Friday 29 July 2016

What Makes a Really Good Email?

Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work.

We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your own email strategy.

It takes time and testing to know what will resonate with your audience, but if you take a cue from these email experts, you’re as good as gold.

What separates a really good email from the rest?

It depends – the answer really comes down to what your readers are most receptive to. Plain text can be just as effective as elaborate designs and interactive content, but you won’t know until you test!

Take note of any trends in your click-thru and open rates and use that data to give your subscribers what they want most.

Don’t be afraid to get creative.

In order to make an impact on your audience, you have to boldly go where no email marketer has ever gone before. (Or least far enough to stand out from the crowd.)

Part of being on top means recognizing the need for a more personalized experience. The number one takeaway? Custom content always gives us the feels.

Some trends are worth paying attention to.

Sometimes you keep an eye on things outside of your own industry to see what’s trending. 

When other email marketers share their success stories, take their advice and run. Plus, it never hurts to add new creative concepts to your marketing toolbox. You never know how it can boost your existing content!

Don’t get lost in the noise

The marketing world is loud. Companies are competing left and right to outdo the other so it’s important to stay relevant, innovative and bold.

Your content and design should be able to speak for themselves.

Mistakes happen. Learn from them!

Mistakes happen, but fortunately they’re avoidable. (Even email experts make mistakes.)

Some major things to keep in mind are a consistent experience and making sure all of your emails are responsive on both web and mobile.

Be willing to go the extra mile.

First impressions matter. Make sure your design looks great, is functional and all of your links work. This is your time to really sell your customers on what you have to offer.

Here’s where the experts get inspiration.

Sign up for the email lists of your favorite brands, retailers and influencers. Bookmark the emails that catch your eye. Ask what is it about them that makes you stop and stare. 

It’s not a bad thing to need a little direction. (Consider it constructive research.)

Want to join the movement?

There you have it, folks! Some of the most ingenious tips from the pros.

Missed out on this week’s chat? Here’s your chance! You can find us same time/same place on Thursday, August 11 at 12pm ET. Don’t forget to follow us on Twitter @AWeber.

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#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat, we discussed which analytics are worth paying attention to and what to do with your social media data
.

Prioritize Your Time

The first step in analyzing your data is prioritizing your time by understanding which metrics are worth looking at. Make sure you determine your objectives and figure out what type of data will help you reach your goals-then dive into the numbers. Depending on your goals, you won’t need to dissect every single measurement available, so be sure to highlight the key 3-5 that will prove to senior management that you’re reaching your goals. If you’re unable to objectively measure what you need set benchmarks to track progress.

Correlate Metrics With Achieved Goals

Frequently and consistently monitor metrics in comparison to your goals. Pay attention to alternate factors lending to success and pivot and adjust if necessary. Don’t be afraid to tap colleagues for additional measurements in order to paint a more holistic picture of your social data,. Take credit for the results from your efforts and collaborate to work towards 10x-ing those achievements.

Use Tools to Scale Your Efforts

Don’t go at it alone! Use social media reporting tools to easily collect and organize metrics. A software is worth the invest, as it will be able to find data much quicker than you or your team can. A software or tool may also help you figure out which metrics to watch in the first place. When your whole team has access to social data, it streamlines progress and allows all of you to achieve more.

Present Your Data in a Way That Your Boss or Client Will Understand

Create an easily interpretable format and visualization of your data so that all stakeholders involved can quickly see the progress or opportunities for improvement. Feel free to get creative and distill the insight into its simplest format.

Join our #SproutChat Facebook community where we post the weekly topic and discussion questions. See you at the next chat on Wednesday, August 3 at 2 p.m. CDT.

This post #SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media originally appeared on Sprout Social.



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Let’s Get Technical: How to Create Video Content

By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video… including video on a landing page can increase conversion by 80 percent… 75 percent of online video viewers have interacted with an online video ad this month… is your jaw dropping yet?).

But I understand why you might not be ready to dive into the video marketing trend. Of course you want to create video. But maybe you just don’t think you have the skills or tools to get started.

