25 Aussie food influencers to elevate your marketing in 2025

With influencer marketing booming in Australia, food influencers drive huge engagement (often above 2.5%) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact. But with so many influencers to choose from, it’s tough to identify influencers who truly align with your brand. That’s where this blog comes in. Keep reading to discover 25 of the top Aussie food creators and how to choose influencers with the most impact.

10 must-know Aussie food influencers in 2025 (quick picks)

Before diving into the complete list, here are 10 standout creators worth knowing.

1. Dez Cerimagic (@_aussiefitness), 4.3M TikTok followers

Source: TikTok

Dez combines fitness and food, offering motivational content and healthy recipes that resonate with Aussies of all ages and backgrounds.

2. Sarah Todd (@sarahtodd), 812K Instagram followers

Source: Instagram

A restaurateur and TV host, Sarah posts Indian-inspired recipes and BTS insights into her food travels.

3. Michael Finch (@michaelfinch), 2.6M TikTok followers

Source: Instagram

Michael blends comfort food recipes with viral trends, producing aesthetically pleasing videos with engaging dialogue.

4. Sarah Brown (@sezzy.brown), 571.1K Instagram followers

Source: Instagram

Sarah shares comprehensive recipes and food content, catering to home cooks and foodie enthusiasts.

5. Liz Miu (@itslizmiu), 485.8K Instagram followers

Source: Instagram

Liz offers a mix of recipes and food explorations, appealing to a diverse audience interested in culinary experiences.

6. Khanh Ong (@khanhong), 428K Instagram followers

Source: Instagram

Khanh is a celebrity chef and food creator known for sharing classic recipes with a twist. His followers love him for his tongue-in-cheek humour and nods to his Vietnamese-Australian background.

7. Jasmin Weston (@jasminseats), 413.6K Instagram followers

Source: Instagram

Jasmin makes cooking accessible and fun, sharing easy-to-follow tutorials and trending food content.

8. Adrian Widjy (@adrianwidjy), 381K TikTok followers

Source: Instagram

Adrian offers honest food reviews, menu hacks and glimpses into the vibrant dining scene in Sydney.

9. Tess Begg (@tessbegg), 326.7K Instagram followers

Source: Instagram

Tess combines plant-based cooking with fitness, providing nutritious recipes for health-conscious individuals.

10. Kevin La (@sydneyfoodboy), 193.6K Instagram followers

Source: Instagram

Kevin highlights the best local eateries in Sydney, offering recommendations for food lovers exploring the city.

The Australian food influencer landscape

We eat with our eyes. When it comes to food content and marketing, studies show visual networks like TikTok and Instagram influence 50% of diners’ choices. It’s no surprise that 89% of marketers also report them as the most effective networks for influencer marketing. Food content on Instagram and TikTok has exploded, with Australians consistently engaging with food-related posts, from cooking tutorials to restaurant reviews or product promotions. However, one challenge for food brands is ensuring their partnerships align with their physical locations. Many food businesses are rooted in specific regions, so they need to work with local influencers who can drive both online engagement and foot traffic. Local live brand activations, like pop-up events or in-person collaborations, are the perfect option. This real-time content enhances brand perception and drives engagement, especially when influencers engage with their followers throughout the activation, offering behind-the-scenes looks or live-streaming their experiences. When it comes to food partnerships, locality is key.

Finding the right food influencers for your brand and budget

When selecting the perfect food influencer for your campaign, consider these key factors to ensure a successful collaboration:

Engagement over follower count

High follower counts are appealing, but real value lies in engagement. When it comes to food influencers, micro and niche accounts often have a more localised and highly engaged following, making it easier for them to drive conversions and build stronger brand loyalty. Influencer marketing stats show that brands see better results when they prioritise engagement over just reach.

Relevance to your niche

Ensure the influencer’s content resonates with your brand’s messaging and goals. For example, a food influencer focused on vegan or gluten-free content may not align with a fast food brand, but could be perfect for a health food campaign.

Geographic focus

Food brands, especially those with brick-and-mortar locations, need to target specific geographic regions to drive foot traffic or local buzz. Collaborating with local influencers who connect with your community is key. These creators bring authenticity and a genuine local appeal that large-scale influencers can lack. Recent studies show that 77% of Gen Z adults discover restaurants through social media, and 72% trust the reviews.

