Always up-to-date guide to social media image sizes

Last Updated: January 29, 2024

Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.

The visual face of your brand is oftentimes the first thing your audience sees and possibly the one thing they remember. It’s difficult to reuse the same image across all social networks unless you have a free social media image resizing tool like Landscape.

Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.

Before we get into it, here are some additional resources:

• Easily reference this social media image sizes list in our always up-to-date Google Doc.
• Bookmark our social media video specs and ad guide!
• Download free social media images that are already optimized!

Easily manage multimedia content with Sprout

Sprout’s Asset Library simplifies publishing and asset management by providing you with a centralized location to store images, videos and text.

Quickly create, organize, edit and publish assets directly from the Asset Library to deliver on-brand, visually engaging posts for any connected social network.

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Social Media Image Sizes Per Network

These links will make it easier for you to navigate to the specific social media image sizes per network:

• Facebook
• Twitter
• Instagram
• TikTok
• LinkedIn
• Pinterest
• YouTube
• Google My Business

Facebook Image Sizes

With 2.96 billion monthly active users, Facebook is the world’s largest social network. For that reason alone, it’s important to have attractive and engaging images that are optimized for the platform.

Remember that different devices, whether it’s mobile or desktop, render differently. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.

Learn more about Facebook image sizes

Get specs and tips for implementing the best visual content on Facebook with these guides:

• Always up-to-date list of Facebook ad sizes & specs
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Profile Picture

Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.

Facebook profile picture image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
• Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Business Page Profile Picture

Facebook changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages follow a similar appearance as personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.

Facebook Business Page profile image guidelines

• Recommended image size: 320×320 pixels
• Minimum file size: 180×60 pixels
• Displays:
  • 176×176 pixels (desktop)
  • 196×196 pixels (smartphones)
  • 36×36 pixels (most feature phones)
  • Recommended file type: JPG, PNG
• Profile pictures are cropped to a circle

Facebook Profile and Business Page Cover Photo

Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Facebook profile and Business Page cover photo image guidelines

• Ratio: 16:9
• Minimum required size: 400×150 pixels
• Recommended image size: 851×315 pixels
• Mobile display size: 640×260 pixels
• Max file size: 100kb
• Recommended file type: JPG, PNG
• Notes:
  • The left side of your cover photo will be covered by your profile picture. On mobile, it could be 75% of your profile picture will overlap into the cover photo.
  • Images with a logo or text may be best as a PNG file
  • Business Page dimensions are exactly the same as personal accounts.

Facebook Shared Image

A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the Facebook algorithm determining which content will be served, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.

Facebook shared image guidelines

• Recommended image size: 1080×1350 pixels
• Maximum file size: 8MB
• Recommended file type: JPG, PNG, GIF
• Appears in feed at a max width of 470 pixels (will scale to a max of 1:1)
• Appears on page at a max width of 504 pixels (will scale to a max of 1:1)

Facebook Shared Link

Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.

Facebook shared link image guidelines

• Recommended image size: 1080×1350 pixels
• Displays:
  • 479×246 pixels (desktop)
  • 320 pixel width (mobile)
• Minimum size: 200×200 pixels
• Maximum file size: 8MB
• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Event Image

Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Facebook Event image guidelines

• Recommended image size: 1920×1005
• Facebook will scale down to minimum dimensions: 400×150 pixels
• Facebook recommends for best results, choose photos that are 400×150 pixels.

Facebook Fundraiser image

Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400×150. The best experience across many display types will come from a higher resolution image, though.

Looking for Facebook ad sizes?

Facebook ad formatting can be even more complex than organic posts, so for more guidelines, check out our complete guide to every Facebook ad size!

Find more information on the image sizes for Facebook, visit the Facebook Help Center.

Twitter Image Sizes

With 436 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand.

X (fka Twitter) Profile Photo

Your X profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.

• On your page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
• In-stream: A smaller version of your profile picture appears in a follower’s X stream every time you Post or are Reposted.
• Who to follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your X stream on desktop. Choose a recognizable image here.

X (fka Twitter) profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 5MB
• Image types include: JPG, GIF or PNG

X (fka Twitter) Header Photo

Your header photo is the image that spans the top of your X profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.

X (fka Twitter) header image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Recommended file type: JPG, GIF or PNG

X (fka Twitter) In-Stream Photos and Shared Links

X users can attach photos to any of their Posts. Depending on whether you’re attaching one or many photos or sharing a link, the way photos crop and display in stream will vary slightly.

Fortunately, in 2021, X made waves with #TwitterCropIsGone, eliminating the sometimes-unfavorable automated cropping for vertical images that had often become the subject of memes and in-jokes among users of the platform. Extremely wide or tall images with unusual dimensions may still get cropped, but for most images in standard 4:3 or 16:9 dimensions, you won’t have to worry as much about centering subjects around automated cropping.

The following are some best practices to get an optimal result, and you can also preview the end result in Sprout’s Compose window before you publish.

Recommended sizes for images by types of Posts:

• Recommended image sizes:
  • Minimum: 600×335 pixels
  • Landscape: 1024×512 pixels (minimum) and 1600×900 pixels (recommended)
  • Square: 1080×1080 pixels
  • Portrait: 1080×1350 pixels
• Recommended aspect ratio: 16:9
• Maximum file size:
  • 5 MB for JPG, PNG on mobile and desktop
  • 5 MB for GIFs on mobile
  • 15 MB for GIFs on desktop
• Maximum number of images per post: 4 images

Find more information on in-stream photos at the X Help Center.

