Friday 31 March 2017

Say More With Your 140: Twitter’s Character Count Changes Live in Sprout

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#SproutChat Recap: The Future of Content Marketing

There’s a plethora of information and options available to consumers. All of which can make it overwhelming for buyers to make a purchasing decision. Content marketing has enabled organizations to prove their expertise and point of difference through thought leadership articles, how-to’s and videos. While these marketing methods have proven successful for bringing in leads and converting consumers, crafting exceptional content isn’t easy. Content marketing takes time, research, creativity and the ability to collect and measure the right data, identify patterns and adjust strategies.

On this week’s #SproutChat, Sprout All Star, Beth M. Wood, joined us for an insightful conversation on what marketers should expect and incorporate as they create and strategize on content.

Content Trends Are Always Changing

We’ve seen the evolution of content becoming more interactive and entertaining. On many social networks, content needs ad dollars behind it to have any kind of impact. Regardless, it must resonate with viewers or it will quickly get passed over. Trends have been heavily dictated by social network updates such as Facebook auto-play and Instagram Stories. Brands must stay on top of these changes and adjust their strategy at the drop of a hat in order to stay relevant and reach their target audience.

“Short & Sweet” Shouldn’t Apply to All Content

We’ve seen a shift short, “snackable” content. However, not all content should follow this rule. Never sacrifice the messaging in order to stay within an arbitrary timeframe guideline. The amount of value should correlate with the length. Don’t try to communicate too much with a 30-second video and don’t lack key takeaways in a 2,000 word blog post.

Combine Content Best Practices With What Works for Your Audience

Standard best practices advise that how-to articles and listicles are an easy win. While there’s value in abiding by what other brands have had success implementing, you should always be cognizant of what specifically is resonating with your audience. Perhaps a more narrative approach is more valuable. Look for evidence in the data, as well as anecdotally, to determine the direction of your overall strategy.

What to Expect in the Near Future

Stay ahead of the curve! Here’s what the #SproutChat community expects to be successful in near future.

Join us next week on Wednesday, April 5 at 2 p.m. CDT. We’ll discuss how to be successful on all social networks. Until then, join our Facebook group to network and discuss any other social media marketing topics on your mind.

This post #SproutChat Recap: The Future of Content Marketing originally appeared on Sprout Social.



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Thursday 30 March 2017

6 Mobile-Friendly Sign Up Forms to Try Now

6SignUpFormIdeas_AWeber_Blog

It's been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened concern over the impact on their email list growth, too. With 60 percent of online traffic coming from smartphones and tablets, mobile users represent a massive audience when it comes to list building. So what's the status? Fortunately, we've found the Google update doesn’t mean you have to lose out on any of these valuable visitors. With careful planning and consideration, you can find the right kind of mobile-friendly form that's both effective and Google-compliant. Before we dive into six different types of opt-in forms you can use to continue growing your list, here's a quick look at what we did to optimize our mobile experience at AWeber HQ.

Our Google-friendly mobile sign up form strategy

When Google announced their penalties on intrusive pop-ups and interstitials, we immediately updated our mobile site for the blog. The first thing we did was remove any slide-in or pop-up forms. To continue our list building efforts, we replaced them with embedded forms and exit-intent forms. Since the Google penalty does not apply to desktop users, we left the experience as-is so they'll still receive the pop-up forms and slide-ins. This way, the sign up form experience varies based on whether users come from a desktop or mobile device.  The results so far? Not a single dip in our subscriber growth.

6 mobile-friendly opt-in forms

To help you navigate the world of sign up forms outside of the pop-up, here are six approaches you can take to motivate mobile users to subscribe to your list.

1. Embedded forms

As a consumer of content yourself, have you ever read an article and thought, "I really love this blog post, but I wish there was more information on that one topic!” With a contextual embedded sign up form, you can offer that deeper dive at the right time. If someone reads your blog post about sign up forms, and you have a course that could help them up their game, you can embed a sign up form in the post and offer it to them right away.  Just remember to keep the form copy short, to-the-point and highlight the benefits of signing up.   I recommend using embedded forms on longer, thorough posts. You can break up the important sections with a quick check-in, and give the reader a second to digest the information you've shared and sign up for bonus content. Just look at this form used by Regina, a blogger and coach for entrepreneurs: byRegina_MobileSignUpForms The form doesn’t break up the post in a jarring way, and is aligned with her content and branding.  

2. Header forms

But wait! Isn’t this just another embedded form? Well, yes it is. Technically. It’s important to note, however, that the placement of a specific sign up form on your site is just as important as the type of form you use. While pop-up forms are the cat’s pajamas of sign up form conversion, embedding a form into the header has some added benefits for your mobile users.   Just check out this form from The Atlantic: TheAtlantic_MobileSignUpForm It only asks for your email address, and you can move right past it to the website content without an issue. These kinds of forms are best suited for your most highly-trafficked pages. Just keep in mind that a header form works best when it’s simple and only asks for name and email address – so if you want to collect more subscriber details, this might not be the best approach. As visitors sign up to your list, however, you do have the option to get more subscriber details along the way.