Audience demographics

Understand the audience your chosen influencer attracts. Are they reaching your ideal customers in terms of age, gender and interests? Food influencers may focus on niche segments like family cooking, high-end dining or budget-friendly recipes, so ensure the influencer’s audience aligns with your target market.

Trend awareness

Not all trends are created equal. Social listening helps marketers see what’s bubbling up, gauge how their audience reacts and identify which moments are worth investing in. From there, the right influencer can make all the difference. You want to work with creators who configure trends in a way that feels authentic to their voice and relevant to their community. Sprout Social’s Influencer Marketing tool makes it easier to find those creators. Filter by engagement, audience demographics and content style to discover influencers who can bring the right trends to life for your brand, without losing what makes them credible.

Australian food influencers to watch in 2025

Continuing from the top 10 Aussie food influencers, here are 15 more to keep on your radar. Keep in mind that local creators know the vibe, the hotspots and how to speak to their community in a way that feels real, bringing more business and ROI to your business.

Sydney-based food influencers

11. Nicholas Effendi (@nickandhelmi)

• Instagram: 141K
• TikTok: 140.6K
• YouTube: 122K

Source: Instagram

Nick and his partner Helmi share cinematic travel and food guides, catering to first-time and seasoned travellers. Their content offers viewers insightful tips, food recommendations and cultural experiences from various destinations, making them a go-to resource for travel enthusiasts seeking authentic and engaging content.

12. Lily Huynh (@biteswithlily)

• Instagram: 878.5K
• TikTok: 3.3M
• YouTube: 2.7M

Source: TikTok

Lily is a Sydney-based food and travel content creator who shares global street food and culinary traditions. Her content showcases her passion for discovering diverse flavours, often highlighting Asian snacks and dishes.

Melbourne-based food influencers

13. Ailene Wu (@melbfoodieee)

• Instagram: 163.8K
• YouTube: 1.2K
• TikTok: 379.1K
• Facebook: 5.3K

Source: TikTok

Ailene is a Melbourne-based food creator known for ASMR-style voiceovers and vibrant food photography. She has built a strong following on Instagram and TikTok, collaborating with brands like DoorDash and local restaurants.

14. Paul Kristoff (@thecitylane)

• Instagram: 146K
• TikTok: 39.5K

Source: Instagram

Paul is the Melbourne-based founder and editor-in-chief of The City Lane, an online magazine dedicated to food, travel and street culture. His content gives his recommendations and insights into local and international dining destinations.

15. Lillian Nguyen (@lilfooddiarymelb)

• Instagram: 19.1K
• TikTok: 2.5K

Source: Instagram

Lillian is a growing Melbourne-based food content creator. She’s known for her ASMR-style voiceovers and vibrant videos while eating out. Lillian has built a strong following on both Instagram and TikTok, collaborating with various brands and showcasing a wide range of dining experiences across Melbourne.

Brisbane and Gold Coast-based food influencers

16. Zac Williams (@yeahnah_notbad)

• Instagram: 28.6K
• TikTok: 12.9K

Source: Instagram

Zac’s content stands out for its authentic exploration of Brisbane’s culinary scene, often highlighting local eateries and sharing candid discussions on the food and hospitality scene.

17. Shoggy the Foodie (@places_in_brisbane)

• Instagram: 174.3K
• TikTok: 71.7K

Source: Instagram

Shoggy is a Brisbane-based content creator offering the ultimate dining guide in Brisbane. His content includes detailed reviews, menu highlights and personal recommendations, making it a valuable resource for foodies exploring Brisbane’s food scene.

18. Bec Hardgrave (@bechardgrave)

• Instagram: 146.4K
• TikTok: 197.8K
• YouTube: 10.6K

Source: Instagram

Bec is a Brisbane-based fitness coach and content creator who became known for her ‘fakeaway’ recipes. She transforms popular fast food items into healthier, homemade versions using budget-friendly supermarket ingredients.