Instagram Image Sizes

Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity, even down to making a compelling grid out of the way your photos’ thumbnails display in sequence.

Instagram Profile Picture

Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.

Instagram profile picture image guidelines

• Recommended image size: 110×110 pixels
• Recommended aspect ratio: 1:1, 4:5

Instagram Photo Size (Feed & Ad)

Because Instagram is all about sharing visual content – both images and videos – that appear in your followers’ feeds, it’s important to use higher resolution photos. Whether you’re posting natively in the app, via desktop or through a social media management tool, these guidelines below will help you put your best foot forward.

Instagram photo size (feed & ad) image guidelines

• Recommended image size: 1080×1080 pixels or 1080×1350 pixels
• Recommended minimum width: 1080 pixels
  • Images with a width between 320 and 1080 pixels will be kept at the original resolution as long as it fits the recommended aspect ratio listed below
  • If images are a lower resolution, Instagram will enlarge to a width of 320 pixels
  • If images are a higher resolution, Instagram will shrink it to a width of 1080 pixels
• Recommended aspect ratio: 1.91:1 or 4:5
  • Images will be cropped to fit a supported ratio
• Maximum file size: 8MB
• Recommended file type: JPG and PNG
• Maximum number of images per post: 10 images

Instagram Photo Thumbnails

When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.

Instagram photo thumbnails image guidelines

• Thumbnails will appear at 161×161 pixels
• Recommended image width: 1080 pixel
• Feed aspect ratio: 1:1

Instagram Stories

Instagram Stories are a popular source of visuals on the app. There are both video and image options available to publish. And while this feature was originally meant to be ephemeral, it’s possible to upload your own content and build a strategy around Stories engagement.

Instagram Story image guidelines

• Recommended resolution: 1080×1920
• Minimum resolution: 150×150
• Aspect ratio: 9:16
  • Aspect ratio for Instagram Story images published through Sprout: 4:5 to 1.91:1

For those looking for more info on Instagram ad sizes, including video specs, check out this guide!

TikTok Image Sizes

With 1 billion monthly active users, TikTok has grown considerably over the last few years. With nearly half its users under the age of 30, TikTok is becoming the social platform for younger target audiences.

TikTok Profile Image

All TikTok users have the option to upload a profile image to their accounts. This is the perfect opportunity for businesses to showcase their personalities through branding or to highlight a specific campaign.

TikTok profile image guidelines

• Minimum image size: 200×200 pixels
• Recommended file type: JPG, GIF or PNG

Looking for more TikTok specs? Our Always-Up-To-Date Video Specs guide can answer those questions.

LinkedIn Image Sizes

With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.

LinkedIn Personal Profile Image

LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.

LinkedIn personal profile image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Cover Image

LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.

LinkedIn cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Company Logo Image

One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

LinkedIn Company logo image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file type: JPG or PNG

LinkedIn Company Cover Image

Unlike the personal background image, the company or standard business background image covers the entire top of the page. The image appears much larger than the personal dimensions, giving businesses a bit more space.

LinkedIn Company cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB natively
• Maximum file size: 5MB via Sprout
• Recommended file type: JPG or PNG

LinkedIn Shared Image or Link

This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.

LinkedIn shared image or link image guidelines

• Recommended image size for links: 1200×627 pixels, based on mobile scaling
• Recommended file type: JPG or PNG

LinkedIn Life Tab – Main Image & Company Photos

The Life tab on LinkedIn company pages lets you provide a more in-depth look at the day to day experience of your company’s employees. Currently, the two types of images you can upload here are the main image, which serves as a hero and highlight to your page, and the horizontal scrolling gallery of other company photos beneath.

LinkedIn Life tab image guidelines

• Recommended size for main image: 1128×376
• Recommended size for company photos: 900×600
• Recommended file type: JPG or PNG
• The Life tab only appears on the mobile app, and not the mobile web version of LinkedIn, so exact display sizes will vary by device. Upload the recommended size for the best experience.

Find more information in the LinkedIn Help Center.

Pinterest Image Sizes

Pinterest Profile Picture

When setting up your Pinterest account you have the option to do so using Facebook, Google or email. If you choose Facebook or Google, Pinterest will pull in the profile image that you have set there.

If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.

Pinterest profile picture image guidelines

• Recommended image size: 165×165 pixels
• Maximum file size: 10MB
• Recommended image type: JPG and PNG

Pinterest Pin Sizes

When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.

Pinterest Pin sizes image guidelines

• Recommended image size: 735×1102 pixels
• Recommended ratio: 2:3
• Recommended file size: 20MB max, but only 10 MB when publishing via Sprout
• Recommended file type: JPG, PNG, GIF
• Note: Larger are resized to display at a width of 238 pixels with scaled height in feeds.

Text Guidelines

• Title character count: 100 characters max
• Textbox character count: 250 characters max

Pinterest Board Display

Creating boards is one of the most important things that you can do on Pinterest. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.

Pinterest Board display image guidelines

• Final display: 222×150 pixels (large thumbnail)
• Final display: 55×55 pixels (smaller thumbnail)

Find more information in the Pinterest Help Center.

YouTube Image Sizes

YouTube has more than 2.5 billion unique users every month and is available on hundreds of millions of devices. Millions of brands have already realized that YouTube is a great opportunity to reach their fan-base.

YouTube Channel Profile Image

YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.