Well, I’m here to tell you that you do. And before you start with the excuse that “you’ve tried creating videos with little-to-no success,” I’m going to show you how to do it better next time.

All you need is a little technical guidance. 🙂

 

Video 101: Screen and live recordings

There are two types of videos you can create: a screen recording and a live recording.

Screen recordings

If you want to record something on your website or provide a tutorial on how to do something on a computer, you can make a screen recording. Here’s an example of what I mean:

These are perfect if you don’t want to just have someone explain how to do something; instead, you can show them exactly how to do it. Screen recordings can live on their own, or they can supplement a live recording with actual humans in it (which I talk more about later in this post).

All you have to do is open up the recording software of your choice (like QuickTime or CamStudio) and hit record!

A quick piece of advice before you start: screen recordings will capture sound, so be sure to record in a quiet room. While this means avoiding locations where people are talking, consider subtle noises like the sound of an air conditioner or other humming appliances.

For more information on how to create a screen recording, what equipment to use and advice on editing, watch this video featuring our very own video education specialist, Jay Moore:

Live recordings

Want to include a friendly face in your video? Live recordings (also referred to as “talking head” videos) are the way to go.

Before you start, be sure to consider these essentials: lighting, audio and on-screen talent.

Jay wrote about this in a previous post, but here are some highlights:

Pay attention to lighting to ensure you capture clear and clean visuals. Now that doesn’t mean you have to purchase expensive lighting equipment to achieve this look. Instead, aim for locations or rooms that are well-lit.

A standard camera that films video is all you need; even your iPhone will work just fine (just don’t use your laptop).

For audio, Jay recommends an iPhone compatible clip-on mic. Also, try to find a location that has as little environmental noises as possible (e.g., HVAC systems, people talking, birds chirping).

To prep your on-screen talent, I recommend preparing a script or outline of what the person in your video will be talking about. This will help you or your colleague stay on track.

For more detailed information on live filming, being on camera and reading scripts, check out this video:

Pro Tip: Need help on what to say in your videos? Learn more.

 

Adding the final touches: Video hosting & calls to action

Hosting your videos online makes it possible for your audience to easily watch them. It also gives you a link to share with others.

Our team’s favorites include Vimeo and YouTube. While both are great locations for hosting, they differ in price (Vimeo has a freemium plan, but requires a paid account for added features, while YouTube is free for all). Wistia is another great hosting platform, but we recommend it as you scale up your video content strategy.

Each platform also includes basic analytics, which allows you to see how viewers are engaging with your video content. From number of plays to how long someone watches a video, these statistics can help you identify what is and isn’t working in your video strategy.

Although the differences between each platform may be minor, be sure to do your research to find one that meets your needs (and budget).

Hosting with these providers also makes it possible to add calls to action (CTAs) within your videos. This allows you to drive viewers back to your website or encourage them to subscribe to your email list.

For more information on choosing a video hosting platform and adding CTAs, watch the video below:

 

Spread the word: Sharing your video

Once your video is complete, you can share it through email, social media, your website… any location where you interact with your online audience.

Although I may be biased in suggesting email as a must-have channel for sharing your awesome videos, the proof is in the data: according to Hubspot, adding video to your emails can lead to a 200-300 percent increase in click-through rates!

So, it’s a no-brainer. For more information on adding video to your next email, check out this video below:

 

What will you create with video?

Now that you’re equipped to create engaging video content, it’s time to get started.

Have other questions about creating videos? Ask away in the comments below and we’ll get back to you shortly.

The post Let’s Get Technical: How to Create Video Content appeared first on Email Marketing Tips.



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The big flip: How Snapchat reoriented video advertising


Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format. However, in just the past year or so, this silent yet pervasive trend has been completely flipped. A very important reason for this change has been Snapchat and their dogged insistence on pushing portrait video. Embracing vertical video poses technical challenges for brands who would like to repurpose their video content on other platforms. This change also requires a different artistic eye and thematic bent. This article will illustrate…

This story continues at The Next Web

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Thursday 28 July 2016

12 Free Design Tools We Love

Visuals. We love ‘em! And so does everyone else: According to Kissmetrics, content with relevant images gets 94 percent more views than content without images.