Aussie home-chef and recipe influencers

19. Nagi Maehashi (@recipe_tin)

• Instagram: 1.6M
• Facebook: 3.8M
• YouTube: 727K
• TikTok: 268.1K

Source: Instagram

Nagi is an Australian food content creator renowned for her accessible, family-friendly recipes that cater to beginner and seasoned cooks. Her approach resonates with a broad audience, especially busy home cooks who want delicious, no-fuss meals.

20. Georgia McDermott (@georgeats)

• Instagram: 157K

Source: Instagram

Georgia is a food stylist, photographer and recipe developer. Her niche is intolerance-friendly cooking. Her health journey led her to create gluten-free, low FODMAP recipes—often vegetarian or vegan.

21. Ann Reardon (@howtocookthat)

• Instagram: 180K
• YouTube: 5M

Source: Instagram

Ann is one of Australia’s most prominent baking and dessert creators. She created the long-running YouTube channel How To Cook That. Ann shares step-by-step dessert videos, food science explainers and myth-busting reels that cut through the noise of online food trends.

22. Lina Jebeile (@thelebaneseplate)

• Instagram: 128.1K
• TikTok: 211K
• YouTube: 8.7K
• Facebook: 2.7K

Source: Instagram

Lina is a Sydney-based recipe creator. She shares her passion for Lebanese cuisine through beautifully styled food photography and accessible recipes. As a former secondary school teacher, Lina began creating food content to preserve and celebrate her Lebanese heritage.

23. Courtney Roulston (@courtneyroulston)

• Instagram: 164.2K
• TikTok: 2.6K

Source: Instagram

Courtney is an Australian chef and television personality. Her content stands out for its focus on fresh, healthy ingredients and approachable recipes.

Australian health-focused food influencers

24. Amy Whiteford (@healthylittlefoodies)

• Instagram: 156.9K
• Facebook: 108.1K

Source: Instagram

Amy’s content centres on nutritious and kid-friendly recipes. With a background in food science and childhood nutrition, she focuses on developing meals that are healthy and appealing to children.

25. Alice Zaslavsky (@aliceinframes)

• Instagram: 84.7K
• Facebook: 22.4K

Source: Instagram

Alice is a Melbourne-based food educator, author and broadcaster, renowned for her engaging approach to making vegetables exciting and accessible. She shares vegetable-focused recipes that inspire home cooks to explore and enjoy plant-based dishes.

Generate brand buzz with Australian food influencers

From viral recipe creators to restaurant reviewers with loyal followings, Australia’s top food influencers offer brands more than drool-worthy content—they can deliver trust, reach and ROI. If you’re launching a new product or trying to put a local spot on the map, the right creator can turn casual scrollers into loyal customers. Need help managing influencer campaigns at scale? Use Sprout Social to find, track and collaborate with top-tier creators, all in one place.

The post 25 Aussie food influencers to elevate your marketing in 2025 appeared first on Sprout Social.

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Top 15 sentiment analysis tools to consider in 2025

Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online.

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about.

But tracking sentiment is no piece of cake.

We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

You need a sentiment analysis tool for the job.

In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

What is a sentiment analysis tool?

A sentiment analysis tool uses artificial intelligence (AI) to analyze textual data and pick up on the emotions people are expressing, like joy, frustration or disappointment.

It leverages natural language processing (NLP) to understand the context behind social media posts, reviews and feedback—much like a human but at a much faster rate and larger scale.

Then, it calculates the average sentiment around your brand, classifying it as positive, negative or neutral. Some tools also help you monitor your competitors’ customer sentiment score. Some sentiment analysis tools can also analyze video content and identify expressions by using facial and object recognition technology.

Sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth.

Ready to see how deep sentiment insights can transform your business strategy?

Try Sprout for 30-days free

Applications of a sentiment analysis tool

Sentiment analysis tools are revolutionizing how businesses understand and respond to customers. Here are some specific ways brands can benefit from these tools:

• Social Listening: Keep an eye on customer opinions and reactions to brands, products, services, campaigns, events and trends on social media.
• Review Management: Analyze customer feedback across multiple platforms and respond promptly and empathetically to improve customer satisfaction.
• Competitive Analysis: Compare sentiment towards your brand with competitors to understand where you stand in terms of positioning and public perception.
• Brand Insights: Gather and interpret data on brand reputation, customer experience, and product strengths and weaknesses to develop a solid brand strategy.
• Opinion Mining: Analyze both customer and employee feedback to get a clear picture of your company’s performance and identify areas for improvement.