YouTube Channel profile image guidelines

• Recommended image size: 800×800 pixels
• Minimum image size: 98×98 pixels
• Maximum file size: 4MB
• Recommended image files: PNG or GIF (no animations)

YouTube Channel Cover Photo

Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

YouTube Channel cover photo image guidelines

• Recommended file size: 2560×1440 pixels
• Minimum file size: 2048×1152 pixels
• Safe area for mobile and web (without text and logo cropping): 1546×423 pixels
• Maximum file size: 6MB
• Recommended image files: PNG or GIF

Across Different Devices

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that you review your creative across devices and confirm that the most important parts of your image, such as text or logos, are displaying legibly in the “safe zone” noted above.

Find more information in the YouTube Help Center.

YouTube Video Uploads

Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.

YouTube video guidelines

• Videos must maintain a 16:9 aspect ratio. Smaller videos such as 4:3 will be pillarboxed to fit.
• YouTube Shorts must maintain a 9:16 aspect ratio and 1920×1080 pixels.

For more on the specifics of YouTube video optimization, or to size video on any other social network, check out our complete guide to social media video specs.

Google My Business Image Sizes

Google My Business has become an essential platform for businesses with local, brick-and-mortar presences to gain visibility and conduct their review management strategy.

Types of Images for Google My Business

• Logo: Your recognizable logo image. May not be available for all types of businesses–see Google guidelines for more detail.
• Cover photo: A photo of your business that will typically be the first one shown. Choose a photo that gives the best overall representation of your place of business for this photo.
• Business photo: You can use your other business photos to highlight different elements of your business or offices and help show off what local visiting customers should look for when they stop by.

For all three types of images, Google’s official guidelines recommend the below specs for the best appearance on the platform.

Google My Business image guidelines

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size maximum: 5 MB
• Image file type: JPG or PNG

The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

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Everything you need to know about online reputation management

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. A lax approach, on the other hand, can alienate both audiences.

Make sure the web is working for you, not against you. Use this article to learn how to establish a comprehensive online reputation management strategy.

• What is online reputation management?
• Why does online reputation management matter?
• What factors contribute to online reputation management?
• Better online reputation management in 5 simple steps
• How to choose the best reputation management software for your business

What is online reputation management?

Online reputation management involves actively monitoring and influencing how your business is perceived online. The main goal of this process is to control the online conversation surrounding your brand using various strategies to ensure that when people search for you online, they come across information that paints a favorable picture.

Why does online reputation management matter?

Your online reputation management impacts more than just your marketing team. Do it well, and teams across your org chart will feel the benefits in the following key areas.

Brand image

When people search for information on your business, everything they find works together to paint a picture of what it might be like to be a customer. Strong brand reputation management practices ensure that the picture is a good one.

This work is important everywhere but especially online, where good and bad customer experiences live on in perpetuity through social media posts and reviews. With online reputation management, you can bolster praise and account for feedback, giving you more control over your business’s brand image

Risk mitigation

Managing your online reputation requires you to be proactive. That proactivity plays a major role in crisis prevention and risk mitigation—two must-haves for growing businesses.

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. This early detection supports intervention before a situation escalates into a crisis that might cause lasting damage to your brand and company.

Business expansion

A good reputation has a snowball effect. The better your reputation gets, the more customers you attract. In the past, this work was relegated to slow-moving offline endeavors. Today, the internet can get this process going faster than you can say “avalanche”.

A steady drumbeat of positive attention online creates a strong environment for business expansion. After all, you’ll likely need more space and resources to meet the needs of all your new and existing customers.

Investor relations

Your business’s online reputation matters to more than just your customers—investors also use the internet to vet potential investments.

In recent years, social media platforms like Reddit, TikTok and X (formerly known as Twitter) have become especially popular destinations for retail and institutional investors to discuss and analyze market trends. Without an online reputation management strategy in place, your brand could potentially miss out on business critical conversations.

Consumer insights

At the end of the day, your business’s online reputation is made up of feedback—praise, ideas and concerns ranging from “inconsequential” to “absolutely vital”.

A key element of online reputation management is ensuring that critical feedback gets to the people who can do something about it. When your processes bring your customer to the center of the conversation, you strengthen your business’s ability to deliver on what they want and need.

What factors contribute to online reputation management?

The internet can be a bit of a double-edged sword. There are so many ways to build your business’s reputation online. There are also a lot of ways for that reputation to be damaged.

An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web. Those include:

Social media

Social media has brought a new level of transparency into consumer conversations. Whether they’re evangelizing for a brand they love or ripping into a poor business practice, people turn to social to speak their minds.

This constant stream of commentary can work for or against your company. According to a study from GWI, over a third (43%) of consumers across all ages turn to social networks when looking for more information about brands, products or services. Social is the new search engine, making it a bedrock of your online reputation management strategy.

Luckily, managing your brand’s reputation on social doesn’t have to mean hours upon hours of scrolling. Brands can use social media listening to synthesize these conversations into actionable insights. For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time.

Learn more about Cummin’s strategy

Review sites

Your business’s star rating follows your brand across the web. Reviews are easier to find than ever, especially when you consider the rise of mobile search. If someone’s looking for information about your business on the go, chances are they’re also going to find your average review rating at the top of those search results.

The more positive reviews you get, the more reassurance potential customers get out of all those positive experiences. In fact, it may be what pushes them to finally procure their goods or services.

A person browsing through reviews is more likely to have a higher purchase intent than an individual passively browsing the rest of the web, which is why online review management goes hand-in-hand with online reputation management.