But if you’re already wearing more than one hat, adding “part-time web designer” to your resume is probably the last thing you need right now. That’s why we’ve rounded up our favorite free design tools to help you save time and money – and still make it look like you have a designer on call.

Canva 

1

With it’s clean user interface (UI) and drag-and-drop functionality, Canva was built with the non-designer in mind. From social images to infographics, Canva can be used for projects of all types and sizes. We love it’s easy-to-use templates that make us look like pros.
Best for: Social Media, Blog Posts, Email Campaigns

Pablo by Buffer 

2

Our friends at Buffer built this easy-to-use tool that allows users to create beautiful social images in seconds. With Pablo, you can create custom social images to promote your brand. It may not have as many options as Canva, but don’t let it’s simplistic feature set turn you off – it’s pretty much foolproof.
Best For: Social Media

Landscape by Sprout Social 

3

Want images that are optimized for social media? Look no further than Landscape, the social image resizing tool from Sprout Social. No more time spent cropping and resizing photos – Landscape does it for you.
Best for: Social Media

Over 

4

Create beautiful photos straight from your phone. Over coins itself as the “fastest, easiest photo editor” and we have to agree! With over 10,000+ images and graphics to choose from, inspiration is only a few clicks away. (Think of it as the 2016 alternative to WordArt.)
Best for: Social Media, Blog Posts, Email Campaigns

InVision 

5

InVision is a design-driven project management tool that’s best for creating prototypes and workflows. It’s especially good if you’re taking on your own website design or working with a small to mid-size team since you can suggest edits right onto the page. Once you upload your design, you can add animations, text and gestures to transform static images into interactive prototypes. Plus, you can test your designs on mobile devices to make sure it actually works.
Best for: Teams, Websites, Email Templates

Giphy 

6

Though the debate is still out on how to pronounce the term, it’s safe to say that much like a photo, an animated GIF can speak a thousand words – and possibly more. (This is especially useful when you’re facing a 140-character limit.) That’s why we love Giphy, the internet’s biggest library of animated GIFs. It’s database is easy to search and there hasn’t been a time when we couldn’t find the perfect GIF for the job.
Best for: Social Media, Blog Posts, Email Campaigns

Instagram

7

With all of the supplemental photo editing apps out there, sometimes we forget where it all started. We love Instagram’s in-app editing features and filters. Plus, it’s a great place to collect user generated content (UGC) from your fans to use on your website, blog or social channels.
Best for: Social Media, Blog Posts, Email Campaigns

VSCO 

8

Short for Visual Supply Company, VSCO Cam is a photo app that brands itself as a community of discovery and expression. It’s much like Instagram in that you can edit and share photos, but in your own library. And that’s why we love it! VSCO is a great place to edit and curate photos before you share them to your followers. We use it to test out different filters and styles to see how they look as a whole. (This is especially important for keeping a consistent look and feel to your feed.)
Best for: Social Media, Blog Posts, Email Campaigns

Priime 

9

Priime teamed up with top photographers to create over 100 beautiful styles you can apply to your photos on both Mac and iOS. It’s no-frills interface (sorry, no stickers or text overlays here) makes it super easy to create clean, beautiful images. Our favorite part is the batch editor, which means you can give an entire photo shoot or campaign a consistent look in just a few clicks. Plus, each style is broken down to reveal how it’s built, as well as its best use cases.
Best for: Social Media, Blog Posts, Email Campaigns

Death to the Stock Photo 

10

Royalty-free stock photos sent to your email every month? Sign us up! Death to the Stock Photo sends monthly downloadable images from talented photographers and artists so brands no longer have to shell out a lot of money for aesthetically pleasing images. We love that each pack tells a story, which is great for giving a consistent look to a blog post or email campaign.
Best for: Social Media, Blog Posts, Email Campaigns