Top 15 sentiment analysis tools to consider

We have categorised the 15 top sentiment analysis tools in to these four categories:

• • • Full stack sentiment analysis tools
    • Social media sentiment analysis tools
    • News sentiment analysis tools
    • Text sentiment analysis tools

Full stack sentiment analysis tools

These tools can pull information from multiple sources and employ techniques like linear regression to detect fraud and authenticate data. They also run on proprietary AI technology, which makes them powerful, flexible and scalable for all kinds of businesses.

1. Sprout Social

Sprout Social offers all-in-one social media management solutions, including AI-powered listening and granular sentiment analysis.

Monitor millions of conversations happening in your industry across multiple platforms. Sprout’s AI can detect sentiment in complex sentences and even emojis, giving you an accurate picture of how customers truly think and feel about specific topics or brands.

View the average customer sentiment around your brand and track sentiment trends over time. Filter individual messages and posts by sentiment to respond quickly and effectively.

Sprout also supports multilingual sentiment analysis, which helps you understand and resonate with a diverse, international customer base. Access a full scope of data tagged and filtered by smart category, without changing your query, whether by people, place, product or more. Furthermore, our Queries by AI Assist feature generates keyword suggestions for Listening queries that can further enhance your analysis landscape

2. InMoment (Lexalytics)

InMoment is a customer experience platform that uses Lexalytics’ AI to analyze text from multiple sources and translate it into meaningful insights.

It supports over 30 languages and dialects, and can dig deep into surveys and reviews to find the sentiment, intent, effort and emotion behind the words.

3. Medallia

Medallia’s experience management platform offers powerful listening features that can pinpoint sentiment in text, speech and even video.

The platform excels in collecting and analyzing real-time feedback from multiple sources, including social media, surveys, reviews, SMS, emails, voice conversations and more.

4. Qualtrics (Clarabridge)

Qualtrics is an experience management platform that offers Text iQ—a sentiment analysis tool that leverages advanced NLP technology to analyze unstructured data from various sources, including social media, surveys and customer support interactions.

The tool can automatically categorize feedback into themes, making it easier to identify common trends and issues. It can also assign sentiment scores to quantifies emotions and and analyze text in multiple languages.

Social media sentiment analysis tools

Focusing specifically on social media platforms, these tools are designed to analyze sentiment expressed in tweets, posts and comments. They help businesses better understand their social media presence and how their audience feels about their brand.

5. Brandwatch

Brandwatch offers a suite of tools for social media research and management. Their listening tool helps you analyze sentiment along with tracking brand mentions and conversations across various social media platforms.

Classify sentiment in messages and posts as positive, negative or neutral, track changes in sentiment over time and view the overall sentiment score on your dashboard.

6. Buffer

Buffer offers easy-to-use social media management tools that help with publishing, analyzing performance and engagement.

One of the tool’s features is tagging the sentiment in posts as ‘negative, ‘question’ or ‘order’ so brands can sort through conversations, and plan and prioritize their responses.

7. Agorapulse

Agorapulse is another social media management software that specializes in publishing and organizing your inbox.

It offers basic sentiment analysis capabilities in that it lets you add labels like “positive” and “negative” to inbox items that contain specific words, such as “happy”, “great”, “bad” or “awful.”

Add labels to messages manually or use the Inbox Assistant to automatically go through your messages and label all relevant items that contain the specified keywords.

8. Awario

Awario is a specialized brand monitoring tool that helps you track mentions across various social media platforms and identify the sentiment in each comment, post or review.

You can track sentiment over time, prevent crises from escalating by prioritizing mentions with negative sentiment, compare sentiment with competitors and analyze reactions to campaigns.

News sentiment analysis tools

These tools specialize in monitoring and analyzing sentiment in news content. They use News APIs to mine data and provide insights into how the media portrays a brand or topic.