News publications

News publications impact more than just traditional public relations initiatives. In this day and age, any reputable news outlet has a digital publication that can be found by individuals well beyond their typical publishing audience. Think about it: How often have you found yourself reading an article online, only to find out it’s from a local paper miles away from where you currently reside?

Today, positive news coverage can be amplified across the web through social media and other digital channels, allowing brands to get more bang for their buck with their media relations efforts.

Influencers

In a way, influencers are like their own digital publications. After all, they create content for a specific audience they’ve grown over time. An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more.

Your influencer marketing strategy can do more than just improve your brand’s reputation online. It can play a major role in shaping that reputation, allowing your business to expand into new audiences and markets.

For example, Dave & Buster’s and TikTok influencer @CorporateNatalie seems like an unlikely pair at first thought. However, the two were able to make 9-to-5 comedy work for an arcade restaurant for this paid promotion.

@corporatenatalie

Zero regrets on the tattoo @Dave & Buster’s #ykywt #personalityhire #coworker #9to5 #happyhour #comedy #ad

♬ original sound – CorporateNatalie

Content like this can challenge existing beliefs about your brand’s reputation online. For Dave & Buster’s, it expanded their target audience to include working professionals who will likely have to schedule a team bonding session at one point or another.

Better online reputation management in 5 simple steps

Whether you’re introducing these practices for the first time, or you have a few online reputation management processes in place, these tips will help strengthen your approach to better protect your business.

Identify the channels used by your market segment

Where is your reputation being forged online? A qualitative and quantitative approach to market research can help you zero in on where your audience is discussing your brand and industry online.

Taking both into consideration will help you account for the full spectrum of where your audience hangs out online. Analytics tools and market research can reveal some sure bets, while open-ended research methods—like customer interviews and surveys—can shine a light on more up-and-coming platforms for brand discovery and research.

This information will help ensure your strategy is focused on the channels that will make an impact on your business.

Monitor your online reputation through mentions

If we were to think about online reputation management through the lens of a Crawl, Walk, Run strategy, monitoring your online mentions would fit squarely within the “Crawl” stage.

When a user tags your brand handle in a social media post or leaves a review on a business page, they expect a response quickly. According to the 2023 Sprout Social Index™ Report, 69% of consumers expect a response within the same day. If you don’t have a process for monitoring your brand mentions online, you are disappointing customers which can cause lasting damage to brand reputation.

The easiest way to safeguard your brand reputation online is to use a tool that organizes all those notifications in one, centralized platform. For example, Sprout Social consolidates inboxes across social media networks and popular review sites like Google My Business, Yelp, TripAdvisor and Glassdoor, so you never miss a mention.

Identify the topics around your business needs

Once you’ve got reacting to mentions down, it’s time to get more proactive with your approach.

Staying on top of the conversations tangentially related to your brand will supercharge your online reputation management strategy. For example, say a competitor’s highly-publicized product recall is driving a ton of discussion online. By proactively monitoring the conversations happening within your industry, you gain a clearer understanding of consumer concerns so you can craft a response strategy that enhances your competitive advantage.

These conversations can be more difficult to track than mentions alone, but the results are worth the effort. Plus, there are social listening tools that can help you uncover trends and develop actionable insights without any complex data aggregation processes. Sprout’s social listening tool makes the process ultra-accessible with our user-friendly and intuitive Query Builder.

Figuring out what topics to follow will take a bit of trial and error, so we recommend starting broad and narrowing as you go. For example, if you operate within a specific geographic location, consider tracking key conversations happening at a local level and fine-tune your approach from there.

Take charge of the narrative

As you gather insights from your online reputation management processes, you’ll begin to identify trends in consumer sentiment. These emerging narratives can control how people perceive your brand for better and for worse. If you want to maintain control over your brand image, you need to take charge.

Do this by using everything you’ve learned to inform cross-channel communications. If consumers frequently cite the quality of your product as a reason they keep coming back, give your audience a behind-the-scenes look at how it’s made. If your shipping times continuously come up as an area of improvement, create content that builds transparency around what causes those delays.

By addressing the positive and negative, you take back control of your business’s online reputation.

How to choose the best reputation management software for your business

The internet is a big place. If you rely on an individual or even a single team to manage your reputation online, chances are you might miss something vital. If you want to do online reputation management right, you need a tool to help get the job done.

Here are some questions you can ask to ensure your reputation management software procurement process leaves you with the best option possible:

• Does the tool offer a collaborative workspace? You may be driving your online reputation management strategy, but teams across your business will need to contribute to truly get the job done. Your reputation management software should allow internal and external teams to collaborate and carry out tasks without any unnecessary overlap.
• Is the tool scalable? Online reputation management means working with external platforms that can add, remove or update features at the drop of a hat. Check to see how your vendor has responded to these changes in the past. How long does it take them to add new features? Are new workflows intuitive, or do they require training? These questions will help you get an accurate read on whether or not the tool can grow alongside your organization.
• What channels does the tool integrate with? Compare your list of priority channels with a list of integrated channels provided by your vendor. If there are too many gaps, then you may find yourself doing work alongside your software solution to ensure nothing is missed.
• What reporting capabilities does the tool offer? If you’re putting all this work into your strategy, you probably want to see the fruits of your labor. Your online reputation management tool should offer insight into how your reputation is trending over time.
• Does the software offer AI and automation? Synthesizing the countless conversations that take place online calls for some seriously smart tech. Ask your vendor about the AI and automation tools they currently provide, as well as what is on their product roadmap.

