Everything You Need to Know about Using GIFs in Email

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails. I breakdown a list of GIF best practices in my latest episode of “Win at Email Design.” I’ll talk about which GIFs tend to get the most positive feedback from our customers; the optimal file sizes for load time and subscriber data plans; copyrights; the greatest apps for creating your own; and the best resources for pre-made ones. After watching the above video, let me know your thoughts in the comments below: Will you test out GIFs in future emails?   For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and design an email using only text. And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!

The post Everything You Need to Know about Using GIFs in Email appeared first on Email Marketing Tips.

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Instagram alerts people when you screenshot their Stories, here’s how to stop it

Forget about taking screenshots when creeping on your friends’ Instagram Stories: the Facebook subsidiary is making changes to its app – and it will now notify users whenever someone has screengrabbed their Stories. When you take a screenshot of a story, Instagram now snitches on you by placing a star-shaped icon next to your handle. Here is how this looks like: Conversely, Instagram is warning users that their screenshotting habits are no longer private with the following message. It seems that the Facebook-subsidiary will only alert you to this change once – so in case you missed it, now you…

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The hidden world of Chinese livestreaming app Inke

Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracing livestreams. My Chinese friends regularly recommend livestream channels or accounts or ask me to livestream on popular platforms there. I didn’t know how hot it was until I registered an account on Inke, one of the leading sites. But what makes the crazy social…

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#SproutChat Calendar: Upcoming Topics for February

February may be a short month but that doesn’t mean #SproutChat will be lacking. As social media managers, it’s important to stay up-to-date with the latest marketing trends and have an understanding of how they can impact your efforts on social. We’re covering a wide array of topics, from brushing up on influencer marketing to gaining a strong understanding of social listening.

This month we’ll be joined by special guests who are experts in their respective fields, ready to share the most insightful information with you all.

Wednesday, February 7: The Importance of Case Studies

Case studies may not seem like content that a social media manager would be interested in, but when it comes to customer stories, social is one the best platforms to discover and share them. Sprout All Star Elite, Erika Heald, will join this week’s chat to speak to the importance of case studies and how to implement them in your social strategy.

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Wednesday, February 14: Email Marketing & Social Media

The relationship between email marketing and social media is one that shouldn’t be underestimated. Special guest, Marketo, will join us at #SproutChat to share insights and best practices about how email marketing and social media teams can work together to find new customers, collaborate on brand messages and bring campaigns to life.

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Wednesday, February 21: Bring Influencer Marketing to Life

Influencer marketing is one of the top trends that will take off in 2018, so we’ll dedicate some time to chat about how this trend will evolve throughout the year and how to get started. Kris Barnard, a social media marketer with expertise in influencer marketing, will lend their advice this week.

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Wednesday, February 28: Social Media Monitoring Vs. Listening

What’s the difference between social monitoring and listening? The two may seem interchangeable but are very different in practice. Join this week’s #SproutChat to understand how exactly to leverage each of these tactics for your own social media strategy.

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This post #SproutChat Calendar: Upcoming Topics for February originally appeared on Sprout Social.

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How Long Should You Run Your A/B Test?