#EmailChat Recap: Email Marketing Resolutions

Last week, we asked email marketers to share their email marketing resolutions in our weekly Twitter chat series, #emailchat. Whether you’re a seasoned marketer or new to the email game, here are 7 great ideas to keep in mind when planning for the New Year:

1. We’re calling it: 2016 is the year of content.

• Write better emails. It’s a totally different medium than blog and social posts. Lots of room for improvement here! @tnrt

• Provide even more value to more people through my email campaigns @JeromyABailey

• Be more consistent. Take back transactional emails. Revamp email design. Better content. We want subscribers to <3 our emails @kickboxio

2. We all define email marketing success a little differently.

• Better design, and adding smarter CTAs to drive conversions. @missmontesa

• Providing more value in our blog newsletter – we now share relevant webinars, guides, etc along w/ our blog content. @BrandonSonOfOle

• Telling my story while building a relationship all through automated follow up sequences. @PayOwn

3. But we all agree: consistency is one of the biggest challenges when it comes to email.

• Biggest obstacle? Consistency. Not enough #emailoptimizeddogs in my messages… yet. @tnrt

• Consistency with the email list. It’s a ton of content. @JeromyABailey

• Being consistent helps build trust and credibility. And that is EVERYTHING when it comes to your brand. @oliviadello

5. Open rates are a good way to measure the success of your email marketing.

• Opens! Clicks! Conversions! Bounce Rates, not so much, we’re always good there! Spam Reports. Unsubscribes. @kickboxio

• Opens = how effective your subject line is / Clicks = how engaging your content and call to action are @BrandonSonOfOle

• Opens, primarily. Engagement trumps all – a direct response, or click-through to my site is awesome. @tnrt

5. Setting realistic goals can help you create a smarter, more achievable content plan. 

• Plan with realistic goals in mind & your New Year’s planning will be much easier! @krisasaurus
  

6. Plans change. Revisit your goals throughout the year.

• Breaking up the big lofty goals into digestible milestones that I know I can hit. @tnrt

• Regularly checking my email plan & making improvements as needed! Plans can change, so keep them flexible. @missmontesa

• Regularly revisiting your plan. Setting aside time to reassess is important.  @BrandonSonofOle
  

7. Email automation is the one trend to watch out for this year.

• I see email automation and hyper-targeted messaging getting HUGE in 2016! @missmontesa

• Email automation! @oliviadello

• Email automation for sure! @emwillits

Thanks to everyone who participated! Be sure to join us this Thursday, January 7 at noon ET as we talk about what to write in your emails.

Don’t forget to follow us on Twitter (@aweber). See you there!

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