9. Aylien (Quantexa)

Aylien uses AI to monitor, organize and analyze sentiment in news content. This makes it a valuable tool for PR and communications teams to keep an eye on trends and monitor public opinion and perception about brands and topics.

A key feature of the tool is entity-level sentiment analysis, which determines the sentiment behind each individual entity discussed in a single news piece.

10. Cision Communication Cloud

Cision is an AI-powered PR platform with robust media monitoring capabilities.

Its features include sentiment analysis of news stories pulled from over 100 million sources in 96 languages, including global, national, regional, local, print and paywalled publications.

11. Meltwater

Meltwater’s AI-powered tools help you monitor trends and public opinion about your brand. Their sentiment analysis feature breaks down the tone of news content into positive, negative or neutral using deep-learning technology.

The tool can handle 242 languages, offering detailed sentiment analysis for 218 of them. This makes it versatile and useful for tracking global news sentiment.

Text sentiment analysis tools

These tools run on proprietary AI marketing technology but don’t have a built-in source of data tapped via direct APIs, such as through partnerships with social media or news platforms.

12. Altair RapidMiner

Altiar RapidMiner is a comprehensive data analytics platform that includes strong text analytics capabilities. It offers a user-friendly visual workflow environment for building sentiment analysis models. It’s known for its flexibility and ability to handle complex analytics tasks.

13. Google NLP API

Google NLP API is a text analysis tool designed to extract insights and opinions from various documents, including emails, chats and social media, through entity and sentiment analysis.

It supports multimedia content by integrating with Speech-to-Text and Vision APIs to analyze audio files and scanned documents. Plus, its Translation API can analyze sentiment across multiple languages.

14. Amazon Comprehend

Amazon’s text analysis tool goes through documents, emails, social media and customer support tickets to uncover insights. It identifies key elements such as phrases, sentiment and topics, and even lets businesses train models to classify documents.

 

Moreover, it helps maintain data privacy and protects sensitive information by identifying and redacting Personally Identifiable Information (PII).

15. Microsoft Azure

Azure AI Language lets you build natural language processing applications with minimal machine learning expertise. Pinpoint key terms, analyze sentiment, summarize text and develop conversational interfaces.

The platform offers multilingual models that adapt across languages. Azure also maintains strict privacy standards by using text inputs exclusively for training models.

How to choose the best sentiment analysis tool for your business?

Choosing the best sentiment analysis tool for your business is a strategic decision that can significantly impact your understanding of customer feedback and brand perception. With numerous options available, focusing on key factors will help you find a solution that truly aligns with your specific needs.

Here are the crucial points to consider:

• • • Define Your Objectives: Start by defining what you aim to achieve. Are you monitoring brand reputation, improving customer service, gaining product insights, or something else? Your goals will dictate the required features.
    • Accuracy and Nuance: Evaluate the tool’s ability to analyze multiple languages, including sarcasm, irony, and contextual subtleties. Look for solutions that offer high accuracy and potentially support aspect-based sentiment analysis for deeper insights.
    • Supported Data Sources and Integrations: Ensure the tool can process the types of text data you have (social media, reviews, news sites etc) and integrates seamlessly with your existing platforms like CRM or marketing automation tools.
    • Scalability and Performance: Consider your current and future data volume. The tool should be capable of handling the amount of text you need to analyze, from large to small batch to large to real-time streams.
    • Reporting and Visualization: The insights are only useful if they are presented clearly. Look for easy to understand dashboards, intuitive charts, and actionable reports that make data easy to understand and share.
    • Budget and Support: Balance features with your budget. Also, assess the vendor’s customer support, training resources, and overall reputation to ensure a reliable partnership; that can help you drive best social media return on investment.

Sentiment analysis tool in action: Atlanta Hawks case study

The Atlanta Hawks needed a sophisticated way to understand their social media audience’s sentiment to optimize content and fulfill commitments to corporate partners. Their challenge was to move beyond basic metrics to grasp the emotional reactions and preferences of their predominantly young fan base, especially concerning various content types and major marketing campaigns.