3. Footer forms

Forms embedded in your footer are a great way to drive conversions. By offering your prospects something of value at the end of a post or site page, you’ll help continue the conversation. Think of your own content. Is there a blog post that’s performing better than others? Why not add a form at the end to promote your email list or another piece of relevant content? These forms act as a reminder that the awesome information you provide doesn’t have to stop at the end of the article. A well-placed footer form can be used to continue educating your prospect on a topic they’ve already sought out. If you have an email newsletter, for example, promoting it in the footer would be a good strategy to try. When someone finishes reading your post, they’ll be more interested in getting future updates through email! Here's an example of a form we have at the bottom of our Ultimate Guide to Email Marketing resource: UltimateGuidetoEmail_SignUpForm At this point in the page, we can assume readers will be interested in downloading additional bonus content.  On other pages in the guide, we promote the bonus resources in a slightly different form called a sticky-bar form: UltimateGuidetoEmail_SignUpForm As users scroll through the content on their mobile device, the form sticks to the bottom. It doesn't obstruct the reader experience, and it’s a simple reminder that they can get additional content by signing up. Another benefit of footer forms? You can use them to collect more subscriber information. Since your visitors have read through your content, you can ask for more details, like what kind of content they want to receive.  

4. Click-to-open forms

I know it sounds too good to be true, but you can still have this type of pop-up on your mobile site. With this form, users can click a link or button that triggers a pop-up form.  Since visitors choose to open the form, they'll also be more likely to sign up. Another great thing about a click-to-open forms? You can add them to a variety of relevant locations in your content. Check out how tech innovation and culture site, The Next Web, uses a click-to-open form to remind prospects of their upcoming conference: NextWeb_MobileSignUpForm  

5. Page-scroll forms

Many mobile sites provide users with the option to scroll past the form to access the content. This kind of form still provides readers with the ability to sign up, but again does not obstruct their ability to read your awesome content. It’s important for this kind of form to include some visual cues to prompt readers to continue scrolling. This helps them understand they can simply scroll past the form and get on with reading.  Not sure if your forms are optimized to collect sign ups? Sign up for our bonus content below!    

6. Exit-intent forms

Exit-intent forms display when a user goes to leave your site. This form gives you the ability to still get the benefits of a pop-up, but in a way that's compliant with Google and doesn't interrupt the user experience.  These forms also work well when used in conjunction with an embedded form. If a person doesn't sign up from a form while reading your content, for example, an exit-intent form works to remind them of what they'd be missing out on. And the more value you can provide, the better. Offering an incentive like an ebook or an exclusive discount for signing up can motivate on-the-fence visitors to sign up for your list.

What works for you?

Now that we've covered mobile sign up form alternatives to the pop-up, I'd love to learn more about what you've tried since Google's interstitial penalty update earlier this year. What works best for you? Let us know in the comments! 

The post 6 Mobile-Friendly Sign Up Forms to Try Now appeared first on Email Marketing Tips.



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Making the Best Facebook Ads in MailChimp

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Wednesday 29 March 2017

Instagram vs. Snapchat: Which is Best for Your Business?

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Boutique Agency Experts Offer Tips on Finding Success on Social

Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Not only do they need to be good at marketing, but often they are managing new business, operations, HR and more.

Many of our Sprout All Stars come from small or single person teams. They shared their advice for running a boutique agency, along with recommendations for tools and why this kind of job is so rewarding.

What are some tactics to ensure you have a solid list of clients?

Nicholas Scalice: One of the tactics that has served us well over the past two years has been partnership and certification opportunities. For instance, we’re involved with the Unbounce Partner program and the ActiveCampaign Certified Consultants program. By partnering with the platforms that your potential clients are already using, you can become much more proficient in using them, while generating leads at the same time.

Keri Jaehnig: The key is having the RIGHT clients. Not every client is the right one, and we’ve learned that over time. The right client list comes from targeting the type of client that is in the position to pay for services, can can also benefit from what we offer. From there, communication is of utmost importance. We keep our clients updated with changes in the social media industry.

And, we’re always training them on something that will benefit them and our partnership. In turn, we see referrals. However, a business must always be planting seeds by networking, advertising, etc. IMPORTANT: A social media marketing agency should be doing for themselves what they promise they can do for others, or they are not leading by example.

Rebekah Radice: Invest in a solid Inbound marketing strategy. While it might be a low cost option, the results can be huge when done right. And don’t forget the role email plays in Inbound. It’s still the best way to control your message and nurture client relationships through segmentation and personalization.

What resources do you rely on the most?

David Pride: The softwares I rely on most include: Sprout Social, PhoneBurner for sales calls, Canva for design, and Camtasia for video editing.

Nicholas Scalice: We try to specialize in just a few tools, but to get really, really good at them. For us, that mostly consists of Unbounce (for landing page design), ActiveCampaign (for email marketing and automation), Hotjar (for qualitative analytics and feedback), Drift (for on-site chat), and of course, Sprout Social (our social media command center). We also love productivity tools such as Slack, Zapier, Trello, and Asana.

Keri Jaehnig: We use a proprietary combination of both free and paid tools. Among our favorites are Sprout Social, Canva, ManageFlitter, LeadPages, MailChimp and several mobile apps. For our own website, we use managed hosting and a trusted web developer. Those two things we would not give up for the world!

Rebekah Radice: Project Manager – Atlassian JIRA

  • Social Media Tools – Sprout Social and Post Planner
  • Productivity – Slack, Google for Work
  • CRM – Hubspot
  • Customer Management – Intercom

What are some initiatives or protocol you follow to ensure fast growth?

Nicholas Scalice: We try to have a detailed process for everything, and a system for tracking what we’re working on. For us, accountability, responsibility, and trust are three of our most important values, so our processes are built around that. For instance, we use Asana as our project management software. Every task in Asana needs to be assigned to just one person. This helps track the accountability of a task down to a single person.

