Thursday, 7 December 2017
Wednesday, 6 December 2017
Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row
We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in a row we’ve received this honor.
This recognition is particularly meaningful to us because the Best Places to Work list is entirely based on feedback our employees have voluntarily and anonymously shared on Glassdoor. To determine the winners of the awards, Glassdoor evaluates all company reviews shared by employees over the past year. This year, we are proud to be recognized among United States-based companies with less than 1,000 employees.
Creating a workplace where all individuals not only feel comfortable, but inspired, takes the effort of an entire team. At Sprout, we are lucky to have more than 450 people stand behind that goal with each fueling our culture in their own, unique way. We’re excited that our amazing team has recently expanded, with the addition of Simply Measured, and we’re more committed than ever to our culture of open communication, team collaboration and inclusion.
So what did employees have to say about being part of Team Sprout? Below are just a few words employees shared on Glassdoor that contributed toward the award and that made us feel incredibly honored to be recognized:
“The training is superb, environment energizing, and the benefits and perks reign supreme! Lots of growth opportunity, too, especially with the new “Grow@Sprout” program. Employees are so diverse (awesome DEI initiatives happening) and multi-faceted, personally and professionally.”
— Finance Department Employee, Sprout Social“You have a voice here – your personality, skill set, and opinions are celebrated at Sprout. The team is encouraged to speak up.”
— Anonymous Employee, Sprout Social“The opportunity within the space, and specifically within the company – it’s just the beginning at Sprout. The people and the culture they/we create is truly awesome. The office itself (snacks, drinks, free lunch) is pretty inspiring. It’s a very ‘humble’ group as well, something you don’t see often in tech, especially within a company as successful as Sprout is, and will continue to be.”
— Account Executive, Sprout Social
Thank you to all our employees who share their valuable talents with us each and every day. We are so grateful for their contributions and look forward to another year of new and challenging work with our phenomenal team.
Want to join us? We’re hiring.
This post Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row originally appeared on Sprout Social.
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Introducing Push Notifications – Know When Your List Grows
Know when your list grows
The only way to measure your success with email marketing is to measure it! You can define your success by high open or click rates, increased traffic and sales from your emails, replies from your subscribers or positive sentiment. But one of the best metrics to track is list growth. At the core of email marketing, you’re forming relationships with your prospects and customers, and each new subscriber marks a new relationship that could be profitable for both you and them. To celebrate each new connection, use push notifications in AWeber’s Stats app to elect to receive a notification on your mobile device when a new person subscribes.
Push notifications also lets you keep an eye out for trends. Notice a lot of subscribers opting-in on Mondays or Tuesdays? These might be your high-traffic days. Notice an influx of new subscribers on a typically quiet list? Maybe someone shared your content! Knowing when you grow can help you stay motivated, craft a solid strategy that capitalizes on what’s working right now and continue to deliver valuable content to your eager audience. Pro-tip: Need help with list growth? Check out our recent List Growth Blueprint free video course.
Control how often you receive notifications
Some AWeber users get a few new subscribers a week, while others get a few hundred a day! The AWeber Stats app lets you configure your notification settings based on your preferences. Need that instant gratification? Flip your settings to real-time and receive a notification every time a new subscriber is added. Too many notifications? Switch your setting to hourly, or daily. Simply enable push notifications in your app, and experiment with whatever settings feel right for you. Learn more about how to configure push notifications.Don’t have AWeber Stats yet? Get started today
Push notifications are shiny and new, but there’s even more to explore in AWeber Stats! Here are a few things you can do with Stats:- Look at list health with a complete subscriber count and overall open and click rate percentage for sent broadcasts.
- View your open and click rates on individual one-time emails you've sent, as well as your complaint rates and unsubscribes.
- Evaluate your open rates for each message in a follow-up series.
- See your audience at-a-glance by easily viewing a subscriber’s name, email address, avatar (if available,) total opens, total clicks and the date and time of subscription.
- Learn about your audience in greater detail by tapping a subscriber to see where they signed up, how many broadcasts they’ve received and their open rate and click rate percentages (based on the total messages delivered to their inbox).
The post Introducing Push Notifications – Know When Your List Grows appeared first on Email Marketing Tips.
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Tuesday, 5 December 2017
Sprout Social Acquires Social Analytics Firm Simply Measured
Today we’re extremely proud to announce that Sprout Social has acquired industry-leading social analytics firm, Simply Measured. This acquisition expands the range and depth of Sprout’s offerings—specifically within social analytics, a market that is expected to grow to $9.54 billion by 2022.
Because the product is grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies opportunities to win new business and foster client loyalty.
Bringing that power under the Sprout umbrella means there are some exciting times ahead for both our company and our customers. We will further help social marketers improve their programs and generate actionable insights from their social data.
Founded in 2010, Simply Measured built a formidable operation and impressive client portfolio with a suite of solutions that expose and measure social media’s total impact, from conversations to conversions. We’ve long admired Simply Measured and their approach to technology and innovation, so are happy to welcome their passionate, talented team members and unique tools to Sprout.
