Tuesday, 13 September 2016
Monday, 12 September 2016
Twitter teams up with Deezer to help you discover new music
Earlier this morning, Twitter announced that French streaming service Deezer would be its latest partner for its Audio Cards feature. Audio cards, which were introduced in 2014, are available exclusively to users on iOS and Android, and allow users to listen to and share audio through their timelines without having to leave the site. Other partners include Spotify, Rhapsody, SoundCloud, and iTunes. The addition of Deezer to this list makes sense. While it’s perhaps not as well-known as the aforementioned services, it’s hugely popular in its home market of France, and this July it finally entered the crowded US streaming market. It’s also flush with…
This story continues at The Next Web
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Friday, 9 September 2016
#SproutChat Recap: Developing a Co-Marketing Strategy
We’ve all heard the old expression, “two heads are better than one.” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand.
There Are Clear Benefits
The advantages of partnering with a similar brand are extensive. Though the initial coordination and planning may be more time-intensive, the outcome and results are successful enough to justify the investment. The benefits your brand can expect from a co-marketing partnership include: different perspective from an industry-adjacent brand, a new and qualified audience and a shared content creation budget and workload.
@SproutSocial A1) More perspectives, which means more ways to grow and learn! #SproutChat
— Headway (@HeadwayWFS) September 7, 2016
A1 Benefits are, reach a larger audience, share costs, different creative ideas. #sproutchat
— Sheldon Pearce (@sheldonpearce) September 7, 2016
A1. Marketing is all about networks – and co-marketing allows you to expand beyond your own. #SproutChat
— Reva Minkoff (@revaminkoff) September 7, 2016
A1. #1 conversion driver: Trial. #1 conversion barrier: Trust. Comarketing lets you leverage trust other brand has already built #SproutChat
— Nathan Young (@notnathan) September 7, 2016
A1: It can help you reach a wider audience. Plus, you get the benefits of having more creative minds contributing. #SproutChat
— Express Writers (@ExpWriters) September 7, 2016
Think Creatively & Research Extensively
Taking the time to properly vet your partner’s audience will save you from a headache down the road. Ensure your goals are aligned and expectations of the entire project are crystal clear before agreeing to a co-marketing partnership.
@SproutSocial A3. Make sure you have the same goals. Be honest with one another about what you need & what are nice to haves. #SproutChat
— Margot Mazur (@margotcodes) September 7, 2016
A3. The bigger challenge is vetting the folks who come to you. Is their culture similar? Do you stand behind their product? #SproutChat
— Nathan Young (@notnathan) September 7, 2016
A3 You can always just ask the potential brand to show you why you should work together. #sproutchat
— Sheldon Pearce (@sheldonpearce) September 7, 2016
A3. Do your research. Who are their clients? Are they happy? Are they trustrworthy? #SproutChat
— Reva Minkoff (@revaminkoff) September 7, 2016
A3. Don't be afraid to do a trial run. #sproutchat
— Reva Minkoff (@revaminkoff) September 7, 2016
Remember That Co-Marketing Comes in Many Forms
Don’t be afraid to get creative and try out different initiatives. As long as your co-marketing efforts are moving the needle and supporting both brand’s goals and objectives it’s OK to test out different content mediums, multimedia formats and digital marketing strategies.
A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO
— Brittany Magnin (@brittmagnin) September 7, 2016
A4:conferences, fund raisers, tweet chats are some that come to mind #SproutChat https://t.co/t5IsGCWMBg
— Josephine Borrillo (@70mq) September 7, 2016
A4 Co-marketing on fun, informational, and quirky vids always score high on engagement! #SproutChat
— Goodmanson Const. (@GoodmansonConst) September 7, 2016
A4 Co-hosting Twitter chats are very popular and are usually pretty successful if one (or both) have decent followings. #SproutChat
— Father. Food. Fun. (@FatherFoodFun) September 7, 2016
A4. Cosponsorship of studies is highly effective & half as costly. When ppl do research around yr niche, they'll find yr brands #SproutChat
— Nathan Young (@notnathan) September 7, 2016
A4 Take overs! Take over livestreams, SC, IG stories. #sproutchat
— Sheldon Pearce (@sheldonpearce) September 7, 2016
Take Note From These Successful Co-Marketing Efforts
A brand with an adjacent audience is the most obvious route for partnering. Still, it doesn’t hurt to think outside the box. Discover new ways to elevate your brand or reach an audience demographic you didn’t have access to. Be sure to test and benchmark your efforts so you know what will be most successful in the future. Before getting started, why not gain some inspiration from these successful co-marketing initiatives?
@SproutSocial A6b: The Global Fund & Gap: "PRODUCT (RED)"; @BMW and @LouisVuitton: "The Art of Travel" #SproutChat
— Betsy Bash (@tweetsbybetsy) September 7, 2016
A6. The only one that matters. #SproutChat http://pic.twitter.com/ZxFxJ5LSJ0
— Nathan Young (@notnathan) September 7, 2016
A6 @sprout_sarah don't forget about @Buzzfeed and Fur Baby Rescue! #SaveTheFluffies #SproutChat
— Goodmanson Const. (@GoodmansonConst) September 7, 2016
@DoubleShotTeam @SproutSocial @GoPro has done a good of co-marketing and getting their products seen everywhere. #sproutchat
— Richard Hostler (@CNXN_Hostler) September 7, 2016
@sprout_sarah Doritos and Tacobell is a cool one! #sproutchat
— Lauren A. Abraham (@LaurenalexisA) September 7, 2016
A6 – @hubspot does this constantly! take this one with @canva for example #sproutchat https://t.co/42CQGTuTO8
— Methodic Content (@MethodicContent) September 7, 2016
Continue the conversation post-chat in our Facebook community. See you next Wednesday at 2pm CDT for #SproutChat to discuss how to market to a niche audience.