What does your marketing strategy look like? Is content marketing a must for agencies?

Keri Jaehnig: Fluid. Always open to change to reflect dynamics of the industry. Content marketing is a backbone to any strategy for any agency, I believe. As I’ve told many, “when the blog stops, so does everything else.” In turn, social media content can be repurposed, and should lead back to the website and blog.

Rebekah Radice: If you want to connect with the right people and build a system that supports continuous growth, investing in content marketing is a must. And you don’t have to start big to make it effective. Begin by defining how content will support your business goals. Run an audit and review how it’s currently performing–from type to message to channel–review it all.

Now determine where you’re receiving the biggest results. What could you do better or provide more of? Next you’ll choose your channels. Which ones will you focus on, double down on, and go all in on in 2017? The biggest mistake I see so many marketers make is a scattershot approach. Commit to the process, not the tactics and you will succeed.

How can you partner with other agencies or businesses for a mutually beneficial outcome?

Keri Jaehnig: An ideal partnership is a project where agencies can come together and offer stellar service in a complementary way. For example, maybe one agency offers great social media marketing and another offers more expertise in traditional marketing. Together, their customer gets the best of both worlds by utilizing both agencies. Other possibilities might be working together to host a summit-type event, partnering on a series of webinars, or even pulling in an expert as a consultant for a type of training while the social media marketing agency handles the rest of the project. The key is pulling together different strengths in a way that offers a win for all.

David Pride: We have found that partnerships for us are pretty beneficial, especially because we only do social media for our clients. Since we have one sole focus we do not present a threat to other “full service” agencies. They feel pretty comfortable partnering with us as their social partner knowing that we have no interest or competency in web development or other traditional agency roles.

Is it better to focus on one or two industries or focus on one or two core competencies?

Keri Jaehnig: Here, we have tried both tactics. An agency needs to decide, and work the plan.  However, I will say that it usually works out that an agency will serve a select group of niches and be strong in a couple of key competencies.

Does physical location often play into whether or not you win Business? Is it always beneficial to be local?

Keri Jaehnig: Being local to customers does have it’s advantages, but it is not necessary. We have clients all over the world! They key is to really research your client, their competition, their brand voice, and their location. If done well, it is easy to capture the brand voice and make it seem like we’re right on site!

David Pride: I live up in Maine, a state that some folks don’t even know exists. I have found that my location doesn’t matter too much to my clients – we serve companies around the world. I think location is important if you plan on having a massive corporate infrastructure, though…but that is not my goal.

Name some agencies you look up or have learned from.

Nicholas Scalice: The first agency I ever worked at was Ten Golden Rules, based right here in Boca Raton, Florida. I learned so much from that role, and from their founder, Jay Berkowitz. His team continues to innovate in the performance-driven marketing space. Above all else, Jay taught me to constantly be on the lookout for new trends, and he showed me the power of testing and optimizing every aspect of a campaign. Another agency I really admire is KlientBoost, founded by Johnathan Dane. They are super-focused on being the absolute best at a few things, rather than being moderately good at a bunch of things. You can learn so much from this approach. It’s all about focus!

Keri Jaehnig: Marketing Nutz. I’ll also say that Sprout Social has developed their tool, brand, and business model quite well.

What makes agency life so rewarding?

Nicholas Scalice: Variety! The best part of working with multiple clients in an agency environment is that you get to work on a wide range of projects, of all different types. Even if your agency is focused on just one niche, no two projects are ever the same. For those of us who like to have variety in our day, it’s rewarding to be able to work on a Facebook lead generation campaign in the morning, and a landing page optimization project in the afternoon for instance.

This post Boutique Agency Experts Offer Tips on Finding Success on Social originally appeared on Sprout Social.



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Tuesday 28 March 2017

The 5-Step Guide: How to Be Successful on Instagram

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The Evolution of MailChimp’s Coffee Hour

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Monday 27 March 2017

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

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Friday 24 March 2017

#SproutChat Recap: Creating Shareable Content

Creating content is easy, but creating content that your audience consistently shares is something else entirely. At this #SproutChat, the folks at BrandExtract and the Sprout community shared best practices for creating on-brand content that will reach the right people and have a meaningful impact. Check out additional advice from the team on creating brand content that earns shares.

Create Content That Cuts Through the Noise

Social networks are saturated these days. Consider what would undoubtedly catch someone’s eye. Attractive images or video are a good place to start. Consider niche content that will appeal to your audience specifically. The more relatable, the higher likelihood that people will share or engage with the post.

Look Beyond Social Networks for Promotion

Social networks are likely your main focus as a social media marketer as the place to promote content, as they should be. But consider ways to highlight social media posts containing content. For example you could start an email campaign highlighting your most popular Instagram posts. Similarly, you can create something tangible, such as a handout or swag, from a successful piece of social content.

Encourage Team Members to Share Content

Some reliable bets you can make around content sharing involves your own team. Educate your colleagues on the benefits of sharing branded content on their social networks. Be sure to make it easy to share through a reliable advocacy tool. Offer sample copy and reward positive behavior such as consistent sharing (as opposed to constant).

Measuring Success Is a Longterm Commitment

Keep in mind that content marketing is typically a long term strategy. It might take several social media posts and more than one web visit to actually generate ROI. Work with your team to consistently monitor what’s impacting the bottom line and balance that with popular content to create a strong content strategy.