Take a smarter approach to online reputation management with Sprout Social

Your time is valuable. Don’t use it to sift through the countless comments and posts made about your brand on the web. Instead, leave that to Sprout Social. Our tools aggregate mentions and conversations about your brand, competitors and industry so you can focus on identifying trends and creating action items.

Put Sprout to the test today by signing up for a free 30-day trial.

Start your 30-day trial

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How social media network fragmentation will impact your 2024 strategy

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

This year, plan for more changing audience preferences and deeper social media fragmentation. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Especially as powerhouse networks become increasingly oversaturated.

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Every pot has a lid

Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Consumers use all of them to meet their needs for connection and consumption.

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode.

People are also using social media to learn about and purchase products. We are seeing platforms like TikTok lean into accessible commerce and thrive. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks.

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Diversifying your network strategy

You know which networks are considered most relevant to your industry. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok. But if you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Plus, you’re leaving opportunities on the table to connect with your audience. Instead of only joining the masses, learn more about how your audience uses other networks, and create space in your strategy and on your team for experimentation. Ask yourself: Where is your audience most likely to participate in a trend or engage with content? When do they feel most compelled to make a purchase? Which is their preferred channel for customer care?

Determine how each platform’s unique culture informs their behavior. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

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A post shared by L.L.Bean (@llbean)

For example, when L.L.Bean took a break from traditional social channels (like Facebook and Instagram), they were able to build and maintain their community on Strava. While the outdoor retailer and some members of their audience unplugged from core social networks, the brand knew their audience would still gamify their time spent outside. To supplement their audience’s habit of tracking exercise, they created the “L.L.Bean Feel Good Challenge” on the physical exercise tracker-turned-subcommunity to foster community engagement “offline.”

Even if it means divesting from certain platforms, you will make a greater impact by doubling down on a smaller number of networks and diversifying which networks you invest in.

Go where your competition isn’t

To be clear, I don’t recommend completely nixing popular platforms and transitioning to an entirely decentralized social strategy (in most cases). Your audience has a seemingly bottomless appetite for content across networks—from legacy networks associated with your industry to emerging platforms—and many brands leave touchpoints untapped. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is.

Stake your claim in the ground by leaning into unexpected platforms and owning your niche there. When you take ownership of a new (or abandoned) network for your industry, you’re most likely to build brand loyalty, increase retention and foster community.

Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be. For more actionable tips to breakthrough on emerging networks, read what we learned during our month-long experiment on Threads.

The post How social media network fragmentation will impact your 2024 strategy appeared first on Sprout Social.

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The best ecommerce tools to boost profits and save time

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. 

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

Fortunately, the right ecommerce tools can help you get it all done with ease.

From putting your marketing on autopilot to exceeding your quarterly sales goals while reducing returns fraud, ecommerce tools can simultaneously save time and increase your profits.

The right ecommerce tools are a game-changer for any ecommerce business. But they can also slow you down if you choose tools that don’t work well. Or if they are so difficult to use that your team refuses to adapt.

Discover some of the most successful tools for ecommerce businesses in this guide to the best ecommerce tools to boost profits and save time. 

• Best tools for successful ecommerce companies
• Best email marketing tools
• Best customer service tools
• Best product and market research tools
• Best social media tools
• Best analytics and reporting tools
• Best fraud prevention tools
• Best shipping & inventory management tools
• Best SEO tools

Keep reading to find out what tools are most popular with ecommerce businesses and get recommendations for trusted, reliable tools in a variety of categories.

How to choose the best ecommerce tools for your business

When choosing ecommerce tools for your business, there are several factors to consider. 

First, you’ll want to assess your specific needs and goals. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation? Understanding what you need helps you narrow the options.

Next, ask yourself - how easy is this tool to learn? To cut onboarding time, look for tools that have intuitive interfaces and offer user-friendly features.

Finally, you’ll need tools that integrate seamlessly with your other key software programs, so choosing tools with the right integrations is a high priority.

To find your way to the best ecommerce tools more quickly, follow these 3 simple steps:

1. Read reviews and recommendations like the ones in this guide to help you quickly find a handful of promising options.

2. Take advantage of free accounts and free trials that allow you to get hands-on experience before making a commitment. 

3. Ask yourself “Can this tool scale with you as your business grows” or will it force you into searching for a new tool six months from now?

By following these steps to choosing the best ecommerce tools for your business, you can find your way to software that makes your business more efficient, productive, and profitable for a long time to come.

We looked into the top-rated companies in each category to find the ones that are most frequently used and highly rated by ecommerce companies. The apps in this guide were chosen based on a combination of their reputation for performance, reliability, and happy customers.

You’ll find something for every aspect of your business in the guide below. From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure.

Best ecommerce email marketing tool

Email marketing tools automate, personalize, and track email campaigns. They can help to generate and nurturing leads, boost sales, and build customer loyalty -- and skyrocket your conversions.

AWeber

Email marketing and lead generation are a breeze with AWeber email marketing software. 

AWeber goes far beyond the basics to provide its customers with a seamless, easy-to-use, lead nurturing platform. Its feature-rich platform provides a user-friendly drag-and-drop interface that you and your team will love.

AWeber helps ecommerce businesses:

• Craft beautiful, effective email marketing campaigns using prebuilt templates, an integrated Canva design tool, and a built-in AI writing assistant.  

• Build your email list with lead magnets using AWeber’s easy landing page builder. 

• Quickly create email nurture campaigns using behavior-based triggers like cart abandonment, website activity, lead magnet downloads, and email engagement.

