focus on the idea of cleansing the body from junk food. Or a marketing agency might encourage subscribers to cleanse underperforming tactics from their marketing strategy. You get the idea. Pro Tip: Your spring-related email isn’t limited to discounts and promotions — consider creating content that focuses on helping your customers during this time of year. Ready to get started? Log into your 