While we work to bring the products closer together, expanding on Sprout’s world-class suite of engagement, publishing, listening and analytics tools, all Simply Measured customers will continue to have access to their existing products and exceptional service.
Sprout’s global headquarters will remain in Chicago, with Simply Measured’s Seattle office serving as a west coast hub alongside our San Francisco outpost.
This post Sprout Social Acquires Social Analytics Firm Simply Measured originally appeared on Sprout Social.
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The Top 7 Questions Everyone Has about Email List Segmentation
1. What is segmentation?
Segmentation is the process of separating your subscriber list into smaller, organized subgroups based on their interests, behaviors or characteristics.2. Why should I use segmentation?
Your subscribers aren’t all the same. By segmenting, you can easily send them content they actually care about! This personalization can lead to higher open and click-through rates, lower unsubscribe rates, better deliverability and more conversions than non-segmented lists. In fact, segmented emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association. Here’s a simple way to think about it: Your master list of subscribers is a rainbow. Each color — or subgroup — wants to hear from you. However, blue may not want to read the same content as yellow. By segmenting your list, you can send targeted emails just to your blue subgroup or your yellow subgroup. Everyone is happy!3. Does segmenting my list mean people will miss out on my content?
Technically, yes, but that isn’t a bad thing. Your subscribers want to be sent content that’s relevant to them. So if they signed up for info about basset hounds, you better not send them content about geckos. With segmentation, you no longer have to send generic messages to your email list and cross your fingers that some of your subscribers will be interested. Now, you can craft the right content for the right customers at the right times. Do this well, and it won’t take long for a customer to make a purchase.4. How does segmentation help grow my list?
By separating your list into segments, you get to know and understand your customers. You can track a group’s click-through and open rates. Learn what subject lines a segment liked or hated. Or, figure out the best CTAs (calls to action) that lead to a purchase. All this individualized data will help you constantly hone and improve your content for a better customer experience. This helps build your reputation as a subject matter expert and solidifies your relationship with your subscribers. It’ll also help you bring in more prospects. For instance, you could use segmentation data to create more targeted lead magnets to draw in new subscribers. Let’s say you’re a digital marketer with a segmented list for readers who want info on “Facebook advertising.” Whenever you send an email about “Facebook video marketing” to that segment, however, your open and click-through rates go through the roof! Armed with this knowledge, you create a free webinar about Facebook video marketing and target people searching for info on Facebook advertising. Now, you’ve tapped into a whole new audience to consume your content.5. What information should I use to segment my list?
Anything! You can segment your list using any subscriber data available to you. For instance, you could have a mailing list for people who want to receive messages in iambic pentameter every third Thursday of the month. If those are truly your readers’ preferences, segment away! But if you’re just getting started with segmentation, you probably want to break up your master list based on at least one of the following data points:- Demographics (age, hometown, location, job, gender)
- Behaviors (purchase history, opens, click-throughs, website browsing)
- Interests (hobbies, causes, opinions)
- Entry point (sign up form, lead magnet, social media)
- Email preferences (message time and frequency; mobile or desktop)
- Skill level (beginner, intermediate, advanced)
- Marketing funnel location (new customer, repeat customer)
When you click on the “How often would you like to receive the lesson emails?” drop down menu, you can choose from the following options: 
Based on what you choose, you’ll receive the seven lessons at different frequencies. That means you can complete the course in three, seven or 14 days, depending on your schedule and time commitment. And since subscribers are tagged in AWeber based off their frequency choice on the course sign up form, we can then create segments from those tags and send targeted emails: 
For example, we could send an email exclusively to people who chose to receive one lesson email each day and ask them if they'd like to receive a different daily email course that we offer.
6. Can I segment my list based on product purchases?
Yes — and we highly recommend you do. Segmentation lets you cross-sell a customer other products they may be interested in. If he or she bought your training guide, follow up with them a few days later to say “thanks.” About a week later, send them a list of other similar training guides they may like. You can also upsell. At the time of purchase or right afterward, you can offer “premiums” or “exclusive memberships.” These add-ons increase the average revenue of each sale. The purchase shouldn’t be the end of your transaction with a customer — it should be the beginning.7. Can I use segmentation to see who is engaging with my content?
Yes. In AWeber, you can automatically tag people if they click on a link in a message, open an email or visit an order page. Then, you can build segments based off tags or automatically deliver automated campaigns to subscribers with a specific tag. This lets you send targeted content to people based on where they are in your sales funnel. As you start building more complex funnels, a subscriber’s movements can become automated. They may switch from one automation series to another depending on what links they clicked, what emails they opened (or didn’t open) or what products they purchased (or didn’t purchase). You can also do this by checking in every few weeks with your customers to keep your segments up to date. Plus, it gives you even more data to work with. I recommend asking questions like:- What topic do you want to learn about next: basset hounds or geckos?
- Do you have any additional questions about X, Y or Z?
- Are you still enjoying a message from me every day? Yes or No?
The post The Top 7 Questions Everyone Has about Email List Segmentation appeared first on Email Marketing Tips.
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