• Put all your email campaigns on autopilot with comprehensive automation features that are super quick and easy to use.

AWeber helps ecommerce businesses develop deeper relationships with subscribers with advanced technology and tools that are intuitive and easy to use.

Why you’ll like AWeber:

• Provides countless autopilot and automation features for ecommerce businesses.
• Includes built-in Canva design tools, AI writing assistant, and landing page builder.
• Lets you easily create high-performing, personalized, and segmented email campaigns
• User-friendly, drag-and-drop interface that doesn’t require heavy training or onboarding
• 24/7 customer support
• Generous free account available

“There are so many fantastic features that make email marketing that much simpler. From setting up landing pages, and email flows, to seeing all of our new subscribers that join daily, we have loved using AWeber!”

- Abbey Hertzler

AWeber Pricing:

• Free plan
• Lite plan: starting at $12.50/month
• Plus plan: starting at $20.00/month
• Unlimited plan: $899/month

Best ecommerce customer service tools

Customer service tools help you develop healthy customer relationships that build trust, loyalty, and sales. Help Scout and Zendesk are ideal customer service tools for ecommerce businesses.

Help Scout customer communication platform

Help Scout customer communication platform aims to help you increase customer loyalty by providing outstanding customer service. Its comprehensive selection of customer service tools includes a shared inbox, customer service CRM, live chat, knowledge base, help desk reporting, and much more.

Overall, Help Scout is a versatile tool that encourages self-service support and helps you deliver personalized, efficient customer service and communication across several channels.

Why we like Help Scout:

• Very user-friendly and feature-rich platform
• Provides plenty of workspaces and customizations
• Excels at managing inbound customer emails
• Streamlines collaboration among team members

“Help Scout offers all the features you want, but doesn't nickel and dime you for it like the bigger names do. (Integrations, custom reporting, Help Desk/FAQ Center, CSAT, etc.)”

- Savannah N., G2 customer review

Help Scout pricing:

• Standard: $20 per user/month
• Plus: $40 per user/month
• Pro: $65 per user/month

Zendesk Customer Service Software

Zendesk customer service software is a great option for ecommerce businesses searching for a reliable, easy-to-use customer service tool. It provides everything you need for streamlined omnichannel customer service, including a ticketing system, AI-powered features, and outstanding collaboration tools for your team.

Its flexibility makes it a good match for any size business, whether you are a new business expecting to grow or an enterprise-level organization with complex requirements. 

Why we like Zendesk:

• Extensive integrations and app marketplace allow you to connect with a variety of ecommerce platforms and apps.
• Excellent analytics and reporting with insights to help you improve customer communication.
• Shared inboxes and notes make it easy for your team to collaborate.
• Provides a cohesive customer experience across multiple channels.
• Reliable and secure: Zendesk invests heavily in security and uptime, ensuring your data is always protected.

“Zendesk is the superior platform for customer support in my opinion. Just works great and has everything you need to provide good customer support.”

- Camilla C. G2 review 

Zendesk Pricing:

• Suite Team: $55 per agent/month
• Suite Growth: $89 per agent/month
• Suite Professional: $115 per agent/month
• Suite Enterprise: Contact for pricing

Best ecommerce product and market research

Product and market research tools provide important insights into consumer preferences, market trends, and competitor strategies, so you can make informed decisions about new releases and marketing strategies. 

We recommend SimilarWebPro for SaaS and service businesses, Sell the Trend for dropshipping businesses, and Jungle Scout for Amazon sellers.

SimilarWeb Pro for SaaS and Service ecommerce businesses

SimilarWeb Pro is a market intelligence platform that provides deep website traffic and engagement insights for your own site and your competitors. It can reveal traffic sources, audience demographics, popular content, and even competitor marketing strategies.

For SaaS and service-based companies, SimilarWeb Pro is an excellent tool to help you  analyze competitor websites so you can understand their content marketing, organic and paid traffic strategies, and audience demographics. It also allows you to use traffic insights to identify potential target markets and content gaps.

Why we like Similar Web Pro for SaaS and Service ecommerce:

• Provides deep site traffic and engagement insights
• Excellent for market, competitor, and keyword research
• Useful to content marketing and SEO teams
• Allows you to view competitor website keywords and engagement metrics

“SimilarWeb Pro is a handy tool to get traffic and keywords insights for your competitors. For the people in digital space, this is a very useful tool to have in your kitty.”

- Arika N., Capterra review

SimilarWeb Pro pricing:

• Starter: $149/month
• Professional: $399/month
• Team: $15,000/year
• Enterprise: Contact for pricing

Sell the Trend for dropshipping businesses

Dropshippers, are you hoping to identify up-and-coming products with high sales potential? Sell the Trend helps you do exactly that. 

Using AI predictive technology Sell the Trend provides you with in-depth details on what products are trending now, and which are expected to surge. It also allows you to review your competitors’ sales and new products.

Sell the Trend may not be for everyone, since it’s an all-in-one dropshipping platform, however, it does offer a free trial so you can try it before making a commitment.

Why we like Sell the Trend:

• Database includes 7 million products and 83 niches of ecommerce
• Search and analytics powered by AI
• Predictive AI technology helps predict upcoming product trends

“Sell The Trend is an amazing tool for e-commerce and dropshippers, providing comprehensive data on thousands of products, from suppliers as well as competing stores selling that product.”