The Hawks integrated Sprout Social, heavily utilizing its Social Listening tool. This enabled them to monitor real-time conversations around their brand, specific content pillars, and large initiatives like jersey launches. Sprout’s sentiment analysis capabilities provided a “Sentiment Summary” and “Topic Insights Word Cloud,” allowing them to gauge the emotional tone (positive, negative, neutral) of fan discussions, for instance, noting 99% positive sentiment for a new jersey. Atlanta Hawks’ deep dive into sentiment, coupled with content tagging and A/B testing, helped them identify what truly resonated with their audience.

By leveraging sentiment analysis, the Hawks achieved a more profound understanding of fan reactions. This insight directly contributed to a 127.1% increase in video views and 170.1% Facebook audience growth. The ability to present clear sentiment data in reports, demonstrating tangible fan enthusiasm and engagement, strengthened trust with over 35 corporate partners, allowing for more flexible and impactful content strategies.

Use sentiment analysis tools to make data-driven decisions backed by AI

AI-powered sentiment analysis tools make it incredibly easy for businesses to understand and respond effectively to customer emotions and opinions.

While there are dozens of tools out there, Sprout Social stands out with its proprietary AI and advanced sentiment analysis and listening features. Try it for yourself with a free 30-day trial and transform customer sentiment into actionable insights for your brand.

The post Top 15 sentiment analysis tools to consider in 2025 appeared first on Sprout Social.

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Top fashion influencers in Australia: 28 creators brands should know

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct.

40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions.

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand.

Top 10 fashion influencers in Australia (quick picks)

1. Nicole Warne (@nicolewarne)

Source: Instagram

• Instagram: 2.3M
• TikTok: 70.8K
• YouTube: 5K

Nicole is one of Australia’s original fashion bloggers. She blends elegance and influence by sharing her high-end campaigns and creative direction work.

2. Lily May Mac (@lilymaymac)

Source: Instagram

• Instagram: 3.4M
• Facebook: 491.8K
• TikTok: 216K
• YouTube: 98.5K

With a massive following and aspirational aesthetic, Lily brings global reach and a sharp sense of style to any collab.

3. Maxine Wylde (@maxinewylde)

Source: Instagram

• Instagram: 458K
• TikTok: 212.7K
• YouTube: 5.8K

Known for maximalist styling and striking visuals, Maxine has carved out a signature aesthetic that stands out in any scroll.

4. Antoinette Marie (@sydneyfashionblogger)

Source: Instagram

• Instagram: 1M
• TikTok: 9.4K

One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style.

5. Emily Venz (@emilyvenz)

Source: Instagram

• Instagram: 466.3K
• TikTok: 83.2K
• YouTube: 8K

Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences.

6. Jadé Brycki (@jadetunchy)

Source: Instagram

• Instagram: 547.2K
• TikTok: 507.1K

Jadé’s clean feed and elegant outfit inspo consistently earn high engagement in the lifestyle-fashion crossover niche.

7. Margaret Zhang (@margaretzhang)

Source: Instagram

• Instagram: 2.1M
• Facebook: 96.2K
• YouTube: 7.4K

The former Vogue China editor brings a unique cross-cultural lens and high-fashion edge to every piece of content.

8. Jacquie Alexander (@jacquiealexander)

Source: Instagram

• Instagram: 325.4K
• TikTok: 511.6K
• YouTube: 3.6K

Founder of In My Moods, Jacquie’s confident, curated style has built her a cult following in streetwear and cool-girl circles.

9. Bree Lenehan (@breeelenehan)

Source: Instagram

• Instagram: 1.1M
• YouTube: 549K
• TikTok: 450.3K

Bree is a Queensland-based lifestyle influencer known for her honest, body-positive content. She inspires followers with candid posts about self-love and wellness.

10.  Natalie Roser (@natalie_roser)

Source: Instagram

• Instagram: 1.5M
• TikTok: 54.2K
• Facebook: 136.2K

With a foot in both fashion and swimwear, Natalie mixes commercial appeal with a classic Aussie beach-girl vibe.

These influencers represent a diverse range of styles, audiences and platforms.

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market.

The Aussie fashion influencer landscape

Over 20 million Australians use social media, with Instagram and TikTok the top platforms for fashion content. Instagram’s visual style works well for showcasing outfits, while TikTok’s short videos help trends spread fast.

