Most social campaigns have a hashtag associated with them, but measuring the impact (or who is participating) isn’t always so easy. That’s why Postano has released its Hashtag Analytics dashboard. In partnership with social media analytics platform StatSocial, Postano tracks the metadata associated with a hashtag. Things like age, gender and location of people using the hashtag are tracked, while their favorite TV shows or sports teams (gleaned from pages users follow or like) are also worked into the mix. The hastag tracker also takes into account the impact a particular user may have; celebs with three million followers across social platforms…
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