- Mario, Trustpilot review

Sell the Trend pricing:

• Free trial available
• Essential plan: $99/month

Jungle Scout for Amazon ecommerce sellers

Amazon ecommerce sellers looking to grow or begin selling on the platform want to check out Jungle Scout to help manage and scale their Amazon sales. 

Jungle Scout is an all-in-one Amazon seller platform. Its product research tools help sellers estimate product profitability, track historical trends, view trending products and brands, and optimize listings. 

The tool utilizes product and sales data, ranking history, supplier information, and competitor analysis to help you make decisions on what and how to sell. 

Why we like Jungle Scout:

• Provides efficient, data-driven product research.
• Includes a training academy to help users improve their Amazon sales and profits.
• Excellent fit for ecommerce businesses that also sell on Amazon.
• Includes a Chrome extension for quick sales information on any competitor.

“The tools that Jungle Scout offers for research and analysis of Amazon products are very powerful and useful in getting started. My favorite thing about Jungle Scout, however, is the Academy and the Community of like-minded people who are willing to help and offer great guidance through the process.”

- Diyana D. G2 review

Jungle Scout Pricing:

• Basic: $29/month
• Suite: $49/month
• Professional $84/month
• Cobalt: Contact for pricing

Best ecommerce marketing tools for social media

Social media management tools help ecommerce brands consistently publish high-quality, valuable social media content. We recommend Buffer or Outfy, depending on your objectives -- and Canva for everyone.

Buffer social media management

When it comes to ecommerce, Buffer is a social media management powerhouse. 

Save time and resources, gain valuable insights, and build a vibrant social community with tools that let you schedule, publish, collaborate, automate, create, and visualize all of your social content. 

From content suggestions to social listening and analytics, Buffer combines all your social media tasks into one dashboard for a highly efficient approach to social media marketing.

Why we like Buffer:

• Scales well for any size business
• Allows multiple accounts and workspaces
• Provides social listening and monitoring tools
• Excellent analytics and reporting to track your social media performance
• Highly visual, intuitive interface that’s easy to use

“Buffer takes all the stress out of social media management. There's a great draft and approval process along with an easy to use asset library.”

- Jack H., G2 review

Buffer pricing:

• Free account
• Essentials: $6/month
• Team: $12/month
• Agency: $120/month

Outfy social media management

Take visual product storytelling to the next level with Outfy social media management. Its emphasis on eye-catching social media content is supported by a focus on videos, gifs, and collages. 

Outfy provides themed templates, auto-generated hashtags, AI-powered content creation, and automated posting capabilities.

Why we like Outfy:

• Creates videos in seconds
• Integrates videos, gifs, and collages for eye-catching social media content
• Publish to Instagram, Facebook, TikTok, YouTube, and Pinterest
• Friendly interface and easy-to-use program

“Excellent program for any post on social networks. The best: it has a free plan and the post automations work perfectly. Activate and go live life! Thank you Outfy team.”

- Santique, Reputon review

Outfy Pricing:

• Free forever plan
• Free 7-day trial
• Starter plan: $15/month
• Pro plan: $30/month
• Ultimate plan: $52.50/month
• Enterprise plan: $90/month

Canva social media graphic design tool

Ever wished you could whip up gorgeous graphics, ads, and social posts – even though you don’t know a thing about graphic design? 

Canva lets you create beautiful social media content in minutes, thanks to thousands of fully customizable templates and design elements.  

Why we like Canva:

• Easy drag-and-drop interface (no training needed!)
• Generous free account available/affordable pricing on the Pro version
• Built directly into AWeber’s email marketing builder
• Thousands of prebuilt templates
• One-click brand customization tool applies your brand colors, logo, and fonts

“What I like about Canva is that it makes my work completely beautiful. From designs and editing Canva has it all. Plus I love how Canva has an on the go template that you can use in times of hurry. Canva is a life saver for every project.”

- Klarenz A., G2 review

Canva pricing:

• Forever Free plan
• CanvaPro: $14.99/month
• Canva for Teams plan: $29.99/month

Best ecommerce analytics and ecommerce reporting tools

Reporting and analytics tools help ecommerce companies track and analyze customer behavior across multiple channels. For comprehensive reporting, we recommend Google Analytics or Glassbox.

Google Analytics

To boost sales and optimize your website, there’s no better game-changer than Google Analytics. 

The powerful program lets you analyze customer behavior by tracking site visits, purchase paths, and exit points. You can measure your marketing campaign performance by tracking which traffic sources and marketing channels drive the most sales and learning what ads and promotions are most effective. 

Google Analytics also lets you understand visitor engagement by tracking the time spent on page, bounce rates, and click-through rates. And you can monitor key metrics such as conversion rates, average order value, and customer lifetime value.

These are only a handful of the tools and features available on Google Analytics. For any company with an ecommerce website, the program is a must-have, despite a slightly-higher learning curve.

Why we like Google Analytics:

• Freemium model provides a generous free plan
• Provides comprehensive tracking of customer engagement and behavior
• Provides in-depth analysis of your marketing efforts across various channels
• Offers detailed insights into conversion rates and sales funnels
• Enhanced ecommerce tracking provides a comprehensive view of your store’s performance, including add-to-cart actions, product views, and transactions

“The real-time analytics feature is a standout, providing instant data about current site visitors. This immediacy is crucial for responding to trends as they happen. ”

- Parthipan P., G2 review

Google Analytics Pricing:

• Standard Google Analytics tools: Free
• Enterprise level premium service: Contact for pricing

Glassbox

Glassbox for Retail & E-commerce captures and analyzes 100% of the customer interactions on your e-commerce website and mobile app. Its tagless data means you don’t need to add any manual tags to your website -- the software does it all for you.