Smaller influencers, like micro and nano, are becoming more popular. They have loyal audiences and often higher engagement—brands find them valuable for targeted, authentic campaigns.

Social shopping is also growing, where influencers share shoppable posts and affiliate links to drive sales directly. More live shopping experiences fuelled by VR and AI are also on the horizon.

Regarding trends, sustainability, inclusivity and realness are big. Aussie shoppers want real content from brands that share their values, so teaming up with influencers who know your audience is a smart way to boost engagement and loyalty.

APAC recommends that Australian marketers are careful to discern fads from lasting trends.

Tools like Sprout Social’s Influencer Marketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencer marketing strategy.

How to find the right Australian fashion influencers

Finding the right influencer starts with clear goals and data. Here’s what to focus on:

Audience fit

Use tools like Sprout Social’s fashion influencer insights to match influencers with your target audience. Knowing your followers’ age, location and interests helps ensure your message lands where it matters.

Engagement rate

Fashion influencers with engagement rates between 3% and 6% typically see stronger community connections. Data shows engagement is more important than follower numbers alone when measuring influence and campaign success.

Content style and quality

Look for influencers whose content style fits your brand voice. Consistent posting and high-quality visuals matter.

Brand safety and reputation

Check influencer history carefully. Sprout Social’s Influencer Management tool allows users to vet influencers for brand safety to avoid risks. Negative associations hurt your brand and campaign ROI.

Platform presence

Instagram and TikTok dominate fashion content, with over 70% of Australian fashion conversations happening there.

However, depending on your campaign goals, YouTube’s longer format boosts deeper storytelling. YouTube is projected to reach a new peak of 15.8 million Australian users by 2029.

Authenticity and values

Audiences want real voices. A Sprout Social’s Influencer Marketing report shows that authentic influencers generate three times more conversions than those with fewer genuine connections.

Sprout Social’s influencer marketing platform considers all these factors, making finding and managing the right fashion partnerships for your brand easier than ever.

Australian fashion influencers to watch in 2025

Following the above 10 quick picks, here are 18 more Australian fashion influencers to keep on your radar this year.

Mature Australian women’s fashion influencers

11. Violeta Zuvela (@violeta.zuvela)

Source: Instagram

• Instagram: 195K

Violeta Zuvela brings timeless style to the over-50 fashion scene. Based in Melbourne, she’s built a loyal following by spotlighting wearable looks and Aussie brands with warmth and polish. For marketers chasing age-diverse campaigns that don’t feel tokenistic, Violeta offers style credibility and influence that actually sticks.

12.  Ginger and Carman (@gingerandcarman)

Source: Instagram

• Instagram: 106K
• TikTok: 408.8K

Melbourne’s Ginger and Carman are redefining style, blending fearless fashion choices with rebellious joy. Their offbeat humour and rule-breaking style speak directly to women over 40. For brands wanting creative, age-inclusive content that genuinely connects, this duo is anything but business-as-usual.

13.  Fifi Milne (@shopwithfifi)

Source: Instagram

• Instagram: 41.1K

FiFi Milne is a former fashion editor turned personal shopper with a luxe-to-less approach that resonates with stylish women over 40. Based in Melbourne, her curated picks and shopping expertise make her a wise choice for campaigns targeting polished, fashion-literate Australian audiences.

Gen-Z Australian fashion influencers

14.  AJ Clementine (@ajclementine)

Source: Instagram

• Instagram: 446.6K
• TikTok: 2.1M
• YouTube: 54.7K

A model, author and creator, AJ is known for dreamy styling and storytelling that champions LGBT individuality and visibility.

15.  Sophia Begg (@sophadophaa_)

Source: Instagram

• Instagram: 649.3K
• TikTok: 1.4M
• YouTube: 109K

Australian fashion influencer and content creator, Sophia is particularly popular on TikTok. She has a large following and is recognised for her style and creative content.

16.  Isabelle Petzl (@isabellepetzl)

Source: Instagram

• Instagram: 73.2K
• TikTok: 466.5K

Isabelle, a model, is an up-and-coming content creator mixing Scandi cool with clean-girl glam and beachy neutrals.

