Why brands transition from Social Studio to Sprout Social

On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place.

Last year, we announced our global partnership with Salesforce and we’ve been hard at work ever since. We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer.

With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. Pair that with a commitment to excellent customer service and pre-built integrations with the tools you love, and you’ll see it’s the clear choice.

In this article, we explore the key reasons businesses are opting for Sprout as their go-to Social Studio replacement. Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout.

What is Salesforce Social Studio?

Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Users can schedule and track posts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.

Source: Salesforce Ben

Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. Noteworthy features include:

• Publish, where users can draft, publish and promote content to social profiles across Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest. Like Sprout, Social Studio offers social media approval tools that support workflows for approving or rejecting posts before publishing.
• Engage, where users can monitor conversations and respond to customer questions, comments and mentions in real time. The Engage interface is organized into columns that provide consolidated social media activity streams based on customizable filtering criteria. If you’re a Sprout customer, you might compare these to Custom Views in the Smart Inbox.
• Analyze, which enables users to track their progress toward social media goals through reporting and analytics features. Social Studio’s listening tool (called Workbenches) is offered as a part of Analyze.

Social Studio replacement success stories

We get it. No one jumps out of bed and thinks, “I can’t wait to implement a brand new tool today!” Identifying and evaluating software options can be a lot of work, but it’s essential to your team’s ongoing success.

Don’t take our word for it. Here are two brands that have accelerated social’s impact on their business by switching to Sprout Social.

Casey’s

Casey’s—a midwestern and southern US staple for gas, food and more—has a diehard fan base both online and off. To meet the needs of their thriving online community, their social team made the switch from using Social Studio to Sprout Social. The results are just as delicious as the snacks they sell in stores.

By using Sprout’s integration with Salesforce Service Cloud, Casey’s team has improved their response time to guests, reducing it by 90%. The integration has provided a centralized way to support customers across social networks, optimizing their experience through intelligent, automated case creation and routing.

For the first time in about five years, our Guest Relations Team reported that they didn’t have a backlog of messages to respond to. Sprout’s Service Cloud integration is a big reason for that.

Jasmine Riedemann
Social Media Manager, Casey's

This increased visibility has fostered a new level of collaboration between Casey’s social and Guest Relations teams. Previously, it took around three days for either team to respond to guests online because it was too difficult to know exactly which messages were being handled and by whom.

With Sprout, Casey’s social and Guest Relations teams were able to increase their communication ten-fold. Now, both teams rely on the real-time capabilities of Sprout Social to ensure they never miss a beat in delivering on outstanding customer care.

Hudl

Jessie Koenig, Revenue Systems Administrator at Hudl, is no stranger to complicated tech stack integrations. Luckily, connecting Sprout to Hudl’s Salesforce instance was an easy win.

“[Sprout] was very powerful right out of the box. Many vendors say their products integrate with Salesforce, but it requires an extremely heavy lift from multiple engineers to create a custom integration. Sprout’s integration with Salesforce was quite literally plug-and-play, which is exactly what we were looking for.”

Hudl helps over 200,000 teams across more than 40 sports analyze and refine their game play through video analysis technology. When a question or issue prevents an athlete from being able to make a game-changing move, they reach out to @HudlSupport on Twitter.

“Our customer support team may need to field between 1,000 and 2,000 support requests per day—primarily by phone, email or Twitter,”  says Koenig.

My tip for anyone transitioning from Social Studio to Sprout Social is to get ready for some great data coming into Salesforce. Your cases are going to flow through your system much better, too.

Jessie Koenig
Revenue Systems Administrator, Hudl

After transitioning from Salesforce Social Studio to Sprout, the Hudl team was able to use out-of-the-box features and custom tools to streamline workflows and improve customer outcomes. Best of all, their Salesforce CRM system now contains a true 360-degree view of the customer enriched with social data from Sprout.

Why is Sprout the best alternative for Salesforce Social Studio?