Why we like Glassbox:

• Highly rated by customers on G2 (4.9-star average) and Capterra (5.0-star average) 
• Provides real-time session replay
• Provides interactive heatmaps to visualize data
• Includes customer, product, and funnel, and performance analytics

“There are SO MANY things we love about Glassbox, but probably my favorite part of the tool is its session recordings. It has been a game-changer in terms of us being able to replicate and diagnose struggle points on our sites because we can literally see exactly what a user did leading up to the issue and share that moment with our dev team to explore further.”

- Laura H., G2 review

Glassbox pricing:

• Contact for pricing

Best ecommerce fraud prevention tools

Fraud prevention software shields e-commerce businesses from financial loss and reputational damage by analyzing transactions and detecting suspicious activity in real-time. We recommend ClearSale Ecommerce Fraud Protection or Seon Fraud Fighters for ecommerce companies.

ClearSale Ecommerce Fraud Protection

ClearSale Ecommerce Fraud Protection is a fraud prevention and chargeback guarantee service designed for ecommerce businesses. It helps online merchants combat fraudulent orders and chargebacks while minimizing legitimate order declines.

Why we like Clearsale:

• Advanced algorithms to analyze orders in real-time and identify potential fraud.
• Chargeback guarantee offers financial protection and reduced risk of losses due to chargebacks on approved orders.
• Easy integration with a wide selection of ecommerce platforms and payment gateways.
• Scales with your business needs as you grow.

“I think the fact they take on the risk of fraud is a god send. Prior to ClearSale, we were not only getting hit with a fraud cost, but also indirectly cost to manage the fraud. Now it's auto-magic.”

- James M., G2 review

ClearSale pricing:

• Contact for pricing

Seon Fraud Fighters

Seon helps businesses identify and combat fraud patterns by utilizing AI and machine technology.

Why we like Seon fraud prevention tool:

• Robust free plan available
• Intuitive interface that’s easy to navigate
• Able to check fraud scores across multiple countries and organizations

“Seon Fraud Fighters is like a guard dog that never sleeps – it's always on the lookout for fraud. And the best part? It learns new tricks. It figures out what fraudsters are up to and adapts.”

- Bharath T., G2 review

Seon pricing:

• Free plan
• Starter: $599/month
• Premium: Contact for pricing

Best ecommerce shipping and inventory management tools

Shipping and inventory management tools help fulfill orders, optimize stock levels, reduce overstock, and improve order fulfillment efficiency and accuracy. We recommend Veeqo or Netstock for ecommerce.

Veeqo

Veeqo is a multi-channel ecommerce shipping software that helps online businesses manage inventory, fulfill orders, and ship products efficiently. 

Veeqo is free to use and provides shipping discounts for most major carriers. It charges no hidden fees or costs and allows unlimited users and orders.

Why we like Veeqo:

• 100% free to use
• Provides discounted shipping rates with major carriers
• Integrates with more than 50 carriers and stores
• Allows you to automate repetitive inventory tasks

“It's very powerful software which allows us to keep our stocks in line across multiple shopify stores AND a physical shop. It was the only software we could find that would allow us to do this - and has lots of other benefits in terms of stock management and reporting too.”

- Charity N., G2 review

Veeqo pricing:

• Free to use. No hidden fees or costs.

Netstock

Netstock is a demand forecasting and inventory optimization software used by many types of businesses, including ecommerce retailers. It provides a centralized platform to track inventory across multiple locations, warehouses, and channels. This transparency allows for better decision-making regarding stock allocation, restocking, and overall inventory management strategy.

Why we like Netstock:

• Outstanding verified reviews and a 4.8-star rating on G2
• Powerful and accurate demand forecasting features
• Smart purchase order optimization

“Netstock has helped us to streamline our ordering process and achieve a 97% fill rate!”

- Kelly A., G2 review

Netstock pricing:

• Contact for pricing

Best ecommerce SEO tools

SEO tools help improve your online visibility, track keyword rankings, analyze competitors' strategies, and identify opportunities to attract more traffic and increase sales. For ecommerce businesses we recommend Semrush.

Semrush

Semrush is a widely-recognized leader in the field of search engine optimization. The SEO platform is an excellent tool for ecommerce businesses because it provides comprehensive keyword research, competitor analysis, site auditing, product listing research, backlink analysis, and local and mobile SEO optimization tools.

Semrush integrates with a wide range of other platforms so you can combine your SEO efforts with other digital marketing activities. 

Why we like Semrush:

• Highly reputable service providing some of the best SEO tools on the planet.
• Received 21 international awards as best SEO software
• 30% of Fortune 500 businesses use Semrush for marketing
• Provides a massive selection of SEO tools and services

“This platform simplifies every aspect of my job, from keyword research to competitor analysis and performance tracking.”

- Heylin Isayana V., G2 review

Semrush pricing:

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

Ecommerce tools: Advanced technology and user-friendly platforms

Every successful online business is built on a foundation of powerful tools. Finding the right ones for your company may take some trial and error, but it’s well-worth your efforts.

When choosing tools for your business, look for those with the features you need on a platform that’s easy for you and your team to use.

At AWeber, we specialize in email marketing with an emphasis on lead generation and nurturing. Ready to begin personalizing and segmenting email campaigns in minutes? Sign up for a free AWeber account today.

The post The best ecommerce tools to boost profits and save time appeared first on AWeber.

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