Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet? We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words, psychology, science, and more. Now we’re happy to share the quantitative numbers—based on one million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter! A note about engagement and data In this study, we define engagement as the sum of retweets, favorites, and mentions divided by the number of followers of the account. We chose to exclude clicks from…
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