12 Must-Have Social Media Monitoring Tools for a Better ROI

Facebook asks its users: Is pedophilia okay?

Facebook got itself in blazing hot water today when a survey surfaced that appeared to ask users if they condone illicit correspondence between an adult male and a minor child. In response, the company said it was a “mistake” but danced around explaining why they asked the question in the first place. The Guardian‘s Jonathan Haynes initially posted screenshots of the survey to Twitter, which showed both the questions and answers. In thinking about an ideal world where you could set Facebook’s policies, how would you handle the following: a private message in which an adult man asks a 14…

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Study shows social media users want to leave their echo chambers

A recurring complaint about social media is that it fosters “echo chambers,” where people are encouraged to consume only content that reflects views they already hold. These bubbles of positive affirmation have been blamed for the spread of fake news, and are the subject of serious concern for those who use social media regularly. But there’s some good news: If the data in one recent study is anything to go by, the average social media users might not be opposed to outside views, especially if they trust the source. Social media agency The Data Face put together an experiment wherein…

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How to restore brand credibility after having fucked up publicly

Social media is a place for brands to amplify their stories, humanize themselves, and connect with the people that make them what they are. More recently, it’s also become a stage for consumers to take brands to task for their missteps. As a social strategist and creative on the agency side for the better part of a decade, I’ve seen my share of digital crises and the aftermath. Social has ignited the rise of a culture where bad actors are called out and negative experiences are no longer discussed behind closed doors. Given the nature of social as such an…

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Sprout Social + Simply Measured Alignment Update: Where We Are & Where We’re Going

The Simple Question You Should ALWAYS Include in Your Emails

Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate feedback from our subscribers. It looks like this: This single clickable question has completely changed the way we engage with our subscribers. In this episode of “Win at Email Design,” I speak with AWeber email designer Kim Robbins about the results of adding the sentiment widget to all our emails. We chat about the importance of gathering feedback and how you can use it to optimize your messages and content. Watch the video above to hear all about the sentiment widget. What kind of feedback would you like to capture from your subscribers? (Click here if you want to add a sentiment tool to your own messages.) Feedback is like fuel for your marketing funnel. It can help you to subscribers into buyers and brand advocates. But are you including the right emails throughout your funnel? Discover how to map out your own powerful 5-stage funnel and how to create an automated email campaign that gets results around-the-clock in 24/7 Email Marketing Master Class. (Sign up soon! Class closes on March 13!) For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and how to design an email using only text.

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The magic behind the EU’s most lit Twitter account

The EU isn’t exactly known for its ability to relate to young people, being the massive and cumbersome governmental institution it is. That’s why I was pleasantly surprised when I came across this tweet the other day: 🇪🇺🇨🇱 #EUtrade transparency at work: We’ve published our negotiating textual proposals for a modernised trade deal with Chile. 👉 https://t.co/dULZSnRcn6 pic.twitter.com/FFUwvOUCYD — EU Trade 🇪🇺 (@Trade_EU) February 6, 2018 I follow a lot of official EU social media accounts, but I had never seen any of them use pop culture GIFs like EU Trade does — the official Twitter account of the EU…

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