LinkedIn has quickly evolved from being a social network for job seekers and recruiters to an expansive platform assisting professionals with every step in their careers, making it an ideal destination for universities as well. It is understood at this point that setting up a LinkedIn University Page and creatingLinkedIn Groups are beneficial for alumni engagement. Universities are also well served in leveraging LinkedIn Company Pages to recruit faculty and staff. But these features only begin to scratch the surface of all that the social network offers the higher education market. There are a variety of other opportunities on LinkedIn that enable universities to more effectively reach prospective students, encourage current classes to share their…
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