Thursday, 20 August 2015

How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues

The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen? Jersey Shore is a lifestyle show that features the rich and lavish lifestyle of a few Italian kids. The show’s followers […]

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