Body-positive Australian fashion influencers

17.  Riley Hemson (@rileyj)

Source: Instagram

• Instagram: 651.6K
• TikTok: 569.7K
• YouTube: 92.1K

Riley Hemson combines fashion, fitness and lifestyle content and founded a size-inclusive label, Remmie. With a loyal Aussie and NZ following, she frequently partners with local and international brands, making her a top choice for marketers targeting diverse, engaged audiences who value genuine connection, realness and down-to-earth creators.

18.  Suzanne Stevens (@suzie_stevens)

Source: Instagram

• Instagram: 37.6K
• TikTok: 55.5K

Suzie champions bold, body-positive fashion with a vibrant, authentic voice. Based in Melbourne, she partners with Aussie brands that inspire confidence and inclusivity, often on a budget. For marketers aiming to engage diverse, empowered audiences, Suzie offers genuine influence rooted in self-love and fearless style.

High-fashion Australian fashion influencers

19.  Joshua Paine (@joshuapaine)

Source: Instagram

• Instagram: 135K
• TikTok: 685.1K
• YouTube: 19.5K

Joshua Paine is a Sydney-based model and content creator. With a strong presence on TikTok, Instagram and YouTube, he shares his journey as a full-time model and influencer, offering insights into his daily life and fashion.

20.  Izi Angus (@iziangus)

Source: Instagram

• Instagram: 346.3K
• TikTok: 31.7K

Izi’s a Gold Coast model and content creator with a bold, glam aesthetic, standout outfit reels and several luxe brand collabs.

21. Shaun Birley (@shaunbirley)

Source: Instagram

• Instagram: 120.1K
• TikTok: 42.7K
• YouTube: 1.05K

Shaun Birley is a menswear creator known for his international fashion week appearances and smart-casual styling. His content blends fashion and travel.

22. Donny Galella (@donnygalella)

Source: Instagram

• Instagram: 91K
• TikTok: 51.1K
• Facebook: 5.4K

A Sydney-based fashion stylist, Donny shares styling tips and tricks, uplifting home-grown labels and providing everyday fashion advice that appeals to men of many demographics.

23. Marvin Osifo (@marvinosifo)

Source: Instagram

• Instagram: 83.4K
• TikTok: 440
• Facebook: 16.8K

Melbourne-based Marvin is a fashion and celebrity men’s stylist known for his tailored looks and high-fashion detail. His content showcases his work with various clients in the fashion industry.

Everyday Australian fashion influencers

24. Sammy Robinson (@sammmyrobinson)

Source: Instagram

• Instagram: 614.5K
• TikTok: 318.6K
• YouTube: 683K

OG beauty and fashion creator turned founder, Sammy’s known for glowing looks and elevated capsule wardrobes.

25.  Martha Kalifatidis (@marthaa__k)

Source: Instagram

• Instagram: 713.5K
• TikTok: 268.3K
• YouTube: 36.2K

A reality TV alum turned fashion personality, Martha mixes luxe beauty, fashion hauls and influencer mum content.

26.  Sasha Morpeth (@sashamorpeth)

Source: Instagram

• Instagram: 935.8K
• TikTok: 5M
• YouTube: 15.1K

Sasha shares her going-out looks, travels and luxury lifestyle through polished content with major global appeal. She also founded the label Sasha Therese.

27.  Nathan McCallum (@nathan)

Source: Instagram

• Instagram: 784.6K
• YouTube: 73.4K
• TikTok: 85.4K

Longtime streetwear influencer and co-founder of fashion label Uncle Rose, Nathan has it all—tattoos, fits and edge.

28.  Andrew Davie (@andydavie)

Source: Instagram

• Instagram: 79.8K
• TikTok: 83.5K

Hailing from Melbourne, Andy embodies coastal cool with a laid-back approach to fashion. He built his following by sharing men’s fashion advice and globetrotting adventures.

Spotlight your brand with help from Aussie fashion influencers

The right fashion influencer doesn’t just boost reach. They shape trends, build trust and help brands stay relevant. That’s why influencer marketing is critical for fashion brands in Australia to tap into.

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The post Top fashion influencers in Australia: 28 creators brands should know appeared first on Sprout Social.

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