Social media is one of the most powerful channels for driving customer acquisition, but its uses are evolving. Whereas marketers and their peers once favored old media tactics on the social networks, simply broadcasting a brand’s message and hoping that it would resonate with someone, today’s more sophisticated B2B social media pros are using platforms like LinkedIn and Twitter for “social selling.” B2B buyers favor vendors they’re familiar with and trust, so the most successful social sellers know how to best use the networks to learn about pain points, to gather intelligence, to develop their own personal brands and to…
This story continues at The Next Web
from Social Media – The Next Web http://ift.tt/2jWujJ4
via IFTTT
No comments:
Post a Comment