Join us next week for #SproutChat on Wednesday, March 29! We’ll be joined by Sprout All Star, Beth M. Wood, to discuss the Future of Content Marketing. See you sat 2 p.m. CDT on Twitter!

This post #SproutChat Recap: Creating Shareable Content originally appeared on Sprout Social.



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Thursday 23 March 2017

Better Collaboration with Recent Enhancements Across Sprout

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Mejor colaboraciĆ³n gracias a las mejoras recientes en Sprout

La plataforma de Sprout les permite a los equipos colaborar mejor y administrar mĆ”s fĆ”cilmente sus flujos de trabajo. Recientemente, hemos lanzado muchas mejoras para perfeccionar las funciones de usuario dentro de su equipo y configurar los ajustes del perfil y de administraciĆ³n, para maximizar la productividad y el valor de la plataforma.

Ya sea que estĆ©s administrando un equipo de dos personas o decenas, las herramientas de colaboraciĆ³n de Sprout garantizan que los equipos estĆ©n configurados para el Ć©xito dentro de la plataforma y ofrecen una amplia gama de funcionalidades que se pueden utilizar a travĆ©s de diferentes equipos y departamentos.

Interactuar con los clientes a travƩs de los permisos para responder

Ahora, Sprout tiene una configuraciĆ³n para los permisos de usuario llamada “puede responder”. “Puede responder” les permite a los usuarios responder a los mensajes en la Bandeja de entrada inteligente y, al mismo tiempo, les solicita que envĆ­en los mensajes para su aprobaciĆ³n Para controlar quĆ© tipos de mensajes los usuarios pueden publicar, la opciĆ³n “puede responder” llena una brecha entre “necesita aprobaciĆ³n” y “tiene permisos para publicar”.

Al utilizar este nuevo permiso, ahora, los equipos de servicio al cliente pueden responder a las necesidades y las solicitudes que llegan a travĆ©s de la Bandeja de entrada inteligente, mientras los equipos de la marca y el contenido pueden trabajar de forma proactiva en redactar mensajes, sin tener que preocuparse de que un mensaje sea publicado por gente fuera del equipo. Estas herramientas de colaboraciĆ³n ayudan a los equipos a resolver problemas sin inconvenientes, atender a los clientes potenciales y entregar una experiencia de marca excepcional.

Obtenga mĆ”s informaciĆ³n acerca de cĆ³mo solicitar la autorizaciĆ³n “puede responder”.

Comparta informes fƔcilmente con sus equipos enviando archivos PDF

Los usuarios de Sprout ahora pueden enviar informes como archivos PDF directamente a cualquier direcciĆ³n de correo electrĆ³nico. Esta es la primera de una serie de caracterĆ­sticas que proporcionan una funcionalidad mĆ”s robusta en torno a la oferta de entrega de informes de Sprout.

En esta primera actualizaciĆ³n, la opciĆ³n de enviar archivos PDF les permite a los usuarios enviar archivos PDF por correo electrĆ³nico rĆ”pidamente a los interesados, directamente desde el menĆŗ para exportar de cualquier informe. Los usuarios pueden compartir fĆ”cilmente informes con sus compaƱeros de trabajo o grupos de interĆ©s que no tengan una licencia de Sprout, lo que hace que los informes estĆ©n disponibles para todos los miembros del equipo fuera de Sprout en formato PDF, cada vez que lo necesiten. Obtenga mĆ”s informaciĆ³n sobre cĆ³mo utilizar esta caracterĆ­stica de informes.

Administra la configuraciĆ³n de la Fila de publicaciĆ³n con miembros adicionales del equipo

Un simple agregado a las opciones de permisos de la compaƱƭa en la pantalla de los perfiles de usuarios y sociales ofrece mejores opciones para realizar publicaciones en colaboraciĆ³n con el resto del equipo, dentro de la fila de Sprout. Ahora, los usuarios con acceso para Gestionar perfiles y permisos pueden autorizar a los usuarios en su equipo a administrar la configuraciĆ³n de la fila.

Anteriormente, solo los propietarios de las cuentas tenĆ­an la capacidad de administrar esta configuraciĆ³n. Considerando que muchos equipos se distribuyen en todo el mundo, es importante tener en cuenta que los administradores de las filas verĆ”n los tiempos de la fila en sus respectivas zonas horarias. ObtĆ©n mĆ”s informaciĆ³n aquĆ­.

Configurar las herramientas avanzadas de Twitter para la atenciĆ³n al cliente

Los usuarios de Sprout en el plan para empresas ahora tienen acceso a una nueva pantalla de configuraciĆ³n llamada ConfiguraciĆ³n de atenciĆ³n al cliente. Desde esta pantalla, los usuarios con acceso para administrar perfiles y permisos pueden configurar los perfiles de Twitter para recibir los MD de “Nadie”. AdemĆ”s, aquĆ­ es donde los usuarios pueden configurar los Opiniones del cliente en Twitter; una herramienta avanzada de atenciĆ³n al cliente que utiliza los mensajes directos como un canal para obtener comentarios directamente de los clientes, despuĆ©s de una interacciĆ³n de servicio.

