Facebook is being audited because metrics are hard

Facebook is finally admitting it needs help with numbers. The company announced in a blog post that it’s committing to an audit by the Media Rating Council in order to “verify the accuracy of the information we deliver to our partners.” Facebook had a number of gaffes in the past year. There have been problems with reactions, search numbers, reach count, and a number of other metrics. It also under-reported traffic figures to analytics company comScore, causing the overall numbers for the ad publishers to diminish. You can read a complete list of Facebook’s mistakes here. Ads are important to Facebook, making up more than 97-percent of the…

This story continues at The Next Web

Or just read more coverage about: Facebook

from Social Media – The Next Web http://ift.tt/2l1XJGR
via IFTTT