It all started with a tweet. A really really good tweet: Why are people so stingy with their likes on Instagram? I know I am. I hold onto likes tighter than a bottle of wine at a social gathering. But it makes no sense. Likes are unlimited. And they’re just nice. There’s not even any decision-making involved, as in the case of Facebook interactions. A quick double tap, and you’ve sent a little bit of digital love someone’s way. Other colleagues felt the same, and ventured guesses as to why. One said “I’m a dick with my likes… incredibly stingy…
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