Facebook Dating was a catastrophic failure — and I know why

Facebook Inc, now called Meta, announced its dating application, Facebook Dating, in May 2018. There was real excitement, with people expecting a revolutionary dating app that would soon beat Tinder. And it is no wonder when you consider the size of the company, its technical capabilities, and most importantly the large volume of data that Facebook has collected about its users. After all, research shows that Facebook knows us better than our mums, so why wouldn’t it live up to its goal of creating “meaningful relationships”? But four years later, it hasn’t taken over the market – most people have…

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