As a YouTuber, hitting one million subscribers is a massive milestone and so is getting picked up by one of the most recognized modelling agencies in the world and having your own branded merchandise. Estée Lalonde has achieved all of the above but recently she did something quite radical – she decided to shake things up and rebrand her social channels and website with a new name and editorial focus. Her experience is representative of how YouTubers have longevity in their careers if they can garner a loyal following through staying true to what they believe in with their content.…
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