Thursday, 7 January 2016

4 Steps for Creating a Social Media Calendar

Social-Editorial-Calendar-01

If you’re not taking the time to plan your social media calendar in advance, you could find yourself scrambling to find something to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers.

That’s why one of the most critical things marketers can do is take the time to plan out their own social media content calendar. Social content calendars allow you to plan out months of quality social posts ahead of time, and save a ton of time sharing it on social.

This post details how you can create a unique social media editorial calendar, and some of the tools that make it easy to find and share social content.

Why You Need a Social Editorial Calendar

Sometimes companies can churn out social posts very quickly. Oreo, a company known for their strong Twitter presence, was able to send out this tweet during the 2013 Super Bowl mere moments after the power went out:

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