Pexels 

11

Pexels brands itself as having the “best free stock photos in one place.” And well, we can’t disagree. The site adds over 50 new photos daily, so it’s unlikely that you’ll run out of things to choose from. No generic stock photos here; the ones on Pexels are actually good.
Best for: Social Media, Blog Posts, Email Campaigns

Unsplash 

12

Ten new photos every 10 days by email. (That’s one photo per day if you do the math.) Oh, and you can use them anywhere: As per their website, you can “copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.” Win-win.
Best for: Social Media, Blog Posts, Email Campaigns

Let’s Start Creating

Have you used any of these tools? What are your favorites? Send us a tweet @AWeber or leave a comment.

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Wednesday 27 July 2016

Snapchat raised so much money they’re doing something really weird with it


1.8 billion US dollars would make any sane person go crazy. Personally, I think I would buy an island. But what happens if you’re one of the biggest, most influential social media companies the world has ever seen? Well, you start doing weird things too. In an interesting turn of events, Snapchat decided to put their famous ghost on the bottom of the baskets used during airport security control. There are two versions to be found — one of a normal, friendly Ghostface Chillah and one X-ray version that appears when you scan a Snapcode. There also seems so be a location-specific…

This story continues at The Next Web

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The Twitter Best Practices Handbook

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Tuesday 26 July 2016

[Podcast] Episode 32: Redefining the Line Between Sales and Spam with John Bonini

Are you sending spam without even realizing it?

In this episode of the Ask Me About Email Marketing podcast, we talk with John Bonini, Growth Director at Litmus.

In a blog post written earlier this year, John explored the nuances of selling and spamming. Email marketing is evolving, and it’s crucial for marketers to reinforce the value they’re providing, while redefining traditional views on spam. John shares his take on how to be relevant, be human, and tactfully write to convert.

Check out the episode above, and you’ll hear about:

  • How email marketers define spam vs. how consumers are defining spam
  • Different ways to consider personalization
  • Why NOT selling your solution is selfish
  • How to source great marketing copy
  • The importance of manual outreach
  • And much more…

Here are a few links that were mentioned on the show:

We didn’t get to cover it, but here is a fantastic series of articles Litmus put out regarding Single v. Double Opt-in:

Click here to download this episode directly. (MP3)

Have a question about email marketing? Leave us a message at aweber.com/podcast.

The post [Podcast] Episode 32: Redefining the Line Between Sales and Spam with John Bonini appeared first on Email Marketing Tips.



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Make a stranger’s day by letting this cat send a message for you


We all feel a little bit down sometimes. Maybe it’s because you forgot to buy groceries, or because you pissed off the entire internet. In any case, it’s always nice when someone reaches out to you. Thanks to Kruzo, that someone can now be a cute cat on your phone. Simply send a message and wait until the recipient replies. The messages I received were generally very friendly and kind, showing that it’s not impossible to create an anonymous community without trolls trying to insult anybody they can get their hands on. After receiving the message, you get the option to like it,…

This story continues at The Next Web

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Monday 25 July 2016

Tips for Choosing the Right Email Marketing Service for Your Business

Give yourself a pat on the back. You’re here because you know email marketing is essential and you want to learn how to incorporate it in your marketing strategy. You’re one smart cookie.

There are a lot of things to consider when deciding which email service provider (ESP) is going to help you launch or grow your business. So don’t feel rushed.

To help you reach your final decision, here are some things you should consider:

Establish goals for your email marketing strategy

What are you looking to accomplish with email marketing? The answer to this question is usually the same: Connect with more customers and earn more income, of course!

When you have the right ESP to support you, it becomes even easier to turn that dream into a reality. Growing your business through email is possible because it gives you a constant two-way stream of communication with your customers. It’s also a great way to keep them in the loop with promotions and updates.

As you set expectations in the beginning, it’ll guide you towards an ESP with the features to help you meet your goals.  

Identify your budget

The same way that every business is different, so is every budget.

