ACLU says Facebook ads allow employers to favor men over women

On Tuesday, the American Civil Liberties Union (ACLU) submitted a complaint to the US Equal Employment Opportunity Commission (EEOC) against Facebook. It claims the platform’s ad options have allowed employers to post adverts that allow discrimination based on gender. “Facebook has created and profited from a powerful tool for discrimination against female and other non-male job applicants,” the complaint explains. ACLU’s complaint was filed on behalf of three female job seekers after they were not shown advertisements for what have been traditionally considered male-dominated professions — including roles such as mechanic, roofer, and security engineer. How does Facebook’s ad-targeting system work?…

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