China’s dating apps are experimenting with livestreamed matchmaking

China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results. Back in January, industry powerhouse Shijijiayuan 世纪佳园 launched a streaming video feature meant to facilitate live conversation between multiple participants, a sort of talk show where app users are both the hosts and the audience. Confused? We’re not surprised. There’s nothing like it in the western app space, so here’s a quick breakdown of the feature flow: 1. “James” opens a chat room and sets a topic, and in turn, automatically becomes the room’s first host. He waits for another person to…

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