This post #SproutChat Recap: Developing a Co-Marketing Strategy originally appeared on Sprout Social.
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This Running Coach’s Secret to Building an Engaged Community
When Jill Angie, running coach and founder of Not Your Average Runner, first hit the pavement, her primary goal was to get fit.
As she struggled with maintaining her newfound hobby over the next couple of years, she had an epiphany that would forever change not only her perspective on running, but her career and life as well.
It was the moment when Jill realized running was more than a way to exercise. It was a way to boost her confidence, strength and happiness.
Flash-forward a few years (and a triathlon medal, personal training certificate and two books) later, Jill now uses Not Your Average Runner as a platform to encourage other women to start running – despite their hesitations and fears.
To get her message out there, Jill relies on a few essentials: her website, Facebook group and email marketing. And by using all three together, she’s been able to grow her community tenfold.
The moment email marketing “clicked”
While Jill initially dabbled in email marketing as a way to keep in touch with her personal training clients, she admits that she didn’t quite understand its full potential for her business.
It wasn’t until Jill wrote her first running book, Running with Curves, and offered a free downloadable training plan (which moved people onto her email list) that she realized the power of email marketing.
“The more I heard from people, the more it clicked to me that this is a way that I could grow my business way beyond what I could ever do with my personal training studio,” Jill says.
And it was history from there: She began to see the power of email marketing as it allowed her to connect with new audiences, filled with people all over the country.
Now, Jill uses email as a channel for encouraging her clients to pursue their running goals. And she shares a variety of content, including automated emails to prepare clients for their strategy sessions.
Jill also uses email to share stories of challenges she’s faced, and how she overcomes them.
“The content I send out that really resonates with people frequently tells a personal story of a challenge I’ve gone through, and how I solved it,” Jill says. “I think that’s because they look to me as the expert, and see the expert still struggles and goes through similar things, but has a way to get past it – that’s very empowering.”
With email, Jill discovered the possibilities of connecting with people (despite their geographical location). To nurture that community, she then decided to create a Facebook group.
The risk that was worth the reward: Facebook ads
For Jill, her Facebook group is an essential part of her business. The social platform allows her to not only connect with existing and potential clients, but also to learn more about her audience and their struggles and goals.
To drive traffic to her Facebook group, Jill takes two approaches.
Jill will regularly reach out to those who read her book and sign up for the free training plan. Once they subscribe to her AWeber email list, she sends them an invitation to join her Facebook group.
The second way she drives traffic is through Facebook ads.
While Jill was hesitant to get started with paid ads, there was no turning back once she realized the value of being able to access Facebook’s user database.
“Before I launched my first Facebook ad, I don’t think I understood how powerful it was going to be,” Jill says. “Even though it wasn’t that much money, I didn’t understand the power of accessing Facebook’s data for pennies. After that, it was a no-brainer and I started increasing my spend.”
After testing the waters with a couple of small investments, Jill felt confident enough to start increasing her spend. According to her, it simply made sense. “My investment is maybe $15 a day, that brings me about 20 people a day. I’m getting quite a bit of revenue from a bit of investing.”
Another benefit of using Facebook ads was the access to its user database. “You can be so specific and target the exact person you want to work with. Gender, age, income level, education level; you can target all of this for a pretty small investment,” Jill says. “You can’t reach that type of potential client base in a magazine. Facebook will serve your ideal ad to the right kind of person.”
And since sending the right message to the right person at the right time is so important to every entrepreneur marketing their business, this information becomes priceless.
How Jill runs Facebook ads
Jill has different types of Facebook ads, which are used for different campaigns and target audiences.
In one ad, she promotes her free training plan (which is also found at the end of her book). Once a user clicks through the ad, they’ll end up on the landing page for the incentive (the training plan). The moment someone signs up for it, they get added to her AWeber list.
Jill also uses Facebook ads to drive traffic to a webpage where visitors can set up a running strategy session. To boost her success, she creates specific Facebook user segments to ensure she’s targeting individuals who are more likely to set up a session.
While these clients aren’t automatically added to Jill’s email list, they have the option to subscribe when they sign up for a consultation.
While those two types of ads are the backbone of her strategy, Jill will also boost high-performing blog posts to drive people back to her website. There visitors will be presented with additional calls-to-action to sign up for her training plan.
Ready to try Facebook ads?
Jill’s approach to email marketing and Facebook ads is just one of the many ways you can use both to grow your audience.
If you’re thinking about trying Facebook advertising, now’s the time to do it. Even if you’re unsure about getting started, Jill advises that it’s worth giving it a try.
If you’re interested in getting started with Facebook ads, try using this checklist to help you get started!
Are you already using Facebook ads to complement to your email marketing strategy? Tell us about it in the comments!
The post This Running Coach’s Secret to Building an Engaged Community appeared first on Email Marketing Tips.
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