Success on TikTok isn’t random. It’s rooted in understanding your performance. The best way to do this is through keeping a close eye on your TikTok analytics.
TikTok analytics tools let you monitor your most popular videos, analyze your audience demographics and gain complete insight into the effectiveness of your marketing strategy. With these tools, you can use your findings to adapt your strategy and improve your bottom line.
Below, we’ve rounded up 13 of the best TikTok analytics tools in the market. Read on to find out which tool will work best for your team—and how to choose the right one.
What is a TikTok analytics tool?
A TikTok analytics tool is a software that enables brands and creators to get a closer look at how their TikTok presence is performing. Your TikTok analytics shares details like:
- Top videos
- Video views
- Audience demographics
- Video engagement
Analytics help you get a clear understanding of if your TikTok marketing strategy is working or if you need to make changes to better reach and resonate with your audience. A TikTok analytics tool can present you with this data.
13 TikTok analytics tools to try in 2024
Want to get a better view into your TikTok performance? Find the right TikTok analytics tool for your brand. We’ve got 13 of the best options right here.
1. Sprout Social
Sprout Social is an all-in-one social media management platform that offers a number of features—TikTok analytics being just one. You can use Sprout Social to create a birds-eye-view of your entire social media plan, no matter which platforms you have a presence on.
Link your TikTok account to your Sprout Social account and monitor all of your social platforms in one simple dashboard. Look at charts and graphs to understand exactly how your content is performing, who your audience is and how TikTok fits into your overall social strategy.
You can also compare your TikTok analytics with competitor performance, create custom, monthly reports with a few clicks, publish, schedule and manage content across multiple profiles, respond to comments and messages and more.
Here are Sprout’s top features for understanding (and acting on) TikTok analytics:
Advanced performance analytics
Sprout’s TikTok Profiles Report gives you a clear picture of your performance. Access a performance summary or dive deep into metrics like video views, engagement, follower growth and audience demographics.
You can also see your top posts at a glance to understand how your strategy is working and what you can do to improve. Unlike TikTok’s 60-day limit, Sprout keeps your performance history forever, which helps you spot long-term trends in your data.
Custom views and filters
Build custom reports so you’re including the exact TikTok metrics and data that are important to your business.
View your results in different graphs so you can easily see what the numbers mean. You can also separate paid and organic TikTok analytics to seamlessly include in your reports.
Cross-network reports
Sprout lets you track metrics across multiple platforms to get a more holistic view of your social media strategy. You can access TikTok data in various Sprout reports, such as the Inbox Activity Report, Post Performance Report, Profile Performance Report and Tag Performance Report.
For example, you can compare your top posts on TikTok, Instagram and Facebook all in one report. This is great for understanding what type of content to post on each platform.
Pricing: Starts at $199/seat/month. Try free for 30 days.
2. Native TikTok Analytics
TikTok’s native analytics are completely free to use for anyone—creator and business accounts alike—who has published at least one TikTok video to their account. They are accessible on both the mobile app and on desktop, enabling users to view their analytics in their preferred format.
Key features:
- Get access to four main sections of analytics: Overview, content, followers and live videos.
- Learn what your top video content is so you can create more videos that resonate with your audience.
- Access data about your live videos if you regularly live stream.
3. Socialinsider
Socialinsider is another social media management tool that offers several different features—TikTok analytics being one of them. Socialinsider enables its users to monitor metrics like views, engagement, and follower growth, while also giving them access to information like historical content trends and top-performing content.
Key features:
- Compare your TikTok metrics over time by viewing historical data to find trends within your own content.
- Discover your most popular categories of content so you can easily create more that resonates with your audience.
- View charts and graphs with your TikTok metrics to interpret their meanings.
4. Loomly
Loomly enables brands and agencies alike to analyze their social media performance, create and schedule content, manage online campaigns and conversations and collaborate amongst their team. Loomly offers tools for a variety of social media platforms, TikTok included.
Key features:
- Measure your video content’s performance in real time to see which videos are most popular.
- Use post labels to easily categorize your content based on type or campaign.
- Automate analytics reports to make your reporting process even smoother.
5. Brand24
Brand24 is an AI social listening tool built to help brands monitor their online presence, their competitors and their audience. Brand24’s TikTok analytics is of a different sort. Instead of monitoring your own performance, you can use this tool to track brand mentions, industry conversations and competitor performance.
Key features:
- Monitor your mentions feed to see what people have to say about your business on TikTok.
- Track the volume of discussions around your brand to preemptively plan for potential crisis management.
- Find the top industry influencers you should be working with on TikTok.
6. Social Champ
Social Champ is a social media management tool that helps its customers publish social media content, manage their content calendar, analyze their performance and engage with their audience. Users can connect each of their platforms to this tool, including TikTok.
Key features:
- Get downloadable PDF and PPT exports of your TikTok analytics to share with your team.
- Keep an eye on weekly and monthly results to find patterns and improve your strategy.