Email marketing is often inexpensive, but it’s important to plan your budget accordingly. Some ESPs offer basic freemium models for startups and smaller lists but then require you to upgrade once you go beyond a certain number of features. There are some that offer unlimited emails, but will charge you based on the number of subscribers you have. And there are some ESPs that calculate the cost based on the number of emails you send instead of the size of your email list.

Be sure to keep this in mind as you do your research and look for an ESP that gives you the most bang for your buck.

As you do your research, you might also find different payment plans, such as monthly, quarterly and annual pricing.

If the price overwhelms you, remember that for every dollar spent on email marketing, the average ROI is $38. That’s a 3,800 percent increase in your pocket!

Consider educational resources and training

There’s no shame in getting help with a new product, especially when it comes to your business. You’ll find that some ESPs offer a variety of educational resources, including how-to articles, blog posts, webinars, videos, podcasts and other training tools to help their customers learn more about the product and email marketing.

Here at AWeber, for example, we even offer email courses designed to teach our customers about a specific email-related skill, like what to write in your emails, or how to create an email list.

Evaluate their deliverability rate

Resources and training are great to have, but sadly they don’t matter if your emails never make it to the inbox.

Email deliverability rate is a way of measuring how successful emails are at making it to subscribers’ inboxes. Choose a provider with a high deliverability rate to give your emails the best chance of making it into the inbox.

You’ll know you’re in the right hands if you see teams or individuals who are dedicated to fighting spam. (AWeber has a team of deliverability experts that work closely with email clients like Google, Yahoo and more to ensure the best possible chance your emails get delivered.)

Look for advanced email automation

With email automation, you can schedule emails at a specific cadence ahead of time – this way, your emails can work for you as you take care of other areas of your business. You can do things like create a friendly welcome email series to showcase more about your business, or start an educational course to help subscribers learn a new task – the sky’s the limit! You can use automation for more than just scheduling broadcasts. Most email marketers use it for numerous lists, annual emails, follow ups and recent activity. Your ESP should give you access to all of this.

Take it from AWeber’s CEO and founder, Tom Kulzer, who created the original autoresponder back in 1998. He wanted a way to easily follow up with business prospects, and he ended up automating a process that became the foundation of AWeber.

Get email analytics to measure effectiveness

Imagine you sent your first email yesterday and have no idea how your audience reacted to it. This is tragic in the email world, but it happens.

Being able to track individual email stats is a must-have when choosing an ESP. Access to click-throughs and open rates, new daily subscribers and bounce rates are all factors you’ll want to know, since they’ll help improve your campaign.

Keep in mind that not all email marketing providers track analytics the same way. To make sure you understand what you’re getting, learn how the ESP you’re considering gets its numbers.

Create beautiful, simple sign up forms

It’s important to dress the part for a new client meeting, right? The same rule applies to your sign up form. Except you’re not just promoting your business; you’re promoting your email list.

That’s why it’s important to look for an ESP that makes it easy for you to start collecting subscribers right off the bat. A couple of notable features to keep an eye out for include pre-designed sign up form templates and a sign up form generator.

This way, you can choose from existing templates to save time, or you can build your own customized form.

Some ESPs will even offer A/B split testing for sign up forms. Let’s say you’re stuck between two designs and you’re not sure which one will resonate most with your visitors. When you run an A/B split test, you can experiment with different elements in your sign up form to see which one performs better.

Also consider what level of personalization you can add to your sign up forms, such as custom fields. These allow you to request more specific information in your form like geographical location and other areas of interest your company may offer.

Choose a provider with customizable HTML and pre-designed templates

When it comes to designing your emails, you should have the ability to do so with ease – regardless of your level of expertise.

Most ESPs, like AWeber, offer both customizable and pre-designed templates. You should also look for a platform that allows you to build emails in an editor you’re most comfortable with; drag and drop, HTML and plain text editors are some of the most common. 

Consider segmentation capabilities

The secret to a successful campaign is sending relevant information to the right audience. To do so, you need smart segmenting capabilities to narrow in on targeted groups of subscribers.

Segmenting allows you to send targeted emails to subscribers based on their demographics, email domain, click-throughs and more.