Nunca te pierdas de un mensaje con las notificaciones de Facebook e Instagram

Ahora, los usuarios de Sprout pueden configurar las notificaciones en iOS y Android para todos los tipos de mensajes de Facebook recibidos en la Bandeja de entrada inteligente, que incluyen comentarios y respuestas, mensajes privados, publicaciones y revisiones. Para Instagram, los usuarios pueden configurar los comentarios y la ubicaciĆ³n de palabras clave de la marca como notificaciones.

Los usuarios mĆ³viles pueden configurar notificaciones para cada tipo de mensaje individual, lo que les ofrece la flexibilidad de activar/desactivar las notificaciones segĆŗn sus preferencias. Para obtener mĆ”s informaciĆ³n sobre estas caracterĆ­sticas, consulte el comunicado oficial.

El objetivo de Sprout es ofrecer nuevas caracterƭsticas constantemente en todos los aspectos de nuestro producto, para ayudar a los equipos trabajar juntos de manera mƔs eficiente. Ahora, escuchar los comentarios de nuestros clientes y evolucionar constantemente nuestra oferta es nuestra prioridad. Mantente atento a las actualizaciones a travƩs de nuestras Ɣreas de productos en Sprout Social y, como siempre, ponte en contacto con nosotros si tienes alguna pregunta.

This post Mejor colaboraciĆ³n gracias a las mejoras recientes en Sprout originally appeared on Sprout Social.



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Melhor colaboraĆ§Ć£o com as recentes melhorias no Sprout

A plataforma do Sprout permite que as equipes colaborem melhor e gerenciem mais facilmente seu fluxo de trabalho. LanƧamos recentemente muitas melhorias para refinar mais funƧƵes de usuĆ”rio dentro de sua equipe e definir configuraƧƵes de perfil e de administraĆ§Ć£o para maximizar a produtividade e o valor a partir da plataforma.

NĆ£o importa se vocĆŖ gerencia uma equipe de duas ou dezenas de pessoas, as ferramentas de colaboraĆ§Ć£o do Sprout garantem que essa equipe seja constituĆ­da para o sucesso dentro da plataforma, oferecendo uma ampla gama de funcionalidades que podem ser utilizadas em diferentes equipes e departamentos.

Interaja com os clientes que utilizam a permissĆ£o de resposta

O Sprout agora tem uma nova configuraĆ§Ć£o de permissĆ£o do usuĆ”rio chamada Pode Responder. O Pode Responder permite que os usuĆ”rios respondam a mensagens na Inbox Inteligente e, ainda assim, exigindo que eles enviem mensagens para aprovaĆ§Ć£o no ComposiĆ§Ć£o. Ao proteger os tipos de mensagens que os usuĆ”rios podem publicar, o Pode Responder preenche uma lacuna entre o Precisa de AprovaĆ§Ć£o e as permissƵes de PublicaĆ§Ć£o.

Utilizando essa nova permissĆ£o, as equipes de atendimento ao cliente agora podem reagir a eventuais necessidades e solicitaƧƵes que chegam pela Inbox Inteligente, enquanto as equipes de marca e conteĆŗdo podem trabalhar de forma proativa no ComposiĆ§Ć£o sem ter que se preocupar que alguĆ©m de fora de sua equipe publique uma mensagem. Essas ferramentas de colaboraĆ§Ć£o ajudam as equipes a resolver questƵes de suporte, nutrir clientes potenciais e proporcionar uma experiĆŖncia de marca excepcional.

Saiba mais sobre como aplicar a permissĆ£o Pode Responder.

Compartilhe facilmente relatĆ³rios com suas equipes usando Enviar PDF

Os usuĆ”rios do Sprout agora podem enviar PDFs de relatĆ³rios para entrega direta a qualquer endereƧo de e-mail. Esse Ć© o primeiro de uma sĆ©rie de recursos que fornecem funcionalidade mais robusta no que se refere Ć  oferta de entrega de relatĆ³rios do Sprout.

Nesta primeira atualizaĆ§Ć£o, Enviar PDF permite aos usuĆ”rios enviar rapidamente PDFs por e-mail para as partes interessadas diretamente do menu Exportar de qualquer relatĆ³rio. Os usuĆ”rios podem facilmente compartilhar relatĆ³rios com colegas ou outros interessados que nĆ£o tenham uma licenƧa Sprout, disponibilizando os relatĆ³rios do Sprout aos membros da equipe fora do Sprout em um formato PDF sempre que precisarem visualizĆ”-los. Saiba mais sobre como utilizar esse recurso de relatĆ³rio.

Gerencie as configuraƧƵes de Fila de publicaĆ§Ć£o com membros de equipe adicionais

A simples adiĆ§Ć£o Ć s opƧƵes de PermissƵes da Empresa na tela UsuĆ”rios e Perfis de UsuĆ”rios abre mais oportunidades para a publicaĆ§Ć£o de colaboraĆ§Ć£o em equipe dentro da Fila Sprout. Agora, os usuĆ”rios com acesso Gerenciar Perfis e PermissƵes do Sprout podem autorizar usuĆ”rios de sua equipe a Gerenciar ConfiguraƧƵes da Fila.

Antes somente os proprietĆ”rios da conta podiam gerenciar essas configuraƧƵes. Tendo em mente que muitas equipes estĆ£o distribuĆ­das por todo o mundo, Ć© importante notar que os gerentes de fila lidarĆ£o com tempos de espera em seus respectivos fusos horĆ”rios. Saiba mais aqui.

