Thursday, 4 February 2016
Playboy gambles with Snapchat-style covershoot to help turn the magazine around
Playboy’s trying to reimagine its mission for the 21st century and, having decided to cover up its models in a bid to lose its dirty mag image and attract new fans, it’s decided to borrow Snapchat’s “intimate” selfie style for its first post-boobs cover. The cover image bears the signature gray text overlay that’s used a lot in Snapchat. As well as the internet’s own winky face. Model Sarah McDaniel said of the shoot: “The idea was to look at me from a boyfriend’s perspective.” Back in October, the company said of its decision to revamp its image: “Yes, we’re taking a risk by…
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