- Discover your top-performing posts so you can create more content that your audience loves.
7. Pentos
Pentos is a TikTok analytics tool, plain and simple. Its entire purpose is to help brands and creators track their competitors, find the best audio clips to use, hop on trends and improve their overall TikTok performance.
Key features:
- Access an extensive list of each week’s top trending audio clips to include in your videos.
- Track your competitors’ performance so you can see how you stand up against them.
- Export your TikTok data to compile into your monthly social media reports.
8. Exolyt
Exolyt is another tool that was created only to help brands and creators get a better grip on their TikTok accounts. This tool is perfect for analyzing your content as well as monitoring trends, conversations, influencers and trends across TikTok.
Key features:
- Discover the day’s top hashtags so you can include trending tags in your video captions.
- Get insights into your brand sentiment on TikTok so you know your reputation on the app.
- Access audience demographics and metrics regarding your TikTok performance.
9. Iconosquare
Iconosquare is an analytics tool at its core, helping social media marketers monitor their presence across a number of social media platforms like TikTok. Other features include post scheduling, social listening and social media inbox management.
Key features:
- Create custom dashboards so you’re only met with the metrics that mean the most to your business.
- Monitor engagement to discover which content your audience loves best.
- Easily export your results to compile into your monthly, quarterly or yearly report.
10. Keyhole
Keyhole is another comprehensive tool that is solely dedicated to social media analytics and helping brands monitor their online performance. While brands can access publishing and scheduling tools, most features include social listening, historical trend tracking, influencer tracking and the like.
Key features:
- Measure your accounts over time to get accurate historical data and trend analysis.
- Find optimal posting times to further improve your overall reach and presence.
- Get deeper insights into your audience and what they want to see from you.
11. Rival IQ
Rival IQ is another social media analytics tool perfect for helping brands monitor their online presence across a number of social media platforms—of course, with TikTok being one of them. On top of offering a wealth of analytics tools as part of its regular subscription, Rival IQ also offers free reporting and benchmarking tools for marketers.
Key features:
- Use the hashtag analytics tools to find the best TikTok hashtags to use in your content.
- Conduct comprehensive social media audits to help adjust your strategy and improve performance.
- Get a birds eye view into your TikTok performance so you can see top posts, engagement and other TikTok metrics.
12. Quintly
Quintly is a social media analytics and competitive benchmarking tool that helps brands make sense of their online performance and compare it to their competitors. The suite of tools only includes options for analytics, reporting and other features.
Key features:
- Create custom reports by choosing from more than 500 metrics that you want to track.
- Access pre-made dashboard templates meant for analyzing different outcomes.
- Use the fast Analysis feature to gain instant insights into your TikTok performance.
13. Dash Hudson
Dash Hudson is a social media management platform that offers a suite of different tools for marketers, brands and agencies to use. Access tools like visual AI, social listening, link-in-bio tools, audience engagement and analytics.
Key features:
- Leverage predictive AI to help you find trends you can use in your content planning.
- Segment your content to easily pinpoint which types of videos perform best.
- Access analytics and reporting tools so you can ditch your spreadsheets for cohesive reports.
What to look for in a TikTok analytics tool
There are many different TikTok analytics tool options out there—we’re covering 13 different ones within this article. So how do you decide which tool will work best for your business?
By the way, if you’re looking for a breakdown of the best TikTok monitoring tools specifically, we recommend reading our post on those instead.
But generally, here are three key features to make sure your TikTok analytics tool has so it can help maximize your strategy.
Trend analysis
One important part of maintaining a relevant and exciting TikTok strategy is staying on top of popular TikTok trends. Knowing what’s trending improves your chances of going viral on the platform and reaching a massive audience with a single video.
This means you’ll want an analytics tool that gives you the full scope of what’s trending. This way, you can easily jump on trends while they’re hot, increasing views and staying relevant.
Streamlines reporting
Analytics platforms make it easier to get the full scope of your account’s performance. You can look at a single dashboard where all of your metrics are in one place. Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake.
Hashtag tracking
A main facet of your strategy should revolve around TikTok hashtags. Hashtags can improve your position on the For You Page and can help your videos show up in search results. With 40% of consumers using TikTok as a search engine, this is extremely important for increasing your reach.
Find a TikTok analytics tool that can help you with hashtag tracking so you know the best and most relevant hashtags to include alongside each of your videos.
Use a TikTok analytics tool to grow your presence
The right TikTok analytics tool can help understand your performance, find opportunities and win on the platform.
But why stop there? Sprout Social’s social media management platform lets you track TikTok analytics alongside all your other social metrics—in one place.
Access granular performance data, spot trends, build cross-network reports, schedule videos and posts and even respond to comments and DMs directly through Sprout.
Want to check it out for yourself? Sign up for a free 30-day trial today.
The post 13 TikTok analytics tools to boost your strategy in 2024 appeared first on Sprout Social.
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