Configurar as ferramentas avanƧadas do Twitter pelas configuraƧƵes de atenĆ§Ć£o ao cliente

Os usuĆ”rios do Sprout no plano Corporativo agora podem acessar a uma nova tela de configuraƧƵes chamada ConfiguraƧƵes de AtenĆ§Ć£o ao Cliente. Por essa tela, os usuĆ”rios que tiverem a opĆ§Ć£o Gerenciar Perfis e PermissƵes podem configurar os perfis do Twitter para receberem MDs de qualquer pessoa. AlĆ©m disso, Ć© aqui onde os usuĆ”rios podem configurar o Feedback de Cliente do Twitter, uma ferramenta avanƧada de atenĆ§Ć£o ao cliente que usa as Mensagens Diretas como um canal para reunir feedback direto dos clientes apĆ³s uma interaĆ§Ć£o de atendimento.

Nunca perca mensagem alguma com as NotificaƧƵes Push do Instagram e Facebook

Agora os usuĆ”rios do Sprout podem configurar notificaƧƵes push no iOS e Android para todos os tipos mensagens do Facebook compatĆ­veis com a Inbox Inteligente, incluindo: comentĆ”rios e respostas, mensagens privadas, posts e avaliaƧƵes. Para o Instagram, os usuĆ”rios agora podem configurar os ComentĆ”rios e a localizaĆ§Ć£o das Palavras-chave da Marca como notificaƧƵes push, tambĆ©m.

Os usuĆ”rios mĆ³veis podem configurar notificaƧƵes push para cada tipo de mensagem individual oferecendo a flexibilidade necessĆ”ria para ativar/desativar as notificaƧƵes de acordo com o que for mais importante para eles. Para saber mais sobre esses recursos, verifique o boletim oficial.

O objetivo do Sprout Ć© entregar consistentemente novas funcionalidades em todos os aspectos do nosso produto, para ajudar as equipes a trabalharem em conjunto de forma mais eficiente. Para nĆ³s Ć© prioridade ouvir o feedback dos nossos clientes e evoluir constantemente a nossa oferta. Fique atento para mais atualizaƧƵes em todas as nossas Ć”reas de produtos no Sprout Social e, como sempre, exponha suas dĆŗvidas a nĆ³s!

This post Melhor colaboraĆ§Ć£o com as recentes melhorias no Sprout originally appeared on Sprout Social.



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Getting the Perfect Shot with BOTE Boards

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Wednesday 22 March 2017

8 Twitter Bio Ideas to Attract More Followers

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Tuesday 21 March 2017

Twitter’s new Producer API is going to make live streams a whole lot better


You’re about to see a whole new caliber of live video on Twitter, as Twitter’s new API frees producers from having to broadcast via Periscope. Usually, if broadcasters want to stream live video to Twitter, they have to go through the Periscope app. Now, provided they have the Producer API, they can stream directly from an external device, from a video camera to a VR headset. In its announcement post, Twitter says this came from the multitude of high-quality video broadcasts from the users of Periscope Producer. Periscope Producer, introduced last fall, allowed video creators to use external hardware, such as cameras and microphones, in…

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Reddit adds user profiles to morph into a real social network


Reddit, long centered around communities, is finally giving face time to the individual users. Reuters reports that Reddit is joining the ranks of the “big” social media sites like Twitter and Facebook with the addition of user profiles. Redditors will be able to start threads directly on their profile, which they will moderate themselves. Other users can follow the profiles as they would a subreddit. The first profiles are currently available to three people, one of them being founder Alexis Ohanian. Gizmodo showed off a pic of Ohanian’s profile, which you can see above. It looks very similar to what you’d find on other…

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Twitter’s tenth transparency report shows massive scale of fight against extremism


The latest in Twitter’s transparency briefs shows how much terrorism effects the flow of social media and what the company has been doing to help combat the threat on its popular platform. Twitter released it’s tenth transparency report today, which covers the back half of 2016. The report includes information on legal requests the company has received, including content removal, copyright violations, and account information requests. The company also discloses what percentage of requests it’s complied with. The countries which issued the most legal content removal requests — that’s requests issued by governments, organizations, and lawyers representing individuals for removal of content…

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Advice for E-Commerce Newbies from We Make Websites

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Apple’s new video sharing app is called Clips


Today is a huge day for Apple, having launched a range of new iPads, and two special edition iPhones. One piece of news that will inevitably be overshadowed as a result is that the company has announcedits first ever video sharing app, called Clips. Clips, which was first announced last summer, is almost like the unholy lovechild of Snapchat, Instagram, Vine, Prisma, and iMovie. It exists entirely separate from the current Apple Camera application, available for the iPhone and iPad. The app lets you bedazzle your photos and videos with a staggering array of transforms, overlays, and filters. It also…

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How to Build a Social Media Marketing Funnel That Converts

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective.

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own.

While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

What is is the missing link? Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!

As you develop a “funnel mindset” and start to view your social media profiles as part of a larger marketing funnel, you’ll be able to fine-tune your strategy, develop ongoing connections with your audience and most importantly, increase your conversions.

So, how do you actually put all of this into action? Let’s start from square one.

What Is a Marketing Funnel?

A marketing funnel is essentially the path that your customers travel through—that journey from when they first become aware of your brand, product or service to when they actually make a purchase or refer a friend.

The specific stages of a marketing funnel vary depending on who you ask or what your goals are. But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” At the most basic level, your goal is to move the audience through each of those stages.

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software).

When a customer is aware they have a problem that needs outside help, they’ll start looking for general information and this is when they usually stumble upon your company.

