Go Forward: Internet Business Lifestyle Tips & Tricks

Thursday, 19 December 2019

Top Instagram trends from 2019 and what to expect in 2020

Wednesday, 18 December 2019

To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends

Meet AWeber’s NEW WordPress Plugin

WordPress is the most popular content management system in the world. (Nearly half of all websites use it!) So it’s no surprise that it’s also one of AWeber’s most used integrations.

That’s why we rebuilt our AWeber for WordPress plugin to make it even more powerful and simpler to use to help you find greater success with email marketing. Here’s what’s new with our WordPress plugin.

It's now easier to add sign up forms to WordPress.

You now have three “easy as pie” ways to add your sign up form to your WordPress website using the AWeber plugin.

Widgets

You can add your sign up form to your WordPress theme using the widgets in WordPress, which means it’ll be added to every page on your website. For example, consider adding your sign up form to your blog sidebar or website footer.

You can only place the AWeber widget in one widget area. If you want to add it to other widget areas, you can use the next method: shortcodes.

Shortcodes

Shortcodes are snippets of WordPress code that allow you to add your sign up form anywhere on your site. You don’t have to create these; WordPress automatically creates them for each of your sign up forms.

You’ll find your shortcodes inside the AWeber plugin under Forms.

If you want to add your sign up form to your entire site, simply copy the code and paste it into a text widget.

You can also add the shortcode to a specific page or blog post using the WordPress page editors, which we’ll cover next.

In the WordPress editors

To add an AWeber sign up form to a page or blog post using WordPress’s classic editor, simply paste the shortcode, or use the built-in AWeber button inside the formatting menu.

If you’re using WordPress’s Gutenberg editor, simply click the “plus” icon to add a custom AWeber block. Alternatively, you can also add a shortcode block and paste your shortcode.

Automatically add commenters and WordPress users to your AWeber email list.

We’ve also made it easy for commenters and users to subscribe to your email list.

The AWeber for WordPress plugin now allows you to add a checkbox to the comment section, where users can opt into your email list when adding comments on your pages or posts.

You can also apply tags to new commenters and users who join your list so you can segment your subscribers and send them more personalized emails in the future.

Easily see where each sign up form is being used on WordPress.

You can also quickly view where all of your forms are being used across your WordPress website.

If you ever need to remove or change the form you’re using on a particular page, you can quickly access that page right from the AWeber for WordPress plugin.

Track you sign up form performance without leaving WordPress.

One of the biggest benefits of the new AWeber for WordPress plugin is that it saves you from having to toggle back and forth between your AWeber and WordPress accounts.

Quickly track how your sign up forms are impacting your email list growth without ever leaving WordPress. You’ll learn what’s working and what’s not, so you can optimize your sign up forms for better results.

Check to make sure the plugin is installed correctly.

You don’t have to be a technical whiz to use the new AWeber for WordPress plugin.

Easily make sure your plugin is installed correctly by using the ‘System Info’ screen to view the compatibility details.

Need help troubleshooting a problem? We’ve put all of the necessary info in the System Info screen. Share this with our 24/7 Customer Solutions team and we can get you back on track in no time.

How to get started with the new AWeber for WordPress plugin

Already an AWeber customer? Download the AWeber for WordPress plugin today, and connect it to your AWeber account.

Plus, check out a recorded demo of the AWeber for WordPress plugin inside our customer community on Facebook.

Once you’ve had a chance to try it out, we’d love to hear your feedback. Leave us a review in the WordPress marketplace.

Not an AWeber customer yet? Start your free 30-day trial today and start using the AWeber for WordPress plugin.

The post Meet AWeber’s NEW WordPress Plugin appeared first on Email Marketing Tips.

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From sexting to politics: How emoji evolved this decade

Believe it or not, the first emoji was created in 1999 by a Japanese artist, Shigetaka Kurita, who wanted to create a simple, quick, and attractive way of conveying information. At that time, Kurita was working as a developer for i-mode, an internet platform owned by Japan’s main mobile carrier, DOCOMO. Fast-forward almost 20 years and these small, yellow, emotive characters now represent a lot more than at first sight. Emoji has been referred to as a “lingua franca” — a bridging language that allows us to bypass spoken language barriers and cultural differences. But emoji aren’t just as level…

This story continues at The Next Web

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Tuesday, 17 December 2019

Are You a “Megaphone” Email Marketer?

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there.

Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re running? Do you let anyone else at the table speak?

Or do you engage your guests in a lively conversation and discussion? Do you ask them what they need or want from you, or the best ways you can serve them?

“You can use email like a megaphone—where you’re just speaking loudly and not actually listening—or you can use it to create a conversation,” said AWeber’s Content Marketing Manager Jill Fanslau on the small business sales and marketing podcast Stay Paid.

One of the easiest ways to create conversation in your emails is by asking a question, said Fanslau. Ask your audience a question at least once a quarter to better understand what content they need and want from you.

The best part about engaging your audience in a conversation? “You could get your next 10 email ideas by sending one question in an email,” said Fanslau. Your subscribers’ answers could spark an idea for your next blog post, your next product, or your next lead magnet.

There are a number of ways to ask a question in your emails:

Include a sentiment widget at the bottom of every email. (You can easily do this inside AWeber.) This gives you a quick and easy way to gauge whether your audience liked your content. Think of it like a “temperature check.”
Send a survey. Asking your audience to complete a short survey can give you rich insights into what you’re doing right and what you can do better. (You may need to provide an incentive to get your subscribers to fill it out.)
Reach out to individuals directly if you want to have a more personal, one-on-one conversation. If you receive great feedback, you can even ask that subscriber for a testimonial, to leave a review, or for a case study.
Ask a simple question and encourage all of your subscribers to reply with their thoughts or feedback (good and bad). Let them know that you’ll read every single response. Reply to as many as you can so your subscribers know there’s a real person there.

For more email copywriting tips and insights on engaging your audience with email marketing, check out Fanslau's interview on Stay Paid. Or, listen on your favorite podcasting apps like Apple Podcasts, Stitcher or Google Play.

AWeber supports entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post Are You a “Megaphone” Email Marketer? appeared first on Email Marketing Tips.

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