After Instagram copied Snapchat and then differentiated itself by adding Boomerangs, mentions, and URLs, now the company is at it again. Starting today, the company is rolling out ephemeral Live video and messages. The first is arguably the most interesting addition, and brings one of Facebook’s big features to the photo sharing app. When you’re creating a story, you’ll soon be able to swipe over to a new ‘Live’ button, offering a way for users to hop into a livestream. When someone starts streaming, the app sends a notification to the user’s followers, who can then watch and leave comments. One…
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