Segmenting ensures that your subscribers only receive information that they signed up for at the right frequency.

Pick an ESP that integrates with other apps

If you use other tools to power your marketing and business (like WordPress, Facebook or PayPal), you’ll want to look for an ESP that syncs with it. This way, you can ensure people signing up to your webinar landing page, for example, moves directly into your designated email list – saving you time and effort in having to do so manually.

Merging your marketing strategies into one area helps you make the most of your experience. Not to mention, it makes it easier to automate your marketing efforts.

Get award-winning customer service when you need it

You’re a business owner with limited time to wait on the phone for tech help. That’s why you need to choose an ESP with a reputable customer support team. You need a team of trusted, knowledgeable individuals who are available every day to answer your questions.

They should be accessible through phone, email and/or live chat to answer questions about billing, importing lists, scheduling emails and more.

Test it before you buy it

If you’re still unsure which ESP is right for you, we have some good news! Most ESPs offer a hassle-free trial of some sort so that you can test the water and explore. Don’t get stuck with an ESP that just doesn’t measure up to your vision.

Fortunately, each asset mentioned above is something that AWeber prides itself in. Want to see if AWeber is the right ESP for you? Sign up for a free 30-day trial today!

The post Tips for Choosing the Right Email Marketing Service for Your Business appeared first on Email Marketing Tips.



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Facebook admits blocking WikiLeaks’ DNC email links, but won’t say why


Facebook has acknowledged it blocked links to WikiLeaks’ DNC email dump, though (again) hasn’t explained why. On Twitter, WikiLeaks noted that there was a workaround for posting links. For those facing censorship on Facebook etc when trying to post links directly to WikiLeaks #DNCLeak try using https://t.co/2b9Kn1RITr — WikiLeaks (@wikileaks) July 24, 2016 User SwiftOnSecurity also took Facebook to task, which prompted a response from Facebook’s Chief Security Officer Alex Stamos. @SwiftOnSecurity @wikileaks It’s been fixed. — Alex Stamos (@alexstamos) July 24, 2016 But we don’t know why Facebook took issue with the links. It’s possible its algorithm incorrectly identified…

This story continues at The Next Web

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Why You Should Leverage Co-Marketing to Grow Your Brand

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Sunday 24 July 2016

When social goes wrong: My Vine feed is shockingly racist, and there’s no way to fix it


I’m a Vine addict — or was until recently. Somehow, my Vine ‘For You’ feed has one totally racist on me, and there’s not much I can do about it. Vine is (supposed to be) hilarious So here’s a bit of info about me: I think most things are funny. My feeling is that if you can’t laugh at yourself, then there’s not much you’ll find funny in life. So, there’s a lot of weird and wonderful things I find pretty funny; I’m liberal like that. And part of that humor involves race, or gender. Even stereotypes are funny to me,…

This story continues at The Next Web

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Friday 22 July 2016

#SproutChat Recap: Social Media & Marketing Resources Roundup

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat, the community shared their favorite social media marketing resources. We’ve put together a roundup of some of the best ones. Check ‘em out and bookmark, follow or subscribe for your own benefit.  

Breaking News about Social Media Networks

At Sprout, we always like to pay close attention to the networks’ blogs for the latest and most accurate info. Check them out here:

Social Media & Digital Marketing Strategy Resources

Social Media & Marketing News Social Profiles

Social Media Podcasts, YouTube Channels, Email Newsletters

A few other good ones that we’re fans of are LoyalHQ‘s Enewsletter Community.is and Jay Baer‘s YouTube channel.

Social Media Marketing Conferences & Events

We love the bi-annual CMX events for community professionals in New York and San Francisco.

Where to Find Inspiration for Social Media

Join us every Wednesday at 2 p.m. CDT on Twitter for the chat. Stay up-to-date on weekly topics via our #SproutChat Facebook group. Have a topic you want to discuss? Let Sarah know at sarah@sproutsocial.com.

This post #SproutChat Recap: Social Media & Marketing Resources Roundup originally appeared on Sprout Social.



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