Sprout Social is the clear choice for those in search of a Social Studio replacement. We help brands build a single view of the customer through pre-built integrations with the Salesforce solutions that are integral to your business. That includes Service Cloud, Marketing Cloud, Sales Cloud, Tableau and Slack.

Sprout’s intuitive social media management tools are built on a single code base with enterprise-level security. Our customers rave about its ease of use and time to value. If that’s not enough, here are four more reasons companies choose Sprout as their Social Studio replacement.

Sprout moves at the speed of social

The world of social media is fast-paced, unpredictable and enormous. To stay ahead of the curve, businesses need a social media management tool that prioritizes continuous innovation.

Sprout invests heavily into research and development every year, ensuring customers get constant innovation from our platform.

Today, we’re building even more power into our platform by combining Sprout’s proprietary machine learning and deep automation capabilities with OpenAI’s GPT model. In addition, our recent acquisition of Repustate adds 15 years of proven success in sentiment and textual analysis. Pair that with smart recommendations from AI Assist and other automation tools, and you get even faster time to value.

Sprout offers a complete social media management toolkit

Maximizing your team’s potential means investing in a platform that can match their speed, agility and skill. With Sprout, they get to work with tools thoughtfully designed to drive business results through social.

Sprout is a social team favorite for a reason. Our intuitive social media management tools have been recognized by G2’s Best Software Awards—which ranks software companies and products based on authentic, timely reviews—for seven consecutive years. In addition to our core tools, we also offer:

• Scalable social listening: Sprout’s AI-powered social listening is intuitively designed and backed by robust functionality. On top of that, it doesn’t require manual setup or continuous support—you can hit the ground running with analysis-ready models that fit into your existing workflows.
• An integrated employee advocacy solution: Employee Advocacy by Sprout Social empowers employees as brand advocates. With a connected platform designed for immediate adoption, you can amplify brand awareness and mitigate risks without spending more on advertising.
• A free 30-day trial: You deserve a chance to try before you buy. Our free month-long trial gives your entire team an opportunity to see what work can be like with Sprout.

Sprout is committed to customer success

Every team has its own unique requirements and use cases for social media management software. When things aren’t working, they need support from reps who are just as social-obsessed as they are.

Sprout is all in on social, and all in on our customers’ success. Phone, email, video, self-serve—whatever your preferred medium is, we’re there. Plus, we get there faster. Our phone and chat support wait time is less than three minutes on average.

We also offer tailored onboarding, strategic education and guidance from Premier Success experts and Professional Services consultants. If self-paced learning is more your style, you can earn certifications, browse our learning portal, and join our community, the Arboretum, to sharpen your social expertise on your own time.

Sprout maintains enterprise-grade security practices

Social media governance is not a “one-and-done” activity. It requires constant risk assessment on behalf of not only your team, but your software vendors as well.

That’s why it’s so important to work with partners committed to conducting the ongoing security measures needed to prevent costly mishaps. At Sprout Social, enterprise-grade security practices are baked into our processes and product, with tools like:

• Multi-factor authentication: Use apps like Google Authenticator and others to implement the Time-based One-time Password Algorithm (TOTP) or HMAC-based One-time Password Algorithm (HOTP) for generating passcodes.
• Single sign-on (SSO): Leverage SSO authentication service to give employees one set of login credentials to access multiple applications.
• Access permissions: Restrict access to profiles, features, actions and other data by applying granular controls to users on their account.
• Global publishing pause: Temporarily disable any scheduled or queued messages in times of crisis from our web or mobile applications.

Find your Social Studio replacement

To succeed on the most dynamic channel in marketing, you need a social media management partner that is laser-focused on providing your team with the tools they need.

Sprout is the ideal Social Studio alternative. We’re on a journey to empower companies to create a 360-degree view of their customers through our global Salesforce partnership. Let Sprout be at the forefront of your social strategy, so you can be at the forefront of your industry.

Transform your business with Sprout and Salesforce

The post Why brands transition from Social Studio to Sprout Social appeared first on Sprout Social.

from Sprout Social https://ift.tt/QbLvC1z
via IFTTT