With the help of introductory articles and information, they may then decide to learn more about what you have to offer. They carefully evaluate your offerings (and those of your competitors).

During this stage, your company has the responsibility of providing more in-depth information (such as case studies, price comparisons or even a product demo), that can help interested individuals make an informed decision.

The farther along a potential customer gets in the marketing funnel, the more in-depth their search becomes—and smart companies are there to provide the needed information that will ultimately guide a potential customer to making a purchase. By providing customers with the right information at the right moment, they’ll have the tools needed to make a decision.

Social Media as a Marketing Funnel

So how do your social media profiles fit into all of this? While social media can certainly play a valuable part in your company’s overall marketing strategy, it can also serve as its own marketing funnel that guides customers through their buying journey.

Think of what occurs when you first discover a new Facebook page. You likely stumble upon a page’s content thanks to a targeted ad, a news feed update from a friend or even a search that you conducted. If the content appeals to you, there’s a good chance you’ll follow the page. If you’re intrigued by their product or service, you might send the company a direct message or click through to visit their website.

As you continue to interact with the company through social media, you’ll be carefully guided to taking key actions—such as signing up for a newsletter or software demo. Continued engagement on social media will eventually lead you to more interactions on other social media platforms, landing pages and other locations. As their social media content helps provide information and support, you’ll eventually be able to make a purchase decision.

Of course, this is just one example of how social media can play a leading role in your marketing funnel. There are tons of other possibilities. In fact, some of the most popular social media funnels today rely heavily on paid social ads, with the goal of simply sending as much targeted traffic as possible to an optimized landing page where the rest of the conversion process takes place.

Creating Your Own Social Media Funnel

Social media can play a crucial role in guiding your potential customers through the marketing funnel. When you view your social media campaigns through the lens of your company’s overall funnel strategy, you’ll be able to create relevant, targeted content that leads to conversions, sales and referrals.

Now, you’re probably wondering, this all sounds great, but what can I do today to start thinking with a “funnel mindset?” The following key points can help you get on the right track:

  • Start with a strategy: Without a clear end-goal, your social media marketing funnel will never be successful. Determine how social media will fit into your overall marketing strategy. Is your content meant to guide customers through the entire sales process? Or is it only meant to generate awareness and bring new traffic to your landing page? Your answers to these questions should guide the type of content you share, as well as when and how you share it.
  • Focus on a few key strategies per platform: It doesn’t help to spread your social media marketing efforts too thin. Prioritize platforms based on which ones your target audience actually uses and how a particular platform fits into your funnel strategy. For example, while Pinterest’s “Buy now” button can take potential customers directly from awareness to making a purchase, this still probably isn’t the best place to promote a B2B software service. If you’re selling water bottles, solar chargers for smartphones or lace-up boots however, this seemingly minor addition could significantly improve your sales by helping customers go through the entire marketing funnel in a matter of minutes.
  • Monitor the metrics that matter: Even when your social media content aligns with various stages of the marketing funnel, you can’t take a “set it and forget it” approach. You might be confident that your content will work, but the only way to truly know is if you pay attention to your social media metrics. Trying to spread awareness on Facebook? Then you’d better watch your impressions and engagement statistics. Trying to use social media ads to get users to subscribe to your newsletter? Make sure you’re tracking the number of clicks each ad generates, and the cost per click. By evaluating the key metrics for each stage of the sales funnel, you can find out what works and tweak your content strategy to improve your results.
  • Be flexible: While your social media funnel may be focused on one particular aspect of the sales process, that doesn’t mean your visitors will view things that way. For example, your Facebook page might be primarily dedicated to spreading awareness for your product, but what will you do when someone sends you a direct message asking for more information? Such a person has clearly moved into the consideration/evaluation part of their buyer’s journey, and you’d better not leave them hanging! Just because a platform is primarily used for awareness doesn’t mean it can’t help you during the rest of the funnel as well. Look for opportunities to guide customers at any stage of their journey.

Ready, Set, Go

By now you should clearly see the importance of thinking with a “funnel mindset” when crafting your social media strategy. It might seem difficult at first, especially as you try to figure out which specific types of funnels work best for your unique audience. But don’t give up! Trial and error is just part of the process.

In the end, when you take the time to fully develop your social media marketing funnel and integrate it into your company’s overall marketing strategy, you’ll be far more likely to convert digital audiences into paying customers, while tracking it all back to specific social media campaigns. So get out the whiteboard markers because it’s time to start building funnels!

This post How to Build a Social Media Marketing Funnel That Converts originally appeared on Sprout Social.



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Monday 20 March 2017

Study: Fake news more likely to be trusted if shared by the right person


A new study confirms what you already suspect: Some people will believe anything if the right person shares it on Facebook. The Media Insight study, funded by the American Press Institute and AP-NORC, interviewed a sample of 1,489 adults on AP-NORC’s survey panel in the period between November and December last year. Media Insight created a series of fake social media posts sharing two identical articles from different sources — one article being published by the Associated Press, and the other by a fake site called DailyNewsReview. The participants were shown a mock-up social media post that showed the story being…

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Analyzing Your Emails: 7 Key Metrics to Watch

EmailMetrics_AWeberBlog

This post is the eighth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing. If you send an email out into the wild and don't review the analytics, did it really happen? Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result? To answer these questions and discover if your emails are helping you connect with customers and grow your business, checking the performance of your emails is essential. Like any other business strategy, analytics are the key to identifying success.  Plus, your email analytics can tell you different stories about subscriber engagement and the kind of content that resonates with them. With that kind of intel, you'll be able to discover opportunities to make improvements, deliver more value and increase the effectiveness of your emails. Interpreting the data from your email analytics may seem daunting, but don’t be afraid to delve into it. When reviewing your analytics, here are seven key email metrics you'll want to follow.  Don't feel like reading this post? Listen to the podcast adaptation below, or watch the YouTube video!

