The Current and Future Role of Visual Media in Marketing

Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. Read the full article at MarketingProfs

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What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]

You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Read the full article at MarketingProfs

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Five Skills You Need to Curate Standout Content

At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?" Read the full article at MarketingProfs

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#SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup

Summer's winding down--all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it). Read the full article at MarketingProfs

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