Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival

Brands like Organic Valley, Taste of Nature, Honest Tea and Amy's Kitchen are joining the OTA in saturating social media with organic information in September.

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Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger

New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.

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7 Tips To Get The Most Out Of Survey Emails

So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails -- and improve your response rates.

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A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More

CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing tactics.

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Succeeding In Mobile Advertising: The Journey Begins

With all eyes on mobile, columnist Rob Rasko shares what he's learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative.

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Last Chance: SMX East Rates Increase Saturday – Register Now!

Early Bird rates for SMX East expire this Saturday, August 29th. Register now! Join us September 29 – October 1 in New York City for: Innovative sessions covering the latest paid search and SEO developments. Check out the agenda. More than 100 expert speakers presenting real-world proven...

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The 25% Rule For Reporting And Why It Matters

Are you spending too much time on reporting? Columnist Matt Umbro examines three techniques to help you improve your reporting efficiency.

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Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP

The streaming video platform's LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP. 

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Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED

The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.

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“We Test Everything” And Other Lies Online Marketers Tell

If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it's not a good idea.

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Where Can Marketers Find The Best Customer Data? Under Their Noses

Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing.

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Stop Our Exclamation Point Addiction!

There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.

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7 Ways To Leverage Social Signals To Improve Content Performance

When it comes to content and improving search rankings, don't shrug off social, says columnist Jim Yu. Instead, think of social, content and search as a three-pronged approach to achieving marketing success.

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Enterprise Web Analytics Platforms 2015 – New Marketing Intelligence Report

Completely updated with the latest industry statistics, developing market trends, new vendor profiles, and product updates.

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Jump-Start Your Content Marketing With These 4 Strategies

With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies.

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Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong.

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Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota

On July 14 Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons. It’s open-source, flexible, cross platform and will equally support iOS devices. In order to better understand how Eddystone works and Google’s...

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