1. Open rates

Open rates measure the number of people who opened your messages and provide several insights into your email’s overall performance, including whether your subject lines are effective and the best times to email subscribers. If your open rates aren't as high as you want them to be, there are simple steps you can take to try to improve them. For example, try emphasizing urgency in your subject lines to make them more compelling. Or, add specific details that tell subscribers exactly what they'll get in your emails. Your goal is to stand out in the inbox, so you need to convince subscribers that your content is worth engaging with. Low open rates could also mean that you're not sending emails at an ideal time for your subscribers. Instead of Mondays at 5 p.m., try sending emails in the morning or on different days. Once you find what works, stick with it!  

2. Traffic

To find out the number of subscribers going from your emails to your website, you'll want to review your traffic metrics. These are particularly useful if your goal is to drive subscribers to a specific blog post to generate leads or product page to increase sales. It’s important to include one clear, compelling call-to-action (CTA) in every email to ensure a steady flow of traffic to your website. Also, make sure your CTA stands out from the rest of your email. If your CTA is too small or blends in, subscribers might miss it as they scan your content.

3. Click-throughs

Click-through metrics reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. As a result, this metric sheds light on the type of content your subscribers find valuable. If you find your subscribers are opening your emails but not clicking the links within them, there are a few actions you can take to fix this issue. Segmenting subscribers and sending targeted emails, for example, can work wonders for improving the click-through rate in your emails. I also encourage you to feature popular blog posts, new ebooks and exclusive product promotions to promote engagement. As you test different types of content, make note of what works and what doesn't. Your email content calendar should begin to focus your emails around the things your subscribers love most. If you need help identifying trends in your analytics or setting an email strategy, we created a few resources to help you along the way. Best of all? They're free when you sign up below!  

4. Sales

Sales metrics track how much revenue each email creates. Using this information, you can improve emails to increase profits over time. To make your emails more profitable, review messages that created higher-than-average and lower-than-average revenue. Identifying the key differences between successful and unsuccessful emails allows you to bring more value to your audience, which can eventually lead to increased sales.    Keep in mind that not everyone who receives your emails is ready to buy, and that’s okay. You can target these people by sending exclusive discounts, coupons or product information from a new angle.  

5. Unsubscribes

A high unsubscribe rate can be discouraging for email marketers, but I encourage you to find out why people are opting out of your list. There may be a chance for you to bring them back or prevent others from leaving. When someone opts out of your list, include a question on your unsubscribe page that asks why they've decided to leave. You can make this an open-ended question, or include specific options that ask whether you’re sending emails too frequently, or if a subscriber is receiving content that’s no longer relevant to them. As you gather feedback from subscribers, you could reveal a weak spot in your email marketing strategy that can be improved upon. 

6. Deliverability

If you find that your email open rates are unusually low and spam complaints are high, there may be an issue with deliverability, which influences whether or not your emails make it into your subscribers' inboxes. There are several factors that influence the deliverability of your emails, but the best way to maintain a good email deliverability rate is by adhering to the CAN-SPAM Act and email marketing best practices. According to the CAN-SPAM Act, a U.S. law that regulates commercial emails, senders must:
  • Include a way for subscribers to unsubscribe
  • Contain the sender’s valid postal address
  • Be clear about who is sending the email
  • Label the message as an advertisement
  • Avoid misleading subject lines
Additionally, be sure to follow basic email marketing best practices, such as:
  • Send valuable content
  • Email regularly (at least once a month)
  • Set expectations on your sign up form and deliver what you promised in your emails
This will make your emails more desirable and encourage subscriber engagement.

7. Revenue per email

Tracking the return on investment from your emails isn't always easy, but it's a helpful way to track the success of your email marketing strategy. To help you get a clear sense of how your emails are driving revenue to your business, try using the following formula: RevenuePerEmail_AnalyzeandOptimizeEailMarketing_AWeber As you identify which emails are driving the most revenue, you can make tweaks to your overall strategy to send more similar emails and optimize success. 

Optimize your emails for success

These metrics provide an accurate, comprehensive overview of how your messages are performing, and I encourage you to use them to optimize your future email sends.  Want more tips for improving your email marketing strategy? Check out the Ultimate Guide to Email Marketing to learn more tips like these and how to grow your business through email.  UG2EM-blogCTA-2

The post Analyzing Your Emails: 7 Key Metrics to Watch appeared first on Email Marketing Tips.



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Instagram Analytics Guide: How to Pull & Examine Your Data

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What Snapchat learned from Google


Whenever I see Snap Spectacles mentioned somewhere, I smile. Though it’s not because I think it’s an amazing product and going to be hugely successful. I don’t know much about these things, but I do like how they sometimes work out. I especially enjoy comparing the introduction of Google Glass to that of Spectacles. When Google Glass was launched, the collective reaction was “I’ll look silly with those things on!” At the same time, Google responded as “You won’t look silly! It’s going to be mainstream!” Boy how much I wish that had happened, though. I’d love to have some…

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